Sales & Marketing news

• Native in-game ads will future proof digital advertising

  13-08-2019 18:54
  Gaming is growing, and advertisers have an opportunity to reach gamers in new ways. Bidstack’s James Draper argues that in-game advertising brings the scale of mass-media exposure without ruining playing experiences.
  
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• Best-selling author James Rickards explains how 'parasite' passive investors will make the next market downturn 'like a runaway train with no brakes'

  13-08-2019 18:36 via feedproxy.google.com
  Best-selling author James Rickards rips into passive investors, referring to them as "parasites" and "free riders."
  He bases his argument around passive investors' indiscriminate purchases of index funds, which he says essentially contributes nothing to the marketplace.
  He also sees the shift from active to passive investing making the next market crash much worse due to a cascading effect.
  Click here for more BI Prime stories.Passive investing has been touted by the investment community as a cu
  
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• The Dow surges more than 500 points after the US postpones China tariffs

  13-08-2019 18:15 via feedproxy.google.com
  All three major US stock indexes rose on Monday after the Trump Administration said it would exempt some Chinese imports from tariffs scheduled to take effect in September. 
  The US Trade Representative also said duties on other products, including cell phones, laptops, and some clothing items, would be postponed until December 15. 
  Shares of Apple jumped as much as 6% on the news. The company's iPhone was poised to get hit by the 10% tariff.
  Visit the Markets Insider homepage for more
  
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• Values-based marketing needs a new type of measurement

  13-08-2019 18:05
  Values-led marketing is not a new idea, but what the industry is lacking is a way of measuring this approach. Blue State Digital's Hannah Johnson argues we have to look outside of advertising and think long-term to find answers.
  
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• Andrew Yang says the US needs to change the way it measures the economy. Experts aren’t convinced.

  13-08-2019 17:07 via feedproxy.google.com
  Long-shot presidential candidate Andrew Yang wants to revamp the way the government measures the economy.Yang argues such a measurement should also include a host of other factors: quality of life, life expectancy, happiness, mental health, inequality, student debt and more.
  But economists said altering gross domestic product, the broadest measure of goods and services produced in the US, could be problematic. 
  Visit Markets Insider for more stories.
  Long-shot presidential candidate Andrew
  
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• Apple surges after the US delays tariffs on cellphones and laptops (AAPL)

  13-08-2019 17:02 via feedproxy.google.com
  Shares of Apple spiked as much as 6% on Tuesday as part of a market-wide rally in major US stock indexes.
  The gains came after the Trump administration announced plans to delay planned tariffs until December on numerous Chinese goods including cellphones and laptops.
  Investors and analysts have been concerned about Apple's vulnerability to the coming tariffs because of the company's reliance on Chinese manufacturing for iPhones and iPads.
  Watch Apple trade live.
  Apple's stock soared as much as 6
  
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• A Tesla owner implanted her car's key into her arm so that she can start her Model 3 with her body (TSLA)

  13-08-2019 16:40 via feedproxy.google.com
  A software engineer in Texas spent almost a year working to embed her Tesla valet key in her arm.
  Amie DD, who documented the saga on her YouTube page and blog, said the project was completed without a hitch.
  Here's how she did it.Visit Business Insider's homepage for more stories.There are Tesla fans, and then there are Tesla fans.
  Amie DD, a software developer and biohacker in Texas, likely falls into the more enthusiastic of the two categories.
  Over the past 11 months, Amie stripped down the
  
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• The Trump administration delays a portion of planned China tariffs until December

  13-08-2019 16:37 via feedproxy.google.com
  The Trump administration on Tuesday announced that it would exempt certain Chinese goods from new tariffs set to take effect in September and that other planned tariffs would be delayed until the end of the year.
  "Certain products are being removed from the tariff list based on health, safety, national security, and other factors and will not face additional tariffs of 10%," the US Office of the Trade Representative said in a statement.
  Cellphones, laptops, video game consoles, toys, computer mo
  
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• Recession fears just hit an 8-year high for the biggest investors on Wall Street

  13-08-2019 16:29 via feedproxy.google.com
  The percentage of large fund managers expecting a recession in the next 12 months just hit an eight-year high, relative to those who think one is unlikely, according to Bank of America Merrill Lynch's latest survey.
  Investors are bullish on interest rates and are hoping that central banks will continue to ease to spur global growth as the US-China trade war escalates. 
  In the meantime, investors are positioned heavily in assets that outperform when interest rates and earnings fall.
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• Warren Buffett-backed Kraft Heinz and Papa John's are bracing for higher cheese prices. Donald Trump might make things worse.

  13-08-2019 16:15 via feedproxy.google.com
  Warren Buffett-backed Kraft Heinz and Papa John's are bracing to pay more for cheese in the coming months.
  Kraft Heinz says cheese prices are rising "dramatically," while Papa John's expects them to be 10% higher this year.
  If Donald Trump slaps tariffs on European cheeses as he's threatened, prices could climb even higher.
  Watch Kraft Heinz and Papa John's trade live.
  Warren Buffett-backed Kraft Heinz and Papa John's are bracing to pay more for cheese in the coming months. If President Don
  
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• Stocks rebound as tariff delay outweighs a 'smorgasbord of risks' across Argentina, Italy, Hong Kong, and Singapore

  13-08-2019 16:05 via feedproxy.google.com
  Stocks rebounded on Tuesday after the Trump administration delayed tariffs on some consumer goods until December.
  The news outweighed rising political uncertainty in Argentina and Italy, ongoing protests in Hong Kong, and a growth warning from Singapore.
  "You can take your pick from the smorgasbord of risks facing the world right now," said Neil Wilson, chief market analyst for Markets.com.
  View Markets Insider's homepage for more stories.Stocks rebounded on Tuesday after the Trump administratio
  
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• Elon Musk denies Jeffrey Epstein advised him or Tesla during the company's bungled attempt to go private (TSLA)

  13-08-2019 15:47 via feedproxy.google.com
  Jeffrey Epstein told a New York Times reporter that he had advised Tesla CEO Elon Musk during the frenetic few weeks in summer 2018 when Musk had sought to take the electric-car company private.
  According to the newspaper's James B. Stewart, he asked Epstein about rumblings that he had also been approached by someone close to Musk who sought his help to find a new chairman for the electric-car company. A spokesperson for Musk denies this.
  The alleged anecdotes from Epstein, among others reported
  
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• New Zealand just became the first country to legalize salary payments in cryptocurrencies (BTC)

  13-08-2019 15:44 via feedproxy.google.com
  New Zealand will legally allow companies to pay salaries in cryptocurrency starting September 1, becoming the first nation to do so, according to a Financial Times report.
  The country requires the preferred cryptocurrency to be pegged to a standard currency and directly convertible into a normal form of payment. This stipulation allows bitcoin to replace the New Zealand dollar on workers' paychecks.
  Companies paying workers in cryptocurrency can deduct income tax through the country's pay-as-you
  
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• Are innovation and privacy really opposed?

  13-08-2019 15:24
  Reading the Information Commisioner’s Office’s (ICO) excellent report into ad tech and real-time bidding, I was struck by the closing lines of the foreword by information commissioner Elizabeth Denham.
  She writes: “The rules that protect people’s personal data must be followed. Companies do not need to choose between innovation and privacy.”
  When I reflect on news stories that have caught my eye over the past few months, this balance of innovation and privacy crops
  
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• JD.com soars after reporting a surprise profit (JD)

  13-08-2019 15:06 via feedproxy.google.com
  Shares of JD.com rose as much as 8% in early trading on Tuesday after the company posted a surprising profit. Analysts had projected a quarterly loss.
  The company also reported a 23% jump in revenue from the same period last year. 
  The sales growth was driven by new brand partnerships and the success of its June 18 anniversary sales event. 
  The Chinese e-commerce platform has struck a number of partnerships with luxury fashion houses such as Prada, Mulberry, and Giuseppe Zanotti. 
  
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• The direct-to-consumer customer insight advantage

  13-08-2019 14:12
  Meal kit specialist HelloFresh believes being a direct-to-consumer brand gives it a distinct advantage in understanding customer motivations as it is responsible for the end-to-end journey from awareness to retention.
  The marketing team, which is led by senior vice-president of global brand, Katharina Buttenberg, is made up of both qualitative and quantitative researchers, who are tasked with responding to different business questions.
  The team then employ a series of different methodologies, f
  
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• A fund manager who’s crushed most of his peers by buying the market’s biggest cash cows breaks down 5 non-tech stocks driving his performance

  13-08-2019 14:05 via feedproxy.google.com
  The T. Rowe Price Blue Chip Growth Fund has outperformed the broader stock market on average since 1993, and its returns sit in the 92nd percentile on a five-year basis.
  Like many other funds that invest in strong earnings growers, its top holdings include Amazon and other tech giants.
  In a recent interview with Business Insider, fund manager Larry Puglia discussed his bull case for five non-tech stocks that have boosted the fund's performance. 
  Click here for more BI Prime stories.Investin
  
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• China's trade war with the US could last until 2021 if Xi decides to wait out Trump

  13-08-2019 12:17 via feedproxy.google.com
  The yearlong trade war between the US and China has wreaked havoc on the two countries' economies and sent shockwaves through world markets. 
  The dispute "will drag on until early 2021" if China plays the long game, Pantheon Macroeconomics has predicted.
  Chinese President Xi Jinping could wait until after the US presidential election in November 2020 and strike a deal with Donald Trump's successor if he fails to win re-election.
  View Markets Insider's homepage for more stories.
  China's year
  
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• A German tourism group expects the Boeing 737 Max's grounding to cost it over $300 million this year

  13-08-2019 10:48 via feedproxy.google.com
  Tui expects the Boeing 737 Max's grounding to cost it up to 300 million euros ($335 million) this year.
  The German tourism group's third-quarter profits more than halved due to the model's grounding, as well as delayed customer bookings and Brexit uncertainty. 
  Watch Tui trade live.
  Tui expects the Boeing 737 Max's grounding to cost it up to 300 million euros ($335 million) this year.
  The German tourism group — which owns travel agents, hotels, airlines, and other businesses — s
  
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• Marketing needs to go back to extreme basics

  13-08-2019 08:00
  Of all the questions marketers and planners routinely ask consumers, the most impertinent has to be: ‘And why does that matter?’
  The rudeness stems in part from the fact those consumers will have diligently answered at least one direct question already. What’s the thing you most look for in a kids’ cereal or indigestion remedy or current account, we ask, in our chosen research setting. And when their answers round on taste, speed of relief and friendly service we duly nod
  
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• Jeffrey Epstein told a reporter he saw Silicon Valley notables doing drugs and 'arranging for sex'

  13-08-2019 02:20 via feedproxy.google.com
  Jeffrey Epstein told a reporter for The New York Times last year that he had damaging information about notable Silicon Valley figures.
  He said he had witnessed tech leaders doing drugs and "arranging for sex," according to an article published Monday.
  The article doesn't name any names.
  Epstein died by suicide on Saturday.
  Visit Business Insider's homepage for more stories.Jeffrey Epstein, the disgraced financier who died by suicide in jail on Saturday, told a reporter last year he had dirt on
  
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• Why minimising cognitive effort is crucial for success

  13-08-2019 02:00
  As much as technical innovation, the application of behavioural science has been centralto the success of the FANGs (Facebook, Amazon, Netflix and Google), an industry figure maintains, as they minimise cognitive load through constant testing of...
  
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• What Amazon's ecosystem gains from Prime Day

  13-08-2019 02:00
  Amazon’s business is a network of services that is bolstered by its core membership offering, Amazon Prime – and with a sales day designed to reward members, the company is able both to leverage membership and reinforce the broader...
  
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• UK consumers turn away from physical entertainment products

  13-08-2019 02:00
  A sharp fall in sales of physical entertainment products in the second quarter highlights the ongoing shift in UK consumer media consumption habits towards streaming products, while the growing preference for Amazon as the source of those items that...
  
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• S4's IMA acquisition: The changing face of influence

  13-08-2019 02:00
  S4 Capital, the new venture from Martin Sorrell, has merged the Amsterdam-based influencer marketing firm IMA into its MediaMonks business. The move signals a broader trend of influencer activity becoming more of a creative than a media proposition....
  
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• Reliance Jio cements 'digital gateway' status

  13-08-2019 02:00
  Reliance Jio has become “the digital gateway of India”, Mukesh Ambani claimed yesterday as he outlined an ambitious program of digital developments that aim to cement that position by upgrading the online experience of households and...
  
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• Avocados From Mexico seeks to drive product usage

  13-08-2019 02:00
  Avocados From Mexico, the produce company, has made increasing usage of the fruit among existing buyers a core element of its brand strategy.Alvaro Luque, Avocados From Mexico's president/CEO, discussed this subject at the Association of National...
  
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• Alibaba's guide for marketers to become entrepreneurs

  13-08-2019 02:00
  E-commerce giant Alibaba is one of the dominant players in its native China, with interests far beyond its original remit. But its story was not plain sailing: in the early days of China’s experiment with the internet, the prize was clear but...
  
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• Facebook warns its marketing partners against scraping after a startup was caught saving millions of users' data (FB)

  13-08-2019 01:49 via feedproxy.google.com
  Facebook is warning its marketing partners against illicitly scraping users' data.
  The warning comes after Business Insider revealed startup Hyp3r harvested millions of Instagram users' data, saved their Stories, and tracked their locations.
  Instagram failed to notice Hyp3r's actions, and had added it to its exclusive Facebook Marketing Partner list.
  Click here for more BI Prime stories.Facebook is warning some of its closest marketing partners against illicitly scraping data after a buzzy start
  
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• Salesforce's stock is a bargain right now and will stay that way even after it reports earnings next week, Wall Street analysts say (CRM)

  13-08-2019 01:03 via feedproxy.google.com
  Salesforce's stock price is down 10% since August 1 when it closed on its $14 billion all-stock deal for Tableau.Investors were also unsure that the company immediately announced another big acquisition, giving rise to fears that its core business may no longer by high growth enough to justify a high stock price.
  And Wall Street analysts are not expecting great things for the stock after Salesforce reports its second quarter next week either.
  But they say that all of this adds up to a reason to
  
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