Sales & Marketing news

• The evolution of purpose, why circularity is the new CSR

  20-08-2019 18:35 via warc.com
  Today's consumers are smart and well informed. They can see through half-hearted attempts by brands claiming to support social injustices or well-meaning environmental issues, argues Kantar's Graham Staplehurst.
  
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• John Lewis, Ikea and M&S top UK brand health rankings

  20-08-2019 18:09
  John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think favourably of the likes of Marks & Spencer, Ikea and Boots.
  John Lewis had a score of 41.2, which was calculated using an average of impressions, value, quality, reputation, satisfaction and recommend scores for the year to the end of June. Swedish furniture retailer Ikea ca
  
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• How Southeast Asia's marketers can prevent ad fraud

  20-08-2019 18:06 via warc.com
  Despite the opportunities of Southeast Asia’s mobile ecosystem, ad fraud is a major issue. TrafficGuard’s Luke Taylor explores some of the strategies that could help prevent it.
  
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• How Three is positioning the brand beyond mobile

  20-08-2019 15:51
  Three’s marketing boss Shadi Halliwell didn’t think she’d ever go back to mobile.
  Having worked in the industry for almost 25 years, most of which was spent at O2 where she relaunched the Millennium Dome in London as the O2 Arena, she jumped ship and joined Harvey Nichols as group marketing and creative director in 2014. There, she was tasked with leading a radical transformation programme to rejuvenate the brand.
  But there was something Halliwell “really liked” abo
  
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• How eBay built a ‘human ecosystem’ on customer-centricity

  20-08-2019 13:40
  The eBay Retail Revival project in Wolverhampton.In the UK, more than 25 million people browse, buy or sell on eBay each year, with participation growing by around 7.5% every 12 months. Indeed, the auction site has a 60% penetration rate among UK shoppers who buy online.
  The company has had customer-centricity at its heart since it was formed by Pierre Omidyar in 1995 as a place where people could interact and bid for items.
  “Despite being technology-based, eBay has always been a human eco
  
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• Marketoonist on glossing over big business problems

  20-08-2019 08:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on glossing over big business problems appeared first on Marketing Week.
  
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• Why marketers should think less gendered and more neutral

  20-08-2019 08:00
  Imagine a world without gender. Where colours, smells, tastes, clothes, cosmetics, cars and toys are completely gender neutral. Blue isn’t for boys and pink isn’t for girls. Dresses and floral perfumes are made for people, not just women. Sports cars and beard grooming products are marketed to everyone, not only men. Shoes are shoes and lipstick is lipstick. Children can wear and play with whatever they want because there are no socially constructed rules determined by an X or a Y.
  T
  
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• Why the future belongs to the ecosystem brand

  20-08-2019 01:43 via warc.com
  Given the plethora of choice now available to consumers, the winning formula for brands is now less about what they offer, and more about the customer centricity and market responsiveness surrounding that core offering, two experts advise.In a...
  
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• White Claw and the rise of ‘hard seltzers'

  20-08-2019 01:43 via warc.com
  As changing drinking habits meet a desire to cut calories, hard seltzer, a genre of alcoholic sparkling water made by fermenting sugar, is growing at a precipitous rate across the US, unleashing a raft of fan art and causing suppliers headaches. ...
  
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• Singapore's Carousell eyes ad dollars in monetisation quest

  20-08-2019 01:43 via warc.com
  Online classifieds marketplace Carousell has unveiled a new brand identity as it marks its seventh anniversary this year, with a fresh focus on increasing advertiser involvement as part of its on-going monetisation efforts.Alongside the rebrand, a...
  
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• L'Oréal taps China for omnichannel lessons

  20-08-2019 01:43 via warc.com
  China represents the future of commerce,according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.“China is about two things: it’s...
  
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• IKEA plans to democratise the smart home

  20-08-2019 01:43 via warc.com
  Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012. Now the company says it will “invest significantly” in a new business unit to fast-forward the development of the technology...
  
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• Conagra draws lessons from direct-to-consumer brands

  20-08-2019 01:43 via warc.com
  Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.Lisa Mathison, senior director/media at Conagra Brands, discussed this...
  
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• How to lift retail revenue with product drops

  20-08-2019 01:29 via retailpro.com
      Retailers are challenged with making their product selections more exciting, alluring and sexy than those of the competition. Having that certain product or designer that is unique to a particular brand can make a retailer a shining star, …
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• 3 ways to invest more in shopper relationships with 160 characters or less

  20-08-2019 01:22 via retailpro.com
      SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. …
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• 3 ways to get more out of shopper relationships in 160 characters or less

  20-08-2019 01:22 via retailpro.com
      SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. …
  Continue reading →
  
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• Brick-and-mortar reclaims its advantage via clienteling

  20-08-2019 01:14 via retailpro.com
      A generation ago, people shopped by visiting a retailer, chatting with the salesclerk, browsing and building relationships. An associate would place a call to customers if a new shipment arrived with pieces that were “just perfect” for them. …
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• 2 years later, Amazon’s retail experiment is still unmatched

  20-08-2019 01:07 via retailpro.com
      Much has been written about the importance of providing customers a “frictionless” retail experience. Providing wireless devices to associates has helped with “line busting,” and advances in business analytics and operational intelligence have helped retailers predict sales trends …
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• 9 tactics to borrow from luxury retail’s clienteling strategy to improve your omnichannel CX

  20-08-2019 00:58 via retailpro.com
      Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business …
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