Nick Bell, vice-president of content, SnapchatSpeaking at Advertising Week Europe today (19 April), he said: “When you’re young you have more time on your hands so people have had a chance to play and experiment with the product, but we’re seeing the demographic stretch pretty significantly now.”
Part of the reason Snapchat’s popularity is increasing among older users is because it doesn’t rely on people needing to endorse each other’s content.
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Snapchat’s Nick Bell: ‘Our audience is not as young as people think’
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Tavo pet stroller review (2026): Is this 3-in-1 travel system worth $500?
When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe author had a lift restriction when her dog got injured and needed a stroller to walk him.Conz Preti/Business InsiderThe Tavo pet stroller is ideal for safely transporting small dogs.The 3-in-1 design works as a stroller, car seat, and carrier for dogs under 25 pounds.Tino, a chiweenie with IVDD, benefits from the Tavo stroller and it's improved his quality of life.I love dogs.As a toddler, I'd run up -
My husband is LL Cool J. Starting a jewelry business gave me a purpose that's all mine.
Simone I. Smith is married to LL Cool J.Amy Sussman/WireImage for SIS InternationalSimone I. Smith shares four children and four grandkids with the rapper.She started a jewelry business to foster her passion for design.She learned about entrepreneurship and marriage from her grandparents, she says.This as-told-to essay is based on a conversation with Simone I. Smith, founder of Simone I. Smith Jewelry. It has been edited for length and clarity.Earlier this year, I spoke with middle schoolers at -
Trump's been railing against the electromagnetic catapults on the Navy's newest carriers for years. Now, he's pushing a return to steam.
Trump's order comes months after the Navy said the Ford's new launch and landing systems helped it launch aircraft faster than Nimitz-class carriers.US Navy photo by Mass Communication Specialist 2nd Class Mike ShenTrump is pushing a switch back to steam-powered catapults for a future Ford-class carrier.Trump has long criticized the Ford class' electromagnetic aircraft-launch system.The change could add billions in costs and force a major redesign, a defense expert said.After years of criticizin -
Luigi Mangione pleads guilty to federal stalking charges in striking reversal
Luigi Mangione in an earlier appearance in state court, ahead of a scheduled murder trial. The Ivy League graduate pleaded guilty to separate stalking charges in federal court.David Dee Delgado-Pool/Getty ImagesLuigi Mangione pleaded guilty to stalking charges in federal court in a striking reversal of a previous not guilty plea.A judge will sentence him at a later date. The federal charges carry a possibility of life in prison.The plea throws a wrench into a separate murder case from New York s -
I live in London, where we're experiencing our 5th heat wave. I have no AC, so here's how I'm surviving my workday.
My hair hasn't seen a blow-dryer in about 2 months now.Roya ShahidiThe UK is enduring its fifth heat wave this summer, with temperatures reaching 101 degrees.Londoners are using office AC, fans, outdoor pools, and cooler getaways to beat the heat.Business Insider's Roya Shahidi explains how she's trying (and failing) to stay cool on a workday.The UK is going through its fifth heat wave this summer. At this point, trying to stay cool feels like a full-time job.Unfortunately for me, I'm the sort o -
I gave up freelancing for a steady paycheck. My first summer as an employed mom is chaos.
The author says summer is chaotic now that she is working and not freelancing.Courtesy of the authorI gave up freelancing after the instability became overwhelming.Two part-time jobs give me a reliable paycheck and schedule.My first summer as an employed mom has brought childcare stress, screen time, and plenty of guilt.Ever since becoming a mom 12 years ago, most of my work has been freelance.Being self-employed has always been the only way I could work, as my partner has no flexibility in his -
I'm a recent college grad who keeps my grocery bill to $30 a week. Here are 9 Aldi items I always buy.
As someone who spends roughly $30 a week on groceries, I love shopping for everything I need at Aldi.Chelsea PerryAs a recent college graduate, I love shopping at Aldi and spend roughly $30 a week.I think the store's fruit selection is reasonably priced and offers the best value.Clancy's jalapeño kettle chips are one of my favorite snacks, and they're only $2 a bag.One of my biggest brags as a freshly postgrad 22-year-old is that I spend roughly $30 a week on groceries.I have this frugal -
An airline passenger almost got sucked out of the plane. A new report shows how it happened.
A Ryanair Boeing 737, like the one involved in the incident.Xavier Bonilla/NurPhoto via Getty ImagesA Ryanair passenger was partially sucked out of a plane window last month.The NTSB's preliminary report found that an engine fan blade broke off, shattering the window.Pictures from the plane show substantial engine damage and a missing window.Investigators released their first report on Thursday into how a Ryanair passenger ended up partially sucked out of a plane window.The National Transportati -
Josh D’Amaro’s vision for a Disney+ super app is taking shape — but comes with clear risks
Josh D'Amaro, who's been Disney's CEO since mid-March, has big ambitions for Disney+.Ricardo Moreira/Getty Images for Disney; Illustration by Jaque Silva/NurPhoto via Getty ImagesDisney is adopting an all-in-one strategy for its namesake streaming app.Disney+ may soon be home to games and merchandise, CEO Josh D'Amaro told staffers.One analyst warned that a super app could lead to "a whole lot of mediocrity."Disney CEO Josh D'Amaro's dream of building a streaming "super app" is coming into focus -
SpaceX's $60 billion acquisition of Cursor just closed — here's 3 ways they're already working together
Elon Musk's SpaceX closed its acquisition of Cursor. The two firms have already been working together.Brendan SMIALOWSKI / AFP via Getty ImagesSpaceX closed its $60 billion acquisition of the AI coding startup Cursor on Friday.Cursor already helped train two new Grok models and uses SpaceX's Colossus supercomputer.Paid Cursor subscribers also already got access to some of SpaceX's AI products.The ink has dried.SpaceX closed its $60 billion acquisition of the AI coding startup Cursor on Friday. T -
Evidence of unfair use: AI books squeeze human authors out of the market
Books being cleaned at the Preservation Academy Leipzig in GermanyDPA Picture Alliance/ReutersA version of this story originally appeared in the BI Tech Memo newsletter.Sign up for the weekly BI Tech Memo newsletter here.Of all the things Anthropic has done, this one probably shocks regular people the most. The AI giant bought millions of used books, cut off their spines, scanned the contents to train its models, and then destroyed the originals.Most people hear that and think it's awful. But An -
Here's every public appearance Melania Trump has made during Donald Trump's second White House term
Melania Trump has promoted her Fostering the Future initiative during her time as first lady.Allison Robbert/APFirst lady Melania Trump has appeared at numerous White House events in recent months.The first lady released a documentary, "Melania," in January.She continues to promote her Fostering the Future and Presidential AI challenge initiatives.Melania Trump has been known as an enigmatic first lady since President Donald Trump's first term, but her public appearances and outfit choices can p -
My partner owns the house we live in. At first, I was nervous about money — and about what would happen if we broke up.
I thought I'd rent forever, and then I fell in love with a homeowner.Keelan BoothI never thought I'd own a house — and then, I moved in with my homeowner partner.We both had some nerves and insecurities at first, but then had an honest conversation about money.We decided to split most costs and planned what would happen if we were to break up."I never want to own a house."That's what I had said, confidently, for years. After growing up assuming I'd own a house one day, I realized, like mos -
There's a bearish wrinkle in the market's hottest trade
A woman holding a "Stop Data Centers" signJay Janner/The Austin American-Statesman via Getty ImagesAI is often framed as a disinflationary force, but it's buildout has been inflationary.Higher inflation puts upward pressure on interest rates, which can weigh on stocks.Sign up for First Trade, Business Insider's daily markets newsletter.Economists and central bankers like to extoll the disinflationary benefits of AI.The new technology can help businesses produce more at lower costs. It can replac -
See inside Eagle's Nest, the 42-acre New York Vanderbilt estate where a Gilded Age heir built his sprawling mansion
The entrance to Eagle's Nest.Gabbi Shaw/Business InsiderThe Suffolk County Vanderbilt Museum is a must-see for any "Gilded Age" fan.The museum was once the estate of William K. Vanderbilt II, the son of William and Alva Vanderbilt.Alva is the inspiration behind Bertha Russell, who is played by Carrie Coon on the show.Can you hear "The Last Great American Dynasty" playing in the distance?There are many historical mansions on Long Island, but only one was once owned by the legendary Vanderbilt fam -
SpaceX stock could falter again as early investors cash out to buy boats, houses, and planes, a research analyst says
Analyst Ed Elson said upcoming lockup expirations could create volatility as early investors gain the opportunity to cash out.Illustration by Nikolas Kokovlis/NurPhoto via Getty ImagesSpaceX's remaining lockup expirations could create selling pressure, analyst Ed Elson said.Early investors may cash in their gains to buy "a boat or a house or maybe even a plane," he said.SpaceX's stock boomed in its first few days of trading, but is now just above its IPO price.SpaceX's stock could come under pre -
I spent $2,700 flying around the world just to keep my airline status. I got stuck in Qatar and ran out of clothes, but it was worth it.
I spent $2,700 on a "mileage run" that took me halfway around the world and stranded me in Qatar. It was worth it for airline status.Courtesy of Coby WayneI spent $2,700 on a "mileage run" solely to keep my British Airways elite status.Reaching a certain tier gets me free extra legroom seats and access to American Airlines lounges.My trip covered 13,000 miles and four continents, though I got stranded in Qatar along the way.I flew more than 100,000 miles last year for my job as an aviation conte -
My relationship with my tween son has changed over the years. Changing my approach to our dynamic has helped.
The author and her son on a walk.Courtesy of Ashley ArchambaultMy son and I are close, but I've noticed changes in him as he inches toward being a teen.I've had to adjust my thinking about his behavior and our dynamic over time.I have also put more effort into learning about his interests. It's paid off.My son is 12, almost 13. I always prided myself on having an awesome relationship with him, so it's difficult to admit that some of the stereotypical, totally natural teenage behaviors he's start -
Tesla ends 3-year strike in Sweden by throwing money at it
Tesla CEO Elon Musk has been critical of unions in the past.Alex Wong/Getty ImagesTesla has found a very Elon Musk solution to its striking Swedish workers: throw money at the problem.The long-running industrial action ended after Tesla bought out all of IF Metall's striking workers, the union said.The strike lasted nearly three years and caused major disruption, with Musk branding it "insane."Elon Musk's long battle with Tesla's striking workers in Sweden is finally coming to an end.On Thursday -
Burger King revamped its playbook. It's working.
Marcin Golba/NurPhoto via Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.The burger wars are heating up.Burger King's second-quarter US same-store sales jumped 8.5%, while McDonald's growth lagged at 0.8% and Wendy's went backward, falling 7%.It's not just a win for Burger King's new strategy (more on that in a bit). It shows the burger wars are alive and well, writes BI's Alex Bitter.A big reason fo -
'Big Short' Michael Burry says the bulletproof AI narrative reminds him of the dot-com and housing bubbles
Michael Burry from "The Big Short" has some concerns.Bloomberg/Getty ImagesThe AI boom is echoing the Internet and housing bubbles, Michael Burry says.He recalled the same kind of unshakable optimism before the dot-com crash and financial crisis.Burry said the AI boom poses a far greater threat to investors and the economy than Enron did.Michael Burry says the seemingly unassailable positivity around AI reminds him of the dot-com and housing bubbles — and warns the mania could have far mor -
Career regrets: 10 tech workers share what they wish they'd done differently
Aimen Moten (left) Nikhil Singh (center), and Abhinav Bohra (right) shared their biggest career regrets with Business Insider.Aimen Moten (left) Nikhil Singh (center), and Abhinav Bohra (right)Tech workers shared their biggest career regrets with Business Insider.Some wished they'd embraced AI sooner or explored different career paths.Others regretted missed job opportunities or staying too long at one company.Ask a tech worker about their biggest career regret, and they might have a hard time p -
A new Fed analysis shows a surprising shift in who's struggling to find work
Almost always employed workers are seeing their job finding rates fall.damircudic/Getty ImagesWorkers who are usually employed have seen their job-finding rates fall sharply.AI-exposed roles have seen the biggest drop in job-finding rates, reshaping the current job market.Despite growth in some sectors, overall US job losses in July indicate ongoing labor challenges.It used to be that if you're the type of person who always has a job, you're the type of person who can always find a job.But a new -
Coinbase CTO says he's getting 'the best feedback' of his career from an AI agent
Coinbase CTO Rob Witoff said he's getting some of the best advice he's ever received in his career.Wachirapong Sukkasemsakorn/Getty ImagesCoinbase rolled out an AI coach in beta that analyzes internal data and provides feedback to workers.Coinbase's CTO said he receives feedback that he's "too in the weeds" and needs to be more direct.The CTO, Rob Witoff, said the tool is part of an effort to improve performance and efficiency.No one wants to hear from a colleague that they monopolized a meeting -
The burger wars are heating up as McDonald's loses ground to an old rival
Some diners are turning away from McDonald's and toward rivals.Mike Kemp/In Pictures via Getty ImagesMcDonald's reported slowing sales growth for its second quarter.Some customers are looking elsewhere for cheap meals, from Burger King to gas stations.It's the latest evidence that the burger wars are heating up.Peter Lauwers used to swing by McDonald's to buy dinner for his family on busy weeknights.A few years ago, though, the Michigan-based father, who runs a mobile app development company, no -
I'm the CEO of Siemens. I reply to most emails with 2-letter responses and don't have recurring meetings — here's a day in my life.
SiemensThis as-told-to essay is based on a conversation with Roland Busch, the 61-year-old CEO of Siemens AG, based in Munich, about his daily routine. It's been edited for length and clarity.I became the president and CEO of Siemens AG in February 2021. I've spent 32 years at the company, rising from my first role as a project head in corporate research and development to the top job.I lead a global technology company that combines the physical and digital worlds, with businesses spanning indus -
Aaron Sorkin on why he's optimistic about AI: 'I don't think it's going to work'
Screenwriter Aaron Sorkin said he didn't connect with computer-generated art.Gilbert Flores/Variety via Getty ImagesAaron Sorkin said he's confident about art-making in a world filled with AI."I don't think it's going to work," he said of AI-generated art in a new interview.It comes ahead of the release of "The Social Reckoning," a sequel to his 2010 film about Facebook.Aaron Sorkin is surprisingly upbeat about AI. It's mostly because he doesn't think it'll make good art.During an interview with -
Fans slammed Cliff Tan for promoting AI. He tells BI ignoring the tech would be 'irresponsible.'
Cliff Tan attends the 29th Annual Webby Awards at Cipriani Wall Street on May 12, 2025 in New York City.Rob Kim/Getty Images The Webby AwardsCliff Tan, a designer and YouTuber, faced backlash after promoting the use of AI.Tan, who doesn't typically use AI himself, later apologized.Tan told Business Insider, however, that young architects need to learn AI to land a job.YouTube star Cliff Tan apologized for promoting AI, but he doesn't regret it.Tan, who came under intense backlash from fans after -
Nvidia got Groq's technology and talent. Now it's turning the rest of its former rival into a customer.
Nvidia CEO Jensen Huang.Bloomberg/Getty ImagesNvidia partners with former rival Groq, integrating systems into GroqCloud to enhance AI services.Groq's shift to selling Nvidia systems highlights the chip giant's strategic positioning in AI.Nvidia's strategy with Groq neutralizes some of its AI competition.Nvidia is squeezing even more value out of its deal with AI chipmaker Groq by turning a former rival into a customer.Groq said Wednesday it plans to put Nvidia systems in its data centers &mdash
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