Advertising news

• Watch the newest commercials on TV from Pizza Hut, Casper, Party City and more

  26-09-2019 23:51
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 24.A few highlights: Pizza Hut promotes an unlikely new menu item (Jessica Wohl previewed the campaign last week: “Here comes the Pizza Hut and Cheez-It mashup no one asked for”). Party City hypes its “downright scary deals” on Halloween essentials such as costumes a
  
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• Pitbull and Horizon Media’s 305 Worldwide inks first deal with Boost Mobile

  26-09-2019 23:43
  At the beginning of August, Horizon Media and Armando Christian Pérez, better known as Pitbull, launched a new full-service multicultural agency—305 Worldwide. At Advertising Week on Thursday, the rapper, along with Horizon Media President, CEO and Founder Bill Koenigsberg, announced the agency’s first client: Boost Mobile. Ad Age sat down with the Grammy-winning artist and entrepreneur, who serves as Chief Creative Officer of the agency. Pitbull, who was also Advertising
  
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• R/GA's Jess Greenwood becomes global chief marketing officer

  26-09-2019 23:24
  R/GA's Jess Greenwood, an Ad Age 2019 Woman to Watch, has been promoted to global chief marketing officer, effective immediately.She previously served as U.S. co-chief of strategy alongside Tom Morton, who will continue in the role solo, at least for now. "We might make some moves but not as of yet," Greenwood says. "Tom is going to be a spectacular U.S. CSO on his own, but obviously we're going to be supporting him as much as we can there."Greenwood, who first joined R/
  
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• Jennifer Lopez and Shakira Set to Perform at Super Bowl Halftime Show

  26-09-2019 23:20 via feeds.adweek.com
  Jennifer Lopez and Shakira have booked some big Super Bowl plans. On Feb. 2, they'll both perform at the Pepsi Super Bowl Halftime Show, which will air on Fox and take place at Hard Rock Stadium in Miami Gardens, Fla. Both pop stars made the announcement via Twitter. This is happening. 02.02.20 pic.twitter.com/SwHUhH3Lfe -- Jennifer...
  
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• Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

  26-09-2019 23:11 via feeds.adweek.com
  McDonald's has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald's. The result: PLT--plant, lettuce, tomato--is a twist on the classic BLT. Laurent Altmin of McDonald's Global Corporate...
  
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• J. Lo and Shakira will headline Pepsi-sponsored Super Bowl halftime show

  26-09-2019 23:08
  Jay-Z’s Roc Nation is working on the Super Bowl halftime show lineup this year. But barring a last-minute surprise, neither the rapper nor his wife, Beyoncé, will take the stage in Miami on Feb. 2. Instead, the show will be headlined by Jennifer Lopez and Shakira.Pepsi, which sponsors the show, announced the lineup Thursday, along with Roc Nation, which is overseeing the show as part of a new deal it signed with the National Football League in August. A news release t
  
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• The FTC Is Suing Match.com for Allegedly Enticing Users With Fake Advertisements

  26-09-2019 23:07 via feeds.adweek.com
  It is no secret that online dating might come at a price, and Match.com--one of many dating apps available nowadays--has come under fire this week due to allegedly sending false messages to entice its users to pay for a subscription. According to complaints the Federal Trade Commission (FTC) filed on Wednesday with the U.S. District...
  
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• Mattel Releases Line of Gender-Neutral Creatable World Dolls

  26-09-2019 22:33 via feeds.adweek.com
  This is not a Barbie doll. This is the new Creatable World doll. Going beyond the traditional Barbie tagline of "You can be anything," the Creatable World doll is a high-fashion doll that is "designed to keep labels out and invite everyone in." With the release of Mattel's new gender-neutral dolls on Wednesday, the concept...
  
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• Honda Develops an Animated Comic Series to Promote Its 2020 Civic Hatchback

  26-09-2019 22:30 via feeds.adweek.com
  Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram. Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it "focuses on an apocalyptic world where genetically engineered spiders--once designed to save humanity--have now overtaken it....
  
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• Sprint Uses Chatbots to Cut Customer Service Calls by Nearly a Third

  26-09-2019 22:18 via feeds.adweek.com
  Around a year and a half into Sprint's efforts to overhaul its call center operations with artificial intelligence, the carrier says the technology has substantially reduced the number of customer inquiries its human representatives need to field. Sprint chief digital officer Rob Roy said about 30% of online chats are now conducted solely by machine-learning-powered...
  
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• This Satirical Video Game Takes Aim at Gun Lobbyists

  26-09-2019 22:00 via feeds.adweek.com
  Following a pair of mass shootings in El Paso, Texas, and Dayton, Ohio, last month, some conservative lawmakers pinned the blame on video games, a familiar talking point for at least a generation. A new campaign from anti-gun violence organization Brady (formerly the Brady Campaign & Center to Prevent Gun Violence) called "League of Legislators"...
  
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• Mozilla Wants to Know if Snapchat and Other Platforms Are Stealing Ur Feelings

  26-09-2019 22:00 via feeds.adweek.com
  Mozilla is using a six-minute augmented reality documentary to pressure Snapchat, Instagram and other companies that may be using facial emotion recognition technology. The nonprofit, which developed the Firefox web browser, said Stealing Ur Feelings is an attempt to reveal how this type of artificial intelligence "could be easily misused to profit off consumers, promote...
  
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• Starz Elevates COO Jeffrey Hirsch to President and CEO

  26-09-2019 21:41 via feeds.adweek.com
  Over the past year, Starz has shifted business strategies, and now the premium cable network has welcomed a new president and CEO. COO Jeffrey Hirsch has been promoted and has signed a new long-term deal to lead the network, owner Lionsgate said today. Hirsch replaces Chris Albrecht, who announced his exit in February. Hirsch has...
  
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• David Hasselhoff Fights Crime on a Moped in This Joyously Ridiculous Ad From Germany

  26-09-2019 21:23 via feeds.adweek.com
  Knight Rider? More like Not Quite Rider. 1980s TV icon David Hasselhoff is back in action as a Michael Knight-esque crime fighter on wheels, though admittedly he's shedded some horsepower along the way. It's all an ad for an automotive marketplace, and as you might imagine, it's from Germany. In "Moped Rider" from agency Achtung,...
  
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• General Mills CMO says agencies need to win back more of his 'trust, admiration and money'

  26-09-2019 21:15
  Whether General Mills maintains the amount of agencies it has on its roster or slims down that list, the consumer products goods giant does value them and wants them to make money, Chief Marketing Officer Ivan Pollard said on a panel at Advertising Week New York on Thursday.Pollard acknowledged the "flak" he and other marketing leaders of consumer goods companies have received recently, due to their pullback on advertising spending. But he insisted he wants "agencie
  
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• Sports streaming service DAZN rebrands fall as ‘fight season’

  26-09-2019 21:06
  To every thing there is a season, and for tens of millions of Americans, fall is a time for celebrating chlorophyll depletion while shipping the kids off to school and luxuriating in the weekend ritual of football. But if a new marketing campaign from DAZN hits the mark, leaf peepers and sports fans alike are going to have to figure out a way to squeeze mouth guards and boxing gloves in with all the Trapper Keepers and shoulder pads.On Sept. 29, the streaming service will bow its fall campaign o
  
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• DraftKings inks sponsorship deal with NFL

  26-09-2019 21:04
  The National Football League inked a deal with DraftKings on Thursday to become its "first-ever official daily fantasy partner."Terms of the sponsorship were not disclosed, but the NFL clarified that it does not include promotional rights for sports betting. Instead, the agreement allows  DraftKings to use the league’s branding in its marketing campaigns. DraftKings will also work with the NFL to drive users to its app, as well as feature DraftKings branding on NFL media pro
  
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• Esports makes a deal with Nielsen to measure its audience

  26-09-2019 20:44
  The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers.Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching th
  
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• Embattled Grocery Manufacturers Association gets a makeover

  26-09-2019 19:58
  The Grocery Manufacturers Association is renaming itself as the Consumer Brands Association as it seeks to recover following the exodus of some of the nation's largest food marketers.The trade group’s rebrand takes effect in January. The name change is part of an overhaul being led by Geoff Freeman, who joined GMA as president and CEO in August 2018, and its board of directors.In a statement, Freeman called the GMA’s overhaul “a game-changing shift to unite the totality of the
  
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• Chocolate giant Ferrero hires Mindshare for global media

  26-09-2019 19:00 via campaignlive.com
  The WPP agency picked up the account following a competitive review.
  
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• Patagonia sets up coffee shop for environmental activists

  26-09-2019 18:31 via campaignlive.co.uk
  Space will include training and inspirational books.
  
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• Maltesers celebrates female friendships in latest work

  26-09-2019 17:53 via campaignlive.co.uk
  Campaign marks change in creative direction for chocolate brand.
  
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• Seven in race for Media Week Awards best agency partner

  26-09-2019 17:10 via campaignlive.co.uk
  Award from Reach Solutions recognises agency for positive attitude to partnership.
  
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• Unilever dusts off old ads for World Alzheimer's Month

  26-09-2019 16:58 via campaignlive.co.uk
  FMCG giant is donating ads for brands including Marmite and Domestos.
  
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• Decline in women leaders at advertising, media and technology companies: She Runs It survey

  26-09-2019 16:55
  New data from She Runs It and management consulting firm Diversity Best Practices shows a troubling decline in the number of women in executive positions in the advertising, media and technology industries.According to the third annual Diversity Best Practices Inclusion Index and the second annual #Inclusive100 benchmark, released on Thursday at an Advertising Week New York panel, just 29 percent of corporate or executive positions at AMT companies are held by women. That’s down from
  
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• Brands taking a stand in today's political climate is positive, says McCann CEO

  26-09-2019 16:39 via campaignlive.com
  But corporations must be aware of countless pitfalls, argues MDC Partners chair.
  
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• Keith Weed calls on US adland to join UK in tackling 'Achilles' heel' of trust

  26-09-2019 16:21 via campaignlive.co.uk
  US faces similar 'trust or bust' fork in the road, ex-Unilever marketer said.
  
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• McDonald’s picks Beyond Meat for Canada trial but the U.S. faux-meat prize remains

  26-09-2019 16:09
  McDonald’s has selected Beyond Meat’s faux-meat patties for a plant-based burger test in Canada. But the real prize will be the fast-food giant’s roughly 14,000 locations in its home market, and that race is still anybody’s game.The restaurant chain said it will sell the new product, featuring a patty crafted exclusively for McDonald’s, at 28 restaurants in Ontario during a three-month trial run.The new sandwich will be assessed to “learn more about real-
  
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• All the latest production moves, hires and partnerships: September 26, 2019

  26-09-2019 16:09
  Moxie Pictures has signed director Travis Hanour for global representation. Hanour began his career directing animation and VFX and then spent ten years as an agency creative director. As a director, he has worked on campaigns for clients including Nike, Jordan, Electronic Arts, Microsoft, TaylorMade, Intel, the BBC, Disney and Sonos. Prior to joining Moxie, he was represented by The Calvary and Slash Dynamic.Nexus Studios is launching Maison Hanko, a pop-up roster of directorial and illustrativ
  
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• How to better target your audience

  26-09-2019 16:04
  With so many ways to send a message to an audience today, it can be overwhelming trying to figure out which method works best. There are, however, a few simple ways you can reach your target more effectively.Plan your campaign fullyAn ad campaign needs to be completely thought through. Throwing together creatives and sending them out at random won’t return any decent results. Make sure you decide on your message, audience, budget, creatives and contingency plans well in advance of launch d
  
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• Budweiser teams up with Sky to launch Kings of the Premier League TV show

  26-09-2019 15:44 via campaignlive.co.uk
  Programme is being promoted with ad campaign by Anomaly London.
  
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• My box-set binge: Pip Hulbert, Wunderman Thompson UK

  26-09-2019 13:56 via campaignlive.co.uk
  Pip Hulbert, chief executive of Wunderman Thompson UK, picks her favourite viewing.
  
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• Innocent partners Bompas & Parr for blue-themed cafe

  26-09-2019 12:56 via campaignlive.co.uk
  Pop-up launches innocent's Bolt from the Blue variant.
  
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• D&AD appoints Patrick Burgoyne as CEO and Kate Stanners as president

  26-09-2019 12:39 via campaignlive.co.uk
  Burgoyne succeeds Tim Lindsay, who stepped up to chairman in May.
  
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• Interpublic's Michael Roth: ad industry diversity still 'fairly pathetic'

  26-09-2019 12:38 via campaignlive.co.uk
  Roth told Spikes Asia that diversity and inclusion are business imperatives that have played a big part in his company's recent turnaround.
  
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• Day Three of Advertising Week, plus the Clio Awards winners: Thursday Wake-Up Call

  26-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Last night at the Clios
  Burger King’s “Whopper Detour”—a campaign that trolled McDonald’s by luring away its customers—was the big winner at Wednesday’s Clio Awards in N
  
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• DMA publishes guide to boost employment of people with autism

  26-09-2019 11:47 via campaignlive.co.uk
  Guidance gives recommendations on how to make workplaces more autism-friendly.
  
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• Led By Donkeys invites public to design new ads

  26-09-2019 11:40 via campaignlive.co.uk
  Armando Iannucci and David Schneider will judge competition.
  
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• What d-to-c marketers need to know about Pinterest's data play

  26-09-2019 11:00
  Since its founding nearly a decade ago, Pinterest has been a destination of discovery for consumers looking to renovate their home, plan a wedding or design an event. But it wasn’t until this year that the San Francisco–based social platform began leaning heavily into courting retail advertisers—specifically, the new breed of direct-to-consumer startup advertisers, like comforter seller Buffy and shoe brand Rothy’s. In early 2019, Pinterest formed a Disruptor Brands
  
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• Polarizing pollster Mark Penn on advertising, politics and the future of MDC

  26-09-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Mark Penn can be polarizing. The president and managing partner of Stagwell Group brings with him a big resume and a big personality. He raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners. Under the terms of the investment he would become chairman and CEO of MDC, which
  
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• Unilever encouraged by blockchain ad-buying pilot

  26-09-2019 10:59 via campaignlive.co.uk
  FMCG giant wants to develop blockchain as solution for wider digital supply chain.
  
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• Thomas Cook collapse sees last-minute cancellation of £26m ad campaign

  26-09-2019 10:37 via campaignlive.co.uk
  Gaggle won creative brief at end of August.
  
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• Pitch Update: TSB shortlists media agencies, Ladbrokes holds pitches in Gibraltar

  26-09-2019 10:31 via campaignlive.co.uk
  Zoopla and Macmillan have also shortlisted shops.
  
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• John Lewis hosts beauty weekend featuring Nars, Dior and Laura Mercier

  26-09-2019 10:21 via campaignlive.co.uk
  There will be talks and masterclasses in five UK stores.
  
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• Only the brave will reap the benefits of creativity

  26-09-2019 09:00
  There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice.Well, it seems a choice is being forced upon our industry, and I think it’s a great thing.A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.”It doesn’t take a brain surgeon to figure out how w
  
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• U.S. attorney general seeks new Facebook antitrust probe

  26-09-2019 06:26
  The U.S. Justice Department intends to investigate Facebook Inc. after prodding from U.S. Attorney General William Barr, according to a person familiar with the matter, even though the Federal Trade Commission already has an inquiry underway.The social-media giant now faces parallel probes by two federal agencies over whether it has harmed competition in violation of antitrust laws.The Justice Department’s case will focus on conduct that’s separate from what the FTC is examining, sai
  
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• Burger King's 'Whopper Detour' wins top honors at the 60th Clio Awards

  26-09-2019 04:30
  Burger King’s “Whopper Detour” took top honors at the 60th Annual Clio Awards Wednesday night during Advertising Week New York, winning the Grand Clio in two categories, Digital/Mobile and Direct. Andy Cohen hosted the event at The Manhattan Center in New York City.The campaign from FCB New York, which lured McDonald’s customers away with promises of 1-cent Whoppers, helped land the fast-feeder the Advertiser of the Year award as well. McCann New York took Agency of
  
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• S4 Capital's Martin Sorrell predicts holding companies will break up

  26-09-2019 01:09
  On yet another Advertising Week New York panel S4 Capital Executive Chairman Martin Sorrell graced with his presence, the former longtime CEO and founder of WPP said he predicts the holding companies will eventually be “broken up” and consolidated.Sorrell was joined on stage Wednesday by S4 Capital’s MediaMonks Founder and Chief Operating Officer Wesley ter Haar and MightyHive President of the Americas Emily Del Greco. “The proof of that is IPG, which appears to
  
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• New cross-media standard has one problem: We can't use it yet

  26-09-2019 01:09
  The ad industry has a shiny new long-awaited standard for measuring video audiences on equal terms across platforms, but there’s a slight problem. Technology to track people using the standard doesn’t exist yet, as Jane Clarke, CEO of the Coalition for Innovative Media Measurement sees it.No problem, according to George Ivie, CEO of the Media Rating Council, which released the new cross-media video standard earlier this month after more than two years of work. The tech to measure vie
  
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