Marketing news

• 'You’re a person to be shunned': Letterman rips into Trump again

  07-10-2016 19:58
  
  Over the past few years, David Letterman has proven that he is no fan of Donald Trump. In 2012, Letterman had Trump on his show. Trump said some not very favorable things about President Obama, to which Letterman suggested that Trump was being racist. After the show, Trump insisted that Letterman apologize. Letterman did nothing of the sort, even going on a 3 minute rant about the incident on his show and doubling down on his claims, adding that he basically said dumb things too often.There is s
  
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• UK's search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit

  07-10-2016 18:23
  
  Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster.
  We and the 4Ps team were delighted with the result as you might imagine, particularly as it flies in the face of Brexit fears, and the deal got me thinking about a number of things, specifically search and performance marketing.
  It’s a discipline which has changed massively over the past few years – and as clients start dema
  
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• The other side of the fence: DDB Worldwide’s Wendy Clark and MullenLowe’s Geoff Cottrill on making the jump from brand to agency-side

  07-10-2016 17:56
  
  There has been much talk that the agency world is dying on the vine. But then there are those who believe that agencies are still vital; they’re just morphing into a different mode, shifting with the rest of the industry to stay more than just relevant.
  Two of those people have recently made the jump from the brand world into the agency realm, and it’s the brand experience that has made them both better at appreciating alternate sides of the equation. Wendy Clark and Geoff Cottrill,
  
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• Michael Moszynski of LONDON Advertising: "Why I am really sticking my neck out predicting the US presidential election"

  07-10-2016 17:50
  
  As readers of The Drum may recall, my political predictions in these pages have been decidedly counter to the views of the pollsters on all the key political events over the last few years. 
  “Vote Leave will get 52-53%”: result 51.9%
  “Conservatives will win General election with a single seat majority”: Conservatives won by six seats
  “Scottish Yes Vote will get less than 45%”: result 44.7%
  “Theresa May at 14-1 as next Prime Minister is a good bet&rd
  
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• The AI ad tech revolution is on the way

  07-10-2016 17:46
  
  Apple chief executive Tim Cook is among the leading industry experts touting artificial intelligence as a tech on the cusp of world domination. Talking about the evolution of the smartphone, Cook told the Washington Post: "AI will make this product even more essential to you. It will become even a better assistant […] where you probably aren’t leaving home without it today – you’re really going to be connected to it in the future."
  But how so – 
  
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• 10 of Brewdog's best marketing stunts

  07-10-2016 17:45
  
  Never a brand to shy away from controversy, Brewdog has been responsible for some of marketing's weirdest and most shocking stunts – from provocative product launches such as taxidermy bottles to dropping 'fat cats' on London.
  As the controversial craft brewer hits the news once more in a legal battle with Elvis Presley's estate, The Drum looks back at some of the brand's most headline-grabbing moments so far.
  1.  Riding the wave
  Spoofing Guinness's iconi
  
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• The Foundry and Radical Plans on how they used virtual reality to open up a dialogue about the refugee crisis

  07-10-2016 17:40
  
  Since September creative software developer The Foundry has been sharing episodes of its five-part 360-degree documentary series, Filming With No Borders 360° VR Truth.
  No Borders is a documentary that covers the refugee crisis in Italy, giving insight into the lives of the refugees, the reactions to the crisis and the support around the refugee community.                       
  
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• What should a revamped BT brand look like?

  07-10-2016 17:35
  
  Following its purchase of EE, sure enough it looks like BT is revamping its brand.
  The new brand mark leaked this week suggests, if approved, a flatter, simpler, more mobile-friendly future identity for the brand. It’s the latest in a long line of brands which are simplifying their look, including Google, Deliveroo, Instagram and even Co-op.
  We can only hope that bold moves on the surface signal positive change within the company. With the EE purchase still fresh, it’s interesting to
  
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• Why the 'New Mac' candle is selling like hotcakes

  07-10-2016 17:22 via campaignlive.co.uk
  
  A Mac Candle shows that consumers want to experience their most loved brands with all five senses, says Bill Scott, chief executive officer of Droga5 London
  
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• The Flash Pack: Marketing Manager

  07-10-2016 16:46
  
  £25k-£30k DOE:The Flash Pack:
  The Flash Pack are an award winning photo experience and content creation agency...
  London (Central), London (Greater)
  
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• The Flash Back: Marketing Manager

  07-10-2016 16:46
  
  Competitive :The Flash Back:
  The Flash Pack are an award winning photo experience and content creation agency...
  London (Central), London (Greater)
  
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• Delving deeper into VR, AR and AI: Six emerging themes

  07-10-2016 16:43
  
  Pretty much everything happening in technology right now can be summarised in three short acronyms: VR, AR, and AI.
  These topics are dominating every passing tech event and the only places you now really need to look to understand what’s on the horizon for billions of users: the respective developer conferences of Apple, Google, and Facebook.
  They have naturally and rightly become topics of concern beyond the auditoriums of Silicon Valley and it’s no surprise that marketing
  
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• Contextual content is crucial for location-based advertising, says TripAdvisor’s Kevin Clapson

  07-10-2016 16:34
  
  Location-based data is often misunderstood, said TripAdvisor’s VP of display advertising, Kevin Clapson, and advertisers and technology provides must partner to deliver true contextual content.
  Speaking at the Emerge Mobile event in London this week, Clapson said: “There is little point serving someone who is traveling an ad for a hotel in the city they’re in but what is valuable is restaurants and things to do nearby. Similarly, there isn’t any point serving them an
  
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• BBH brings clients St John's Ambulance and Tesco together for 'lifesaving' babywear giveaway

  07-10-2016 16:31 via campaignlive.co.uk
  
  Bartle Bogle Hegarty has created a babygrow for St John's Ambulance, as the next stage of its campaign to increase awareness of how to give first aid to babies.
  
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• BBH brings clients St John Ambulance and Tesco together for 'lifesaving' babywear giveaway

  07-10-2016 16:31 via campaignlive.co.uk
  
  Bartle Bogle Hegarty has created a babygrow for St John Ambulance, as the next stage of its campaign to increase awareness of how to give first aid to babies.
  
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• Heineken: National Account Manager

  07-10-2016 16:27
  
  Competitive Salary + Benefits:Heineken:
  You might think we’re one brand. But we are more. Much more. More than 250 brands, in more than 70 countries.
  London (Central), London (Greater)
  
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• Business on the Move: British Gas, Diet Coke, Absolut

  07-10-2016 16:23
  
  British Gas has appointed MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002. MediaCom will begin work with the utilities firm from 1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes.
  The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the deal, however it is understood to be one of t
  
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• Government warned over talent drought in creative industries

  07-10-2016 16:13 via campaignlive.co.uk
  
  The government is committing "economic madness" by discouraging young people from studying creative subjects at school, the Creative Industries Federation has warned.
  
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• Buying digital innovation: silver bullet or albatross?

  07-10-2016 16:11
  
  Walmart’s recent acquisition of Jet.com is certain to be an historical business school case study either on buying innovation, or on poor diligence and overconfidence about integration.  
  That said, it’s far from unique in today’s marketplace. We’ve seen many traditional and not-so-traditional companies pay heavily for an upstart that’s perceived as innovative. For example, Microsoft greatly beefed up its social presence with its acquisition of LinkedIn. A
  
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• Twitter's NFL live stream numbers leave some advertisers 'underwhelmed'

  07-10-2016 15:51
  
  Despite widespread positive sentiment and strong global audience figures for its season premier, Twitter’s Thursday Night NFL Football has reportedly left some of sponsors “underwhelmed” due to the short duration which the average viewer is spending watching the games.
  Twitter’s first coverage of an NFL game, featuring the New York Jets and Buffalo Bills, generated a global audience of 2.3 million viewers and was widely praised on Twitter by viewers, however advertisers a
  
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• Social media strategy: Stop fiddling at the edges and grow up

  07-10-2016 15:45
  
  It’s been a long time since social media took its first steps. It’s something of a strapping, ever-hungry adolescent these days. Yet many companies still feed it the content equivalent of baby food instead of realising it’s time to take social (or your teenager) seriously.
  A recent survey found that 56 per cent of social media marketers still focus on engagement metrics to support their strategy. Despite this, 61 per cent claimed that measuring ROI was the real challenge with o
  
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• The Joseph Rowntree Foundation partners with digital agency Mando on intranet project

  07-10-2016 15:43
  
  The Joseph Rowntree Foundation (JRF), an independent organisation working to inspire social change through research, policy and practice and registered housing association and care provider The Joseph Rowntree Housing Trust (JRHT), is partnering with award-winning digital agency Mando to bring a new intranet to its team. 
  JRF/JRHT currently employ around 750 staff working in a variety of professions and locations across Yorkshire and the North East. The charity carries the vision of its fam
  
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• Influencer relations: the latest war between marketing and public relations

  07-10-2016 15:36
  
  The battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.
  20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong.
  Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich,
  
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• Facebook, Fitbit and Mastercard – 5 things that mattered this week

  07-10-2016 15:35
  Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad
  Sir Martin Sorrell, the boss of WPP, believes more needs to be done to improve ad measurement and validation on social media sites.
  Speaking at the Festival of Marketing on Wednesday (5 Oct), he admitted that five years ago analysts saw Facebook and Google as “enemies” of WPP, but now he sees them more as frenemies.
  This year, Google was WPP’s biggest media investment and he said by 2018 h
  
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• Canon turns to social influencer Anna Akana for 'Rebel With A Cause' video around anti-bullying

  07-10-2016 15:14
  
  Canon turned to social influencer Anna Akana, who has over 1.5 million subscribers to her YouTube, for their “Rebel With a Cause” piece around anti-bullying.
  To celebrate the 10th anniversary of National Bullying Prevention Month, Akana came together with The Groundlings comedy troupe for a workshop for adolescents who have been victims of bullying. Through the three days, and through the video, they showed the teens how to use humor to take their situation and make it their own mate
  
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• Anonymous Content enlists 100 celebrities including Kendall Jenner and Julia Roberts to front #VoteYourFuture campaign

  07-10-2016 15:00
  
  One hundred of America’s most influential stars have come together to create #VoteYourFuture in order to inspire fans and followers to register to vote.
  Through short videos distributed on social, some of the most influential talent such as Kendall Jenner, Julia Roberts, Samuel L. Jackson, Anna Akana and more, came together to encourage participation in this election.
  “We created an individual personalized short film which talent started posting [Wednesday] and are con
  
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• Jo Malone: ‘Great brands make consumers the creative heartbeat’

  07-10-2016 14:58
  
  “You look at all the great brands that succeed today, they all have storytelling elements. They draw the customer in to be the creative heartbeat as well as the consumer of their product,” says entrepreneur and fragrance retailer Jo Malone.
  Since bursting into the beauty industry with her eponymous fragrance brand in 1991, Malone has learnt a lot about the art of brand building, including what it takes to sell her company to beauty mega-brand Estée Lauder for an undisclosed si
  
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• Infographic: How TV and video consumption has evolved over 60 years

  07-10-2016 14:53
  
  Long gone are the days when a TV show would garner a Nielsen rating of 67.3 like I Love Lucy consistently did in the 1950s. Today, Sunday Night Football and The Big Bang Theory are the most popular shows, and they attract just a fraction of the viewers. 
  Still, people are consuming more video overall now than ever before, and Videology, a leading programmatic TV and advanced video targeting company, looked at how TV and video consumption has changed over the past 60 years.
  "TV has been arou
  
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• How to avoid being deleted by consumers

  07-10-2016 14:29
  
  Marketing via email, text and push notification may be an effective way to grab customers’ attention, but strike the wrong note and brands are at risk of being deleted by consumers who resent the intrusion of irrelevant communications.
  Two in five consumers feel “overwhelmed” by the volume of brand communications, according to research from marketing analytics company Aimia.
  Nearly half of the 2,000 UK respondents (48%) say they receive too many SMS messages, up from 39% in 201
  
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• KLM plans to turn conversation threads into customer journeys

  07-10-2016 14:26
  
  KLM pivoted its business away from websites and apps and onto social at the turn of the year in what it affirms is “the next entry point for the customer”, introducing bots and artificial intelligence to its digital play in a brand-to-consumer relationship like no other.
  Now the airline plans to turn its conversation threads within Messenger, Twitter and WeChat into a customer journey, where relevant third parties are introduced at specific points in a journey in an attempt to draw o
  
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• Piccadilly Circus lights could become one giant screen

  07-10-2016 14:11 via campaignlive.co.uk
  
  London's six iconic advertising hoardings at Piccadilly Circus could soon become one giant screen.
  
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• What a tour of San Francisco startups reveals about the future of marketing

  07-10-2016 14:00
  
  San Francisco is home to many of the world’s most famous disruptor brands, including the likes of Uber, Fitbit, Pinterest and Twitter. While out in San Francisco at Salesforce’s Dreamforce conference, we went on a tour of some of the next-generation of startups to find out what the future of tech and marketing has in store.
  Taking VR to the next level
  First on the agenda was Leap Motion, which put simply, creates virtual reality (VR) experiences. The company, which was
  
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• Exterion Media and TfL detail how Hello London partnership will 'change the media landscape'

  07-10-2016 13:52
  
  Exterion Media and Transport for London (TfL) have unveiled a new commercial media partnership, Hello London, which aims to change the media landscape by utilising technology and data to offer a more tailored, relevant and contextual customer experience.
  Hello London will serve as a one-stop-shop for advertisers looking to engage with London audiences and increase the efficiency of their campaigns. For the first time brands will now be able to connect with commuters across the entire London Unde
  
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• Inside Hilton’s plan to stay ahead of the tech curve, and the competition

  07-10-2016 13:50
  
  Hilton Worldwide is hoping a series of new digital innovations to enhance the customer experience across its hotel chains will help it differentiate from competitor brands that are jumping on the digital first bandwagon.
  Hilton is on a mission. The hotel giant, which owns 13 brands and 4,726 properties (that’s over 775,000 rooms) is working to get all of its guests to sign up to its HHonours loyalty programme and corresponding app that serves as the power house behind Hilton’s digita
  
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• Amazon unveils high-budget trailer for The Grand Tour featuring Jeremy Clarkson's £2.5m desert race

  07-10-2016 13:41
  
  Amazon has unveiled the first full length trailer for The Grand Tour, giving fans a sneak peak at the high-budget series. 
  The long-awaited ad teases footage featuring Jeremy Clarkson, James May and Richard Hammond carrying out all manner of stunts across four continents in Amazon's Top Gear Rival. 
  The Grand Tour will be made available as an Amazon Prime Video exclusive on 18 November, following a familiar format of big explosions, exotic locations and expensive cars. 
  
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• Ad of the Day: The Milk Tray Man returns

  07-10-2016 13:30
  
  Cadbury's Milk Tray Man returns to TV screens this weekend after an arduous search to find the latest incarnation of the famous brand ambassador.
  Fireman Patrick McBride was chosen from over 20,000 applicants back in February to take on the mantle thanks to his background in modelling and TV, as well as a 14-year stint with Cheshire Fire and Rescue.
  Created by Fallon London, the ad sees McBride tackle the Altai Mountains over the Mongolian Steppes to deliver the chocolates “all because the
  
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• Digital marketing metrics – latest Marketoonist

  07-10-2016 13:03
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Digital marketing metrics

  07-10-2016 13:03
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Pitch PR rebrands as Pitch Marketing Group following the launch of new content production division

  07-10-2016 12:54
  
  Pitch PR has rebranded as Pitch Marketing Group and has launched a new content production division as it looks to broaden its area of expertise and attract a more diverse range of clients.
  The agency now has three specialist divisions - PR, partnerships and productions - and will focus on the creation and delivery of mainstream consumer campaigns.
  While sport and entertainment remain a key part of Pitch Marketing Group’s specialism, the changes reflect the agency’s understanding that
  
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• Canon launches mobile-first ad campaign with Mobkoi

  07-10-2016 12:39
  
  Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist.
  Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with the virtues of real image quality at moments where it truly matters.
  Shot on the Ei
  
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• UK business confidence returns to pre-Brexit vote level

  07-10-2016 12:12
  
  UK business confidence bounced back to pre-EU referendum vote levels during September, with organisations noting increased optimism for both the UK economy and their own prospects over the coming year according to data from Centre for Economics and Business Research (CEBR).
  The data also shows that for the first time since Britain decided to leave the EU, over half of businesses are feeling positive about their own prospects.
  The Economic Index was released today (7 October), it uses a scoring s
  
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• Brewdog founders have cunning name change to foil legal claim of Presley's estate

  07-10-2016 12:06 via campaignlive.co.uk
  
  Brewdog bosses James Watt and Mark Dickie have changed their first names to Elvis by Deed Poll in a bid to demonstrate that the name is not exclusive to the king of rock'n'roll.
  
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• Brewdog founders change names to Elvis to foil legal claim of Presley's estate

  07-10-2016 12:06 via campaignlive.co.uk
  
  Brewdog bosses James Watt and Mark Dickie have changed their first names to Elvis by Deed Poll in a bid to demonstrate that the name is not exclusive to the king of rock'n'roll.
  
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• Foolproof among agencies named on BBC’s new Digital Design Research roster

  07-10-2016 11:59
  
  Experience design specialist Foolproof has been named among the eight agencies appointed to the BBC’s new Digital Design Research roster.
  The eight selected agencies will be working to improve the user experience and design across all areas of the BBC, including BBC iPlayer, news, sport, Cebeebies and CBBC, and Bitesize. Foolproof will be working with the BBC for the next two years on an assignment for children’s and youth research.
  Gemma Newell , the BBC’s creative director fo
  
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• BitTorrent triple whammy sees CEOs, LA production studio and media streaming service axed

  07-10-2016 11:45
  
  BitTorrent founder Bram Cohen has surprised staff with a major retrenchment of the business which has seen him take an axe to two chief executives, its LA production studio and a media streaming service launched just six months ago.
  Cohen announced the moves in an internal email in which it was also revealed that chief financial officer Dipak Joshi would assume the role vacated by co-chief executives Jeremy Johnson and Robert Delamar.
  A changing of the guard dovetails with the departur
  
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• Twitter shares collapse by a fifth as fears mount over lack of buyers

  07-10-2016 11:30
  
  Shares in micro blogging platform Twitter have sunk by a fifth amidst investor concern over a lack of takeover enthusiasm evidenced thus far.
  This follows press reports indicating that Google, Apple and Disney are now thought unlikely to table a bid for the business despite being linked to the firm initially, leaving the way clear for SalesForce as the most likely purchaser still standing.
  The latest price move reverses sharp gains recorded over recent months as speculation swirled about a numbe
  
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• Creativebrief joins Oystercatchers' diversity pledge

  07-10-2016 11:22 via campaignlive.co.uk
  
  British agencies are losing out on global advertising briefs because there are too many white men sitting round the table, according to the industry's leading intermediaries.
  
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• Longhurst Group: Copy and Contents Officer

  07-10-2016 11:15
  
  £26,700 per annum:Longhurst Group:
  This is an exciting opportunity to influence the direction of the organisation’s communications as they move into a new era.Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire)
  
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• Brewdog bosses change first names to Elvis in legal dispute, uh-huh-huh

  07-10-2016 10:57
  
  Brewdog founders James Watt and Mark Dickie have chosen to change their first names to Elvis as part of an escalating legal battle with the estate of the late king of Rock ‘n’ Roll.
  The move follows threatened legal action against the brewers ‘Elvis Juice’ IPA unless they ditched the ‘Elvis’ moniker but rather than comply they opted to change their own names by deed poll to the disputed title instead.
  Watt explained: “We're caught in a trap and suggest t
  
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• Nationwide partners with Yahoo Storytellers in Tumblr campaign to extend reach to Gen Z

  07-10-2016 10:42
  
  Nationwide Building Society is partnering with Yahoo Storytellers in a 12 month campaign on Tumblr as it looks to further engage young people on how to manage their day-to-day finances.
  The campaign, aimed at 13 to 24 year olds, builds upon the launch of the bank’s MoneyStuff YouTube channel in March, which cemented its ambitions to reach a younger target audience on the platforms they inhabit.
  The MoneyStuff Tumblr page will provide advice on how to take control of finances via a range of
  
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