SEO news

• The #1 reason why position #1 doesn’t matter

  29-04-2016 16:20
  
  As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land.
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• Google: Disabled Discover Clicks Were A Bug In An Experiment via @sejournal, @MattGSouthern

  27-10-2026 21:06 via Search Engine Journal
  
  Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
  The post Google: Disabled Discover Clicks Were A Bug In An Experiment appeared first on Search Engine Journal.
  
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• Why We Should Fear The Shadow Web We’re Building For AI via @sejournal, @chrisgreenseo

  27-10-2026 20:00 via Search Engine Journal
  
  Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
  The post Why We Should Fear The Shadow Web We’re Building For AI appeared first on Search Engine Journal.
  
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• Google Privacy Update Lets Connected Apps Shape AI Mode Ads via @sejournal, @brookeosmundson

  27-10-2026 18:11 via Search Engine Journal
  
  Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
  The post Google Privacy Update Lets Connected Apps Shape AI Mode Ads appeared first on Search Engine Journal.
  
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• Shopify Moves AI Agent Knowledge Base Into Merchant Admin via @sejournal, @MattGSouthern

  27-10-2026 16:39 via Search Engine Journal
  
  Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.
  The post Shopify Moves AI Agent Knowledge Base Into Merchant Admin appeared first on Search Engine Journal.
  
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• ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information via @sejournal, @MattGSouthern

  27-10-2026 15:13 via Search Engine Journal
  
  Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
  The post ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information appeared first on Search Engine Journal.
  
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• How I Decide Where The Next $100,000 Of Marketing Budget Should Go

  27-10-2026 15:00 via Search Engine Journal
  
  Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
  The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared first on Search Engine Journal.
  
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• Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First

  27-10-2026 13:00 via Search Engine Journal
  
  Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.
  The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first on Search Engine Journal.
  
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• Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster

  27-10-2026 12:17 via Search Engine Journal
  
  John Mueller's responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
  The post Google Responds To Concern Over Search Console Indexing Reports appeared first on Search Engine Journal.
  
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• Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson

  26-10-2026 22:24 via Search Engine Journal
  
  Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
  The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search Engine Journal.
  
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• Google Updates Spam Guide For Shared Pages, Generated Content & Apps via @sejournal, @MattGSouthern

  26-10-2026 21:57 via Search Engine Journal
  
  New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.
  The post Google Updates Spam Guide For Shared Pages, Generated Content & Apps appeared first on Search Engine Journal.
  
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• Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern

  26-10-2026 21:57 via Search Engine Journal
  
  New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.
  The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine Journal.
  
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• Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic

  26-10-2026 20:00 via Search Engine Journal
  
  Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.
  The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal.
  
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• Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?

  26-10-2026 16:30 via Search Engine Journal
  
  Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
  The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search Engine Journal.
  
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• Google Gets The Thank-You via @sejournal, @pedrodias

  26-10-2026 15:00 via Search Engine Journal
  
  Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
  The post Google Gets The Thank-You appeared first on Search Engine Journal.
  
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• Meta Pushes Its Updated Business Terms Back To Nov. 20 via @sejournal, @MattGSouthern

  26-10-2026 14:00 via Search Engine Journal
  
  Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
  The post Meta Pushes Its Updated Business Terms Back To Nov. 20 appeared first on Search Engine Journal.
  
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• Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern

  26-10-2026 14:00 via Search Engine Journal
  
  Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
  The post Meta Delays The Terms That Let It Crawl Business Sites appeared first on Search Engine Journal.
  
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• ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them via @sejournal, @MattGSouthern

  26-10-2026 13:24 via Search Engine Journal
  
  Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
  The post ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them appeared first on Search Engine Journal.
  
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• At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities via @sejournal, @brentcsutoras

  26-10-2026 13:00 via Search Engine Journal
  
  Reddit's community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
  The post At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities appeared first on Search Engine Journal.
  
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• Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker

  26-10-2026 08:45 via Search Engine Journal
  
  Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
  The post Tactical Solutions For The Biggest AI Search Measurement Challenges appeared first on Search Engine Journal.
  
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• Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern

  24-10-2026 14:00 via Search Engine Journal
  
  Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
  The post Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse appeared first on Search Engine Journal.
  
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• GEO Is A Distraction: Here’s Where The Real Opportunity Is via @sejournal, @marie_haynes

  23-10-2026 21:00 via Search Engine Journal
  
  Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
  The post GEO Is A Distraction: Here’s Where The Real Opportunity Is appeared first on Search Engine Journal.
  
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• The Junior Hiring Gap Your 2027 Marketing Budget Should Name via @sejournal, @gregjarboe

  23-10-2026 16:00 via Search Engine Journal
  
  Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats.
  The post The Junior Hiring Gap Your 2027 Marketing Budget Should Name appeared first on Search Engine Journal.
  
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• How Rank Trackers Say They Handle Suspect Google Results via @sejournal, @MattGSouthern

  23-10-2026 14:00 via Search Engine Journal
  
  Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results.
  The post How Rank Trackers Say They Handle Suspect Google Results appeared first on Search Engine Journal.
  
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• Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via @sejournal, @rollerblader

  22-10-2026 21:00 via Search Engine Journal
  
  Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
  The post Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO appeared first on Search Engine Journal.
  
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• OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson

  22-10-2026 18:58 via Search Engine Journal
  
  OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
  The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appeared first on Search Engine Journal.
  
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• Inside ChatGPT’s Ad Auction: How Relevance, Bids, And Memory Decide Placement via @sejournal, @brookeosmundson

  22-10-2026 18:58 via Search Engine Journal
  
  OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
  The post Inside ChatGPT’s Ad Auction: How Relevance, Bids, And Memory Decide Placement appeared first on Search Engine Journal.
  
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• Pichai Says AI Agents Will Click Through Pages And Use Protocols via @sejournal, @MattGSouthern

  22-10-2026 17:36 via Search Engine Journal
  
  Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.
  The post Pichai Says AI Agents Will Click Through Pages And Use Protocols appeared first on Search Engine Journal.
  
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• Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs via @sejournal, @MattGSouthern

  22-10-2026 17:36 via Search Engine Journal
  
  Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.
  The post Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs appeared first on Search Engine Journal.
  
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• Getting Indexed No Longer Means Getting Visited via @sejournal, @DuaneForrester

  22-10-2026 16:00 via Search Engine Journal
  
  Being indexed used to buy a visit. In the answer layer, it buys eligibility, and nothing promises anyone arrives at your site.
  The post Getting Indexed No Longer Means Getting Visited appeared first on Search Engine Journal.
  
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