Sales & Marketing news

• Tesla's top Autopilot engineer is leaving the company — here are all the key names who have departed in the past year (TSLA)

  21-08-2019 22:54 via feedproxy.google.com
  Tesla is known for its high rate of executive turnover, and recent years have been no different.As the electric-car maker has faced production and delivery issues, investigations from the federal government, and questions about its ability to one day generate sustainable profits, departures from senior employees have added yet another challenge.Most recently, CEO Elon Musk announced that chief technology officer JB Straubel will step down from the role and become an advisor to Tesla.
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• Stocks rally on signs of further central bank stimulus

  21-08-2019 22:18 via feedproxy.google.com
  Stocks rose on Tuesday as new signs emerged that central banks are prepared to roll out economic stimulus should recession signs continue to arise. 
  The Federal Reserve suggested in its most recent minutes that the central bank could cut rates further in 2019 if the global economy continued to weaken.
  Target surged 20% to a record high on Wednesday after the retailer posted an earnings beat and raised its profit outlook for the year.Visit the Markets Insider homepage for more stories.
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• Here's why the new Popeyes chicken sandwich is proof the US economy is doing just fine

  21-08-2019 22:03 via feedproxy.google.com
  The new Popeyes chicken sandwich is a sign of a strong economy, according to Conor Sen, a Bloomberg columnist and portfolio manager.
  The fact that the sandwich is selling out, despite being priced at a premium to other menu items, indicates strong consumer spending, Sen said.
  Other iconic fast-food sandwiches like the Big Mac and Whopper were launched during times of economic strength to help fast-food chains boost margins during times when people would pay more.
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• Mitch McConnell slams China over Hong Kong, threatens a global confrontation that could tank the finance hub

  21-08-2019 21:59 via feedproxy.google.com
  Senate Majority Leader Mitch McConnell wrote a blistering op-ed calling out China for various human rights violations and a crackdown on Hong Kong. 
  He said the US could revisit the 1992 Hong Kong Policy Act, which gave the city special access to the US market and poured billions into Beijing's pockets. The act allows the US to trade with Hong Kong on better, more favorable terms than it affords the Chinese mainland. 
  Doing this would punish China, but also regular Hong Kongers as the
  
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• Tesla is now facing its most dangerous adversary yet, and it could be proof that buying SolarCity was a huge blunder (TSLA)

  21-08-2019 21:56 via feedproxy.google.com
  Walmart claims in a new lawsuit that Tesla was negligent in operating and managing 244 solar-roof contracts it had with the retailer.
  Walmart's complaint said Tesla's negligence resulted in fires in at least seven cases. Those fires resulted in store closings and millions in lost merchandise.
  It's likely that none of this would have happened if Tesla hadn't acquired the solar-services company SolarCity, which some critics said was a mistake in the first place.
  Now, Tesla is facing its most power
  
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• ‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategy

  21-08-2019 18:54
  Developing an internal carbon offsetting strategy likely isn’t on most marketing teams’ agenda, but at Ovo Energy it’s a top priority.
  The energy provider is looking to spearhead change by introducing a marketing strategy that pus the focus on sustainability rather than visibility. That will see the company prioritise digital marketing and no longer use non-digital advertising in public places. Door drops are being removed from its marketing strategy, while digital outdoor will
  
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• ‘We must think collectively, not competitively’: Inside Ovo’s sustainable marketing strategy

  21-08-2019 18:54
  Developing an internal carbon offsetting strategy likely isn’t on most marketing teams’ agenda, but at Ovo Energy it’s a top priority.
  The energy provider is looking to spearhead change by introducing a marketing strategy that puts the focus on sustainability rather than visibility.
  This will see the company prioritise digital marketing and no longer use non-digital advertising in public places. Door drops are also being removed from its marketing strategy, while digital outdoo
  
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• Spotify’s Scot Marsden: ‘Watch out for data’s creep factor’

  21-08-2019 17:40
  WARC’s Lucy Aitken interviewed Scott Marsden, head of global media at Spotify and chair of the Best Use of Data category at the 2019 WARC Media Awards.
  
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• The evolution of direct-to-consumer brands and their marketing

  21-08-2019 14:48
  Direct-to-consumer (DTC) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
  In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success.
  But why is this the case, and what does it tell us about retail and marketing?
  Creating better customer relationships
  Global digital consumers are now sp
  
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• Would you take privacy advice from Facebook?

  21-08-2019 14:47
  Are you due a privacy check up? If so, help is at hand. Facebook is launching ‘privacy cafés’ across the UK where users can get “help and advice” on how to change their privacy settings. And with a free drink from a “limited menu” to boot.
  This is just the latest move from the world’s largest social network in response to mounting concerns over transparency. As Facebook’s vice-president of Northern Europe, Steve Hatch, explains: “It&rs
  
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• Today’s marketers are missing true customer insight

  21-08-2019 08:00
  Customer centricity. Omnichannel experiences. Experience mapping. Just how many buzzwords can we create to describe the unicorn of genuinely good marketing; that of understanding and meeting the needs of the customer?
  I find it astounding that the more sophisticated we get – with analytics, predictive modelling and rafts of data scientists – the less able we seem to be to put ourselves in our customers’ shoes and create brands and interactions that genuinely make their lives be
  
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• Why The Warehouse Group had to blow it up and start again

  21-08-2019 02:00
  A business focused on the wrong narrative and metrics, with marketing teams operating in silos, left little option but to “blow the whole thing up [and] start over”, according to the CMO of New Zealand retailer The Warehouse Group. ...
  
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• WhatsApp plans payments service in Indonesia

  21-08-2019 02:00
  WhatsApp, the Facebook-owned messaging service, is in talks with several Indonesian digital payment firms to bring their payment capability into the popular app, as the company seeks to engage with the country’s growing e-commerce scene. ...
  
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• What in-game mobile advertising offers

  21-08-2019 02:00
  Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.Activision Blizzard claims...
  
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• Twitter, TikTok leverage platform strengths

  21-08-2019 02:00
  A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its...
  
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• Oppo ramps up international markets focus as it gains market share

  21-08-2019 02:00
  Chinese smartphone brand Oppo has bolstered its global sales and global marketing business units as it seeks to leverage growing momentum in Asia's emerging markets. The company has named Brian Shen as VP and President of global marketing,...
  
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• Media owner spotlight: CNN’s journey from TV ad sales to content and media consultancy

  21-08-2019 02:00
  CNN International Commercial’s Rob Bradley and James Hunt explain the broadcaster’s ambitions for its CNN Reach consultancy, and why its latest sales deck doesn’t even mention the word ‘advertising’.
  
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• Kantar moves into podcast measurement

  21-08-2019 02:00
  Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.The Great British Podcast...
  
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• How Jack in the Box makes a play in e-sports

  21-08-2019 02:00
  Jack in the Box, the quick-service restaurant chain, is using e-sports as a way to forge connections with millennials and members of Generation Z.Sheena Dougher, the brand’s director/customer experience and marketing communications,...
  
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