IT Executive news

• BrandPost: Powering the Customer Journey with Data at Enterprise Scale

  27-03-2019 18:42
  While most companies understand how critical it is to focus on customer experience and the role that data plays in doing so, marketers still struggle to gain a unified understanding of their customer, with 43% reporting a fragmented approach to the integration between marketing and data systems.Improved partnership across the enterprise and close collaboration with IT can help brands make more informed and actionable decisions—fast.But, the ugly truth is that most departments across the e
  
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• BrandPost: The Customer Data Platform: Your Next Step in Optimizing the Customer Experience

  27-03-2019 18:17
  Providing a single repository that delivers a 360-degree view of the customer enables an organization to deliver a highly differentiated and much more engaging customer experience (CX). Brands who leverage a CDP are already proving how IT and marketing teams can work together to drive business success.As organizations deploy their first CDP use cases, or plan to do so, Adobe’s experts have some important tips that can help improve the chance of success with these projects. The most import
  
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• CIOs create a STEM Advantage, develop program to cultivate IT talent

  27-03-2019 17:00
  A bunch of CIOs in Los Angeles were unhappy. They’d run into each other at local conferences and have the same conversation — it was harder than ever to find talent, especially with the skill sets to drive digital transformation.“This is seven years ago,” says Ron Guerrier, CIO and secretary of innovation and technology of the State of Illinois. “We’re sitting there on a couch, complaining that we can’t find local talent, the right talent, diverse talen
  
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• BrandPost: Delivering New Outcomes through AI and Machine Learning

  27-03-2019 16:39
  For us in the Boston area, watching our local sports teams win championships has become commonplace. Last fall, we watched our Red Sox end their 2018 season by celebrating another World Series title. Naturally, much attention went to first-year manager Alex Cora and to the clubhouse culture he built. However, it takes more than culture change to win, and Cora and the Red Sox front office recognize that. We live in a data-driven world, and that includes the world of baseball.A September 2018 Bos
  
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• IDG Contributor Network: Is all-in on the cloud a real strategy?

  27-03-2019 15:30
   [Disclosure: Many of the companies mentioned in this article – OutSystems, AgilePoint, Compuware, CA, SkyTap and WaveMaker – are current or past clients of the author.]The scene opens with the blue-grey drabness and cold columns typical of an old-school bank.A man walks through the scene lamenting fees and minimums as he grabs one of the columns and topples them with one hard push. They tumble down to reveal the colorful and modern inside of a new Capital One Cafe (complete wi
  
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• IDG Contributor Network: Don’t let Title II be the enemy of the good

  27-03-2019 13:07
  The debate over net neutrality has raged for most of this century. But today there’s a good opportunity to settle it and to stop the regulatory ping-pong that has become a dreary spectacle.Why? It’s simple. Republicans have now adopted the same position on the fundamentals of net neutrality protections that Democrats have maintained for more than a decade. That’s an opportunity for real compromise.Three Republican bills now introduced by House Energy and Co
  
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• 7 cloud myths debunked

  27-03-2019 11:00
  Myths can be fun and entertaining when they involve the exploits of ancient gods and heroes. The amusement stops quickly, however, when a myth hampers IT or enterprise success.To read this article in full, please click here(Insider Story)
  
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