PR Public relations news

• The Scoop: TikTok ban could take beloved editing tool with it

  29-04-2024 16:28
  
  Plus: A peelable candy went mega viral; how Americans get news indicates who they’ll vote for.The world of short-form video could change forever – and not because TikTok faces a ban.
  ByteDance, the Chinese-owned parent company of TikTok, also owns editing app CapCut. The Washington Post reports that the sell-or-be-banned law that TikTok faces will also impact CapCut. Results of that ban could have a huge impact on Instagram Reels, YouTube Shorts and other short-form video platforms.
  
  Read more

• Peter Shankman’s HERO revives connecting journalists, sources

  29-04-2024 13:00
  
  After the sunset of HARO, Shankman started a new venture with a familiar premise.
  When Peter Shankman founded Help a Reporter Out (HARO) in 2007, he had a simple concept: connect reporters on deadlines with sources who could, well, help them out.
  It quickly grew into a thriving, ad-supported email that helped countless reporters and PR pros collaborate on stories.
  “Back in the day, there was a bakery two seconds from bankruptcy in the Midwest somewhere,” Shankman recalled. “And
  
  Read more

• 7 things I’ve learnt in my first year in digital PR

  29-04-2024 12:00
  
  Sorry, your parents will never understand what you do.Alice Lang is a senior digital PR executive for Marketing Signals. 
  This month marks my one-year digital-PR-eversary.
  When I started building links for my blog, I got a major buzz when I saw something go live in a publication I loved. I craved that feeling in my day-to-day role, which is why I moved from content to digital PR.
  It’s only been a year, but I’ve learnt a lot.You’ve got to be fast.Coming from an in-house con
  
  Read more

Follow @P_and_R_News on Twitter!