Sales & Marketing news

• WARC Innovation report: Hang onto humanity

  14-08-2019 17:28 via warc.com
  Tech’s role in innovation should be to make us more, not less, in touch with what humans actually want, writes Jem Fawcus from Firefish.
  
  Read more

• ASA stereotype rules have kick-started positive change

  14-08-2019 15:34
  The Advertising Standards Authority’s recent ban on the use of harmful stereotypes in advertising is a positive change. The images we see in all forms of popular culture have the ability to inspire us to fulfil our potential or constrain us.
  And yet, it will be challenging for advertisers to get this right. Advertising often uses shortcuts to get its messages across succinctly, and the use of stereotypes will remain enticing, albeit brands will be obliged to avoid harmful ones.
  Already we
  
  Read more

• Disney hires Sky CMO to head up Disney+

  14-08-2019 15:31
  Disney is hiring former Sky CMO Luke Bradley-Jones to run its new subscription service, Disney+, in Europe and Africa as it ramps up focus on its direct-to-consumer business.
  Jones will join as senior vice-president of direct-to-consumer and general manager of Disney+ in Europe and Africa. Based in London, he will start in early 2020 and report into both Jan Koeppen, president of TV and direct-to-consumer in the region, and Michael Paull, president of Disney streaming services.
  The move comes as
  
  Read more

• 3 questions I wish I’d asked as a junior marketer: The Guardian’s Sonia Sudhakar

  14-08-2019 15:30
  Vulnerability is not a weakness, it’s a strength. This is something Guardian News & Media’s marketing director Sonia Sudhakar wishes she’d realised earlier in her career.
  Sudhakar has been with The Guardian for more than four years following time at Virgin Media, ITV and Lastminute.com. She also spent six months at Telegraph Media Group, though she says this role was a “short and unsuccessful stint” for many reasons. One being that, at the time, Sudhakar hadn&rs
  
  Read more

• Advertisement

• We need a new ‘third way’ to set marketing budgets

  14-08-2019 08:00
  “Some may say that it’s not a disaster and thus better than feared – we’re not yet in that camp.” That was the gloomy verdict from Goldman Sachs analyst Ken Goldman as he surveyed the latest results from struggling food giant Kraft Heinz last Thursday.
  It was another dire week for Kraft Heinz, in a year of dire weeks that has seen the company’s share price fall by a third. Last week, there was more disappointment as Kraft Heinz reported weakened sales, a furth
  
  Read more

• Three key trends within marketing innovation

  14-08-2019 01:06 via warc.com
  Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.Drawn from the winners of the Effective Innovation...
  
  Read more

• Social and shopping: understanding the Latinx consumer

  14-08-2019 01:06 via warc.com
  Fast-growing, young and with significant buying power, the Latinx community is increasingly defining what it means to be American, a new report suggests – and brands need to understand how to influence them on the path to purchase.In
  
  Read more

• Snap launches India operations following surge in users

  14-08-2019 01:06 via warc.com
  The number of daily active users of Snapchat in India has jumped 40% year-on-year in the quarter ending June, prompting Snap Inc. to launch its first local office in Mumbai to support further growth.The local team will focus on expanding strategic...
  
  Read more

• Advertisement

• Salto: France's broadcasters to launch Netflix challenger

  14-08-2019 01:06 via warc.com
  French broadcasters can breathe a sigh of relief as the country’s regulator gave the green light to plans to join forces to create a digital platform to challenge Netflix. But the competition regulator has stipulated strong conditions to the...
  
  Read more

• Nike capitalises on subscription buzz

  14-08-2019 01:06 via warc.com
  Nike, the US sportswear giant, has outlined a new scheme designed to help parents find shoes for their children’s growing feet and changing tastes, in a signal of a broader push toward subscription models for sustainable revenue streams.The...
  
  Read more

• Lux taps gender inequality issues in Japan

  14-08-2019 01:06 via warc.com
  Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.Japan ranks near the bottom of the World Economic Forum’s...
  
  Read more

• How Hershey is planning TV and video

  14-08-2019 01:06 via warc.com
  Hershey, the confectionery manufacturer, is taking a consumer-driven approach as it strikes a balance between television and digital video in its media planning.Charlie Chappell, head/integrated media and communications planning at Hershey,...
  
  Read more

• VW and Philadelphia first brands to fall foul of new gender stereotyping ad rules

  14-08-2019 01:01
  https://s3-eu-central-1.amazonaws.com/centaur-wp/marketingweek/prod/content/uploads/2019/08/13125502/Volkswagen-ad-gender.mp4Volkswagen and Philadelphia have become the first brands to have ads banned for portraying “harmful” gender stereotypes after new rules came into effect two months ago.
  The Advertising Standards Authority (ASA) has ruled on three ads it received complaints about since the rules were introduced. Volkswagen has fallen foul of the rules for showing men doing &ldqu
  
  Read more

Follow @sales_mrktinguk on Twitter!