Sales & Marketing news

• Trump retaliates against China, says the US will hike tariffs on imports

  23-08-2019 23:10 via feedproxy.google.com
  The Trump administration said on Friday it would retaliate against China's latest tariffs with a tariff increase of its own.
  The president tweeted that tariffs on the $250 billion of imports already in place would be raised to 30% from 25% on October 1.
  Trump also said the remaining $300 billion of imports set to go into effect on September 1 would be taxed at 15%, rather than 10%.
  That added to a rapid series of trade escalations between the world's largest economies.  
  Hours earlier,
  
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• GOLDMAN SACHS: These are the 12 stocks most loved by hedge funds

  23-08-2019 22:51 via feedproxy.google.com
  Hedge funds disclosed their most recent holdings in public filings earlier this month, providing a window into which companies some of the world's most successful money managers are betting on.
  Goldman Sachs put together a list of the stocks that appear most frequently in the top 10 largest holdings within hedge fund portfolios. 
  The "Hedge Fund VIP List" features the top long positions of fundamentally-driven hedge funds, excluding firms that use quantitative strategies or attempt to mirro
  
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• Gold and Treasuries surge as the escalating trade war sends investors fleeing from the stock market

  23-08-2019 22:23 via feedproxy.google.com
  Safe-haven assets from Treasuries to gold surged Friday amid escalating trade tensions between the US and China. 
  Tensions are likely to continue and add volatility to markets, said Bill Adams of MFS Investment Management. Commodities and oil slid as well. Stocks pared losses into the market close.
  Read more on Markets Insider. 
  Investors are piling into safe-haven assets once again as the trade tensions between the US and China heat up. 
  Gold surged nearly 2% to $1,537.
  
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• The Dow plummets more than 600 points after Trump vows to retaliate against China's latest tariffs

  23-08-2019 22:10 via feedproxy.google.com
  Stocks spiraled downward on Friday after President Donald Trump tweeted that the US would retaliate against China's latest round of tariffs.
  The Dow Jones Industrial Average closed down more than 600 points, shedding 2.4%.
  Markets began the day lower after China announced that it planned to impose tariffs on $75 billion worth of US products.
  Those losses were pared before Trump's comments, after Federal Reserve Chairman Jerome Powell didn't rule out further rate cuts this year during his speech
  
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• A former New York Times staffer quietly left the paper after revealing he had solicited charitable donations from Jeffrey Epstein

  23-08-2019 21:19 via feedproxy.google.com
  Former New York Times financial journalist Landon Thomas Jr. left the paper after revealing to editors he solicited charitable donations from Jeffrey Epstein, NPR reported Thursday.
  Thomas Jr. reportedly told his editors he became friends with the disgraced financier after profiling him in 2008. He had asked Epstein to make a $30,000 donation to a Harlem cultural center in 2017.
  The Times issued a statement confirming his exit and called his solicitation "a clear violation" of their ethics polic
  
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• Facebook is reviewing hundreds of its official 'Facebook Marketing Partners' over Instagram data-scraping issues (FB)

  23-08-2019 20:36 via feedproxy.google.com
  Instagram is reviewing all of its hundreds of official marketing partners to ensure they're not scraping data.
  The move comes after Business Insider discovered multiple companies were openly flouting Instagram's rules.
  The Facebook-owned photo-sharing app is also going to invest in developing better data-scraping-detection tools.
  Instagram has taken action against several of the violating companies and is investigating the others.
  Click here for more BI Prime stories.Facebook is launching a revi
  
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• Bernstein warns that retirees' returns from 401(k) plans could be on borrowed time. Here's how that could make inequality worse and alter the entire investing business.

  23-08-2019 20:08 via feedproxy.google.com
  The Bernstein analyst Inigo Fraser-Jenkins said 401(k) plans and other defined-contribution retirement strategies might struggle in the years to come — and he's urging pension-management firms to come up with solutions.
  Fraser-Jenkins said weaker returns and a shrinking stock market were challenging the premise behind defined-contribution plans.
  He also said inequality would get worse if the financial industry didn't do something about it.
  Fraser-Jenkins said the government could ultimatel
  
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• John Lewis, Three, Ovo: 5 things that mattered this week and why

  23-08-2019 13:48
  Retailers lead brand health ranking
  We have become all too used to headlines lamenting the death of the high street in recent years, and with good reason.
  Yet YouGov’s latest annual BrandIndex health rankings reveal the top three healthiest brands in the UK are all retailers – each with very different brands and propositions.
  While John Lewis, this year’s number one, survives on reputation, Ikea takes second place because it is seen as good value for money – something Jo
  
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• GoCompare overhauls brand as sector moves on from ‘shouting loudest’

  23-08-2019 09:00
  GoCompare is overhauling its brand, introducing a new look and feel, new marketing campaign and new positioning as it looks to make its point of difference clear in an increasingly competitive market.
  The shift is being led by CMO Zoe Harris, who joined GoCompare almost a year ago from Reach (previously Trinity Mirror). The brand direction aims to better tell GoCompare’s story as a founder-led business that she says puts the focus on offering customers the best deal, rather than the cheape
  
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• Marketers say automation is a key focus but many lack skills

  23-08-2019 08:12
  Marketers are optimistic about automation and the benefits it can bring to the workplace, and are often further ahead in their automation journey than other professionals. But there is a growing knowledge gap and many feel unsupported in their efforts to upskill.
  According to a new study from recruiting firm Hays, 79% of marketers say digital transformation is a primary or secondary focus for their organisation and 55% believe automation will allow people to add greater human value to an organis
  
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• The Telegraph attracts subscribers via WhatsApp

  23-08-2019 02:00 via warc.com
  The Daily Telegraph, the UK’s second largest weekday quality newspaper by circulation, has found that users of its WhatsApp audio service are 12 times more likely to become paying subscribers than the average reader on its homepage.
  
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• The key to Gen Z shoppers? Offline experiences with digital touches

  23-08-2019 02:00 via warc.com
  Gen Z may be the first generation of digital natives, but insight from AS Watson Group shows that in the beauty category they predominantly prefer in-store shopping.
  
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• OOH ad revenue is at its highest level for 12 years

  23-08-2019 02:00 via warc.com
  Out of home advertising revenue in the US increased by 7.7% year-on-year in the second quarter of 2019, representing its highest rate of quarterly growth since 2007, the latest trade figures have revealed.
  
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• How ads can help combat drunk driving

  23-08-2019 02:00 via warc.com
  Ads seeking to discourage driving under the influence (DUI) of alcohol may benefit from placing greater emphasis on the positive implications that can result from avoiding this activity, a study in the Journal of Advertising Research (JAR) has...
  
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• Fitbit supports public health in Singapore

  23-08-2019 02:00 via warc.com
  Fitbit, the US wearables firm, has secured a deal with the government of Singapore to supply fitness trackers and other services for up to one million people, as part of a major initiative to improve public health in the city state.
  
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• EU plans to clamp down on facial recognition

  23-08-2019 02:00 via warc.com
  Fifteen months have passed since the European Union introduced tough data privacy laws with its General Data Protection Regulation (GDPR) and now it is reported that the EU plans strict limits on the use of facial recognition technology.
  
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