PR Public relations news

• Buc-ee's To Hold Ribbon-Cutting Ceremony For Leeds Travel Center January 25

  18-01-2021 22:34
  
  LEEDS, Ala., Jan. 18, 2021 /PRNewswire/ -- Buc-ee's, home of the world's cleanest bathrooms, freshest food and friendliest beaver, will unveil its new travel center in Leeds, Alabama, with a ribbon-cutting ceremony on Jan. 25, 2021, at 11 a.m. CST. The celebration will be attended by...
  
  Read more

• The Scoop: How McDonald’s learned to ignore the haters

  13-05-2024 16:30 via prdaily.com
  
  Plus: RTO mandates have steep employer branding costs; meme stocks are back.Twenty years ago, “Supersize Me” threw McDonald’s into disarray. The documentary, which saw Morgan Spurlock eat only McDonald’s for 30 days, led to what the New York Times called “the high-water mark in a tide of sentiment against fast food.” Everywhere you turned was criticism of the health content of McDonald’s food, its record of advertising to children, its labor practices an
  
  Read more

• Pride 2024: What companies are planning after 2023 backlash

  13-05-2024 13:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then came 2023.
  Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c
  
  Read more

• Domino’s goes viral $3 at a time

  13-05-2024 12:00 via prdaily.com
  
  It’s about putting customers, investors and employees at the center of everything.Dustin Siggins is founder of Proven Media Solutions. 
  Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank you – a “you tip, we tip” campaign that engaged customers, investors, and national press.
  Then, three days later, Domino’s released its qua
  
  Read more

• Advertisement

• The Scoop: Apple makes rare apology

  10-05-2024 17:11 via prdaily.com
  
  Plus: Target pulls back on Pride merch; Baidu’s PR head fired for videos of harsh management style.Apple took the unusual step of apologizing for an ad and pulling it from its TV rotation.
  Gleefully titled “Crush!,” the advertisement hawks the new iPad Pro by showing a hydraulic press compressing a number of artistic tools, including musical instruments, paint, sculptures, fashion mannequins and more. At the end, after all these tools of human creativity are destroyed, the new
  
  Read more

• How I Got Here: Kaplow’s Randi Liodice uncovers the magic that makes brands unique

  10-05-2024 13:00 via prdaily.com
  
  Randi Liodice shares what inspires her.Randi Liodice, president & chief strategy officer at Kaplow Communications, is renowned for her expertise in advising top communications and marketing executives across consumer, finance, and technology sectors. 
  With over two decades of experience, Liodice has curated impactful narrative strategies for blue-chip clients like CVS, while also mentoring agency staff on integrated strategy, presentation skills, digital communications, and analytics. T
  
  Read more

• The many ways communicators and social pros use AI on the job at Intel

  10-05-2024 12:00 via prdaily.com
  
  Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily’s 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel’s appr
  
  Read more

• 4 questions to consider when strategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
  Read more

• Advertisement

• 4 questions to consider when stategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
  Read more

• By the Numbers: Where D.C. insiders get their news

  09-05-2024 12:00 via prdaily.com
  
  From newsletters to podcasts.
  The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
  That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
  Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates
  
  Read more

• The Scoop: TikTok sues the American government

  08-05-2024 16:45 via prdaily.com
  
  Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.Weeks after the U.S. Congress voted to ban TikTok unless it’s sold to an American company, the short-form video app is swiping back at the ruling.
  According to NBC News, TikTok is filing a suit against the government because it claims the law violates the free speech rights of not only the platform but its millions of users as well.
  “For the first time in history, Congress has enacted
  
  Read more

• ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

  08-05-2024 13:00 via prdaily.com
  
  And how the brand gave back to one of its most important communities.In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant.
  Since 1977, this division of Mars Food has turned out parboiled rice to be sent across the country and around the world. Today, it’s one of the largest employers in Washington County, of which Gr
  
  Read more

• Measuring employer branding and recruitment

  08-05-2024 12:00 via prdaily.com
  
  A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
  It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
  It may be tempting to merely measure branding in terms of the n
  
  Read more

• Four Types of PR Content Beyond Press Releases [Infographic] - MarketingProfs.com

  07-05-2024 17:05
  
  Four Types of PR Content Beyond Press Releases [Infographic]  MarketingProfs.com
  
  Read more

• Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts

  07-05-2024 13:00 via prdaily.com
  
  The classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville. 
  Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
  The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience
  
  Read more

• Agency Business Report 2024: Syneos Health Public Relations - PR Week

  07-05-2024 11:55
  
  Agency Business Report 2024: Syneos Health Public Relations  PR Week
  
  Read more

• Critical crisis lessons from the recent NBA and MLB scandals

  07-05-2024 11:00 via prdaily.com
  
  A tale of two scandals — and two crisis responses.Edward Moed is CEO at Hot Paper Lantern.
  Two seismic scandals recently rocked the global sports landscape, shaking the MLB and NBA fandoms and sparking a frenzy of concerns and speculation across the media. Amid the chaos, these incidents shined a bright light on questions around handling extreme crisis communications and navigating ethical dilemmas in the face of uncertainty.
  In the MLB, Shohei Ohtani’s interpreter, Ippei Mizuhara, w
  
  Read more

• World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR - GhanaWeb

  06-05-2024 19:47
  
  World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR  GhanaWeb
  
  Read more

• The Scoop: How DE&I is being rebranded

  06-05-2024 16:51 via prdaily.com
  
  Plus: Protests could disrupt tonight’s Met Gala; Howard Schultz criticizes Starbucks in LinkedIn post.Since rocketing to prominence in 2020 amid the murder of George Floyd and increased awareness of systemic racism, DE&I has become a major business imperative.
  That isn’t likely to go away any time soon.
  What does seem set to change is the name diversity, equity and inclusion.
  A new Washington Post article examines how major companies are setting about rebranding the initiatives i
  
  Read more

• ‘Retail-level outreach’: Media relations lessons from C-SPAN

  06-05-2024 13:00 via prdaily.com
  
  Creating an ecosystem for coverage.C-SPAN director of communications Howard Mortman occupies a unique role in the world of media relations.
  He works for a cable network that broadcasts political happenings. He targets journalists from other outlets who seemingly do the same things.
  But to Mortman, they aren’t competitors at all.
  “We don’t have ratings because we are a nonprofit,” Mortman told PR Daily.  “We don’t have advertising. There’s no governm
  
  Read more

• The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.

  06-05-2024 12:00 via prdaily.com
  
  The media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
  The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou
  
  Read more

• PR Daily’s 2024 Content Marketing Awards finalists announced

  06-05-2024 10:00 via prdaily.com
  
  PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
  The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quali
  
  Read more

• Rohini Saldanha Launches 'The PR Stop' Public Relations Firm - Branding in Asia Magazine

  06-05-2024 09:05
  
  Rohini Saldanha Launches 'The PR Stop' Public Relations Firm  Branding in Asia Magazine
  
  Read more

• Marine Media PR | PUBLIC RELATIONS, SOCIAL MEDIA, CONTENT CREATION, BRAND PROFILING ... - Mynewsdesk

  06-05-2024 00:39
  
  Marine Media PR | PUBLIC RELATIONS, SOCIAL MEDIA, CONTENT CREATION, BRAND PROFILING ...  Mynewsdesk
  
  Read more

• MannBitesDog Public Relations Installs Digital Art PR Campaign - Yahoo Movies UK

  05-05-2024 14:00
  
  MannBitesDog Public Relations Installs Digital Art PR Campaign  Yahoo Movies UK
  
  Read more

• The Scoop: How Airbnb dominates headlines with splashy rental stunts

  03-05-2024 16:22 via prdaily.com
  
  Plus: Angry parents add to colleges’ protest headaches; Universal Music returns to TikTok.A fully functional replica of the house from “Up,” including the ability to float. A stay “hosted” by Christina Aguilera. Barbie’s Malibu Dream House. These are just a few of Airbnb’s Icons, a series of outrageous stays purposefully designed to keep the rental company in the media and in the public conversation in a positive way.
  And it’s working.
  The New York
  
  Read more

• Brown University explains end to Gaza campus encampment with empathy

  03-05-2024 13:02 via prdaily.com
  
  A look at why Brown President Christina H. Paxson’s statement worked.Amid another week of campus protests and corporate activism around the Gaza war, it seemed like no organization handled its response properly.
  While Google CEO Sundar Pichai attempted to justify the firing of employee activists last week, police cleared an occupied building at Columbia University last night and arrested dozens of protestors. As stories of student encampments and ongoing protests continue to make headlines
  
  Read more

• How retelling historical stories helps communicators navigate difficult topics

  03-05-2024 13:00 via prdaily.com
  
  National Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being “canceled” over their public, and even private, positions.
  Look no further than Volkswagen for proof. The global auto giant’s roots a
  
  Read more

• How I Got Here: Media Minefield’s Kristi Piehl on why authenticity reigns in the age of AI

  03-05-2024 12:00 via prdaily.com
  
  Kristi Piehl shares how she stays challenged and innovative.Kristi Piehl, a former Emmy Award-winning TV news reporter, founded Media Minefield in 2010, a renowned PR agency known for its story-centric marketing approach. Under her leadership, it’s been named a Best Place to Work five times and Piehl herself recognized as one of Minnesota’s 500 Most Powerful Business Leaders. 
  Beyond her professional success, she’s deeply involved with her alma mater, Bethel University, wh
  
  Read more

• The Friday Reporter: Amie Parnes

  03-05-2024 10:16 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Amie Parnes is senior correspondent for The Hill newspaper, covering the White House among many other D.C. and political things. She tells us in this episode that she has always wanted to be a journalist and shares some fun anecdotes about her courage in advocating for herself.Fast forward to 2024 and an abrupt change in her employment situation, it is that same tenacity that has her restored to a top spot at one of the busiest D.C. newsrooms.
  With th
  
  Read more

Follow @P_and_R_News on Twitter!