<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[SEO - Newslocker]]></title><link>https://www.newslocker.com/en-us/profession/seo/</link><atom:link rel="self" href="https://www.newslocker.com/en-us/profession/seo/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest SEO news with just one click. Don't miss out on anything happening in your profession!]]></description><language>en-us</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Sun, 05 Jul 2026 23:15:00 +0200</lastBuildDate><item><title><![CDATA[Safari’s New MCP Server Enables AI Debugging For SEO And CWV via @sejournal, @martinibuster]]></title><description><![CDATA[Apple's WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals.<br />
The post Safari&rsquo;s New MCP Server Enables AI Debugging For SEO And CWV appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/safaris-new-mcp-server-enables-ai-debugging-for-seo-and-cwv-via-sejournal-martinibuster/</link><pubDate>Sun, 05 Jul 2026 23:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/safaris-new-mcp-server-enables-ai-debugging-for-seo-and-cwv-via-sejournal-martinibuster/</guid></item><item><title><![CDATA[Google Put AI Visibility Inside The SEO Tool On Purpose via @sejournal, @slobodanmanic]]></title><description><![CDATA[Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report.<br />
The post Google Put AI Visibility Inside The SEO Tool On Purpose appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/google-put-ai-visibility-inside-the-seo-tool-on-purpose-via-sejournal-slobodanmanic/</link><pubDate>Sun, 05 Jul 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/google-put-ai-visibility-inside-the-seo-tool-on-purpose-via-sejournal-slobodanmanic/</guid></item><item><title><![CDATA[Fake DMCA Complaints Keep Erasing Real Pages From Google – What To Watch For via @sejournal, @MattGSouthern]]></title><description><![CDATA[Copyright complaints can remove live pages from Google search before the dispute is resolved. Here's how the takedown process works and how to spot it.<br />
The post Fake DMCA Complaints Keep Erasing Real Pages From Google &ndash; What To Watch For appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/fake-dmca-complaints-keep-erasing-real-pages-from-google-what-to-watch-for-via-sejournal-mattgsouthern/</link><pubDate>Sat, 04 Jul 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/fake-dmca-complaints-keep-erasing-real-pages-from-google-what-to-watch-for-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Lighthouse Fails Your Llms.txt Without Markdown Links via @sejournal, @slobodanmanic]]></title><description><![CDATA[Six audits. One failure. The fix took five minutes. Here's what Lighthouse 13.3's Agentic Browsing category actually tells you, and what it doesn't.<br />
The post Lighthouse Fails Your Llms.txt Without Markdown Links appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/lighthouse-fails-your-llmstxt-without-markdown-links-via-sejournal-slobodanmanic/</link><pubDate>Fri, 03 Jul 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/lighthouse-fails-your-llmstxt-without-markdown-links-via-sejournal-slobodanmanic/</guid></item><item><title><![CDATA[Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse via @sejournal, @MattGSouthern]]></title><description><![CDATA[Where AI Overview clicks go, what agents skip on sites they can't read, and who's leaving Bing, plus the rest of the week's search news.<br />
The post Where Clicks Go, What Agents Skip, Who&rsquo;s Leaving Bing &ndash; SEO Pulse appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/where-clicks-go-what-agents-skip-whos-leaving-bing-seo-pulse-via-sejournal-mattgsouthern/</link><pubDate>Fri, 03 Jul 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/where-clicks-go-what-agents-skip-whos-leaving-bing-seo-pulse-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[AI Search Is Nothing Without SEO &amp; It Knows It via @sejournal, @TaylorDanRW]]></title><description><![CDATA[Technical SEO now sits at the center of AI search readiness, giving LLMs the structure and signals they need to retrieve and cite content.<br />
The post AI Search Is Nothing Without SEO &amp; It Knows It appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/ai-search-is-nothing-without-seo-amp-it-knows-it-via-sejournal-taylordanrw/</link><pubDate>Fri, 03 Jul 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/ai-search-is-nothing-without-seo-amp-it-knows-it-via-sejournal-taylordanrw/</guid></item><item><title><![CDATA[Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target via @sejournal, @MattGSouthern]]></title><description><![CDATA[John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.<br />
The post Google&rsquo;s Mueller Flags A Case On Why LCP Fixes Miss the Target appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/googles-mueller-flags-a-case-on-why-lcp-fixes-miss-the-target-via-sejournal-mattgsouthern/</link><pubDate>Fri, 03 Jul 2026 00:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/googles-mueller-flags-a-case-on-why-lcp-fixes-miss-the-target-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Google Ends Cache-Served AMP Pages In Search via @sejournal, @MattGSouthern]]></title><description><![CDATA[Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.The post Google Ends Cache-Served AMP Pages In Search appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/google-ends-cache-served-amp-pages-in-search-via-sejournal-mattgsouthern/</link><pubDate>Thu, 02 Jul 2026 22:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/google-ends-cache-served-amp-pages-in-search-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Cloudflare’s AI Crawler Rules Can Block Googlebot via @sejournal, @MattGSouthern]]></title><description><![CDATA[Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.<br />
The post Cloudflare&rsquo;s AI Crawler Rules Can Block Googlebot appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/cloudflares-ai-crawler-rules-can-block-googlebot-via-sejournal-mattgsouthern/</link><pubDate>Thu, 02 Jul 2026 18:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/cloudflares-ai-crawler-rules-can-block-googlebot-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Your Younger Audience Is Declining Faster Than It Looks]]></title><description><![CDATA[Platforms lost younger audience share, too. Publishers still have the bigger problem. The data explains why.<br />
The post Your Younger Audience Is Declining Faster Than It Looks appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/your-younger-audience-is-declining-faster-than-it-looks/</link><pubDate>Thu, 02 Jul 2026 16:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/your-younger-audience-is-declining-faster-than-it-looks/</guid></item><item><title><![CDATA[Microsoft Just Proved A Point About Search Today via @sejournal, @DuaneForrester]]></title><description><![CDATA[Bing&rsquo;s latest AI reporting confirms that rankings and citations measure different outcomes, requiring new visibility strategies across AI search.<br />
The post Microsoft Just Proved A Point About Search Today appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/microsoft-just-proved-a-point-about-search-today-via-sejournal-duaneforrester/</link><pubDate>Thu, 02 Jul 2026 14:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/microsoft-just-proved-a-point-about-search-today-via-sejournal-duaneforrester/</guid></item><item><title><![CDATA[Why Google’s DMCA Crisis Is Bad And Will Only Get Worse. via @sejournal, @martinibuster]]></title><description><![CDATA[False DMCA claims are getting legitimate content removed from Google and there may be no way to stop it.<br />
The post Why Google&rsquo;s DMCA Crisis Is Bad And Will Only Get Worse. appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/why-googles-dmca-crisis-is-bad-and-will-only-get-worse-via-sejournal-martinibuster/</link><pubDate>Thu, 02 Jul 2026 13:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/why-googles-dmca-crisis-is-bad-and-will-only-get-worse-via-sejournal-martinibuster/</guid></item><item><title><![CDATA[Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. via @sejournal, @martinibuster]]></title><description><![CDATA[Google's DMCA Crisis is turning a copyright protection system into a tool that bad actors can use against publishers.<br />
The post Google&rsquo;s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/googles-dmca-crisis-is-disrupting-the-web-it-will-only-get-worse-via-sejournal-martinibuster/</link><pubDate>Thu, 02 Jul 2026 13:21:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/googles-dmca-crisis-is-disrupting-the-web-it-will-only-get-worse-via-sejournal-martinibuster/</guid></item><item><title><![CDATA[Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t via @sejournal, @gregjarboe]]></title><description><![CDATA[Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.<br />
The post Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn&rsquo;t appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/google-data-shows-ai-search-users-moved-past-keywords-your-content-hasnt-via-sejournal-gregjarboe/</link><pubDate>Thu, 02 Jul 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/google-data-shows-ai-search-users-moved-past-keywords-your-content-hasnt-via-sejournal-gregjarboe/</guid></item><item><title><![CDATA[Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO via @sejournal, @HelenPollitt1]]></title><description><![CDATA[AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide.<br />
The post Should I Block AI Crawlers Or Measure Their Value First? &ndash; Ask An SEO appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/should-i-block-ai-crawlers-or-measure-their-value-first-ask-an-seo-via-sejournal-helenpollitt1/</link><pubDate>Thu, 02 Jul 2026 11:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/should-i-block-ai-crawlers-or-measure-their-value-first-ask-an-seo-via-sejournal-helenpollitt1/</guid></item><item><title><![CDATA[Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality via @sejournal, @MattGSouthern]]></title><description><![CDATA[An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.<br />
The post Google AI Overviews Study Finds Lost Clicks Weren&rsquo;t Lower Quality appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/google-ai-overviews-study-finds-lost-clicks-werent-lower-quality-via-sejournal-mattgsouthern/</link><pubDate>Thu, 02 Jul 2026 01:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/google-ai-overviews-study-finds-lost-clicks-werent-lower-quality-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[OpenAI Hiring Points To Image &amp; Video Ads Coming To ChatGPT via @sejournal, @MattGSouthern]]></title><description><![CDATA[OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT.<br />
The post OpenAI Hiring Points To Image &amp; Video Ads Coming To ChatGPT appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/openai-hiring-points-to-image-amp-video-ads-coming-to-chatgpt-via-sejournal-mattgsouthern/</link><pubDate>Wed, 01 Jul 2026 23:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/openai-hiring-points-to-image-amp-video-ads-coming-to-chatgpt-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Habitual Publisher Traffic Is Collapsing]]></title><description><![CDATA[Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators?<br />
The post Habitual Publisher Traffic Is Collapsing appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/habitual-publisher-traffic-is-collapsing/</link><pubDate>Wed, 01 Jul 2026 15:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/habitual-publisher-traffic-is-collapsing/</guid></item><item><title><![CDATA[Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft via @sejournal, @MattGSouthern]]></title><description><![CDATA[Fabrice Canel, the Principal Product Manager who led Bing's crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft.The post Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/fabrice-canel-longtime-bing-search-leader-retires-from-microsoft-via-sejournal-mattgsouthern/</link><pubDate>Wed, 01 Jul 2026 14:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/fabrice-canel-longtime-bing-search-leader-retires-from-microsoft-via-sejournal-mattgsouthern/</guid></item><item><title><![CDATA[Why 88% Of Companies Are Using AI Wrong: The System-Building Gap via @sejournal, @gregjarboe]]></title><description><![CDATA[A global study of 6,100 organizations reveals most AI adoption is still surface-level, and the gap is widening fast.<br />
The post Why 88% Of Companies Are Using AI Wrong: The System-Building Gap appeared first on Search Engine Journal.]]></description><link>https://www.newslocker.com/en-us/profession/seo/why-88-of-companies-are-using-ai-wrong-the-system-building-gap-via-sejournal-gregjarboe/</link><pubDate>Wed, 01 Jul 2026 14:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/seo/why-88-of-companies-are-using-ai-wrong-the-system-building-gap-via-sejournal-gregjarboe/</guid></item></channel></rss>