Sales & Marketing news

• Customer survey results can be misleading

  19-08-2019 23:01 via retailpro.com
      Many retailers ask customers for ratings on the service they received during a shopping trip. Often, these requests to complete a survey are made from the associates themselves, and reinforced through a reminder on the receipt. But exactly …
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• An equity chief explains why an unexpected Fed decision could soon burst 'the biggest bubble ever' and send bank stocks skyrocketing

  19-08-2019 18:29 via feedproxy.google.com
  The demand for bonds amid recession fears has created what might be "the greatest bubble ever," according to Julian Emanuel, the chief US equity strategist at BTIG. 
  He says the Federal Reserve now has a timely opportunity to help deflate this bubble, albeit in an unexpected fashion. 
  The Fed's move could help send the S&P 500 back above 3,000 and benefit a select group of stocks more than others, according to Emanuel.
  Click here for more BI Prime stories.It is not often that a chi
  
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• Tell me the JPMorgan Chase AI story isn’t true

  19-08-2019 18:25 via warc.com
  JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
  
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• Argentina gets nailed with multiple credit downgrades a week after suffering the 2nd-largest stock drop in global history

  19-08-2019 18:14 via feedproxy.google.com
  Fitch Ratings and S&P Global Ratings downgraded Argentina's sovereign credit rating following the country's August 11 primary election and subsequent market fallout. 
  The ratings have declined as it looks less certain that Argentina will be able to repay its debts.Weak economic conditions have made the path ahead difficult for current President Macri and his successor, according to Citi. 
  Read more on Markets Insider. 
  A number of credit-rating agencies are getting increasingl
  
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• As recession signals flash globally, consumer interest in these 11 retailers is still showing double-digit growth

  19-08-2019 17:44 via feedproxy.google.com
  Signs of a looming global recession are springing up as major economies post slower economic growth, and as geopolitical uncertainty weighs on corporate spending. 
  The US-China trade war has beaten down American retailers over the last year, but some stores appear to be bucking the trend. 
  Wedbush Securities analyzed search data and earnings reports across the retail industry and found an upward trend in demand in August thanks to strong consumer spending. 
  Here are 11 retailers t
  
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• More than 70% of economists think a US recession will strike by the end of 2021

  19-08-2019 17:07 via feedproxy.google.com
  The US economy appears poised to enter a recession within the next two years, a new survey out Monday found.
  More than 70% of economists surveyed by the National Association for Business Economics said they think a recession will occur before the end of 2021.
  Stocks dropped sharply last week after a key recession signal flashed for the first time since before the global financial crisis in 2007.
  Visit Markets Insider for more stories.
  The US economy appears poised to enter a recession in two yea
  
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• How one digital specialist climbed the career ladder from Ford to Tesco to Thomas Cook

  19-08-2019 16:05
  Chris Chalmers has always stood by the notion that once you learn the basic skills in marketing you can transfer them to any sector.
  This philosophy means he is not afraid to change direction and seek out diversity in a career that has spanned car finance, grocery and travel, as well as home and fashion retail, working for a mixture of blue chip corporates and entrepreneurial startups.
  Chalmers was creative at school and had a passion for art, but couldn’t decide whether to pursue a career
  
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• Germany's central bank just warned a recession could be coming. Its government is prepared to spend $55 billion to fight it.

  19-08-2019 15:58 via feedproxy.google.com
  Germany's central bank has warned the economy could shrink for a second consecutive quarter, plunging the country into recession.
  The German government is exploring ways to boost the world's fourth-biggest economy and prevent an economic crisis, according to Bloomberg.
  Finance minister Olaf Scholz is prepared to inject 50 billion euros ($55 billion), the cost of the last economic crisis to strike Germany.
  View Markets Insider homepage for more stories.
  German authorities are reportedly exploring
  
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• The New York Stock Exchange's parent company will offer futures paid out in bitcoin starting in September

  19-08-2019 15:11 via feedproxy.google.com
  Intercontinental Exchange — the parent company of the New York Stock Exchange — will offer futures contracts paid out in bitcoin starting September 23.
  The New York Financial Services Department approved a charter on Friday for ICE's Bakkt business to hold investors' digital tokens. Bakkt will offer same-day and one-month futures that pay in bitcoin instead of US dollars.
  The announcement pushes the world's largest cryptocurrency further into Wall Street investing.
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• Addressable TV, retail sales, data privacy: 5 killer stats to start your week

  19-08-2019 15:03
  1. Addressable TV dramatically boosts awareness and engagement
  Addressable TV – the ability to show different ads to different households while watching the same programme – can boost ad engagement by 35% and cuts channel switching by half (48%). Viewers of addressable TV ads are also 10% more likely to spontaneously recall an ad compared to linear TV advertising.
  Higher engagement and relevance also have clear business results, increasing purchase intent by 7% overall and by as muc
  
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• Estee Lauder jumps on 'outstanding' earnings beat, positive outlook (EL)

  19-08-2019 15:01 via feedproxy.google.com
  Estee Lauder reported fiscal fourth-quarter 2019 earnings Monday that beat Wall Street. expectations.
  Shares rose more than 7% in early trading on the news. 
  The company also raised its outlook for fiscal 2020 and now expects sales to grow between 7% and 8% next year.
  Watch Estee Lauder trade live on Markets Insider.Estee Lauder is having a great year, and it expects the next one to be just as good. 
  Shares of the company jumped more than 7% in early trading Monday after it posted a so
  
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• The trading chief at a $3.3 trillion firm explains why investors shouldn't trust their guts as market turmoil worsens — and why they should 'trade small' instead

  19-08-2019 14:05 via feedproxy.google.com
  Randy Frederick, the vice president of trading and derivatives for Charles Schwab, says he tells investors to "trade small" when the market gets volatile.
  Frederick says that traders often react to turbulent markets by making bigger bets to wipe out their losses but that it just sets them up for more suffering. He urges them to step back and avoid making mistakes.
  He also says investors should think twice about how comfortable they are with taking losses, because he suspects many of them have le
  
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• Fed Chair Jerome Powell is giving a speech this week, and traders will be listening closely for any hints of further interest-rate cuts

  19-08-2019 12:34 via feedproxy.google.com
  Jerome Powell is set to give a speech at the annual gathering of central bankers in Jackson Hole, Wyoming this week.
  Traders will be listening closely for any hints that the the Federal Reserve Chair is considering another rate cut this year.
  The Fed recently cut interest rates for the first time in a decade in a bid to counter slowing global growth and reassure investors shaken by the US-China trade war and other issues.
  Jerome Powell is set to give a speech at the annual gathering of central b
  
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• Stocks are soaring on fresh hopes of a 'tidal wave' of government stimulus and an end to the US-China trade war

  19-08-2019 11:29 via feedproxy.google.com
  Asian and European equities and US futures jumped on Monday as traders bet on a surge of government stimulus and celebrated a better outlook for the US-China trade war.
  China announced reforms to interest rates, Germany indicated it could find $55 billion to combat recession, and US Fed Chair Jerome Powell could signal further cuts to interest rates in a speech later this week.
  "We are doing very well with China, and talking!" Donald Trump tweeted, raising hopes of a a resolution to the US-China
  
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• Tesco, Victoria’s Secret, Ryanair: Everything that matters this morning

  19-08-2019 08:55
  Tesco to cut ties with brands using ‘excessive’ plastic
  Tesco says it will ban brands that use excessive plastic packaging as part of the second phase of its ‘Remove, Reduce, Reuse and Recycle’ plan.
  The supermarket will remove 4,000 tones of hard-to-recycle materials from its own products by the end of the year and is keen for the brands it lists to do the same. It therefore says it reserves the right not to sell products if they use an “excessive or inappropriate
  
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• Sainsbury’s, Amazon, Three: Everything that matters this morning

  19-08-2019 08:55
  Sainsbury’s kicks off search for new CEO
  Sainsbury’s has reportedly begun a search for a replacement for CEO Mike Coupe as it looks to put its failed merger with Asda behind it.
  A report in The Telegraph claims the wheels have been “set in motion” internally for a succession plan. Internal candidates are thought to include Argos boss John Rogers, retail and operations director Simon Roberts, and Paul Mills-Hicks, the food commercial director.
  Coupe took over the CEO role
  
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• Lidl, Asos, Birds Eye: Everything that matters this morning

  19-08-2019 08:55
  Facebook introduces tool to let users stop businesses sharing data
  Facebook has introduced a tool that lets users stop apps and businesses sharing their data with the social network in its latest move to improve its privacy.
  The ‘Off-Facebook Activity’ features allows users to see which apps and businesses are sending collected data to Facebook, allowing the user to disconnect this information from their account using a new ‘clear history’ button.
  Facebook says clear his
  
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• Facebook, Waitrose, Bombay Sapphire: Everything that matters this morning

  19-08-2019 08:55
  EU plans probe into Facebook cryptocurrency
  EU officials are planning an investigation into Facebook’s forthcoming cryptocurrency Libra amid concerns it could monopolise the payments market.
  In a document seen by Bloomberg, the European Commission says it is “investigating potential anti-competitive behaviour” around the Libra cryptocurrency, in particular whether it could exclude rivals from the market. EU regulators are said to have sent out questionnaires to groups involved
  
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• Channel 4, Kia, Twitter: Everything that matters this morning

  19-08-2019 08:55
  Channel 4 unveils campaign mocking real viewer complaints
  Channel 4 is addressing real viewer complaints through a light-hearted campaign which intends to celebrate the diversity of its on-screen stars.
  Complaints Welcome features a host of actors and presenters including Bake Off’s Sandi Toksvig and Prue Leith, Channel 4 News’ Jon Snow, The Derry Girls and five-time gold Paralympic medallist Ellie Simmonds.
  All of the on-screen talent share criticisms about themselves or the p
  
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• Efficiency will trump effectiveness until success is better measured

  19-08-2019 08:00
  What is the first duty, and the continuing responsibility, of a business manager?
  The question was first posed in Peter Drucker’s iconic 1963 article ‘Managing for Business Effectiveness’. His answer was “to strive for the best possible economic results from the resources currently employed or available”. For marketing managers, first duties and continuing responsibilities ought to be no different. Marketing is a business function, after all.
  Going by the staggering
  
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• Efficiency will trump effectiveness until a better success framework is established

  19-08-2019 08:00
  What is the first duty, and the continuing responsibility, of a business manager?
  The question was first posed in Peter Drucker’s iconic 1963 article ‘Managing for Business Effectiveness’. His answer was “to strive for the best possible economic results from the resources currently employed or available”. For marketing managers, first duties and continuing responsibilities ought to be no different. Marketing is a business function, after all.
  Going by the staggering
  
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• Why voice is a game changer for market research

  19-08-2019 02:00 via warc.com
  Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.In an ESOMAR paper,
  
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• Loyalty schemes aren't enough for S Africa's drivers

  19-08-2019 02:00 via warc.com
  South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.There are more than 4,000 service stations across the...
  
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• Hulu ditches the gatekeeper mentality

  19-08-2019 02:00 via warc.com
  The job for OTT services is to offer convenience, choice and control, according to Hulu chief executive Randy Freer – which is why his platform is focused on making content discovery easy.Freer told a fringe event at the Cannes festival that...
  
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• Domino's unique spin on loyalty rewards

  19-08-2019 02:00 via warc.com
  Domino’s, the quick-service restaurant chain, found success with a campaign that rewarded customers for sharing images of its own pizzas, as well as products made by its rivals, and even homemade alternatives.Christopher Thomas-Moore,...
  
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• Daraz benefits from the Alibaba effect

  19-08-2019 02:00 via warc.com
  Daraz, the Pakistan e-commerce platform, is developing ambitious plans off the back of the expertise it has gained following last year’s acquisition by Alibaba.“We have become a ‘brand new’ Daraz as all our processes...
  
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• Brands plan spend for India's festive season amidst slowdown

  19-08-2019 02:00 via warc.com
  Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.The festive season kicks off in September with Ganesh Chaturthi and Onam,...
  
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• McCain expands diversity focus to better understand families

  19-08-2019 01:01
  McCain is launching a new £2.5m campaign that celebrates the differences in opinion in families across the nation, from pet preferences to political views, as it looks to expand its diversity focus.
  The ad, which goes live today (19 August), is the third wave of its We Are Family platform and aims to show how differences in opinion, whether big or small, can bring families together.
  Mark Hodge, marketing director at McCain, tells Marketing Week: “Where the first two ads were looking
  
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• McCain argues the ad industry is still not diverse enough as it launches new ad

  19-08-2019 01:01
  McCain is launching a new £2.5m campaign that celebrates the differences in opinion in families across the nation, from pet preferences to political views, as it looks to expand its diversity focus.
  The ad, which goes live today (19 August), is the third wave of its We Are Family platform and aims to show how differences in opinion, whether big or small, can bring families together.
  Mark Hodge, marketing director at McCain, tells Marketing Week: “Where the first two ads were looking
  
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