Advertising news

• Wunderman Thompson Atlanta retains U.S. Marine Corps account

  19-09-2019 22:36
  The U.S. Marine Corps has retained Wunderman Thompson—the WPP agency formed through the merger of J. Walter Thompson and Wunderman—as its lead agency following a review launched in December, a person close to the business says.A Wunderman Thompson spokeswoman declined to comment, and the Marines' PR department could not immediately be reached. J. Walter Thompson Atlanta has held the account for the past 72 years; the last time it defended the business was during a
  
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• Behind Airbnb’s purchase of HotelTonight and push into hotels

  19-09-2019 22:25
  It’s all coming true. Rumors about an Airbnb IPO have been swirling for years—today, the travel giant confirmed its plans to go public next year. The company was also expected to push further into hotels with its acquisition earlier this year of startup HotelTonight. Sam Shank, co-founder of HotelTonight, now heads up Airbnb’s hotel division, and spoke about the push on Thursday at a New York City-based conference hosted by travel industry publication Skift. Shank noted th
  
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• Why Friday is the best day to work from home

  19-09-2019 21:36 via campaignlive.co.uk
  Four industry professionals explain why Friday is the best day to work from home, following the furore over Starcom's HR email highlighting its 'noticeably empty' office on Fridays.
  
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• Trudeau scandal aside, Time is ramping up live events—and coming down hard on Juul

  19-09-2019 21:21
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print.Time 100 + 100 + 100Time magazine is currently making headlines around the world—e.g., “Trudeau apologizes after 2001 brownface photo published by Time magazine,” from Canada’s Global News (which followed up with its own scoop: “Video shows Trudeau in blackface in 3rd instance of racist makeup”). We’ll defer to
  
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• Nike drops Patriots’ Antonio Brown amid assault allegations

  19-09-2019 21:14
  Nike has parted ways with New England Patriots wide receiver Antonio Brown, who has been accused of sexual assault by a trainer.“Antonio Brown is not a Nike athlete,” a company spokesman said Thursday via email, declining to elaborate on the reasons for the split. “We don’t get into specifics of sports marketing relationships.”Brown, 31, was released by the Oakland Raiders on Sept. 7 and immediately signed to a one-year contract by the Patriots, the defending NFL ch
  
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• Hear why Zenni Optical has set its marketing sights on partnerships

  19-09-2019 19:27
  What do the San Francisco 49ers, Chicago Bulls, esports team Golden Guardians and Broadway musical “Tootsie” have in common? Their glasses.Each of those entities has struck a deal with Zenni Optical, a 16-year-old online optical retailer that has just started to flex its marketing muscles in the past couple of years.The name Zenni, conceived by co-founder Tibor Laczay, is meant to be a mashup of Zen, with the “ni” added to give the brand more of a fashion feel. Until
  
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• Impossible Burger to make (California) supermarket debut

  19-09-2019 19:00
  The Impossible Burger is coming to a grocery store near you.
   
  The meat-imitating burger that “bleeds” will make its retail debut Friday at Gelson’s Markets, a 27-store grocery chain in California, with plans to expand to the East Coast later this month and nationwide next year.
   
  At launch, Impossible Foods is selling a 12-ounce pack of plant-derived ground “beef” that will sit next to conventional animal-based beef in Gelson’s meat and pre-pack del
  
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• Tag launches new mantra: Improve. Imagine. Ignite.

  19-09-2019 18:47 via campaignlive.com
  The revamped tagline helps better summarize the company and its global offerings.
  
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• Magna raises its 2019 U.S. ad forecast to 4.1 percent—and 6.2 percent in 2020

  19-09-2019 18:43
  What recession? Magna just raised its ad forecasts for 2019 and 2020.Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update of ad forecasts from Interpublic Group of Cos.’ Magna.That is an upward revision from June, when Magna forecast growth of 3.0 percent in 2019 and 5.8 percent in 2020.Vincent Létang, Magna’s executive VP of global market intelligence and author of the report, voices optimism that the U.S. ad market
  
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• Ad spend is increasing at a faster rate than previously forecast

  19-09-2019 18:43
  What recession? Magna just raised its ad forecasts for 2019 and 2020.Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update of ad forecasts from Interpublic Group of Cos.’ Magna.That is an upward revision from June, when Magna forecast growth of 3.0 percent in 2019 and 5.8 percent in 2020.Vincent Létang, Magna’s executive VP of global market intelligence and author of the report, voices optimism that the U.S. ad market
  
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• Virgin Media takes cheeky Scouse girl on adventure of her dreams

  19-09-2019 17:48 via campaignlive.co.uk
  It is second work for brand by Adam & Eve/DDB.
  
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• Watch the newest commercials on TV from Facebook, Fitbit, Yves Saint Laurent and more

  19-09-2019 16:30
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 17.A few highlights: Facebook promotes Facebook Groups with a quirky look at a private community of fans of Basset Hounds. Fitbit shows off the Versa 2 smartwatch’s Alexa integration. And Yves Saint Laurent hypes its fragrance Libre, “the new scent of freedom.”
  
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• Marie Claire set to announce new leadership as editor and MD step down

  19-09-2019 16:22 via campaignlive.co.uk
  Trish Halpin and Justine Southall are leaving as publication pursues digital-only future.
  
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• 4 fallacies about influencer marketing that just won’t go away (but should)

  19-09-2019 16:00
  Every once in a while, I get on my soapbox. The funny thing is, I have an actual soapbox that someone on my team bought for me years ago. I’ve tested it, and it holds my weight, so I’m beginning to think I should haul it out more often when I want to make a point.I’m on it today to talk about four fallacies that still perpetuate around influencer marketing. The fact that they are still circulating drives me crazy. It's important that these untruths no longer mislead businesspeo
  
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• Q&A: WarnerMedia’s Dan Aversano on why attribution is getting real

  19-09-2019 15:48
  Attribution, or the ability to tie ad exposure to a marketer’s goals—including store visits, brand lift and even sales—has long been a staple of digital, search and social ad campaigns. But that has changed dramatically over the past several years as the evolving dynamics of the television industry have led to increased investment and adoption of attribution in what is still the most effective medium in the world.A leading driver of this shift is WarnerMedia, now a part of AT&a
  
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• Deliveroo appoints Initiative for media outside UK

  19-09-2019 15:46 via campaignlive.co.uk
  Interpublic shop won account after competitive pitch.
  
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• Frame celebrates 10th anniversary by challenging 'gym monoculture'

  19-09-2019 15:31 via campaignlive.co.uk
  Campaign aims to challenge rise of health and fitness 'ideals'.
  
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• Mastercard CMO: I've moved a lot of money from traditional advertising to experiences

  19-09-2019 15:11 via campaignlive.co.uk
  'Advertising is dead. Advertising is all about storytelling, so I say storytelling is dead. The future is storymaking,' Raja Rajamannar says.
  
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• Old El Paso uses conversations to power restaurant

  19-09-2019 13:41 via campaignlive.co.uk
  Power generated by talking warms up tortillas.
  
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• Pablo wins Citroen and launches debut ad during Rugby World Cup

  19-09-2019 13:39 via campaignlive.co.uk
  Spot takes gentle dig at SUV advertising tropes.
  
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• E.ON tackles air-quality crisis with 16ft lungs

  19-09-2019 13:23 via campaignlive.co.uk
  Work aims to make air pollution visible to Londoners.
  
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• BBH hires Chris Bamford as first creative director in PR

  19-09-2019 13:20 via campaignlive.co.uk
  He founded creative department at Freuds.
  
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• Moonpig appoints Kristof Fahy as CMO

  19-09-2019 12:11 via campaignlive.co.uk
  Gift retailer said growth rate had 'doubled'.
  
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• Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

  19-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Whassup? Now take me to your leader
  Bud Light is the official sponsor of the Area 51 Celebration happening in Las Vegas tonight, and the brand made extraterrestrial-themed beer cans for the occasion. I
  
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• Burger King axes plastic toys and pledges to melt old ones after petition

  19-09-2019 11:39 via campaignlive.co.uk
  Fast-food business responds to petition set up by schoolgirls.
  
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• Reddit's chief operating officer on how the platform is doubling ad revenue

  19-09-2019 11:00
  Reddit, the self-styled “front page of the internet,” is on a roll. Despite a lingering reputation for having a brand-unsafe environment (where subreddits have historically embraced white nationalism or toxic masculinity), the online bulletin board and collective of micro-communities is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to an eMarketer report from earlier this year.This growth is largely the resu
  
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• Bud Light and Arby's join alien-themed 'Storm Area 51' parties

  19-09-2019 11:00
  The “Storm Area 51” raid started out as a big ol’ internet joke but quickly grew into a potentially real thing (putting many, including the Air Force and the Federal Aviation Administration, on edge). While its original organizer, college student Matty Roberts, officially called it off, the occasion morphed into a cause for some serious desert partying. And brands have climbed on board in support. The original raid was planned for Sept. 20—this Fr
  
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• Paddy Power launches 'Japanese-themed' YouTube series for Rugby World Cup

  19-09-2019 10:54 via campaignlive.co.uk
  Bookmaker says it's increasingly focused on content marketing.
  
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• Wieden & Kennedy to close office in support of Global Climate Strike

  19-09-2019 10:47 via campaignlive.co.uk
  W&K among number of agencies supporting protest.
  
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• Pitch Update: Aon kicks off global pitch, Sofology picks MediaCom

  19-09-2019 10:06 via campaignlive.co.uk
  Meanwhile, Uncommon has parted ways with Ovo Energy.
  
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• Keith Weed joins WPP board

  19-09-2019 10:06 via campaignlive.co.uk
  Weed retired from Unilever in May.
  
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• Nature's Bounty names Doner as its latest creative agency of record

  19-09-2019 10:00
  Vitamin brand Nature's Bounty has once again moved its creative account to a new agency.The brand has tapped MDC's Doner as U.S. creative and strategy agency of record, ending its relationship with WPP's VMLY&R, which only won the account from Droga5 in January. Droga5, the agency recently acquired by Accenture Interactive, had first picked up the account in 2015.A VMLY&R spokeswoman told Ad Age that the agency did not try to defend the business. "Connecting with consumers and
  
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• Apple communications chief Steve Dowling is leaving the company

  19-09-2019 04:50
  Apple’s top communications executive, Steve Dowling, is leaving the company.Dowling, vice president of communications and head of public relations, has worked at Apple for 16 years and been in his current role since 2014. He has been responsible for Apple’s messaging to the press, iPhone launch events and internal communications for much of Apple Chief Executive Officer Tim Cook’s tenure. Recode earlier reported Dowling’s departure.“Following another succe
  
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• Lidl and Starcom triumph at 2019 Digital Cinema Media Awards

  19-09-2019 02:51 via campaignlive.co.uk
  'Lidl movie moments' took home Grand Prix.
  
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