Advertising news

• McGarryBowen ups Haydn Morris to lead global creative on United Airlines account

  16-09-2019 23:17 via campaignlive.com
  Morris drops pearls of wisdom on the heels of his new appointment.
  
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• Christmas Creep already as Etsy and eBay run holiday-related marketing

  16-09-2019 22:22
  What’s scarier than Halloween? Maybe retailers running holiday ads in mid-September. This week, both Etsy and eBay began running holiday-related messaging. While the latter was poking fun at Christmas Creep—the industry term for holiday merchandise and marketing that takes place far ahead of Thanksgiving—both marketers are trying to draw attention to their brands ahead of the crucial spending season.On Monday, Etsy, the Brooklyn-based crafts marketplace, began running “He
  
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• Netflix lands ‘Seinfeld’ after latest streaming bidding war

  16-09-2019 21:27
  Netflix Inc. scored a key victory in the battle for classic sitcoms.The streaming service announced that it won the rights to all 180 episodes of “Seinfeld,” which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu.The bidding war for the show follows battles over the rights to “The Office” and “Friends”—two shows that Netflix is losing to
  
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• CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit

  16-09-2019 20:26
  Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM's dedicated media unit for Johnson & Johnson, the agency's largest global client. Effective immediately, he replaces Eileen Kiernan who last week was named global CEO of UM in a round of leadership shifts that also saw Philippe Krakowsky elevated to chief operating officer of IPG and Daryl Lee to chief executive of IPG Mediabrands.An IPG Media
  
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• What to expect from NBC’s ‘A Little Late With Lilly Singh’

  16-09-2019 20:20
  Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.Late tonight, at 1:35 a.m. ET, YouTube personality Lilly Singh will become the first bisexual woman of color to host a national network talk show, bringing a fresh perspective to the very straight, very white, very male world of late-night programming with “A Little Late With Lilly Singh.”The star of the Aug. 21 cover of The Hollywood Reporter, Toronto-bo
  
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• Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy

  16-09-2019 18:18
  Capping off its success on both the business front and in ad industry circles, Nike’s “Dream Crazy” earned the Outstanding Commercial Award during the 71st Annual Emmy Awards. The award was announced during the Creative Arts Emmy celebration in downtown Los Angeles this past weekend.The "Dream Crazy" campaign's two-minute anthem film, which stars Colin Kaepernick and a host of other athletes, builds on the controversial tweet from the former S
  
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• Duolingo appoints And Rising to launch first ad campaign

  16-09-2019 16:57 via campaignlive.co.uk
  Out-of-home ads are running across London transport sites from today.
  
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• Facebook and Instagram earn Jicwebs brand-safety certification

  16-09-2019 16:38 via campaignlive.co.uk
  Google and eBay are both signatories and undergoing audit.
  
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• Watch the newest commercials on TV from Samsung, Campbell’s, Pizza Hut and more

  16-09-2019 16:24
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 12.A few highlights: Samsung hypes the Galaxy Note 10/10+ with a little help from some colorful alpacas. New York Giants running back Saquon Barkley and his mom star in the latest from Campbell’s (Jessica Wohl has the backstory: “Campbell’s updates Chunky’s Mama&rsqu
  
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• DTC founders' secrets: What all advertisers can learn from TV's latest force

  16-09-2019 16:00
  I hope all direct-to-consumer (DTC) company founders forgive me for violating the first rule of telling secrets because I’m not "telling one person at a time." While better understood now, the DTC founders’ first secret was that they caught their more established advertiser and agency brethren counting the wrong thing: TV’s eyeballs. ​While I’ve always listened intently to advertisers, I’m hearing something different from the founders of DTC companies. My comp
  
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• Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm

  16-09-2019 15:54 via campaignlive.com
  Philippa Classey also joins as its first managing director.
  
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• NBA partners Foot Locker, Gatorade and Tissot for interactive event

  16-09-2019 14:05 via campaignlive.co.uk
  Music, style, art and entertainment are explored in exhibition.
  
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• Watch: Fashion industry rises to the climate challenge

  16-09-2019 14:01 via campaignlive.co.uk
  'Right now, what is happening in the fashion industry is not relevant at all,' Extinction Rebellion says.
  
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• Ad industry's flexible job options fall short of demand, survey finds

  16-09-2019 13:44 via campaignlive.co.uk
  Timewise revealed ad industry's proportion of flexible jobs falls short of national average.
  
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• Carat captures Vodafone global media account

  16-09-2019 12:52 via campaignlive.co.uk
  WPP's Wavemaker has held business since 2014.
  
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• Purdue Pharma files for Chapter 11 and McDonald’s picks W&K as new agency: Monday Wake-Up Call

  16-09-2019 12:23
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newslettersPurdue files for Chapter 11
  Purdue Pharma, maker of prescription painkiller OxyContin, has filed for Chapter 11 bankruptcy, in a pre-emptive move designed to protect itself from more than 2,600 federal and state lawsuits, reports the New York Times.The anno
  
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• Procter & Gamble will buy 9,000 tickets to support equal pay for women's soccer

  16-09-2019 12:00
  Procter & Gamble's Secret deodorant will spend $200,000 to buy 9,000 tickets to National Women’s Soccer League games in September and October as part of the brand’s growing effort to support equal pay and opportunity for women’ soccer players.Secret will buy 1,000 tickets at one home game for each of the league’s nine teams, offering the seats to women’s organizations, youth sports teams, not-for-profit organizations and other local partners. The brand will also
  
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• PitPat, the 'Fitbit for dogs', made an ad to get your pooch excited for walkies

  16-09-2019 11:44 via campaignlive.co.uk
  Campaign was created by Wonderhood Studios.
  
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• VMLY&R poaches BBC Creative ECD Laurent Simon

  16-09-2019 11:22 via campaignlive.co.uk
  Simon is tasked with putting WPP agency 'on the map' in the UK.
  
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• Tyrrells launches 'Tyrrellbly tyrrellbly tasty' slogan in debut work from St Luke's

  16-09-2019 11:18 via campaignlive.co.uk
  Crisp brand is now owned by KP Snacks following acquisition in 2017.
  
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• Twitter UK pays less tax than people earning £120K

  16-09-2019 10:46 via campaignlive.co.uk
  Social media company's UK division reported a 45.7% increase in pretax profit to £3.72m.
  
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• Missing People out-of-home campaign returns

  16-09-2019 10:14 via campaignlive.co.uk
  Work is organised by adtech group Qdot.
  
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• Ocean Outdoor on acquisition drive as first-half revenues increase 16%

  16-09-2019 10:12 via campaignlive.co.uk
  Results are in line with expectations.
  
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• FCB New Zealand copywriter hires clown for redundancy meeting

  16-09-2019 09:58 via campaignlive.co.uk
  Yes, there were fake tears involved.
  
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• ShortList co-founder Phil Hilton leaves Stylist Group

  16-09-2019 06:09 via campaignlive.co.uk
  Female-focused Stylist has become more successful than original, male brand.
  
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• WPP's Karen Blackett: I'm tired of diversity being seen as a problem, not a solution

  16-09-2019 06:05 via campaignlive.co.uk
  Businesses that don't 'get it' will 'miss out' on financial benefits.
  
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