SEO news

• New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

  20-03-2019 14:05
  Combined insights from Google Lighthouse and SearchmetricsUsing each customer’s keywords to compare search performance in individual market against thousands of direct competitors San Mateo, March 20, 2019 ‒ Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors repo
  
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• New research: 69% of online shoppers go straight to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience

  15-02-2023 14:05
  
  81% of ecommerce leaders say ‘rising living costs make on-site search more important for online shoppers’, but retailers are failing consumers with irrelevant search results, unnecessary friction and a lack of personalization New York, February 15, 2023—New research suggests 69% of consumers go straight to the search bar when they visit an online retailer[1], but 80% admit leaving because the on-site search experience didn’t meet their expectations. Leading retailers surv
  
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• Nosto launches site search within its Commerce Experience Platform (CXP), helping retailers empower online product discovery and personalization

  08-02-2023 18:05
  
  The latest product to Nosto’s CXP is available globally now and follows the acquisitions of ecommerce site search solution, SearchNode, and product discovery platform, Findologic, in 2022 New York, February 8, 2023 - Nosto, the leading Commerce Experience Platform (CXP), has announced the launch of its newest technology and latest product in its experience platform for online brands: ecommerce site search. Following the recent acquisitions of search technologies Findologic and SearchNode i
  
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• Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

  11-10-2022 15:05
  
  Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform (CXP), has been named an Elite Partner by unified customer platform, Klaviyo. The recently launched technology partner program by Klaviyo differentiates partner status between ‘Ver
  
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• Leaders in Digital Performance Cadastra expands into EMEA with the opening of a London office, doubles overseas revenue, and accelerates international expansion

  26-07-2022 12:19
  
  Brazilian company Cadastra delivers digital performance, data, and transformation projects in Europe and US, helping brands with international expansion and eCommerce. Accelerated digitisation, hybrid working and cross-border eCommerce have opened up a wealth of opportunities for brands to expand into new markets. London, 26 07 2022 – Global marketing, technology and data solutions company, Cadastra, is strengthening its presence in the EMEA region with the opening of a new London office.
  
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• New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

  05-05-2022 12:56
  
  Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from...Source: RealWire
  
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• Cognidox rolls out new training analytics and project cloning features in v10.2

  04-05-2022 15:08
  
  Cambridge, UK, 4 May 2022: Cognidox, a leading provider of document management solutions for the high-tech, medical device, and life sciences industries, has unveiled the latest innovations in its v10.2 platform release. The Q2 rollout of Cognidox 10.2 includes a new training analytics dashboard, project master cloning capabilities, improvements to shared notes, a new search engine, new login screens and more flexible two-factor authentication (2FA) options. Joe Byrne, CEO of Cognidox, describes
  
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• New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

  02-02-2022 13:55
  
  Retailers with a physical presence dominate Searchmetrics’ List of Top 10 eCommerce Winners in Google.com Organic Searches in 2021 San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, establis
  
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• Record year 2021: Platform provider Visable reports 66 million euro turnover

  12-01-2022 15:42
  
  Hamburg, 12 January 2022 – Visable, the provider of Europe’s leading B2B platforms EUROPAGES and wlw (formerly “Wer liefert was”), reports its most successful year yet: Overall, the company was able to achieve a profitable record turnover of 66 million euros. This constitutes a growth of 14 per cent compared to the previous year. "We are very satisfied and pleased with our performance in 2021, despite the ongoing COVID crisis. In particular, we were once...Source: RealWir
  
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• New study: Around Half of Top Websites Still Failing User Experience Requirements Introduced in Google’s Core Web Vitals Update

  29-11-2021 14:30
  
  Fashion and travel perform worse on user experience than other verticals according to data from Searchmetrics Berlin / San Mateo, November 29, 2021 – New research from Searchmetrics suggests around 50% of the top 100 most visible[1] websites on Google.com still fail to deliver a “good” page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail...Source: RealWire
  
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• New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

  23-11-2021 14:30
  
  Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayf
  
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• Hampleton Partners advises Loop54 on its acquisition by FACT-Finder and GENUI

  20-10-2021 15:30
  
  Stockholm, Pforzheim and Hamburg – 20 October 2021. Hampleton Partners, the international M&A and corporate finance advisory firm for technology companies, has advised The Loop54 Group AB, the cutting-edge provider of AI search and personalization SaaS, on its acquisition by FACT-Finder, a European leader in e-commerce technology, backed by GENUI, a German investment company founded by renowned entrepreneurs and investment experts. Loop54 delivers unparalleled accuracy and relevance in
  
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• Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

  08-09-2021 15:09
  
  Online Memorial quote and ordering system wins prestigious industry award Leading independent, family-owned Mears Family Funerals is the proud winner of the Digital Innovation category at this year's Independent Funeral Director Business Awards. Awarded in recognition of the development and implementation of our unique, online quotation and ordering system on our website with a range of over 250 products. The user-friendly system allows families to select their memorial, mix and match with a ran
  
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• Searchmetrics expands US presence with the opening of a new Chicago office

  01-09-2021 15:05
  
  Newly promoted CMO, Lillian Haase, moves from Europe to Searchmetrics’ new Chicago office to oversee global marketing Berlin / San Mateo, September 1, 2021 – Searchmetrics, a provider of software and services for search and content optimization, is expanding its US presence with the opening of a new office in Chicago. The Berlin headquartered company, which helps brands and agencies achieve digital marketing success via the search data and insights delivered through its global data..
  
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• New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

  20-04-2021 17:33
  
  Searchmetrics research suggests 96% of sites in desktop searches and over 90% of those in mobile searches currently fail to meet Google’s three Core Web Vitals usability thresholds San Mateo/London April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from...Source: RealWir
  
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• The Office Providers Discovers the Most Socially-Distanced Office…On Mars

  01-04-2021 09:00
  
  Office space search agency, The Office Providers, believes that they may have found the ultimate socially-distanced office location…on Mars. The Office Providers set off on the Perseverance Rover in July 2020 and landed 6 months later, a few weeks ago. The company believes that as an office location, although “secondary and non-prime”, it is, by far, the most socially-distanced. Managing Director of The Office Providers, Mike Gardener, admitted, “Ok, so we didn’t act
  
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• Google alternative: Search engine Swisscows starts selling shares

  29-03-2021 14:18
  
  Egnach, Switzerland, March 29, 2021. Swisscows (www.swisscows.com), the alternative, data-secure search engine from Switzerland, is now selling limited non-voting shares for CHF 150, so-called participation certificates. Privacy and data protectionUnlike Google, Swisscows offers the user secure and data protection compliant use and is considered a family-friendly search engine that does not list any pornographic or violent content. It is also known for exclusively using its own servers located i
  
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• Searchmetrics founder Marcus Tober takes new company role to help drive SEO innovation

  03-02-2021 11:30
  
  Marcus Tober becomes Chief Evangelist for search and content optimization leader while also continuing work on external ventures Berlin / San Mateo February 3, 2021 – Searchmetrics, which provides software and services for search and content optimization, today announced that founder Marcus Tober will, with immediate effect, take up the position of Founder and Chief Evangelist with the company. Marcus founded Searchmetrics in 2005 and was in the vanguard of creating SEO as a marketing...So
  
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• Checkaso has released tools, tracking the effectiveness of attracting organic traffic around the world

  03-11-2020 10:00
  November 3, 2020: Checkaso, an analytical ASO platform, has launched a new Performance section. This is the first tool of its kind on the mobile market. It provides data on the effectiveness of traffic acquisition for all countries and helps to monitor the quality of search optimization and localization. Data is available for any app and in one window. The new Performance section makes it possible to: Evaluate the efficiency of acquiring traffic in different...Source: RealWire
  
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• New Searchmetrics Study Reveals the Secrets of Success on Baidu, China's Top Search Engine

  02-11-2020 14:45
  
  Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube 75% of websites ranked in the top ten positions on Baidu are .com sites (not the Chinese .cn or .com.cn) Using exact match keywords is NOT important for Baidu search success San Mateo, November 02, 2020 – You can rank on Page One of top Chinese search engine, Baidu, even if your website includes...Source: RealWire
  
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• Searchmetrics makes two senior appointments to accelerate innovation and growth

  20-08-2020 16:05
  
  Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Berlin, August 20, 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the worl
  
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• FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

  14-08-2020 10:35
  
  London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of
  
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• Searchmetrics appoints Ken Ogenbratt as new CFO

  15-04-2020 13:05
  Search and content optimization leader promotes internally to continue its accelerating growth path Berlin, 15. April 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced the appointment of Ken Ogenbratt as its new Chief Financial Officer (CFO). Ken has been promoted from his role as VP Finance at the company, bringing over 15 years of experience in audit, accounting, treasury management and investor relations. He replaces outgoing
  
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• Technology Partnership Enabling Organisations to Rapidly and Immutably Prove Compliance for GDPR and Subject Access Requests (SAR's)

  27-02-2020 10:03
  
  Reading, United Kingdom, 27th February. Today, enhanced search and discovery platform Nalytics and Evident Proof, the immutable data proof as a service platform, announced a strategic partnership. The partnership allows organisations to prove compliance with GDPR Subject Access Requests (SAR’s). GDPR has generated a proliferation of SARs, whereby a person can request Access to all of the personal data being held about them within an organisation and request it to be removed. By using Evide
  
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• Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

  19-02-2020 13:35
  
  New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches London, February 19, 2020 ‒ Amazon.co.uk is the most visible[1] website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetri
  
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• Bestbuy Wins Biggest Share of Google's Page One Searches for Consumer Electronics - Amazon comes second

  11-02-2020 14:30
  
  Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is th
  
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• Search outperforms social based on Episerver analysis of 4 billion sessions

  13-01-2020 14:00
  
  Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a
  
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• Searchmetrics announces strong new global leadership team to mobilize future growth strategy

  10-01-2020 09:10
  
  Includes promotions of Doug Bell to Global CMO and Christian Broscheit to Global CRO Berlin and San Mateo, January 10, 2020 ‒ Searchmetrics, the Search and Content optimization platform, today announced important changes to its senior leadership team that are designed to prepare the company for faster international growth. Former VP of Marketing and US CMO, Doug Bell, is promoted to Global CMO. Former VP Sales & Services EMEA, Christian Broscheit, is promoted to Global...Source: RealWi
  
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• Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program

  10-12-2019 12:36
  
  For the first time in the history of the H2020 program, the EC enters as a partner in a group of European companies through the Framework Program born with the aim of supporting startups in the European Union with the potential to become ‘unicorns’ Madrid, December 10, 2019 - OrbitalAds, the Spanish company that has developed the only solution in the world capable of optimizing, automatically and in real time, any search engine marketing (SEM)...Source: RealWire
  
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• New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

  26-11-2019 15:05
  
  Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. San Mateo, November 26, 2019 ‒ Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside c
  
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