Advertising news

• ViacomCBS has a role to play in the NFL's youth movement

  21-09-2019 00:29
  Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.Young Guns
  The NFL isn’t expected to officially begin renegotiating its media rights contracts until after it locks in a new collective-bargaining agreement with the players’ union, but informal talks are underway. And while the noise about a disruptive bid by
  
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• Little Caesars is hot-n-ready for a new creative agency

  21-09-2019 00:29
  Following the collapse of Barton F. Graf, Little Caesars has opened a review to find a new creative agency of record, people close to the business tell Ad Age.According to two people, Goodby Silverstein & Partners is pitching the business alongside three other undisclosed agencies. GS&P did not return multiple requests for comment.The review is being managed by search firm Select Resources International, according to one person. The search firm and Little Caesars did not return requests
  
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• Agencies and Brands skip work, donate ad space for Global Climate Strike

  21-09-2019 00:10
  Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change.Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of global protests that began with student walkouts last year. New Yorkers marched from Foley Square to Battery Park in Lower Manhattan, mirroring protestors in cities around the world.&nbs
  
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