Sales & Marketing news

• Recommended reading: Learning from failure and the proactivity paradox

  22-08-2019 16:05
  A list of my failures: The alternative leaving email
  By Mel Arrow
  When we leave a job we have a tendency to gloat about all the great things we have achieved in that role, when actually BBH’s Mel Arrow argues we should be listing the biggest failures we’ve learnt from.
  Arrow offers a transparent account of her first few months at the job. Here she visualises a world where the industry had a dialogue about failure that “was as loud as our dialogue about success”.
  Arrow, w
  
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• How Avon is using social listening to streamline innovation

  22-08-2019 15:53
  Avon has overhauled its approach to innovation by using social listening to create a product that appeals across demographics.
  The beauty giant launched True 5-in-1 Lash Genius Mascara earlier this month after scouring the internet for ideas to create a product that appealed to different generations and geographies.
  According to Avon, this makes it the first beauty brand to use social listening to create a mass market product, and marks its intention to react quickly to consumer needs and lead
  
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• Hedge funds have already seen nearly $20 billion more in outflows this year than in all of 2018

  22-08-2019 15:45 via feedproxy.google.com
  Hedge funds have already seen $20 billion more in outflows this year compared to 2018 as investors seek lower fees and better performance, Bloomberg reported.
  The funds lost $8.4 billion from investor outflows in July, hitting a net withdrawal of $55.9 billion year-to-date. Investors pulled $37.2 billion in all of 2018.
  The best-performing category was event-based funds, which has seen a net inflow of $10.3 billion year-to-date.
  Visit the Markets Insider homepage for more stories.
  Hedge funds ar
  
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• Why advertisers are staring down the barrel of big GDPR fines

  22-08-2019 15:37
  The football season has just started and, typically, many pundits are already predicting who’s going to win the league.
  I might know very little about football, but I feel I know enough regarding the media ecosystem to predict that a number of brands, agencies and ad tech vendors are going to be looking down the barrel of a large GDPR fine within the next 12 months. The following reasons are why I believe this to be the case:
  1. In its ad tech report, covering the real-time bidding (RTB)
  
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• 'What is the average number of beers consumed per tenant per day?' and 4 other questions from a WeWork analyst

  22-08-2019 15:29 via feedproxy.google.com
  The We Company published its IPO prospectus last week, but analysts still have plenty of questions about the shared-workspace group.
  Rett Wallace, CEO of Triton Research, described the filing as a "masterpiece of obfuscation" in a Bloomberg interview.
  Wallace shared six questions he still has about the company — including its members, locations, and beer quotas — with Markets Insider.
  Read all of BI's WeWork coverage here.
  The We Company may have published its IPO prospectus last wee
  
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• A Russian shipping giant, a Venezuelan tycoon, and a British litigation financier are battling in court over alleged swapping of secret documents for a billionaire's sex tape

  22-08-2019 15:25 via feedproxy.google.com
  A Russian shipping giant is suing a debt collector and his employer for allegedly swapping its confidential documents for a sex tape "related to" Floridian oil billionaire Harry Sargeant III, according to the Financial Times.
  Novoship is seeking up to $91 million from Burford Capital and one of its senior executives, Daniel Hall, after he allegedly traded sensitive files for the video.
  At the same time, Novoship is getting sued by a Venezuelan shipping tycoon for allegedly breaching a settlement
  
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• Alibaba is reportedly delaying its multibillion-dollar Hong Kong IPO due to massive protests throughout the city (BABA)

  22-08-2019 15:15 via feedproxy.google.com
  Alibaba will reportedly postpone its multibillion-dollar Hong Kong initial public offering due to rising political instability and protests within the city, according to Reuters. 
  The deal was originally supposed to go into motion in August, and while a new time frame has yet to be established, Alibaba could pursue a listing as early as October if market conditions improve, Reuters reported. 
  Protests broke out in Hong Kong 11 weeks ago over a controversial extradition bill, but it has
  
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• Volkswagen's CEO has reportedly voiced interest in a Tesla investment — but getting his shareholders on board would be tricky (VW, TSLA)

  22-08-2019 15:01 via feedproxy.google.com
  A German magazine reports Volkswagen's CEO is interested in a Tesla investment. 
  High-level aides to the executive told Manager Magazine that Volkswagen has the cash, but convincing shareholders would be tough. 
  Shares of Tesla rose more than 2% in early trading Thursday following the report. 
  Volkswagen has denied the report as "pure speculation." 
  Visit Business Insider's homepage for more stories.Volkswagen CEO Herbert Diess has privately expressed interested in taking a s
  
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• Fears of a German recession are rising after a key economic indicator recorded its second-lowest readout in 6 years

  22-08-2019 15:00 via feedproxy.google.com
  Fears of a German recession are rising after Europe's biggest economy posted its second-lowest manufacturing readout in six years.New orders and new export orders remained at "exceptionally low levels," one analyst said.
  View Markets Insider's homepage for more stories. 
  Fears of a German recession are rising after Europe's biggest economy posted its second-lowest manufacturing readout in six years.
  New European PMI (Purchasing Managers Index) data, published on Thursday, indicated growth l
  
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• Tesla jumps after Volkswagen's CEO reportedly says he would invest in the company if he could (TSLA)

  22-08-2019 14:50 via feedproxy.google.com
  Tesla shares rose than 2% in early Tuesday trading after a report from Manager Magazine said Volkswagen CEO Herbert Diess would invest in the company if he could, according to unidentified VW staff.
  The German automotive conglomerate has the cash to invest in Tesla if it so desired.
  The magazine noted it would be difficult to convince the Piech and Porsche families — VW's biggest shareholders — to approve such an investment.
  Watch Tesla trade live here.
  Tesla shares rose more than 2%
  
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• The Fed's annual meeting in Jackson Hole kicks off today. Here’s everything you need to know.

  22-08-2019 14:24 via feedproxy.google.com
  The Federal Reserve's annual economic symposium will take place in Jackson Hole, Wyoming this week, starting on Thursday and going through Saturday.
  Here's everything you need to know about the meeting. 
  Read more on Markets Insider. 
  Jackson Hole, Wyoming is gearing up for a busy week.
  Amid market turmoil, escalating trade tensions, the threat of a global currency war, and slowing global growth, a group of central bankers will meet in Jackson Hole for the 2019 Economic Symposium hoste
  
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• Trump claims the US economy is 'incredible' and far from recession — but 4 of his favorite indicators paint a different picture

  22-08-2019 14:10 via feedproxy.google.com
  Several of the economic indicators the Trump administration showed off in a September briefing have since fallen from their highs, the New York Times reporter Jim Tankersley first wrote Tuesday.
  Investment in nonresidential equipment, small-business optimism, and purchasing-manager sentiment have all seen a downtrend since the September comments.
  President Donald Trump called the economy "incredible" on Tuesday, pushing back on analyst fears around recent recession signals and continued tension
  
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• GOLDMAN SACHS: Recession fever has put hedge funds' most beloved stock trades in the crosshairs of disaster. Here's how to safeguard yourself from big losses.

  22-08-2019 14:05 via feedproxy.google.com
  Hedge funds are crowding into a handful of stocks and increasing their use of leverage at the same time, according to Goldman Sachs. 
  With recession fears at a fever pitch and market liquidity still scarce, hedge fund favorites are "particularly vulnerable" if there's an unwind, Goldman's equity strategists said.
  They also provided a recommended hedge against losses if the favorite trades implode. 
  Click here for more BI Prime stories.Hedge funds have long crowded into the best-perform
  
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• Brazil's president is blaming farmers clearing land for the fires raging through the Amazon. Here's how big Brazil's farming industry really is.

  22-08-2019 13:55 via feedproxy.google.com
  A record number of wildfires are raging through the Amazon rainforest in Brazil.
  Brazil's president, Jair Bolsonaro, has blamed farmers starting fires to clear space for livestock and crops, a process known as "slash and burn."
  The nation's agricultural industry is booming with record exports of beef and soybeans.
  The trade war has boosted demand as China has turned to Brazil for soybeans rather than the US.
  View Markets Insider's homepage for more stories. 
  A record number of wildfires are
  
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• China's currency is at its lowest level in a decade — and US exporters will pay the price

  22-08-2019 13:41 via feedproxy.google.com
  China's currency, the yuan, slipped to its lowest level in a decade on Thursday, a few weeks after China allowed it to weaken past the notable level of seven to the dollar.
  The weaker currency should help China in its trade war with the US, as it makes Chinese goods comparatively cheaper and more attractive, but it also makes other countries' exports more expensive for Chinese importers.
  China retaliated to new tariffs announced by President Donald Trump earlier this month by letting its currenc
  
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• Annals of Advertising: When an influencer oversteps the boundaries

  22-08-2019 11:20 via warc.com
  Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube. But as Geoffrey Precourt, WARC's US Editor, found in a debate between two of the biggest names in American...
  
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• A Disney whistleblower is accusing the company of overstating its revenue by billions

  22-08-2019 09:45 via feedproxy.google.com
  A former senior accountant at Disney has accused the entertainment titan of overstating its revenue by billions of dollars.
  Sandra Kuba alleged that Disney employees recorded nonexistent sales from giveaways and artificially inflated revenue from gift cards.
  She claimed the company's revenue could have been overstated by as much as $6 billion, or 20%, in 2009 alone.
  Disney has dismissed Kuba's claims as "utterly baseless."
  Watch Disney trade live.A former senior accountant at Disney has accused
  
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• The right questions are more important than the right answers

  22-08-2019 08:07
  What if the role of a marketer is about not having the right answers, but asking the right questions?
  Much of what a marketer does is ask questions: we probe others or we probe information. But when is the last time you stopped to think about how you ask questions?
  I was reminded of this while trying to work through a particularly difficult strategy discussion with a colleague. My first instinct throughout was to keep suggesting solutions, supported by what I thought was relevant data and insigh
  
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• What Facebook's off-platform data feature means for ads and measurement

  22-08-2019 01:50 via warc.com
  Amid ongoing criticism of its data practices, Facebook has introduced a feature that helps users see and control the data provided by other websites, and which the company uses to target advertising. Facebook has warned that the tool may hurt...
  
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• The R3 Celebrity Index and the endorsement value of actors in China

  22-08-2019 01:50 via warc.com
  The top two July stars on the R3 Celebrity Index, a monthly snapshot of China's most influential celebrities on social media platforms, are both cast members from Chinese TV show Go Go Squid (based on the novel Stewed Squid with Honey): Yang Zi and...
  
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• Taco Bell's media measurement strategy

  22-08-2019 01:50 via warc.com
  Taco Bell, the quick-service restaurant chain, has looked beyond traditional media metrics as it seeks to gain a truly holistic view of campaign effectiveness.Sasha Wolfe, head of media at Taco Bell, discussed this subject at the Association of...
  
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• Glassdoor research shows employee and customer satisfaction related

  22-08-2019 01:50 via warc.com
  New research shows that customer-centricity is a pointless idea if companies are not first looking at keeping employees happy and engaged. The report comes as a consortium of chief executives say that the purpose of companies can no longer be to...
  
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• Cinema ad market shrugs off OTT threat

  22-08-2019 01:50 via warc.com
  The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report –this despite the rise of streaming services that might be expected to eat into cinema attendances.The latest
  
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• APAC leaps ahead with in-app mobile advertising

  22-08-2019 01:50 via warc.com
  The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.The adtech company’s Q2 2019 Quarterly Mobile...
  
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• 2 big numbers — $4 billion and $47 billion — sum up WeWork's business model and the risky reason it could collapse in a recession

  22-08-2019 00:46 via feedproxy.google.com
  WeWork's initial public offering paperwork, or S-1, offered some numbers that both sum up its business and highlight its risks.
  The company touted its $4 billion in future lease commitments from its customers.
  But it also disclosed that it had $47 billion in future lease obligations to its landlords.
  Neither number is set in stone, but WeWork's customers could have an easier time getting out of their lease commitments than WeWork could have getting out of the obligations it's on the hook for wit
  
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