<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-us/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-us/profession/advertising/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don't miss out on anything happening in your profession!]]></description><language>en-us</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Mon, 26 Oct 2026 19:41:00 +0100</lastBuildDate><item><title><![CDATA[Skydance Ads Boss Reveals New Leadership Team]]></title><description><![CDATA[Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/skydance-ads-boss-reveals-new-leadership-team/</link><pubDate>Mon, 26 Oct 2026 19:41:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/skydance-ads-boss-reveals-new-leadership-team/</guid></item><item><title><![CDATA[Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions]]></title><description><![CDATA[The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/stagwell-snaps-up-freestar-to-bolster-owned-media-ambitions/</link><pubDate>Mon, 26 Oct 2026 17:11:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/stagwell-snaps-up-freestar-to-bolster-owned-media-ambitions/</guid></item><item><title><![CDATA[Wednesday, Oct. 21 Daily Cable News Ratings: MS NOW, CNN Fight for Demo]]></title><description><![CDATA[Fox News' The Five was No. 1 in total viewers and the Adults 25-54 demo.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/wednesday-oct-21-daily-cable-news-ratings-ms-now-cnn-fight-for-demo/</link><pubDate>Mon, 26 Oct 2026 14:53:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/wednesday-oct-21-daily-cable-news-ratings-ms-now-cnn-fight-for-demo/</guid></item><item><title><![CDATA[Seth Rogen Checks Off His Gift List in Sephora’s Holiday Campaign]]></title><description><![CDATA[Sephora brought unexpected ambassador Seth Rogen on board to make beauty gifting less intimidating and more fun.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/seth-rogen-checks-off-his-gift-list-in-sephoras-holiday-campaign/</link><pubDate>Mon, 26 Oct 2026 13:40:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/seth-rogen-checks-off-his-gift-list-in-sephoras-holiday-campaign/</guid></item><item><title><![CDATA[Brandweek 2026: Is Retention the Real Problem in Marketing? ft. Doug Zarkin]]></title><description><![CDATA[Plus, the legacy marketer and author of Moving Your Brand Out of the Friend Zone on shares his Think Human philosophy.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/brandweek-2026-is-retention-the-real-problem-in-marketing-ft-doug-zarkin/</link><pubDate>Mon, 26 Oct 2026 13:09:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/brandweek-2026-is-retention-the-real-problem-in-marketing-ft-doug-zarkin/</guid></item><item><title><![CDATA[Anthropic Goes for the Public Markets as Revenue Jumps Nearly 15-Fold]]></title><description><![CDATA[A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/anthropic-goes-for-the-public-markets-as-revenue-jumps-nearly-15-fold/</link><pubDate>Mon, 26 Oct 2026 13:02:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/anthropic-goes-for-the-public-markets-as-revenue-jumps-nearly-15-fold/</guid></item><item><title><![CDATA[Google Sells Itself As A Commerce &amp;#8216;Matchmaker,&amp;#8217; Not A Retailer]]></title><description><![CDATA[The search giant wants to control how people discover new brands.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/google-sells-itself-as-a-commerce-amp8216matchmakeramp8217-not-a-retailer/</link><pubDate>Mon, 26 Oct 2026 12:51:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/google-sells-itself-as-a-commerce-amp8216matchmakeramp8217-not-a-retailer/</guid></item><item><title><![CDATA[As Search Traffic Falls, Motherly Bets on Social Video and Live Events]]></title><description><![CDATA[The brand, with Sharon Yi at the helm, will generate a seven-figure revenue as it shifts away from commerce and toward events.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/as-search-traffic-falls-motherly-bets-on-social-video-and-live-events/</link><pubDate>Mon, 26 Oct 2026 09:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/as-search-traffic-falls-motherly-bets-on-social-video-and-live-events/</guid></item><item><title><![CDATA[Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe]]></title><description><![CDATA[The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/pinterest-opens-its-inventory-to-programmatic-buyers-with-magnite-as-its-main-pipe/</link><pubDate>Mon, 26 Oct 2026 08:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/pinterest-opens-its-inventory-to-programmatic-buyers-with-magnite-as-its-main-pipe/</guid></item><item><title><![CDATA[Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol]]></title><description><![CDATA[Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/walmart-brings-the-muppets-and-walton-goggins-together-for-its-own-holiday-carol/</link><pubDate>Mon, 26 Oct 2026 07:00:00 +0100</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/walmart-brings-the-muppets-and-walton-goggins-together-for-its-own-holiday-carol/</guid></item><item><title><![CDATA[Week of Oct. 12 Cable News Ratings: All Networks Had Gains]]></title><description><![CDATA[Fox News was the most-watched news network.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-oct-12-cable-news-ratings-all-networks-had-gains/</link><pubDate>Fri, 23 Oct 2026 19:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-oct-12-cable-news-ratings-all-networks-had-gains/</guid></item><item><title><![CDATA[Ticker: Christiane Amanpour to Exit From CNN in 2027]]></title><description><![CDATA[CNN is also losing Bianna Golodryga, who is set to join Politico and CBS News.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ticker-christiane-amanpour-to-exit-from-cnn-in-2027/</link><pubDate>Fri, 23 Oct 2026 18:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ticker-christiane-amanpour-to-exit-from-cnn-in-2027/</guid></item><item><title><![CDATA[Omnicom&amp;#8217;s $900M Cost Cutting Drive Continues in Q3 as Revenues Stay Flat]]></title><description><![CDATA[Holdco's revenues remain flat despite major client wins]]></description><link>https://www.newslocker.com/en-us/profession/advertising/omnicomamp8217s-900m-cost-cutting-drive-continues-in-q3-as-revenues-stay-flat/</link><pubDate>Fri, 23 Oct 2026 18:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/omnicomamp8217s-900m-cost-cutting-drive-continues-in-q3-as-revenues-stay-flat/</guid></item><item><title><![CDATA[Week of Oct. 12 Evening News Ratings: NBC Nightly News Up in Both Measurements]]></title><description><![CDATA[It was a big week for NBC Nightly News with Tom Llamas, but World News Tonight is still tops in viewers.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/week-of-oct-12-evening-news-ratings-nbc-nightly-news-up-in-both-measurements/</link><pubDate>Fri, 23 Oct 2026 17:49:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/week-of-oct-12-evening-news-ratings-nbc-nightly-news-up-in-both-measurements/</guid></item><item><title><![CDATA[How Amazon Made a Stronger Partnership Play in Thursday Night Football in Year 5]]></title><description><![CDATA[Prime Video's Thursday Night Football advertisers are up 6% year over year.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/how-amazon-made-a-stronger-partnership-play-in-thursday-night-football-in-year-5/</link><pubDate>Fri, 23 Oct 2026 17:26:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/how-amazon-made-a-stronger-partnership-play-in-thursday-night-football-in-year-5/</guid></item><item><title><![CDATA[Polymarket&amp;#8217;s Reported CMO Firing is the Latest in a Long String of Controversies]]></title><description><![CDATA[The prediction market is facing a string of regulatory investigations and lawsuits as it tries to build its brand]]></description><link>https://www.newslocker.com/en-us/profession/advertising/polymarketamp8217s-reported-cmo-firing-is-the-latest-in-a-long-string-of-controversies/</link><pubDate>Fri, 23 Oct 2026 16:57:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/polymarketamp8217s-reported-cmo-firing-is-the-latest-in-a-long-string-of-controversies/</guid></item><item><title><![CDATA[Dentsu X’s Bruce Williams Explains That Campaigns Can Overcome Fragmentation]]></title><description><![CDATA[Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/dentsu-xs-bruce-williams-explains-that-campaigns-can-overcome-fragmentation/</link><pubDate>Fri, 23 Oct 2026 13:05:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/dentsu-xs-bruce-williams-explains-that-campaigns-can-overcome-fragmentation/</guid></item><item><title><![CDATA[McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul]]></title><description><![CDATA[McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-ends-32-year-fifa-world-cup-sponsorship-amid-marketing-overhaul/</link><pubDate>Fri, 23 Oct 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/mcdonalds-ends-32-year-fifa-world-cup-sponsorship-amid-marketing-overhaul/</guid></item><item><title><![CDATA[Elon Musk Reportedly Invests $1 Billion Into Skydance After WBD Merger]]></title><description><![CDATA[Skydance is facing around $80 billion in debt following the Paramount and WBD merger close.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/elon-musk-reportedly-invests-1-billion-into-skydance-after-wbd-merger/</link><pubDate>Fri, 23 Oct 2026 12:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/elon-musk-reportedly-invests-1-billion-into-skydance-after-wbd-merger/</guid></item><item><title><![CDATA[Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart]]></title><description><![CDATA[Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.]]></description><link>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-10-campaigns-that-caught-our-eye-from-away-to-walmart/</link><pubDate>Fri, 23 Oct 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-us/profession/advertising/ads-of-the-week-10-campaigns-that-caught-our-eye-from-away-to-walmart/</guid></item></channel></rss>