Sales & Marketing news

• Gillette launches premium division with first heated razor

  08-08-2019 17:06
  Gillette has launched premium division Gillette Labs as it looks to appeal to a wider audience, particularly high-end consumers and early tech adopters.
  Innovation is key to the strategy, with a heated razor becoming the first product to launch as part of the premium offer.
  Gillette’s brand manager, Matt Thomas, tells Marketing Week: “Gillette Labs has been designed to create beautiful tech-inspired products of which the heated razor is the first. It tries to merge aesthetically plea
  
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• Kraft Heinz: We have invested too much in marketing costs that consumers can’t see

  08-08-2019 16:40
  Kraft Heinz is rethinking how it spends its marketing investment, looking to cut back on areas such as agency fees, production and research, so it can invest more money in its brands and people.
  Speaking on an investor call today (8 August) following its first-half results, CEO Miguel Patricio says its media investments are “below where they should be”. But before it increases its marketing spend, it will be looking at how it can “reorganise and redeploy” budgets it alrea
  
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• Everything changes but... everything

  08-08-2019 16:20
  The Foundation’s John Sills looks at four areas of brand activity causing headaches – and how history has been there before.
  
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• Recommended reading: The paradox of choice and building trust

  08-08-2019 14:20
  How retailers can address the paradox of choice
  By Nicholas Blair
  Consumers love choice, but how can brands and retailers strike the right balance by offering the extensive selection we demand without going over the top and causing confusion?
  Dunnhumby’s Nicholas Blair discusses how retailers can ensure consumers avoid information overload by making it simple for the customer to find any necessary information when making a purchase.
  He argues the concept behind the paradox of choice still
  
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• Why patience and purpose are key lessons for young marketers

  08-08-2019 08:30
  The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing.
  In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing.
  The event, which was hosted at Saatchi & Saatchi’s London headquarters, brought together young people aged 16 to 20 with members of the Sc
  
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• Ofcom report: Pressure on TV as streaming grows

  08-08-2019 02:00
  Just under half of UK households subscribe to online streaming services as traditional TV viewing time accelerates its decline, according to a new report.The UK media regulator, Ofcom, published its
  
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• New Balance mixes mobile ads and games

  08-08-2019 02:00
  New Balance, the athletic footwear and apparel brand, enjoyed success in reaching young consumers in multiple markets through using a mobile ad unit that doubled as a compelling game.Michaela Nee, New Balance’s integrated marketing...
  
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• Insurance Australia Group makes branding bet

  08-08-2019 02:00
  Insurance Australia Group (IAG) will soon be wading into an age-old marketing debate that pitches long-term brand building against short-term transactional strategies.Brent Smart, the insurance provider’s chief marketing officer, has crafted...
  
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• How Glossier went from blog to major beauty brand

  08-08-2019 02:00
  Nine years after starting a blog, Into the Gloss, Emily Weiss’ Glossier is now a product-based beauty unicorn worth $1.2 billion that focuses on a small range of utilitarian products that retains the personal view of the beauty world.This is...
  
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• From checkout to check in – the future of retail payments

  08-08-2019 02:00
  There is a paradigm shift coming as the retail experience moves from being centred on checking out to checking in, but an industry observer warns of possible privacy issues and discrimination against low-income people.In the August issue of
  
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• Disney's aggressive streaming package

  08-08-2019 02:00
  The historic company and now content powerhouse, Disney, unveiled further details around its forthcoming streaming service Disney+ and what it all means.Speaking on an
  
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• Australia's TV ad revenue dips, BVOD growth offers silver lining

  08-08-2019 02:00
  Industry advocacy group ThinkTV has released the Total TV advertising revenue figures for Australia for the past 12 months, noting a dip in revenue that is reflective of broader market uncertainties.ThinkTV CEO Kim Portrate noted that the...
  
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