Advertising news

• See Fritos’ first new campaign in 48 years: Marketer’s Brief

  25-09-2019 23:35
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
  Fritos hasn’t had a new campaign in 48 years. That’s changing with a big online push dubbed “Here’s to the Moment” featuring the corn chips as a companion to chili, including serving them during football games. The marketer overseeing the project, Frito-Lay VP of Marketing Sadira Furlow,
  
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• See Fritos’ first new campaign in 48 years

  25-09-2019 23:35
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
  Fritos hasn’t had a new campaign in 48 years. That’s changing with a big online push dubbed “Here’s to the Moment” featuring the corn chips as a companion to chili, including serving them during football games. The marketer overseeing the project, Frito-Lay VP of Marketing Sadira Furlow,
  
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• Snapchat exec claims app's hit show draws a bigger audience than 'Game of Thrones'

  25-09-2019 23:11
  In the grand tradition of social media companies comparing their users to TV audiences, Snapchat Chief Business Officer Jeremi Gorman claimed on Wednesday that the app’s hit show “Endless Summer” is putting up “Game of Thrones”-type numbers.Gorman took the stage at Advertising Week New York to introduce guest star Trevor Noah, host of The Daily Show and used the opportunity to run through some of Snapchat’s audience numbers first. Gorman no
  
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• The FTC accuses Match.com of running fake ads tied to 'romance scammers'

  25-09-2019 22:35
  The U.S. Federal Trade Commission accused Match Group, the world’s biggest provider of online dating sites, of tricking consumers into paying for subscriptions.Match.com exploited messages from fraudulent accounts to induce non-subscribers to sign up for subscriptions, the FTC said in a lawsuit filed Wednesday against the company.“Online dating services obviously shouldn’t be using romance scammers as a way to fatten their bottom line,” said Andrew Smith, t
  
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• Vicki Maguire takes chief creative post at Havas London

  25-09-2019 22:04
  Following a decade-long run at Grey London, the agency’s chief creative officer Vicki Maguire will be taking the creative reins at Havas London. A former Ad Age Woman to Watch, Maguire joined Grey in 2009, following stints at notable shops around the globe, including Australia’s Mojo, Wieden & Kennedy and Amsterdam International. Once at Grey, Maguire helped conceive notable campaigns such as the award-winning “Hands Only CPR” effort starring
  
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• Mattel debuts gender-inclusive doll

  25-09-2019 21:33
  Mattel is diversifying its doll lineup once again, this time with a gender-inclusive product that puts kids in the driver’s seat when it comes to appearance. Creatable World sells customizable dolls in kits with combinations of clothing, wigs and accessories.“We felt it was time to create a doll line free of labels,” said Kim Culmone, senior VP of Mattel Fashion Doll Design, in a statement, noting that Mattel’s research showed that “kids don’t want their toys
  
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• Amazon focuses on Alexa privacy as it unveils new gadgets

  25-09-2019 21:05
  Amazon defended the privacy features of its Alexa digital assistant—and introduced some new tools to reassure users—following months of debate about the practices of the technology giant and its largest competitors.The company plans to roll out a feature that lets users of the Alexa voice-based assistant automatically delete their verbal recordings regularly, on a rolling three-month and 18-month basis. Previously, Alexa users had to manually delete their stored voice recordings on a
  
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• What happens if they toss cookies?

  25-09-2019 21:00
  There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory.It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and Google rivals argue this fundamental practice runs afoul of the EU’s General Data Protection Regulation. On the other, Google and its partners say that they are authorized directly by internet u
  
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• Martin Sorrell takes back Google and Amazon 'frenemies' comment at Advertising Week New York

  25-09-2019 19:35
  S4 Capital Executive Chairman Martin Sorrell admitted on Wednesday that he no longer sees big tech companies as posing a competitive threat to advertising business—declaring the need to partner with Amazon and Google, not fight them.Sorrell was appearing on an Advertising Week New York panel exploring the evolution of TV, along with recently appointed General Motors Global Chief Marketing Officer Deborah Wahl. Sorrell acknowledged his infamous quote calling the tec
  
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• Bombay Sapphire embraces AI art for Frieze London

  25-09-2019 17:55 via campaignlive.co.uk
  Brand is opening a 'gin lounge' in Regent's Park.
  
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• BBC's sitcom-inspired spot shows off Britain's best queens

  25-09-2019 17:39 via campaignlive.co.uk
  First-ever series of RuPaul's Drag Race UK will air on 3 October on BBC Three.
  
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• Wunderman Thompson taps Publicis Sapient's Neil Dawson for global CSO role

  25-09-2019 17:29 via campaignlive.co.uk
  Dawson will be 'driving force' for agency's strategic leadership.
  
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• Watch the newest commercials on TV from LinkedIn, Walmart, Facebook and more

  25-09-2019 17:13
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 23.A few highlights: LinkedIn promotes LinkedIn Jobs with a testimonial from a business owner who used it to quickly fill a position. Walmart wants you to “harvest all the fall savings” on everything from a chicken thighs family pack to its house-brand Marketside Soup. And some
  
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• Rubik's marks 40 years with Queen Elizabeth II mosaic

  25-09-2019 17:13 via campaignlive.co.uk
  It will be created using 1,800 limited-edition Rubik's cubes.
  
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• How voice speakers like Amazon Echo are improving users' musical taste

  25-09-2019 16:55
  Not only is voice proving to be an exciting testing ground for marketers, it turns out our little digital home assistants are making us more interesting music consumers. "I'm really excited about what's happening in voice and speaker technology because it's reintroducing the idea of music as a communal experience," says Universal Music Group's Barak Moffit in this episode of Ad Age Remotely, shot during Advertising Week."What's interesting is that we're seeing that where voice speakers
  
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• Why Reddit is leaning into the idea of 'community'

  25-09-2019 16:50
  Reddit is increasingly leaning into the idea of community as it pitches itself to marketers.In the past, the internet's self-styled "front page" developed a reputation as a risky space for brands to attempt to get their messaging out. In some cases, that reputation was well-earned: the Reddit community has been historically hostile to brands that bigfoot their way into topic-specific subreddits without understanding their internal rules or to executives who attempt an "Ask Me Anything" disc
  
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• Juul changes CEOs, ends ads and lobbying amid vaping backlash

  25-09-2019 16:45
  Juul Labs Inc. named a new top executive and vowed to end advertising and lobbying that had raised the ire of lawmakers, health officials and parents, as the highly valued private e-cigarette company confronts a growing public backlash.The company said in a statement that Chief Executive Officer Kevin Burns will step down, to be succeeded by former Altria Group Inc. executive K.C. Crosthwaite, effective immediately. Crosthwaite had previously served as chief growth officer at the
  
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• Vodafone's 'win an iPhone' AR game uses blockchain-backed vouchers

  25-09-2019 16:44 via campaignlive.co.uk
  Find Unlimited requires people to seek 'vAtoms'.
  
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• Jimmy John's to be sold to Arby's parent company Inspire Brands

  25-09-2019 16:24
  Jimmy John’s Sandwiches is being sold to Inspire Brands, adding a sandwich shop to the company that already owns Arby’s, Buffalo Wild Wings and Sonic Drive-In.Inspire Brands said it has a deal to acquire the chain that was unanimously approved by Jimmy John’s board, including founder Jimmy John Liautaud. Financial terms were not disclosed.Liautaud will step down as chairman and become an adviser when the deal closes, Atlanta-based Inspire Brands said in a statement.Ji
  
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• Turkey of the Week: An ad both Remainers and Brexiters can hate

  25-09-2019 16:06 via campaignlive.co.uk
  Poor Engine and poor us. This is painful.
  
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• Focus group research: Does it fan the creative spark or smother it?

  25-09-2019 16:00
  Mention research to a creative, and you’ll likely get a predictably visceral response. To many, research is a fire blanket that smothers and extinguishes the creative spark. Creatives know that once their carefully crafted concept undergoes a few rounds at a focus group, it can come back a perplexing piece of compromised communication.Clients, on the other hand, often see market research as a reassuring comfort blanket, an affirmation that their message is targeted and on strategy. For the
  
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• Saatchi & Saatchi raids Grey for new MD

  25-09-2019 15:59 via campaignlive.co.uk
  Sarah Jenkins is currently chief marketing officer at Grey London.
  
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• Giphy’s Alex Chung on art hacks, working with friends—and the best street in New York City

  25-09-2019 15:41
  Alex Chung is the founder of Giphy, the world’s largest GIF search engine and a ubiquitous meme sharing app that turns cultural references into conversations.In this episode of the “Ad Block” podcast, Chung talks about the intersection of art, experimentation and technology. At a studio in Greenpoint, Brooklyn, he and some friends try to hack together interesting (and maybe even useful) projects, like a face-tracking picture of soccer player Lionel Messi that starts playing Spa
  
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• Why your company (and your customers) need responsibly sourced data

  25-09-2019 15:38
  New, stricter data privacy regulations like the EU’s General Data Protection Regulation (GDPR) and the impending California Consumer Privacy Act (CCPA) have compelled companies to reexamine their data policies, and in many cases, to make significant changes to how they collect and use data. These laws certainly benefit and protect consumers, and, if implemented well, we believe they help businesses too. Companies are learning that there are ways to use data to their competitive advantage,
  
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• Can struggling brands make a comeback with experiences?

  25-09-2019 15:29 via campaignlive.com
  Toys 'R' Us is launching an immersive pop-up exhibit this fall
  
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• Pick of the Week: O2 knows how to rally the troops

  25-09-2019 13:17 via campaignlive.co.uk
  O2's film for the Rugby World Cup is beautifully crafted and sure to rally England fans behind the team.
  
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• What happened on Day Two of Advertising Week: Wednesday Wake-Up Call

  25-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Comscore’s fraud settlement
  On the second day of Advertising Week in New York, some big industry news came out of the U.S. Securities and Exchange Commission. As Ad Age’s E.J. Schultz reports, the SE
  
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• Gary Vaynerchuk on why he (still) thinks it’s OK for creatives to work for free

  25-09-2019 11:00
  Gary Vaynerchuk, the outspoken CEO and founder of agency VaynerMedia, came to Advertising Week after facing a weekend of backlash on Twitter. A photo of Vaynerchuk holding a sign that encourages people to work for free has been circulating widely on social media, along with criticism from people who say it’s a bad idea for creatives to give away their work. (One comment, “no no. don’t work for free. that’s dumb,” has over 4,600 likes.)Vaynerchuk, known by his f
  
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• BBH Worldwide Chief Creative Officer Pelle Sjoenell departs for Activision Blizzard

  25-09-2019 10:01
  BBH Worldwide Chief Creative Officer Pelle Sjoenell is leaving the agency to take the same post at Activision Blizzard, a newly-created role at the video game giant. In the new post, to start on September 30, Sjoenell will work with various leaders across the company to identify creative ways to connect its various franchises around the world to consumers. “I was looking for my Jony Ive,” says Activision Blizzard CEO Bobby Kotick. “Pelle will be providing cr
  
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• Alexa, help me get a job at McDonald's

  25-09-2019 10:01
  Told by their parents that they’re too lazy to get off the couch and go apply for a job, teens no longer have an excuse — and no longer have to leave the couch. People can now begin to apply for one of the most well-known first jobs by saying “Alexa” or “OK Google.”McDonald’s is giving applicants the ability to start job searches via any Alexa- or Google Assistant-enabled device. The skill, aptly named Apply Thru, is the first voice-initiated applic
  
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• How brand purpose lost its way

  25-09-2019 09:00
  There’s a rampant belief among today’s marketers that a successful brand requires an overarching brand purpose. But there’s scant evidence to support that belief. What exactly is brand purpose? By aligning a company with a role in contributing to a better world, it allows a company to aspire to a higher standard than a brand mission or brand positioning. Among the most cited examples are: Dove: Achieving real beauty, building self-esteemCoca-Cola: To inspire moments of opt
  
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• Pelle Sjoenell leaves BBH after 12 years

  25-09-2019 08:56 via campaignlive.co.uk
  He is being replaced by Joakim Borgström as worldwide chief creative officer.
  
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• Google experiments with its own contextual ads, as privacy legislation looms

  25-09-2019 01:11
  Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online.Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K.
  
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• 'Writing a check isn't enough,' Droga5's inclusion director tells business leaders

  25-09-2019 01:00
  To tackle diversity issues, agency leaders and employees must work toward the same goals, but often at very different tasks. This was the central lesson of “Beyond Diversity Talk,” a workshop at Advertising Week New York hosted on Tuesday by Tiffany Edwards, engagement and inclusion director at Droga5.As with most diversity panels, she began with the business case for multiculturalism. But she sped through the data—no one ever attends a diversity panel to become convinced, and
  
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• Marriott on sticking with Bonvoy through the scorn

  25-09-2019 00:45
  When Marriott rebranded its loyalty program following its merger with Starwood, the hospitality giant encountered a fair amount of derision from consumers who found the new name, Bonvoy, rather confusing. The January rebrand elicited reactions such as disbelief that it wasn’t a joke and simply “lol.” Yet the company had to move forward past such negativity, said Scott Weisenthal VP of global creative and content marketing at Marriott International.Speaking at a panel on re
  
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• Harris Diamond and Mark Penn square off at Advertising Week

  25-09-2019 00:42
  An Advertising Week discussion on political marketing fittingly turned into a bit of debate as Harris Diamond, chairman and CEO of McCann Worldgroup, squared off with MDC Chairman-MDC Mark Penn over the coming election and what role marketers should—and should not—play in it.Penn, who is also president and managing partner of Stagwell Group and who spent much of his career as a political consultant, urged caution for brands who weigh in on the election and social issues. Diamond, whi
  
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• Comscore charged with fraudulent accounting, agrees to $5 million settlement with SEC

  25-09-2019 00:14
  The Securities and Exchange Commission today announced that Comscore and its former CEO Serge Matta were charged with engaging in a fraudulent scheme that resulted in a $50 million overstatement of revenue. The charges, which include allegations that Comscore made “false and misleading statements about key performance metrics,” is the latest setback for the embattled company, which provides marketing data and analytics to media, advertising agencies and publishers.As part of a settle
  
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