Advertising news

• How d-to-c retailers can scale their businesses

  23-09-2019 23:49
  Direct-to-consumer retailers have said it before and they’ll say it again—one of the biggest obstacles to the startup model is scaling the business. While brands have adopted a variety of strategies to grow, including diversifying into new marketing channels and taking on a brick-and-mortar location, there is no secret playbook to follow. This was clear at a Reinventing Retail panel Monday afternoon at Advertising Week, during which d-to-c brands hashed out the pros and cons of perfo
  
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• Yahoo's new logo yodels ‘yahoOOOOoooo'

  23-09-2019 23:22
  Yahoo unveiled its new logo Monday, its third since launching the brand more than 24 years ago. “As with the original logo, the new identity captures the voice of a brand named after an exclamation of joy and discovery, and still looks like it should be shouted or yodeled — ‘yahoOOOOoooo!’” says Pentagram, which designed the logo. The redesign also “signals a strategic change for the company as it prepares to introduce other products and services over the
  
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• Roku touts new way to measure commercials, even those on linear TV

  23-09-2019 22:27
  Connected TV is one of the hot topics for discussion at Advertising Week, and Roku was among the streaming digital players taking the opportunity to promote a new way to measure how many times a commercial is seen, whether in an app or on linear TV.On Monday, Roku announced a new measurement partnership with Innovid, a video marketing platform, during a panel at Advertising Week. Roku is using Innovid, and its relationship with advertisers that buy connected TV ad campaigns, to show that commerc
  
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• Gucci back in hot water, this time for mental health imagery

  23-09-2019 21:44
  Gucci is under fire again, months after discontinuing a black-and-red-mouthed balaclava sweater that invited comparisons to blackface. The Italian fashion brand showcased clothing that resembled straitjackets at its runway show on Sunday during Milan Fashion Week. One model silently protested the styles by writing “Mental health is not fashion” on their palms as they walked.On Instagram, model Ayesha Tan-Jones, who uses "they" and "them" pronouns, posted a longer statement detailing
  
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• How to make advocacy programs work for employees and the brand

  23-09-2019 21:41
  It’s a fact that we trust our friends a lot more than we trust advertisers. It’s also a fact that our friends are spending a big chunk of time every day on social media. Recognizing this and the omni-present challenge of cutting through cluttered ad channels, more and more marketers are leaning on their employees to help spread the word. It’s no wonder that a number of tools have emerged to help these marketers do just that.One such provider is GaggleAmp, whose CEO Glenn Gaudet
  
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• Verizon CMO: brands should take stands on issues that relate to their businesses

  23-09-2019 21:17
  Diego Scotti, chief marketing officer of Verizon, said it is critical when his company is considering philanthropic pursuits that it chooses issues that "have a strong connection to what we do ... or it will look like BS."Scotti discussed Verizon's "brand purpose" on Monday at Advertising Week New York on a panel with Michael Roth, CEO and chairman of IPG, the parent company of Verizon Wireless creative agency of record McCann."There is so much pressure for com
  
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• Esports goes luxury with in-game outfits by Louis Vuitton

  23-09-2019 20:18
  Luxury fashion designer Nicolas Ghesquiere’s next creation might be his least expensive.The creative director of French fashion house Louis Vuitton is designing clothing for characters in the popular fantasy video game League of Legends, part of a new partnership between the LVMH unit and publisher Riot Games. The first of these outfits, called skins in gaming parlance, will be unveiled during the League of Legends World Championships, which end in Paris in November.While a Ghesquiere dres
  
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• This new poster for the Mr. Rogers movie starring Tom Hanks is pretty perfect

  23-09-2019 19:32
  Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.A poster for “A Beautiful Day in the Neighborhood,” the upcoming Mr. Rogers movie starring Tom Hanks, went viral over the weekend after Sony Pictures dropped in on Twitter Friday night; it was endlessly reposted across social media and landed on the front page of Reddit. The image shows Hanks channeling the posture and demeanor of the late, belo
  
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• Cultural relevance boosts ad effectiveness, says new ANA metric

  23-09-2019 18:27
  Marketers looking to improve the inclusivity of their campaigns have a new tool—and new reasons to use it. On Monday, the Association of National Advertisers released the Cultural Insights Impact Measure, a metric that gauges the cultural relevance of an ad and the extent to which it reflects genuine insights that speak to consumers of all backgrounds.An accompanying survey from the ANA’s Alliance for Inclusive and Multicultural Marketing also shows that ads that score well on the CI
  
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• Gordon's gin takes to the Thames for boat commute

  23-09-2019 18:23 via campaignlive.co.uk
  Brand aims to enhance commute with podcast and live music.
  
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• 'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland

  23-09-2019 18:02 via campaignlive.com
  'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'
  
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• Travel company Thomas Cook collapses, stranding hundreds of thousands

  23-09-2019 17:29
  After a year of financial turbulence, the Thomas Cook Group became insolvent late Sunday night as talks between the British travel firm and its creditors broke down, sending the company into a long-feared bankruptcy and stranding hundreds of thousands of travelers around the world.“We have worked exhaustively in the past few days to resolve the outstanding issues on an agreement to secure Thomas Cook’s future,” Thomas Cook CEO Peter Fankhauser said in a statement, noting that a
  
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• Magic and Absolute Radio to broadcast live from New Zealand

  23-09-2019 17:24 via campaignlive.co.uk
  Tourism New Zealand will showcase its country on Magic and Absolute Radio.
  
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• Burger King denies burgers are 'flame-grilling' Amazon after Greenpeace stunt

  23-09-2019 17:23 via campaignlive.co.uk
  Activist organisation unveiled two banners at brand's Leicester Square store.
  
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• ICYMI: The New York Post’s deliciously harsh obit for the de Blasio campaign

  23-09-2019 17:20
  As part of Ad Age’s continuing media-about-media and Campaign Trail coverage, a quick ICYMI from the weekend: the deliciously harsh Saturday New York Post front-page obituary for Bill de Blasio’s presidential campaign in the wake of the New York City mayor calling it off on Friday. De Blasio is deeply unpopular with the city’s press corps, and the Rupert Murdoch-controlled Post has been particularly critical of the mayor’s White House run, given that his campaign nev
  
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• Three to launch world's first live holographic ad to promote 5G

  23-09-2019 17:09 via campaignlive.co.uk
  Footage of four internet stars will be portrayed as 'supercharged' CGI avatars in real time.
  
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• Watch the newest commercials on TV from Apple, Taco Bell, Sour Punch and more

  23-09-2019 17:05
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 19.A few highlights: Taco Bell hypes its Party Packs—12-pack boxes of tacos—available through Grubhub. Apple serves up a brief promo for the sci-fi series “For All Mankind,” one of the original shows coming to Apple TV+. And Sour Punch, the sour candy brand, wants yo
  
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• Two-thirds of women believe male colleagues are offered more training

  23-09-2019 16:41 via campaignlive.co.uk
  Imposter syndrome could be holding women back from requesting training.
  
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• Legal & General kicks off media review

  23-09-2019 16:02 via campaignlive.co.uk
  Mindshare has held business since 2015.
  
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• Ovo's zero-emissions campaign stars its own customers

  23-09-2019 15:59 via campaignlive.co.uk
  Work is first by 20Something.
  
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• HTC invites people into the Tardis for VR experience

  23-09-2019 15:48 via campaignlive.co.uk
  Participants will take on role of the Doctor's assistant.
  
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• Strictly Come Dancing opening episode loses more than 1m viewers

  23-09-2019 15:46 via campaignlive.co.uk
  BBC show's peak viewing figure fell 15% year on year.
  
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• Lasting relationships are built on trust, and trust is earned

  23-09-2019 15:41
  The goal of any brand is to drive sustainable, profitable growth, and the goal of any agency is to help brands achieve this. One of the best ways to grow revenue and remain profitable is to establish a loyal repeat customer base. In fact, repeat customers are worth 67 percent more than new customers.To retain these customers, brands need to focus on building lasting relationships in an authentic way. This is often easier said than done. Consumers know when brands aren’t being authenti
  
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• Amazon has a good night at the Emmys and Advertising Week kicks off in NYC: Monday Wake-Up Call

  23-09-2019 12:37
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. Amazon has a good night at the Emmys
  There was a final triumph for HBO’s “Game of Thrones” last night at the 71st Primetime Emmy Awards, with the show
  
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• The Top 5 creative brand ideas you need to know about right now: September 23, 2019

  23-09-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.McDonald’s: 'Classics with Bacon,' Nord DDBAt No. 5, McDonald’s and agency Nord DDB added a strip of bacon to famous works of art like Van Gogh’s self-portrait, the Mona Lisa and “American Gothic,” to highlight that its own classic, the Big Mac, is also available with bacon.   4.Columbia Journalism Review: 'Flood the News,' TBWA/Chiat/Day N.Y.In t
  
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• Nestle launches luxury KitKat bars in direct-to-consumer move

  23-09-2019 11:27 via campaignlive.co.uk
  Roll-out mark brand's biggest development in 20 years.
  
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• How a rejected script changed Carol H. Williams' life

  23-09-2019 11:00
  For an Advertising Hall of Famer, Carol H. Williams had an inauspicious start.Williams, who today runs her own eponymous agency with offices around the country, is best known as the first female and first African-American creative director and VP at Leo Burnett, which she joined in 1969.In a visit to Ad Age’s offices in New York—two blocks and 50 years away from Madison Avenue at its prime—Williams recalled a formative 1970 experience that helped shape her history-making career
  
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• Erin Johnson on sexual harassment, J. Walter Thompson and finding out who her friends are

  23-09-2019 11:00
  Eight months before the #MeToo movement began to play out in Hollywood, the global chief communications officer at J. Walter Thompson filed a sexual harassment lawsuit against the agency and its global CEO. Erin Johnson alleged inappropriate physical contact and racist, sexist and anti-Semitic comments—including jokes about raping female staffers—from Gustavo Martinez.For the next two years, the suit dragged through the courts. WPP and its then-CEO Martin Sorrell were accused of digg
  
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• John Lewis Partnership eyes merger of marketing teams

  23-09-2019 10:55 via campaignlive.co.uk
  No official consultation process has launched yet.
  
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• Channel 4 takes seven-figure stake in Meatless Farm Co

  23-09-2019 10:30 via campaignlive.co.uk
  Entrepreneur says Channel 4's values and audience align with his own.
  
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• Feeding America uses AI to find the face of hunger

  23-09-2019 09:00
  The face of hunger in a new Feeding America campaign doesn’t have a name. She isn’t even  a person. Her face was created by morphing together, through the use of artificial intelligence, the countenances of 1,000 people who visit food banks across the country. She telegraphs a contradictory but realistic blend of qualities: Stress and calm, weariness and resolve and, perhaps, regret that in a land of plenty and despite her best efforts, she is hungry. It makes the
  
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• Survey: Fewer than 3 in 10 U.S. workers have eight-plus weeks of maternity leave

  23-09-2019 04:21
  On September 11, NBC News correspondent Katy Tur returned to her daily MSNBC show from maternity leave. In the months since she had given birth to her son, Teddy, the insane news cycle has continued apace, so the show jumped into the fray covering the scandals of the day. But Tur herself made the most news when she closed the episode with a personal and heartfelt segment about her experience as a new parent—and a scathing indictment on the federal government's failure to enact adequate lea
  
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• Twitter wants to be a laboratory for marketers

  23-09-2019 01:30
  Parth Jalundhwala is a blue belt in Brazilian jiu-jitsu. He’s also a data scientist at Twitter.It’s not as unlikely a pairing as one would expect. Jiu-jitsu requires an analytical mind, forcing practitioners to think five moves ahead of opponents.Jiu-jitsu is also a confidence-builder, and that might be just what Twitter, unapologetic about its shortcomings, needs as it reclaims its swagger. Yes, it’s smaller than Facebook. Yes, there are heated conversations on the platform th
  
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