FMCG news

• Palisades Media Group promotes Hwa-Shih Lee to SVP-digital marketing

  05-08-2016 23:30
  
  Full-service marketing agency Palisades Media Group has promoted Hwa-Shih Lee to the role of senior vice president-digital marketing.
  Lee, who joined the agency 10 years ago, previously served as vice president-digital director at the agency. Before joining Palisades, which is based in LA but has offices in San Francisco and New York, Lee served as vice president of e-business for online customer acquisitions at Citigroup’s CitiCards.
  According to Palisades, her appointment comes on the he
  
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• Dogs flood a room to synchronize swim for Farmers Insurance

  05-08-2016 21:59 via campaignlive.co.uk
  
  New "We Know From Experience" ad will air during the Olympic Games
  
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• Don’t market your brand. Live it.

  05-08-2016 21:53
  
  Here’s a familiar scenario. Your client/agency brand team has worked tirelessly to develop a new brand positioning. The consumer research backs it up. The data backs it up. The whole team gives a knockout final presentation to the CMO and she buys it 100%.  She sells it to the CEO and everyone is very excited about the possibilities.
  But typically, here is what happens next. The brand positioning makes it onto a creative brief. A campaign idea is developed. At best, all agency partner
  
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• Subway gets its first logo update in 15 years

  05-08-2016 20:54
  
  Subway has updated its logo for the first time in 15 years, marking the sixth time the brand has changed its logo in its 50-year history.
  According to Subway, the “fresh, contemporary” logo was created by the brand’s creative team in partnership with a variety of design partners. The sandwich chain has also introduced a symbol to go along with the updated logo, and both will begin to appear in Subway restaurants, communications and digital experiences worldwide early next year.
  
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• From Syria to Rio: Visa shares refugee’s journey during Olympics opening ceremony

  05-08-2016 20:27
  
  Visa, the official payments partner of the Rio Olympic Games, has debuted a powerful spot that chronicles the journey of Olympic swimmer and Syrian refugee Yusura Mardini, who lives and trains in Berlin, Germany.
  In escaping the Syrian war, Mardini heroically assisted in pulling her boat with 17 more refugees to safety in the Mediterranean Sea. “The Swim,” an excellent 30-second spot, will debut during tonight’s opening ceremonies of the Olympic Games, and was created by BBDO N
  
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• Creating a culture of transparency

  05-08-2016 18:57
  
  The Drum hosted its inaugural US Digital Breakfast Briefing, where attendees interacted with panelists to debate some the burning issues in the programmatic landscape.
  This was hosted in the wake of the Association of National Advertisers (ANA), who issued guidelines to its members (i.e. brand-side marketers) on measures to take in order to ensure further transparency in the landscape, and an issue that helped frame the conversation (see video above).
  The course of the debate saw panelist Michae
  
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• DC Thomson closes editorial office in London, marking end of Fleet Street journalists

  05-08-2016 18:56
  
  DC Thomson, publisher of the Sunday Post, the Dundee Courier and the Aberdeen Press & Journal plus, is closing its editorial office in London.
  Its two London-based journalists, Gavin Sherriff and Darryl Smith, along with a journalist working in the north of England, are leaving the publisher.
  Three new roles – an investigations co-ordinator in Glasgow, and two news and features reporters in Edinburgh and Inverness – are being created, meaning there is no overall jo
  
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• A word from some of The Drum’s Digital Trading Awards US judges

  05-08-2016 18:41
  
  The Drum is preparing to host its inaugural Digital Trading Awards in the US next month where assembled industry luminaries will meet to recognize and toast best practice in the use of automated digital media placement.
  Also known as ‘programmatic advertising’, the practice is being dubbed ‘the new normal' by those at the forefront of the industry, yet with over half of all online display ads being served with such technology, programmatic teams often toil with little recogniti
  
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• Controversy and legacy: What the endurance of the Olympics movement can teach brands

  05-08-2016 18:11
  
  Sport is no stranger to scandal… from doping athletes to corruption at Fifa's top table. This leaves trust in short supply, and excitement surrounding global superstars – like Usain Bolt – can be like a short-term sticking plaster. As fans, we all know the tarnish that scandal leaves in our minds, but what about the impact it has on long-term brand associations and sponsorships?
  Take football for example. We’re still riding high on the Leicester City fairy tale, but Fifa
  
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• CNN overhauls its native ads to strengthen its ‘premium of premium’ ads

  05-08-2016 17:48
  
  Native isn’t the future it’s already taking over CNN’s commercial strategy, with the publisher accelerating efforts to earn more from what it calls “the premium of premium” ads in a move that will pave the way for programmatic native.
  To do this, CNN International Commercial (CNNIC) has partnered with native advertising platform Sharethrough. The platform allows publishers to manage and execute full-stack native advertising strategies in the same way that they
  
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• Misplaced priorities? Rio 2016 gif ban proves how out of touch the IOC has become

  05-08-2016 17:40
  
  So the International Olympic Committee (IOC) has placed a ban on gifs, eh? If you're not an official media partner of the Games, but your audience expects you to be covering the Games in a way that they can relate to, engage with and share, you can't if it means using any “sound or moving” images or content anywhere on your network.
  Well that's just great, how very inclusive and representative of the Olympic spirit.
  One of the saddest things about this news is that I wish I could say
  
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• #Rio2016 Ad of the Day: Camelot gets behind Team GB ahead of the Games

  05-08-2016 17:16
  
  With the 2016 Olympic Games but hours away here’s hoping Team GB can emulate the success its emotive ‘#IAmTeamGB’ push from Camelot has had in The Drum’s Creative Works Rio special.
  Created by ITV Creative and ITV AdVentures, with production from ITN Productions and Art&Graft, the animated campaign shows the transformative power National Lottery funding has had on British sport.
  Debuted mid-July, the 40-second spot sees lottery tickets and scratch cards unearth themse
  
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• Betfair unveils first campaign with Lucky Generals

  05-08-2016 17:10 via campaignlive.co.uk
  
  Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May.
  
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• Hey brands – kids are laughing at your Snapchats

  05-08-2016 17:07
  
  Keeping up with kids week by week is almost impossible, so imagine what can change in four years.
  At the London 2012 Olympics, Snapchat was less than a year old. To most people it was something to do with sexting. This year, whether it's the Olympics, the Euros, the Oscars or the US election, Snapchat has become the prime battleground for kids’ attention. Problem is, most adults can’t get their heads around it. So as researchers, here’s what we’ve learned by talking to ki
  
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• Deliveroo raises $275m to fund global growth push

  05-08-2016 16:49
  
  UK-based food delivery operation Deliveroo has raised US$275m (£211m) in its latest round of fundraising.
  
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• Durex urges those at Rio 2016 #DontShareZika with timely STI awareness campaign

  05-08-2016 16:43
  
  As the 2016 Olympic Games kick off tonight (5 August), healthcare brand Durex has teamed up with the International Planned Parenthood Federation (IPPF) to make the world aware that Zika is a sexually transmitted disease through new campaign #DontShareZika.
  Created by Premier, a new animated film released today plays on the idea that while people are now sharing more than ever before through social media, those visiting a Zika prevalent area should avoid sharing the disease by using a condom.
  Dur
  
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• FDF boss slammed for backing junk food Olympic sponsorship

  05-08-2016 15:56
  
  Health campaigners have accused companies of dominating their advertising with full-sugar product varieties
  
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• West Ham forever blowing Heineken bubbles signing 5 year drinks partnership

  05-08-2016 15:53
  
  West Ham United has teamed up with Heineken for the next five years as the club gets settled into its new home ground, the Olympic Stadium.
  The Dutch brewery is now the official beer and cider partner with exclusive distribution rights in it’s 80,000 capacity stadium – granting a lucrative new customer base for the brand.
  Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow will also be available from vendors in the stadium concourse or in the hospitality suites.
  West Ham Uni
  
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• A behind the scenes look at #LikeAGirl campaign directed by Nanette Burstein

  05-08-2016 15:38
  
  American film and television director Nanette Burstein has expressed her excitement about the latest iteration of Always' #LikeAGirl campaign. The ad, which was launched ahead of the Olympics, promotes girls and women in sport after figures showed once girls hit puberty at least half quit their sport activities.
  In a director's interview of the campaign, the ‘Going The Distance’ director explained why she thinks the ad is so important for young girls everywhere. She said: &
  
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• GoDaddy will sponsor a live-streamed native ad this weekend at the BlogHer Conference

  05-08-2016 15:30
  
  At the SheKnows Media BlogHer Conference in LA this weekend, five female entrepreneurs will have the chance to pitch their ideas to a panel of judges – and GoDaddy will be live-streaming the event as a native ad unit.
  The competition will run as a native advertisement across SheKnows Media, which includes sites like HelloFlo and StyleCaster, as well as other publishers. GoDaddy is the premier sponsor of the event, called ‘The Pitch,’ and its senior vice president of presen
  
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• Branded Video Review with RedPill: The best of Rio 2016

  05-08-2016 15:17
  
  Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
  In honour of the Rio Olympics opening this weekend, we’ve decided to take a look at myriad campaigns revolving around the largest
  
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• Bookatable launches first major campaign to get Londoners to abandon takeaways

  05-08-2016 15:01
  
  Restaurant booking service Bookatable has launched its first above the line campaign to encourage Londoners to eschew takeaways and enjoy eating out in the city.
  The multi-million pound campaign aims to position the platform as the gateway to getting out more and the ‘antidote to the modern day takeaway’. The creative, which will run across out-of-home roadside panels in the capital, London buses and London Underground, as well as digital, online and social media, contrasts the exper
  
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• Basel catches tourists with Pokemon Go Pikachu revenge prank

  05-08-2016 14:57
  
  Brands continue to piggy back the Pokemon Go phenomena for an association with the game millennials can’t seem to get enough of. However the city of Basel is one of the few standing head and shoulders above others with its content.
  The Swiss city’s tourism agency, Basel Tourismus, created a beautifully-shot Pokemon Go video that sees pranksters dressed in Pikachu onesies enact their revenge upon trainers.
  The video has ramped up an impressive 65m views on Facebook and just shy of a m
  
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• The NUJ calls out “delusional” Johnston Press CEO after shares fall to an all-time low

  05-08-2016 14:47
  
  Johnston Press chief executive Ashley Highfield has come under fire from the National Union of Journalists (NUJ) on his disinvestment strategy for the publisher after the valuation of its portfolio was slashed by almost half.
  Yesterday (4 August) the company cut the valuation of its title and print assets by 45 per cent to £224m and increased its debt to £209m, up from £183m a year ago.
  Johnson Press, which own 200-plus titles in the UK, said its adjusted pre-tax profit for the
  
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• BT’s media business stays with GroupM as new division of agency is opened

  05-08-2016 14:45
  
   
   
  BT has kept its media business with GroupM. The move will see a new division of the agency, dubbed ‘Team Connect’, created to service the £100m account.
  It comes as BT seeks greater unity in its media planning following the buy out of EE.
  Although BT intends for both it and EE to operate as separate entities, when it comes to the media planning it has asked Maxus (which handled BT prior to the merger) and MEC (which managed EE) to unit at the former’s o
  
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• Spain's RTVE provides extensive virtual reality coverage of female athletes for Olympics

  05-08-2016 14:25
  
  With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched 'Vive Río: Heroínas' on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country's best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. 'Vive Río: Heroínas' is a collaboration of the RTVE Lab and inMediaStudio.
  The project includes five 36
  
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• RTVE's athletes coverage in virtual reality

  05-08-2016 14:25
  
  With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched 'Vive Río: Heroínas' on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country's best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. 'Vive Río: Heroínas' is a collaboration of the RTVE Lab and inMediaStudio.
  The project includes five 36
  
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• Mondelez relaunches Cadbury Highlights and adds Trebor range

  05-08-2016 13:32
  
  Highlights will also be reformulated to adhere to the government’s recommended salt guidelines
  
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• Nicholas Tahir leaves Tesco menswear role for River Island

  05-08-2016 13:32
  
  Tahir joins as head of menswear buying and takes over from Fiona Firth
  
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• Motor Fuel Group follows Synergie deal with Roadside buy

  05-08-2016 13:32
  
  Both deals will bring the total number of Motor Fuel Group sites to 405
  
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• Building magic moments: How to be a leader in CX

  05-08-2016 12:23
  
  Customer experience has become a popular buzzword in 2016 - right up there with ‘digital transformation’ and ‘digital disruption’. Most of us know it’s likely to impact every area of our business, that it might have something to with social, and needs to be at the top of our very long list of customer-obsession strategies (along with finally proving that social engagement actually does drive value in the long-run).
  But what exactly does customer experience mean? How
  
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• Netflix gremlins see Aziz Ansari subtitles upstage David Attenbough as narrator of Planet Earth

  05-08-2016 12:19
  
  A Reddit user shared bizarre scenes after subtitles from an Aziz Ansari stand-up gig overlapped BBC’s Planet Earth following a minor Netflix glitch.
  Reddit user benmeiri84 posted a slew of images to Imgur spreading the resulting hilarity that encompasses nature documentary Planet Earth when melded with Ansari subtitles - discussing everything ranging from masturbation to Biggie Smalls and Tupac’s faked deaths.
  The resulting accident could be sold on as a feature by Netflix judging by
  
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• Netflix gremlins see Aziz Ansari subtitles upstage David Attenborough as narrator of Planet Earth

  05-08-2016 12:19
  
  A Reddit user shared bizarre scenes after subtitles from an Aziz Ansari stand-up gig overlapped BBC’s Planet Earth following a minor Netflix glitch.
  Reddit user benmeiri84 posted a slew of images to Imgur spreading the resulting hilarity that encompasses nature documentary Planet Earth when melded with Ansari subtitles - discussing everything ranging from masturbation to Biggie Smalls and Tupac’s faked deaths.
  The resulting accident could be sold on as a feature by Netflix judging by
  
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• Waitrose takes lead on coffee cup recycling

  05-08-2016 12:05
  
  Waitrose is looking for a cup that will be recyclable with all other mixed recycling across Waitrose stores
  
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• Fire & Smoke adds smoked chicken snack pots

  05-08-2016 12:05
  
  Fire & Smoke On the Go will be available to UK retailers from September
  
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• Booker Retail Partners, Costcutter, Nisa and SPAR confirmed for IGD’s Symbol Summit

  05-08-2016 11:50
  The senior teams from all four retailers will present their plans, share their vision and answer your questions, so you can strengthen your relationships, build aligned plans and grow your sales. Early Bird booking open » (more…)
  
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• Shoppers want more frozen food: how have supermarkets reacted?

  05-08-2016 11:49
  Frozen food is increasingly becoming the convenient, popular choice for busy professionals and families alike. Brand View has reviewed range changes in the Frozen Food category and the total number of SKUs available over one year – see here (more…)
  
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• Big 4 Should Promote Healthy Foods To Compete With Discounters; Supermarkets Hit Back At Which? Claims

  05-08-2016 11:48
  Following yesterday’s publication of research by Which? showing that the majority (53%) of promotions at the major supermarkets are for less healthy food and drink, one retail commentator has suggested that the Big 4 supermarkets need to move away (more…)
  
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• Budweiser Releases Limited Edition Brew

  05-08-2016 11:47
  Budweiser has announced the release of a limited edition brew in collaboration with iconic Dutch DJ and producer, Tiësto. The beer brand and DJ have created the variant by infusing it with the beats and energy of Tiësto’s music. The (more…)
  
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• Amazon Prime Air branded cargo plane takes off

  05-08-2016 11:45
  
  Amazon’s preoccupation with the skies shows no sign of abating with the e-commerce giant launching its own Prime Air branded cargo plane to ferry goods around the globe.
  Amazon One received its public debut at Seattle’s SeaFair Air Show on Friday in the form of a customised Boeing 767-300 operated by Atlas Air, Amazon’s existing air cargo services provider.
  The first plane in what Amazon hopes will become a fleet of up to 40 leased planes, the aircraft is the first tangible sig
  
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• Thomas J. Fudge’s Expands Savoury Offer, Revamps Packaging

  05-08-2016 11:44
  Thomas J. Fudge’s has expanded its savoury line-up with the addition of new products, while also introducing packaging intended to boost cut-through with consumers and standout on shelf. Available in Waitrose from 14 August, the new Mini Wafers (RSP £2.25) (more…)
  
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• AB InBev’s Takeover Of SABMiller To Result In Hundreds Of Jobs Cuts In The UK

  05-08-2016 11:44
  AB InBev’s planned £79bn acquisition of SABMiller is likely to result in nearly 600 jobs cuts in the UK. According to documents outlining the details of the deal, SABMiller’s office in Woking would be kept open for a (more…)
  
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• Graze Now Outselling Leading Confectionary Brands Following Store Launch

  05-08-2016 11:42
  Healthy snack brand Graze has claimed that it is now outselling leading confectionary brands in shops a year on from moving into bricks and mortar retailing. Having launched in 2008 as an online-only operation, Graze began selling its range (more…)
  
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• Virgin Media, Under Armour and more cash in on Rule 40 changes ahead of Rio 2016, whilst Oiselle takes a stand

  05-08-2016 11:40
  
  Coca-Cola, McDonald’s, P&G and more have long benefitted from their official partnership with the Olympic Games, ruling the roost over non-official sponsors who – until now – have been prevented from using athletes in their marketing in the run up to and during the games.
  However, thanks to recent changes by the International Olympic Committee (IOC) relaxing Rule 40 brands no longer have to be official sponsors of the games or Olympic teams (e.g. Team GB) to capitalise on t
  
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• High Street Sales Flat As Discounting Fails To Spark Revival

  05-08-2016 11:39
  Retail sales in July narrowly missed falling into negative territory but only through widespread discounting which inevitably will hit margin and retailers’ profits, according to figures released today by BDO. Despite stores’ attempts to lure in shoppers with extended sales (more…)
  
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• Good4U Secures New Listing With Asda

  05-08-2016 11:38
  Good4U, the Irish super healthy snack brand, has secured a listing with Asda for its Super Bites Kids range. Packed with calcium, high in fibre and magnesium rich, Super Bites Kids combine dates, milled sunflower seeds, raisins and freeze-dried fruits.  (more…)
  
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• Retailers Say Brexit May Lead To Changes In The Location Of Their Supply Chain

  05-08-2016 11:37
  The origin of the products on British shelves could change as retailers adjust their supply chains following the UK’s vote to leave the EU, according to new research published by Barclays. A survey of retailers carried out after (more…)
  
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• UK Partnership Panel pushes partnerships to the forefront of campaigns

  05-08-2016 11:36
  
  The UK Partnership Panel is an impartial body representing partnership marketing within the advertising and marketing community.
  The panel is made up of partnership experts from a range of industries including TV, media, consumer product, tech, telco and not-for-profit, who in turn provide a cross section of experience with a well rounded view of Partnership Marketing.
  The panel exists to share knowledge, best practice and insight into the discipline, with the view to encourage outstanding partn
  
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• Kerry Group Posts Solid Half Year Results Amid “Challenging” Market Conditions

  05-08-2016 11:36
  Announcing half year results yesterday, Irish food manufacturer Kerry Group highlighted the tough trading conditions but said it was “well positioned” to meet customer requirements in the changing marketplace. During the six month period ended 30 June, the group’s revenue (more…)
  
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• Heineken Unveils New Look, Bottle For Bulmers

  05-08-2016 11:35
  Heineken has begun a £2m re-launch of its Bulmers cider brand, aimed at driving value in the category.  The new design and 500ml bottle draws on Bulmers’ heritage and orcharding credentials, alongside a revamped logo and bold labels. The company (more…)
  
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