Advertising news

• 'Creativity has power to bend logic': Burger King CMO's 5 keys to brand boom

  24-09-2019 22:56 via campaignlive.com
  'We're not afraid sometimes -- we're afraid every fucking time. You need to be willing to put your career at risk to make shit happen.'
  
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• Fox, WWE land Progressive as presenting sponsor of 'SmackDown Live'

  24-09-2019 21:21
  While “SmackDown Live” fans are unlikely to see Progressive spokesperson Flo finish off Becky Lynch with a Tombstone Piledriver or shut down Roman Reigns with a deftly applied folding chair to the noggin, the insurance company is about to assume a prominent role in the ring as WWE brings its sports-entertainment franchise to Fox.Progressive has signed on as the presenting sponsor of the two-hour wrestling showcase, which bows Friday, Oct. 4 on Fox. Sporting the new handle “Frid
  
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• Fox, WWE land Progressive as presenting sponsor of ‘Friday Night SmackDown’

  24-09-2019 21:21
  While “SmackDown Live” fans are unlikely to see Progressive spokesperson Flo finish off Becky Lynch with a Tombstone Piledriver or shut down Roman Reigns with a deftly applied folding chair to the noggin, the insurance company is about to assume a prominent role in the ring as WWE brings its sports-entertainment franchise to Fox.Progressive has signed on as the presenting sponsor of the two-hour wrestling showcase, which bows Friday, Oct. 4 on Fox. Sporting the new handle “Frid
  
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• Burger King CMO says half his time is dedicated to finding healthier ingredients

  24-09-2019 21:18
  A trend that is only growing among consumers is the desire for better, healthier ingredients in their food, even fast food. For Burger King Global Chief Marketing Officer Fernando Machado, the effort to make the fast food giant healthier has become a larger part of his role. On Tuesday morning during Advertising Week, Machado gave a keynote speech in a panel called “Be Afraid. Be Very Afraid. But Do It,” and afterward took questions from the audience. Machado shared th
  
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• This week's agency moves, hires, and partnerships: September 24, 2019

  24-09-2019 21:12
  McGarryBowen promoted Haydn Morris to global executive creative director on United Airlines. He joined the agency in 2004, when it was still a startup. Prior to that, he held positions at Y&R, BMP DDB Needham, Saatchi & Saatchi and McCann and started his own agency, HMA. He has worked on campaigns for McDonald’s, Honda, Air New Zealand and the PyeongChang 2018 Olympics.Helen Pak joins Disney Parks, Experiences and Products to lead the company’s internal agency Yellow Shoes as
  
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• At Advertising Week, Publicis Groupe's Arthur Sadoun pressed on revenue decline

  24-09-2019 20:58
  Publicis Groupe’s Arthur Sadoun was put on the hot seat on Tuesday when he joined his first-ever Advertising Week New York fireside with Wall Street Journal Advertising Editor Suzanne Vranica. The Publicis chairman and CEO was pressed on everything from the holding company’s steady decline in organic revenue (it did post a tepid 0.1 percent organic growth for the recent second quarter), to its ability to effectively integrate Epsilon (the data marketing firm it acquired for $4.4
  
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• Watch the newest commercials on TV from Samsung, Apple, AT&T and more

  24-09-2019 20:54
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Sept. 20-22).A few highlights: Samsung show off the sorts of “insights that push you further”—such as workout and heart-rate monitors—served up by its Galaxy Watch Active 2. Apple presents a brief promo for “Snoopy in Space,” one of the original
  
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• What to expect from ABC’s ‘Mixed-ish’

  24-09-2019 20:28
  Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.Tonight at 9 p.m. ET on ABC, Dr. Rainbow Johnson—anesthesiologist, mother and “Black-ish” main character (played by Tracee Ellis Ross)—will be throwing it back to the summer of 1985 and returning to her adolescence in spin-off series “Mixed-ish” that will explain her unique backstory.For the uninitiated, Emmy-nominated “Black-ish&
  
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• CEOs must 'fulfill leadership gaps' to ensure democracy works for everyone, says Patagonia

  24-09-2019 19:39
  During the 2018 midterm elections, Patagonia inadvertently waded into politics when the company’s CEO gave workers Election Day off to vote. The move, reminiscent of REI’s #OptOutside campaign, garnered praise from both customers and employees, said Corley Kenna, senior director, global communications and public relations at Patagonia, speaking at “How Brands Can Message and Mobilize for the 2020 Elections,” an Advertising Week New York panel on Tuesday morning.What start
  
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• Facebook to buy startup for controlling computers with your mind

  24-09-2019 19:29
  Facebook has agreed to acquire CTRL-Labs, a technology startup that is building software to let people control a digital avatar using only their thoughts. The world’s largest social network is paying between $500 million and $1 billion, according to people familiar with the deal.The closely held four-year-old startup, which has dozens of employees and has raised tens of millions in venture capital, uses a bracelet to measure neuron activity in a subject’s arm to determine movement th
  
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• Campari exhibits art inspired by the Negroni

  24-09-2019 18:48 via campaignlive.co.uk
  Activation celebrates 100 years of Campari-based cocktail.
  
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• Target and Disney team up on media offering for advertisers

  24-09-2019 18:00
  Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN, will be able to see if their ad spurred product sales on a Target shelf, for example. The offering is specific to Disney’s linear TV channels and excludes properties such as Hulu or Disney Plus
  
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• Jack Daniel's establishes rival cocktail saloons

  24-09-2019 17:54 via campaignlive.co.uk
  Contrasting bars will compete in cocktail competition.
  
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• Trainline's outdoor ads 'transform' into departure boards

  24-09-2019 17:40 via campaignlive.co.uk
  The launch includes a 'domination' at Waterloo Station.
  
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• Beano Studios hires former Vice UK CEO Matt O'Mara

  24-09-2019 17:34 via campaignlive.co.uk
  O'Mara takes newly created role of chief commercial officer.
  
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• Why Mastercard's marketing strategy is a welcomed assault on the senses

  24-09-2019 17:32 via campaignlive.com
  CMO Raja Rajamannar talks "Marketing 5.0" and its climb to consumer mega-relevance.
  
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• Snapchat extends video ad limit to 3 minutes, but viewers can still skip

  24-09-2019 17:13
  Snapchat is relaxing its time constraints for ads, allowing marketers to deliver videos of up to three minutes long, instead of the 10-second cap that has been in place since the platform first started showing commercials in 2014.On Tuesday, Snapchat was set to announce the new time limit on video ads during Advertising Week in New York City. “Snapchat pioneered vertical video and we were one of the early creators of mobile premium content,” says David Roter, Snapchat&rsquo
  
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• Snapchat enables three-minute ads and 'goal-based' bidding

  24-09-2019 17:05 via campaignlive.co.uk
  Platform is keen to attract more advertising from entertainment companies.
  
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• Channel 4 hires MTV's Matt Risley to head digital unit based in Leeds

  24-09-2019 17:01 via campaignlive.co.uk
  Matt Ford joins to lead branded entertainment creation within division.
  
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• Rugby World Cup 2019: every ad so far

  24-09-2019 16:42 via campaignlive.co.uk
  From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.
  
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• Havas London nabs Grey's Vicki Maguire

  24-09-2019 16:09 via campaignlive.co.uk
  She will start new role in January.
  
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• Q&A with McCann London's new CEO

  24-09-2019 15:59 via campaignlive.co.uk
  Sheryl Marjoram shares her thoughts on life, advertising and the appropriate time of day to wear sequins.
  
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• Imperial Tobacco retains BBDO for global advertising

  24-09-2019 15:07 via campaignlive.co.uk
  Account is led by Proximity in Düsseldorf, Germany.
  
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• Krow and Bigdog to merge in parent company restructure

  24-09-2019 14:43 via campaignlive.co.uk
  The Mission to combine agencies alongside raft of other changes.
  
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• DC Thomson launches monthly magazine aimed at 55-plus female market

  24-09-2019 14:41 via campaignlive.co.uk
  Publisher claims Platinum is biggest women's mag launch in decade.
  
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• Why content strategy is at the heart of digital transformation

  24-09-2019 14:15
  Exceptional user experience is central to digital transformation today. Companies that successfully transform their businesses do so by putting their audiences’ needs before their own. In fact, when asked which factors influence a business’s decision to implement a digital transformation strategy, nearly half of all organizations pointed to customer experience and customer satisfaction as the top motivators.Since content is the engine that drives not only modern marketing and sales b
  
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• EA Sports opens football pitch to launch Fifa 20

  24-09-2019 14:02 via campaignlive.co.uk
  Anthony Joshua helped to create design.
  
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• Movers and Shakers: The Gate, OMD, WPP, Moonpig, BBH, 2Heads, CSM

  24-09-2019 13:38 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Kind makes a colorful exit from grocers' fruit-snack shelves

  24-09-2019 13:00
  Plenty of marketers discreetly pull products when they don’t sell well. Kind is taking the opposite approach as it stops selling its underperforming Kind Fruit Bars in stores: It’s calling out competitors.Other brands sell colorful, chewy fruit snacks that often contain corn syrup and sugar. “It’s basically a candy category posing as a healthy snack category,” Kind CEO Daniel Lubetzky says. Rather than quietly conceding defeat in a category Kind had hoped
  
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• Born Free campaign reveals shocking reality behind South Africa's 'Instagram lions'

  24-09-2019 12:53 via campaignlive.co.uk
  Animated film by Engine has a terrible twist.
  
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• 32Red ads that appeared alongside Jack and the Beanstalk on Google banned

  24-09-2019 12:06 via campaignlive.co.uk
  Betting brand breached ASA rules on marketing to children.
  
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• What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

  24-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Day One of Advertising Week
  If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with&nbs
  
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• Campaigners create Twitter 'fact avalanche' to combat climate untruths

  24-09-2019 11:54 via campaignlive.co.uk
  A volley of facts is awaiting Donald Trump the next time he spreads false information about climate change.
  
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• Yahoo's new email service aims to cut through clutter

  24-09-2019 11:10 via campaignlive.co.uk
  Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
  
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• Google wins European 'right to be forgotten' case

  24-09-2019 10:38 via campaignlive.co.uk
  Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.
  
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• Starbucks and Iris win Channel 4's Diversity in Advertising Award

  24-09-2019 10:34 via campaignlive.co.uk
  Coffee chain will receive £1m worth of advertising for representation of LGBT+ community.
  
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• Are agencies morally responsible for the impact clients have on the planet?

  24-09-2019 10:29 via campaignlive.co.uk
  The world is in climate crisis. Do agencies have a duty to act?
  
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• M&C Saatchi shares crash again amid 'most painful' moment in its history

  24-09-2019 10:18 via campaignlive.co.uk
  Value has halved in six weeks as accounting probe continues until November and profits fall.
  
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• Amp spotlight: Where the money's going in 2020

  24-09-2019 10:00
  Fall planning season is upon us, and for the ad world, that means zeroing in on what kinds of investments are going to make the biggest impact next year. Whether that means putting dollars behind bringing in the brightest talent possible, embracing innovation, expanding (or refining) client offerings, bolstering creative prowess or giving back to the community, there’s a common theme for all agencies—that is, finding ways to do better and work smarter in 2020.Here’s what some&n
  
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• How this sex-toy business is helping transgender youth

  24-09-2019 09:00
  Chris Cicchinelli had a different outlook on human sexuality than most kids in his conservative suburban Cincinnati neighborhood: His mom ran Pure Romance, which sold sex toys and other “intimacy enhancers” at house parties. Yet Cicchinelli—a conventional guy who went to college on a football scholarship—found himself unprepared when, beginning at age 3, his son said: “I’m a girl, not a boy.”After years of resistance, Cicchinelli realized in 2015 th
  
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• Facebook Watch Gets Some Exclusive ESPN Content

  24-09-2019 06:05 via feeds.adweek.com
  ESPN is bringing exclusive digital shows and content to Facebook Watch under terms of an agreement between the sports giant and the social network. Features such as Watch Parties, polls and live question-and-answer sessions with talent will be used to help boost interactions and engagements between ESPN and fans. The ESPN content coming to Facebook...
  
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• Tumblr Backs National Voter Registration Day

  24-09-2019 05:15 via feeds.adweek.com
  National Voter Registration Day is Tuesday, and Tumblr is doing its part to help drive people to the polls. The blogging platform is promoting the National Voter Registration Day Tumblr page with a Tumblr Sponsored Day banner on its dashboards, which will prompt people to check their voter registration status and register to vote, if...
  
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• Facebook Acquires Customer-Service Bot Startup Servicefriend

  24-09-2019 04:50 via feeds.adweek.com
  Facebook confirmed its acquisition of Servicefriend, an Israeli startup that develops customer-service bots, and signs point to the transaction being completed with the social network's upcoming Libra cryptocurrency in mind. Ingrid Lunden of TechCrunch reported on the deal, saying that it was initially revealed by Israeli local publication The Marker following a tip from Servicefriend...
  
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• Facebook Is Pulling the Plug on Group Stories

  24-09-2019 04:25 via feeds.adweek.com
  While Facebook is clearly bullish on Stories, not every idea the social network explored has succeeded. Facebook initially said in November 2017 that it would extend Stories to groups, and the social network rolled out group Stories globally last December. However, group Stories will be no more as of Sept. 26 at 9 a.m. PT/noon...
  
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• Cirque du Soleil and agency Sid Lee discuss their unconventional partnership

  24-09-2019 02:48
  As any advertising and marketing professional will tell you, forming a truly healthy partnership between agency and brand is rare.It certainly wasn't easy for Cirque du Soleil, the Montreal-based global entertainment company and theatrical producer, to find an agency partner to embrace all its eccentricities and unconventional ways of working. Sheila Morin, senior director of marketing and brands at Cirque du Soleil, said the company has at times trie
  
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• Malaria No More UK Brings Mosquitos and a Message to the UN General Assembly Meeting

  24-09-2019 01:00 via feeds.adweek.com
  Malaria No More UK is looking to deliver its message during the United Nations General Assembly meeting in New York this week with "Malaria Must Die, So Millions Can Live," a campaign that combines digital and out-of-home experiences. The campaign actually kicked off in April with a short film featuring soccer superstar David Beckham appearing...
  
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• P&G's 'The Look' was a 'divine opportunity' for creatives, says Saturday Morning

  24-09-2019 00:30
  In Procter & Gamble’s brand campaign “The Look,” an African-American man deals with the continual, micro-aggressive glimpses of society as he navigates his everyday life. Saturday Morning and P&G offered sobering insights into the creation of the spot at the “Let’s talk about bias” panel at Advertising Week New York 2019.“When we wrote the script, we didn’t think it would be relevant,” said Keith Cartwright, executive creative directo
  
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• Boeing Pledges $144,500 to Families Affected by Max 8 Crashes

  24-09-2019 00:18 via feeds.adweek.com
  Following a spring and summer hamstrung by scandal, Boeing announced today that the families affected by the two 737 Max 8 crashes will each receive $144,500. The crashes of Lion Air Flight 610 and Ethiopian Airlines Flight 302 resulted in the deaths of 346 passengers and crew members. The plane has been grounded since March....
  
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• Emmys ratings skid to an all-time low (and maybe that's not such a bad thing)

  24-09-2019 00:17
  Ratings for Fox’s presentation of the 71st Primetime Emmy Awards plummeted to an all-time low Sunday night, but given that the broadcast now functions as a three-hour infomercial for the streaming services and premium cable networks that are gobbling network TV’s lunch, it’s perhaps for the best that relatively few people were watching.The Fox broadcast averaged 6.9 million viewers and a 1.6 rating in the target demo, which works out to around 2.08 million adults age 18-to-49.
  
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• The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

  24-09-2019 00:00 via feeds.adweek.com
  Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and the hard-wired world of technology. That passion led her to...
  
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