Advertising news

• See how the 2022 Beijing Olympics mascot stacks up against history

  17-09-2019 23:11
  The 2022 Winter Olympics in Beijing has unveiled its official mascot: Bing Dwen Dwen, a wide-eyed cartoon panda characterized by its crystalline suit of ice, piercing stare and love of winter sports. “Based on China's iconic animal,” Chinese news agency Xinhua writes, “Bing Dwen Dwen shows vitality of life through its modern design and sense of technology.”Bing Dwen Dwen (accompanied above by Shuey Rhon Rhon, a red lantern personified and the mascot for the 2022 Para
  
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• I Tried a KFC Doughnut Sandwich, and Here’s What You Need to Know

  17-09-2019 22:17 via feeds.adweek.com
  What if we haven't been living through a short-lived chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age? When the Popeyes chicken sandwich went from viral phenomenon to sold-out status in a mere week, we at Adweek assumed things would quiet down for a while. But...
  
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• Washington Post aims to disrupt Google with 'Zeus Prime' ad network

  17-09-2019 21:54
  The Washington Post on Tuesday debuted Zeus Prime, an ad network it hopes can make inroads against Google's empire come next year. Generally speaking, an ad network connects a publisher’s ad inventory with marketers who are seeking to buy digital ads in automated fashion. Google is by far the biggest player in this space, but the Post is betting it can challenge the tech giant by offering marketers a brand- safe environment and more appealing ad formats. “People assume prog
  
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• Washington Post aims to disrupt Google with 'Zeus' ad network

  17-09-2019 21:54
  The Washington Post on Tuesday debuted Zeus, an ad network it hopes can make inroads against Google's empire come next year. Generally speaking, an ad network connects a publisher’s ad inventory with marketers who are seeking to buy digital ads in automated fashion. Google is by far the biggest player in this space, but the Post is betting it can challenge the tech giant by offering marketers a brand- safe environment and more appealing ad formats. “People assume progr
  
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• Facebook Updates Its Efforts vs. Terrorists, Violent Extremists and Hate

  17-09-2019 21:20 via feeds.adweek.com
  Facebook provided an update on its Dangerous Individuals and Organizations policy, which is aimed at thwarting terrorists, violent extremist groups and hate organizations on the social network and Instagram. The social network said in a Newsroom post that some of its measures pre-dated March's terror attack in Christchurch, New Zealand, but that event and the...
  
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• By George, Schweitzer's leaving CBS

  17-09-2019 20:55
  After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company.Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing.Stepping into the o
  
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• Facing Climate Change and Overtourism, Norway Shifts Its Marketing

  17-09-2019 20:51 via feeds.adweek.com
  This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...
  
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• Xandr Adds Bloomberg and Vudu to Its Community

  17-09-2019 20:44 via feeds.adweek.com
  Weeks after unveiling its newly branded sell-side wares, AT&T's Xandr has kicked off its annual Relevance conference by announcing it's brought in Bloomberg and Vudu as participants in its premium video marketplace, Community. AT&T's ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the "independent ad-tech movement," in...
  
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• Online Dating in a World of Deepfakes

  17-09-2019 20:26 via feeds.adweek.com
  Facebook has teamed up with the Partnership on AI, Microsoft and academics from Cornell Tech, MIT, the University of Oxford, the University of California, Berkeley, the University of Maryland, College Park and the State University of New York at Albany to build the Deepfake Detection Challenge (DFDC). Facebook's goal is to commission a realistic data...
  
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• WE study: Consumers are ready to keep brands in check

  17-09-2019 20:24 via campaignlive.com
  The Brands in Motion study found a call for collective accountability for ethical use of tech.
  
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• Facebook Uncovers More Coordinated Inauthentic Activity, in Iraq and Ukraine

  17-09-2019 20:15 via feeds.adweek.com
  Facebook removed pages, groups and accounts tied to two unconnected operations originating in Iraq and Ukraine, respectively, for coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that both operations created networks of accounts and used fake accounts to mislead users, adding, "We are making progress rooting out this abuse...
  
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• Outdoor retailer REI launches a magazine, Uncommon Path

  17-09-2019 20:14
  Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people.Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with Airbnb.As Adrianne Pasquarelli reported in June when the REI-HearstMade partnership was first announced, Uncommon Path replaces the retailer’s catalog; it's meant to emphasize an REI-as-lifestyle
  
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• This Agency Veteran Wants to Turn the Carbon Conversation Upside Down

  17-09-2019 20:11 via feeds.adweek.com
  This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...
  
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• Shopify Is Now Open to CBD Retailers

  17-09-2019 19:41 via feeds.adweek.com
  With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.'s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, starting today, CBD sellers can now join the platform's more than 800,000 global merchants and...
  
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• Unilever Is Using 100% Renewable Electricity on 5 Continents

  17-09-2019 19:05 via feeds.adweek.com
  This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...
  
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• CBS Marketing Chief George Schweitzer Will Leave Next Year, Passing the Baton to Amazon’s Mike Benson

  17-09-2019 19:00 via feeds.adweek.com
  After overseeing the marketing campaigns for every notable CBS finale over the past 25 years, George Schweitzer is now crafting his own farewell. The CBS marketing director has been named chairman, CBS Marketing, and will leave after the 2019-20 broadcast season, transitioning to a special advisor role. He'll pass the baton to Amazon Studios head...
  
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• Wunderman Thompson's Lucas Peon joins The Gate

  17-09-2019 18:02 via campaignlive.co.uk
  Former JWT ECD takes similar role.
  
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• Jordan Waid joins 2Heads as global ECD

  17-09-2019 18:02 via campaignlive.co.uk
  Waid takes part-time position while continuing other ventures.
  
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• FT launches biggest brand campaign since 2008 financial crisis

  17-09-2019 17:19 via campaignlive.co.uk
  Campaign introduces "New agenda" brand platform.
  
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• Watch the newest commercials on TV from Snapchat, Tide, Apple and more

  17-09-2019 16:48
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Sept. 13-15).A few highlights: Keenan Thompson drops an epic track for Tide about doing laundry on Sunday, with cameo appearances from fellow “Saturday Night Live” cast member Melissa Villaseñor as well as Ric Flair and Peyton Manning. (Jack Neff has the bac
  
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• Issey Miyake makes music from bags

  17-09-2019 16:41 via campaignlive.co.uk
  Guests can interact with items to create bespoke song.
  
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• Marketing in the value exchange economy

  17-09-2019 16:28
  The marketer’s job specification used to be a little more straightforward. Buyer personas would be crafted, innovative campaigns were created and personalization was powered by masses of data points aggregated from all manner of third-party sources. But then came the Cambridge Analytica scandal, the enactment of global privacy legislation and the epiphany that much of this data that had been purchased from third-party vendors was stale and inaccurate. Furthermore, the consumer data fi
  
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• Anti-pollution campaign reveals dangerous air toxicity levels at London homes

  17-09-2019 16:27 via campaignlive.co.uk
  Initiative introduces rating system similar to energy ratings that properties are given.
  
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• O2 takes inspiration from samurai culture in Rugby World Cup campaign

  17-09-2019 16:24 via campaignlive.co.uk
  England rugby heroes ask fans to be their 'armour' in spot by VCCP.
  
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• 9 strategies to craft creative advertising no matter the client

  17-09-2019 16:15
  One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of content that will connect well with audiences. The right ad can draw the attention of swarms of potential new customers and increase brand awareness. Yet, what happens when the client’s industry is less exciting? To help you craft creative content regardless of industry, nine industry experts from Ad Age Collective share their advice for making the most of any advertising o
  
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• Has the ad industry lost the art of making campaigns?

  17-09-2019 16:03 via campaignlive.co.uk
  In a Campaign column this week, MullenLowe's Laurence Green argued that the ad industry is losing sight of campaigns in favour of disruptive stunts.
  
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• Great advertising needs a place for both the winning formula and the unexpected

  17-09-2019 16:00
  A tremendous number of eyeballs are fixed on monitoring the logistics and metrics of advertising and marketing these days.Which channels perform best when the story is piped through? Is the story loud enough relative to the chatter in the channel to rise above? Do the people attached to each respective pipe react in the way that drives revenue?At an event I attended a few years ago, there were a significant number of young marketers astounded by how much math and Excel wizardry went into what th
  
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• Movers and Shakers: Pulse Creative, Sky, VMLY&R, Anomaly, The Week

  17-09-2019 15:48 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Airbnb offers chance to stay at real Downton Abbey

  17-09-2019 15:16 via campaignlive.co.uk
  Fans can sleep in Highclere Castle, as featured in popular show and upcoming film.
  
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• Here comes the Pizza Hut and Cheez-It mashup no one asked for

  17-09-2019 13:00
  Pizza Hut and Cheez-It are collaborating on an item clearly made for the Instagram accounts of hungry college students.The brands have cooked up Stuffed Cheez-It pizza, a limited-time product that appears to resemble an oversized stuffed Cheez-It cracker or perhaps some cheese-dusted toasted ravioli. Each piece is larger than a Cheez-It cracker but is meant to look like one, down to that hole in the center of the square.Restaurant chains and packaged food marketers are eager to find ne
  
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• Merman and talent agency ITG sign advertising and branded content deal

  17-09-2019 12:38 via campaignlive.co.uk
  Production company co-founded by Sharon Horgan teams up with Europe's leading talent agency.
  
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• The Top 5 creative brand ideas you need to know about right now: September 17, 2019

  17-09-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Samsung: 'Alpaca,' BBH New YorkSamsung showcases the multitasking might of its Galaxy Note 10 smartphone in a fanciful spot from BBH New York. A trip to South America leads to a booming business that turns alpacas—and colorful wigs made from their wool—into a global fashion phenomenon.   4.McDonald's: 'Billboard Hotels,' Nord DDBMcDonald’s continues its
  
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• This week's agency moves, hires and partnerships: September 17, 2019

  17-09-2019 12:00
  VMLY&R hired Laurent Simon as U.K. chief creative officer. He joins from BBC Creative, the network’s in-house agency, where he was executive creative director. Previously, he was creative director at Adam & Eve/DDB and held creative positions at AMV BBDO, BBH and Mother. In addition to the BBC, he has worked with brands including John Lewis and Google’s Front Row.Pulse Creative, The&Partnership’s on-site agency at News U.K., hired Russell Ramsey as executive creativ
  
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• Hello, holiday marketing. Plus, Amazon reportedly tweaks its search results: Tuesday Wake-Up Call

  17-09-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.It’s the most wonderful time of the year (yes, already)
  There are 99 days to go until Christmas, and the holiday-marketing onslaught is already starting up, as Adrianne Pasquarelli reports. A spot from&nbs
  
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• Sky confirms Channel 4 will join AdSmart

  17-09-2019 11:45 via campaignlive.co.uk
  Agreement has also extended deal for Channel 4 to run F1 highlights.
  
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• Spotify snags BuzzFeed CRO to head global ad sales

  17-09-2019 11:30
  Lee Brown, chief revenue officer at BuzzFeed, is leaving his post next month to join Spotify as its VP of global sales strategy, a position currently held by Brian Benedik. Brown will report to Barry McCarthy, chief financial officer at Spotify. Ad Age previously reported that Benedik intends to leave Spotify this fall. A Spotify ​​​​​spokeswoman confirmed Brown’s hiring, adding that Benedik was involved in the process. BuzzFeed did not immediat
  
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• Lego wants to ‘rebuild the world’ in first global brand campaign for 30 years

  17-09-2019 11:30
  Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years.While the iconic toy company is no stranger to advertising—and could be said to have created the mother of all of branded content franchises with the “Lego Movie” series—it is hoping the new campaign will extend its appeal “beyond” the toy industry and get consumers thinking about it as a brand that stands for creativity, re
  
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• BBH's Sarah Watson on home birth, handling pain—and the underappreciation of Foursquare

  17-09-2019 11:01
  Sarah Watson is chairman of BBH New York and global chief strategy officer at BBH, the agency responsible for the Seamless ads on the subway, putting naked people in haystacks for Absolut and giving mohawks to alpacas for Samsung. In this episode of the Ad Block podcast, Sarah Watson talks about giving birth to both her children at home in her apartment, without anesthesia or painkillers. With hospital births, “when you are deeply in labor, you’ve got to go out of your dorm
  
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• Starcom's flexible working backfires with 'noticeably' empty office on Fridays

  17-09-2019 10:38 via campaignlive.co.uk
  Staff have been warned flexible working would end if attendance does not improve.
  
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• Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

  17-09-2019 10:24 via campaignlive.co.uk
  Work is collaboration between BETC Paris and The Lego Agency.
  
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• US media agencies tweak contracts in light of transparency concerns

  17-09-2019 09:54 via campaignlive.co.uk
  New study shows 69% of marketers have made updates.
  
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• Advertisers tweak US media agency contracts in light of transparency concerns

  17-09-2019 09:54 via campaignlive.co.uk
  New study shows 69% of marketers have made updates.
  
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