Sales & Marketing news

• Three ways brands can use intangible assets to boost their value

  10-05-2016 13:11
  
  More transparency over intangible assets
  Globally, brands had $31 trillion worth of undisclosed value in 2015, according to the latest GIFT report, with Brand Finance’s CEO David Haigh admitting that uncertainty about fair brand valuations was subsequently a “major issue”.
  Haigh said that secretive companies such as Apple and Google mean that 50% of analysts do not believe companies in their sectors are providing enough information about the value of their brands or their intan
  
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• AI was meant to replace software developers. It's creating more instead.

  08-08-2026 02:05 via businessinsider.com
  
  Mike Cannon-Brookes, cofounder and chief executive of Atlassian.Bloomberg/Getty ImagesAtlassian shares surged 35% Friday as AI drives revenue growth and expands software developer roles.AI is expanding tech roles, boosting demand for Atlassian's Jira and Confluence.Atlassian sees non-developers using its tools, showing AI's role in more people creating software.One of the biggest fears about AI was that it would kill tech jobs and shrink the software industry.The logic seemed straightforward. If
  
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• YouTube star Hank Green sets new AI policy for himself — and urges other content creators to do the same

  08-08-2026 00:44 via businessinsider.com
  
  Hank Green is setting an AI policy for himself and thinks other content creators should do the same.Monica Schipper/Getty ImagesHank Green announced a new personal AI policy after backlash.Green apologized to fans last week and said he had become too reliant on LLMs.He said other content creators should also set an AI policy.Hank Green, the popular content creator and YouTube star, announced a new AI policy for himself on Friday — and encouraged others to do the same.In a video posted to t
  
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• Best Paramount Plus coupon and promo codes we've tested in August 2026

  07-08-2026 23:56 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreParamount Plus can be even more affordable when you use one of these vetted coupon codes.Paramount PlusUpdate: Our deal-hunting experts have scoured the internet for fresh Paramount Plus coupon and promo codes, but we haven't found any active, valid discounts at the time of writing. We'll keep searching for new codes and deals and update this page as we find them, so keep checking back for more. If you'r
  
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• How to watch the Canadian Open tennis for free: Live streams, venue, players

  07-08-2026 23:42 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreMinas Panagiotakis/Getty ImagesThe best tennis players in the world are heading to Canada for one of the sport's oldest active tournaments, with the men's strand of the 2026 Canadian (or National Bank) Open taking place in Montreal and the women's in Toronto. Wherever you are (and whatever you call it), we'll explain how you can watch Canadian Open live streams this August, including how to unlock a free
  
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• The best Samsung Galaxy Z Flip 8 cases: Stylish protection for your new flip phone

  07-08-2026 23:31 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreSamsung; Dbrand; OtterBox; PitakaFlip phones are so back, and just like the early 2000's, cases are all the rage. Not only is it important for decorative purposes, but a case is the best way to prolong a phone's lifetime and prevent dings, scratches, and shattering. With that in mind, I've gathered all of the best Samsung Galaxy Z Flip 8 cases below to help you find the right choice for your new foldable
  
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• Best Peacock promo codes we've tested in August 2026

  07-08-2026 23:15 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn morePeacock is home to classic hits like Parks and Recreation, The Office, and Law & Order.PeacockUpdate: We're constantly searching for Peacock promo codes and deals, but at this time, there aren't any active discounts. We'll keep and eye out for coupon codes and update this page as we find them, so keep checking back. If you'd still like to sign up for Peacock today, you can explore evergreen savings w
  
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• The best college backpacks for students

  07-08-2026 23:05 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreOur favorite college backpacks we tested are sturdily-built classics, including the posture-correcting North Face Recon.Patagonia; The North Face; Fjällräven/Business InsiderA new semester is upon us, and a college student's most important piece of gear will likely be their backpack. Beyond being a protective way to carry a laptop, it has to keep the rest of your school belongings organized and
  
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• The transfer of millions of student-loan accounts to the Treasury is taking a key step forward

  07-08-2026 22:46 via businessinsider.com
  
  The Treasury Department announced new steps to take over defaulted student-loan accounts.Andrew Harnik/Getty ImagesThe Treasury announced new steps to take over millions of defaulted student-loan accounts.They include new partnerships with vendors to facilitate collections and a centralized rehabilitation hub.Former officials and lawmakers have said the Treasury may not be equipped to manage student loans.The transfer of student-loan accounts to the Treasury Department is moving forward.On Frida
  
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• Starbucks is ending GLP-1 coverage for weight loss as employer costs climb

  07-08-2026 22:41 via businessinsider.com
  
  Marcin Golba/NurPhoto via Getty ImagesIn October, Starbucks will stop covering GLP-1 drugs prescribed for weight loss for benefits-eligible employees.The move comes as GLP-1 drugs consume a growing share of employers' healthcare spending.While some employers retreat from coverage, Bank of America is spending heavily to keep the benefit.Starbucks is pulling back coverage for weight-loss drugs, a reversal that comes as employers' spending on popular GLP-1 medicines soars.Starting in October, the S
  
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• Meta CTO says employees should use AI productivity gains to do more work — not take more time off

  07-08-2026 22:32 via businessinsider.com
  
  Meta chief technology officer Andrew Bosworth.Bloomberg/Getty ImagesMeta executive Andrew Bosworth was asked at a Q&A if AI gains could be used to take more time off.Bosworth replied that it should instead be used to build "cooler stuff" for Meta users.Meta declined to comment. The company provides four weeks off a year, plus public holidays.Should tech workers supercharged by AI be able to take more time off? Meta's chief technology officer, Andrew Bosworth, said he doesn't think so.That's
  
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• I made Ina Garten's easy weeknight Bolognese pasta. The delicious dish was ready in 30 minutes.

  07-08-2026 22:31 via businessinsider.com
  
  Ina Garten's Bolognese is the perfect weeknight dinner.Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty ImagesIna Garten has a quick Bolognese pasta that she says is perfect for busy weeknights.The dish includes orecchiette pasta, ground sirloin, fresh basil, and dry red wine.Garten's Bolognese only takes 30 minutes and is packed with so much flavor.Ina Garten has always been my go-to for pasta. I've tried so many of her recipes that I've even ranked them.One of my all-time favorites is h
  
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• The best Samsung Galaxy Z Fold 8 Ultra screen protectors for the outside display

  07-08-2026 22:19 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAmazon; Zagg/Business InsiderThe best screen protectors remain an afterthought, going unnoticed until they save your device from irreversible damage. I always advise investing in one because, even though smartphone screens get stronger with every generation, glass can still be damaged by a scrape on asphalt or a harrowing journey in the recliner. With its release still fresh, I've gathered the best Samsu
  
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• Why stocks jumped after a dismal July jobs report

  07-08-2026 22:14 via businessinsider.com
  
  Spencer Platt/Getty ImagesInvestors weren't terribly dismayed by the grim July jobs report on Friday.That's because the "bad news is good news" paradigm for markets remains in effect.While the weak data bodes poorly for the economy, it's reduced the odds the Fed will hike rates.It was a terrible month for the US labor market in July — but for investors, that's not necessarily bad news.US stocks jumped on Friday even as data showed the US lost 23,000 payrolls in July, a huge miss from expec
  
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• A facelift in the US would have cost me $45,000. I went to Turkey instead.

  07-08-2026 21:55 via businessinsider.com
  
  Heather Emerson before (left) and after her facelift.Courtesy of Heather EmersonHeather Emerson was dissatisfied with her appearance at the age of 41.She had a facelift, traveling to Turkey because the surgery was less expensive than in the US.The businesswoman had the operation in her early 40s because she felt it was the optimal time.This story is based on an interview with Heather Emerson, 42, of Austin, the founder of an international staffing agency. It has been edited for length and clarit
  
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• One of the job market's biggest engines is stalling

  07-08-2026 21:30 via businessinsider.com
  
  Employment in leisure and hospitality fell by 40,000 in July.The Good Brigade/Getty ImagesThe US had a decline in jobs last month, including for two major consumer-facing industries.Leisure and hospitality and retail had two straight months of job losses.Lack of consumer demand due to rising prices could be taking a toll.For years, the bounce back in restaurants, hotels, and other in-person services was one of the big engines of the job market.Those days may be over.The US unexpectedly lost 23,0
  
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• New York homeowners are suing Mamdani over the city's pied-a-terre tax letter 'confusion'

  07-08-2026 21:06 via businessinsider.com
  
  NYC Mayor Zohran Mamdani is implementing a tax on high-end second homes in the city.Lev Radin/Pacific Press/LightRocket via Getty Images3 NYC homeowners are suing Mamdani over the rollout of the pied-á-terre tax.Second homes worth millions of dollars could be subject to the levy.The homeowners allege that their residences were tagged in a property records release.Three New York City homeowners are suing the Mamdani administration over the rollout of the pied-á-terre tax on multi-mi
  
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• The 15 best Mediterranean restaurants in the US, according to Yelp

  07-08-2026 20:26 via businessinsider.com
  
  Yelp ranked the best Mediterranean restaurants in the country based on customer reviews.David Silverman/Getty ImagesMediterranean restaurants are experiencing strong growth across the US.Yelp identified the best Mediterranean restaurants in the country based on customer reviews.The No. 1 spot in the US is found in Scottsdale, Arizona.From creamy hummus to inventive shawarma bowls, Mediterranean cuisine continues to grow in popularity across the country.While other cuisines within the fast-casual
  
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• The best Samsung Galaxy Z Fold 8 screen protectors for your external display

  07-08-2026 20:23 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreZagg; Dbrand; Amazon/Business InsiderScreen protectors are a necessity, no matter how durable phone displays become. Especially for phones like Samsung's new line of foldables, shielding the external screen is a no-brainer. With that in mind, I've gathered all of the best Galaxy Z Fold 8 screen protectors to keep your new passport-sized display safe from scratches and shattering.Before you go buying any
  
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• Ellie Kemper: I'm giving my kids a less scheduled summer. It's made me a better parent.

  07-08-2026 20:16 via businessinsider.com
  
  Nathan Congleton/NBC via Getty ImagesEllie Kemper is mom to two kids, ages 6 and 9.She's prioritizing unstructured time and imaginative play this summer, she says.Being an actress helps her connect with her kids.This as-told-to essay is based on a conversation with Ellie Kemper, who is in partnership with Pirate's Booty. It has been edited for length and clarity.It's July, but I'm realizing there's still a lot of summer left. Sometimes I'm like, "How many months until school starts?" There are s
  
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• Live Q&A: How a 23-year-old with no experience built a global toy company

  07-08-2026 20:00 via businessinsider.com
  
  Ronnen Harary says your 20s are the best time to start a business.Spin Master / BIRonnen Harary cofounded the company that grew into the toy giant Spin Master.Spin Master brands include PAW Patrol, Air Hogs, Bakugan, Etch A Sketch, Melissa & Doug, and more.Tune in to our Live Q&A Monday at 1:30 p.m. ET., and drop your questions in the chat to join the conversation.The first toy Ronnen Harary sold was a sawdust-filled head, covered with a nylon stocking, and sprinkled with grass seed. Whe
  
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• The most beautiful college campus in every US state

  07-08-2026 19:39 via businessinsider.com
  
  Yale University is largely considered one of the most beautiful college campuses in the US.f11photo/Getty ImagesUniversities across the US feature diverse architectural styles, from Gothic to Greek Revival.Some college campuses are inspired by their colleges' histories, like Flagler College in Florida.Others are designed to highlight lush natural landscapes, like Berry College in Georgia.Summer is nearing its end, and students across the country are preparing to say goodbye to their summer jobs
  
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• Best Spanx coupon and promo codes we've tested in August 2026

  07-08-2026 19:39 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreSpanx/Business InsiderWhen you think of Spanx, the brand's iconic shapewear is probably first to come to mind, but the retailer has expanded over the years to carry everyday basics, loungewear, workwear, and even jeans. Spanx offers everything from smoothing essentials to versatile wardrobe staples, so there's something for every kind of shopper. Checkout costs can get a bit pricey, especially when purch
  
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• Watch the OpenAI Hugging Face presentation that people are calling a 'holy %{*#^' moment in AI

  07-08-2026 19:25 via businessinsider.com
  
  OpenAI has said the Hugging Face attack was an "unprecedented cyber incident."Chris Jung/NurPhoto via Getty ImagesOpenAI officials revealed in greater detail what led up to the Hugging Face incident.One of the new details is that AI agents repeatedly established an ad hoc message board.You can watch the entire nearly 40-minute presentation.Experts in AI and tech are cursing in shock after OpenAI's new revelations about the Hugging Face incident.Earlier this week, OpenAI employees revealed jaw-dr
  
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• For the past 5 years, my husband and I have spent months at a time living with his mom. It's been going surprisingly well.

  07-08-2026 19:04 via businessinsider.com
  
  Some people can't imagine living with their mother-in-law for any period of time, but I enjoy living with her and my husband for parts of the year.Mar YvetteMy husband and I feel fortunate to be able to spend several months a year living with his mom.We make it work by giving each other enough space while taking time to enjoy each other's company.Some of my favorite moments are simple ones, like sharing meals and catching up over tea.For the past five years, my husband and I have spent several m
  
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• Starlink's mobile ambitions could run into a wall of steel and concrete

  07-08-2026 18:58 via businessinsider.com
  
  A SpaceX Falcon 9 rocket carrying Starlink satellites leaves a trail above Pasadena, California.Mario Tama/Getty ImagesSpaceX says Starlink could provide 'better service' than AT&T, Verizon, and T-Mobile by next year.That might be easier said than done, an analyst who studied the telecom industry for decades says.Benedict Evans said Starlink would need to build large numbers of base stations to make it work.An analyst is throwing cold water on Starlink's ambition to become a mainstream mobil
  
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• I regularly stay in Airbnbs by myself. My top tip for solo travelers is to book for 2 people — even if it costs more.

  07-08-2026 18:34 via businessinsider.com
  
  The reporter is a seasoned solo traveler with an important tip about booking Airbnbs alone.Joey Hadden/Business InsiderI'm a frequent solo traveler who prefers staying in Airbnbs over hotels.When I book an Airbnb for a solo trip, I say it's for two guests so hosts don't know I'm alone.Sometimes booking for two costs extra, but I'm willing to pay more because it makes me feel safer.A treehouse in Ontario's wine country, a converted wine barrel in Switzerland, and a repurposed lifeguard tower in M
  
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• I took my first overnight Amtrak train from NYC to Miami. Here are 11 ways I made the 30-hour ride more bearable.

  07-08-2026 18:25 via businessinsider.com
  
  A Business Insider reporter took an overnight train from New York City to Miami in an Amtrak roomette.Joey Hadden/Business InsiderI spent 30 hours on an Amtrak sleeper train traveling from New York City to Miami in October 2021.I found ways to keep comfy and pass the time on the long journey.I wore my coziest clothes, brought my own entertainment, and tried to make my room feel like home.I could have flown from New York City to Miami in October 2021. It would have saved me 27 hours and at least
  
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• The 10 college athletes with the highest NIL valuations

  07-08-2026 18:16 via businessinsider.com
  
  Flory Bidunga has one of the highest NIL valuations among student-athletes.Ed Zurga/Getty ImagesThe 2025-26 academic year was the first full season in which colleges could pay athletes directly.The On3 NIL valuation reflects the current player contract value. Some are valued in the millions.Top college athletes have worked with brands like Nike and Beats by Dre.Some of the top college athletes are making millions of dollars.Name, image, and likeness deals — or NIL deals for short — h
  
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• A research firm shares its top cybersecurity stock picks with agentic AI threats on the rise

  07-08-2026 18:11 via businessinsider.com
  
  Jed Jacobsohn/Getty ImagesCitrini Research says threats from agentic AI will boost cybersecurity demand. It shared it's list of top stock picks in the sector, flagging names like Cloudflare and F5. Citrini Research, the market research firm that went viral for its futuristic AI doomsday scenario earlier this year, sees the rise of agentic threats boosting demand for cybersecurity. In a note published on Friday, Citrini shared its bullish thesis on the sector, noting that the rapid rise of AI cap
  
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