Advertising news

• NFL ratings might take a hit as veteran quarterbacks get sidelined

  18-09-2019 23:56
  A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the Pittsburgh Steelers.By virtue of the Steelers’ outsized contribution to the weekly NFL deliveries, Roethlisberger’s season-ending injury is likely to have the most meaningful impact on
  
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• Kimberly-Clark reviews global baby care creative account

  18-09-2019 23:53
  Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter. Incumbent WPP, including longtime Huggies agency Ogilvy, is defending, with MDC Partners and possibly a third holding company in the mix.Interpublic’s FCB last year elbowed WPP and Wunderman Thompson (formerly JWT) aside to win K-C’s global family-care creative business. But it isn’t participating in any new K-C review, according to a person famil
  
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• Ralph Lauren is getting in on the 'Friends' action with a Rachel collection

  18-09-2019 21:41
  As "Friends" celebrates its 25th anniversary, we’ve already seen collaborations from a bevy of brands including Pottery Barn and Lego, while consumers are clamoring to visit a pop-up replica of the show’s coffee house in New York this month. Now, Ralph Lauren, the high-end apparel brand, is getting in on the action with a ready-to-wear collection modeled after character Rachel Green, whose waitress-turned-fashion-executive career arc embodied a true Cinderella story.The characte
  
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• A makeover for Lay’s and slime hits the big-time: Marketer’s Brief

  18-09-2019 20:00
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]’s gets a new look
  These days, everything needs to be photo-ready, even that bag of potato chips. Frito-Lay is updating the Lay’s bag for the first time since 2007. Changes include updated food photos taken from a top-down angle that’s more Insta-worthy. The logo itself is a bit smaller and c
  
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• Watch the newest commercials on TV from Amazon Music, Etsy, Lexus and more

  18-09-2019 19:31
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 16.A few highlights: Chance the Rapper helps hype Amazon Music as part of its continuing “A Voice Is All You Need” campaign. Lexus wants you to “stay restless” with a little help from the new Lexus RX. And online marketplace Etsy salutes the “magic-makers&rdquo
  
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• What to expect from FX’s ‘American Horror Story: 1984’

  18-09-2019 18:35
  Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.Tonight at 10 p.m. ET, FX’s fan-favorite horror anthology series “American Horror Story” will kick off its ninth season, titled “1984”—a nightmarish string of episodes centering on a murder-prone summer camp that’s more Reagan-era kitsch than Orwellian lunacy.FX, as usual, has been pretty tight-lipped about the premiere, but viewe
  
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• Facebook just revealed the rules for its independent content board

  18-09-2019 18:18
  Facebook, ahead of a congressional hearing on violent content, revealed the charter for an independent oversight board that will make irreversible decisions about what posts stay up and come down, even if the company disagrees.The board, which Facebook started talking about in January and which will begin to hear cases early next year, represents the first real check on Facebook’s power to decide who gets a voice on its site. Its members—at least 11 people at any given time
  
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• Brixton Finishing School to launch neurodiverse course

  18-09-2019 17:42 via campaignlive.co.uk
  Course aims to create opportunities for creatives with neurological differences.
  
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• VMLY&R Hires Chief Creative on Colgate-Palmolive From Arnold

  18-09-2019 16:09 via feeds.adweek.com
  VMLY&R has hired Fred Saldanha as global CCO on the Colgate-Palmolive account. Saldanha will lead creative out of VMLY&R's New York office while working closely with Red Fuse Communications CEO Carl Hartman, reporting to VMLY&R global CCO Debbi Vandeven. He arrives at the agency from Arnold in Boston, where he has spent the last year...
  
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• Adobe projects slower sales growth for its marketing products

  18-09-2019 16:02
  Adobe just gave a revenue forecast for the current period that fell short of Wall Street estimates, signaling slower sales growth for its newer marketing products.Revenue will be about $2.97 billion in the period ending in November, the San Jose, California-based company said Tuesday in a statement. Analysts projected $3.02 billion, according to data compiled by Bloomberg.Chief Executive Officer Shantanu Narayen has made several acquisitions in the past two years for marketing and e-commerce pro
  
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• Now trending in ad tech: 4 things digital marketers should get smart about

  18-09-2019 16:00
  At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing.Keeping up on the trends and the products and how they shape digital marketers&rsq
  
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• Blue Acorn iCi Acquires Mediotype and Will Expand Western Office

  18-09-2019 16:00 via feeds.adweek.com
  Just five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it's acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn iCi's western headquarters. The company has not announced whether staffing will...
  
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• 4 Steps for Inspiring Marketers to Take Climate Change Seriously

  18-09-2019 16:00 via feeds.adweek.com
  This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...
  
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• All the latest production moves, hires and partnerships: September 18, 2019

  18-09-2019 15:57
  Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content.  ITG is taking an equity stake within Merman London and will close its own commercials production company, Black Label. ITG co-chairman Duncan Heath becomes chairman of the Merman London board working alongside Merman London managing director Siobhan Murphy a
  
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• Turkey of the Week: Diet Coke has lost its fizz

  18-09-2019 15:49 via campaignlive.co.uk
  To quote the brand's limited-edition cans: 'Okay, next.'
  
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• Brands need to move from voice of the customer to mind of the customer

  18-09-2019 15:41
  More than ever, brands need to connect with their buyers on an emotional level. In fact, consumers say that the way they feel is 1.5 times more likely to influence their buying decision than anything else, according to a study by Forrester commissioned by FocusVision. Everyone in the industry talks about the “voice of the customer.” But that’s just not enough. The most powerful element that can be used by any business is authentically understanding, engaging and connecting with
  
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• London Essence Company uses flavour-profiling to make bespoke cocktails

  18-09-2019 15:33 via campaignlive.co.uk
  'Essence house' offers cocktails matched to individuals' taste profiles.
  
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• A Study With Publicis Media Finds That Twitter Is a ‘Look at This’ Destination

  18-09-2019 15:30 via feeds.adweek.com
  Facebook and Instagram are "look at me" social platforms, while YouTube is where people go to learn new things and Twitter is more of a "look at this" destination, according to a recent study by Twitter and Publicis Media. Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who...
  
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• Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips

  18-09-2019 15:00 via feeds.adweek.com
  Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible...
  
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• HP Debuts First Personal Computer Made With Ocean-Bound Plastics

  18-09-2019 14:27 via feeds.adweek.com
  This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...
  
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• ISBA ceases agency search and selection service

  18-09-2019 14:16 via campaignlive.co.uk
  Move follows departure of Debbie Morrison at end of last year.
  
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• YouTube Looks to Give Brands Access to Cord-Cutters With Masthead Ads for TV

  18-09-2019 14:00 via feeds.adweek.com
  YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space. In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search...
  
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• Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA

  18-09-2019 13:56 via feeds.adweek.com
  Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New...
  
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• Sandy Hook Promise Darkly Flips Cheery Back-to-School Ads on Its Head in New PSA

  18-09-2019 13:56 via feeds.adweek.com
  Sandy Hook Promise, the Newtown, Conn.-based non-profit whose mission is to prevent gun violence, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New York--was launched,...
  
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• OMD UK poaches Vizeum's Charlie Ebdy to be CSO

  18-09-2019 13:24 via campaignlive.co.uk
  Ebdy replaces Alison Ashworth, who left OMD after just a year.
  
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• Nextdoor’s New Feature Will Address Potentially Offensive or Hurtful Comments

  18-09-2019 13:00 via feeds.adweek.com
  Neighborhood social network Nextdoor is taking steps to encourage its users to be more neighborly toward their neighbors. Nextdoor began rolling out Kindness Reminder in the U.S. Wednesday, saying that if a member replies to a neighbor's post with a potentially offensive or hurtful comment, they will be prompted before the comment goes live and...
  
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• KFC’s Viral Doughnut Sandwich; Norway’s Marketing Dilemma: Wednesday’s First Things First

  18-09-2019 12:45 via feeds.adweek.com
  Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Tried a KFC Doughnut Sandwich, and Here's What...
  
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• Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

  18-09-2019 12:30 via feeds.adweek.com
  Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal--which comes on the heels of a $30 million funding round for Innovid, will allow...
  
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• Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

  18-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Tinder’s ‘Project X’
  Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is
  
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• Pick of the Week: Cadbury brings loneliness epidemic to our attention

  18-09-2019 11:47 via campaignlive.co.uk
  The brand illustrates simple things that can bring joy to the lonely.
  
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• NHS knocks Apple from top spot to become UK's most relevant brand

  18-09-2019 11:15 via campaignlive.co.uk
  Study reflects consumer uncertainty and need for diversion.
  
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• Nostalgic Spotify ads hark back to hits over the decades

  18-09-2019 09:45 via campaignlive.co.uk
  Quirky outdoor work reminds people that while life may change, music remains a constant.
  
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• Client faith in media agencies in decline, ID Comms research finds

  18-09-2019 09:42 via campaignlive.co.uk
  Those who spent the most time working with media agencies had lowest opinion of them.
  
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• Glassdoor Finds That Twitter Is the Top-Paying Social Network in 2019

  18-09-2019 05:59 via feeds.adweek.com
  Twitter topped its social network competition on job and recruiting site Glassdoor's list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852. Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962). The list was...
  
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• How Facebook’s Independent Content Oversight Board Will Choose Its Cases

  18-09-2019 03:45 via feeds.adweek.com
  Facebook shared an update on the independent content oversight board that was initially proposed by CEO Mark Zuckerberg last November and fleshed out more in January. Director of governance and global affairs Brent Harris released a charter for the board, as well as a letter from Zuckerberg, and he detailed how the board will select,...
  
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• Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

  18-09-2019 01:57 via feeds.adweek.com
  Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us. But for the people whose job is to traverse the country and then turn around and do it again, back and neck...
  
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