Sales & Marketing news

• 'Old Town Road' has rejuvenated Wrangler jeans, CEO says

  10-08-2019 16:48 via feedproxy.google.com
  Lil Nas X, the artist behind the chart-topping song "Old Town Road," has breathed much-needed life into the Wrangler jeans brand.
  The singer mentions Wrangler in his hit song, which has held the top spot on the Billboard 100 chart for a record-breaking 18 weeks and counting.
  The CEO of Kontoor Brands, the parent company of Wrangler, told Kim Bhasin of Bloomberg that the endorsement was making Wrangler more popular with a wider audience.
  Watch Kontoor Brands trade live.
  "Wrangler on my booty." Th
  
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• Here are the 5 biggest questions facing WeWork as it prepares for its IPO (UBER, LYFT, CBRE, WORK)

  10-08-2019 15:32 via feedproxy.google.com
  WeWork is preparing for an initial public offering and is expected to make public its IPO paperwork as soon as next week.
  The company has been valued like a tech company by private investors.
  But it faces numerous questions and concerns as it gears up for its offering.
  Among them: whether it really should be put in the same class as tech companies and how its business will fare in a recession.
  Click here for more BI Prime stories.WeWork is gearing up for a big public offering.
  But as it does so,
  
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• 12 former Facebook insiders who ditched the company and are now outspoken critics (FB)

  10-08-2019 15:03 via feedproxy.google.com
  Not every Facebook employee leaves with a high opinion of the social media giant or its CEO Mark Zuckerberg.
  Cofounder Chris Hughes thinks the company is too powerful and should be broken up. Founding President Sean Parker worries what Facebook is doing to kids' brains. A former strategic partner manager says Facebook has failed its black employees and users.The founders of Whatsapp, Instagram, and Oculus — some of Facebook's biggest acquisitions since 2012 — have all left the compan
  
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• Facebook is replacing some of Instagram's tech to improve privacy. Here's why it will also super-size the app's money-making potential. (FB)

  10-08-2019 14:30 via feedproxy.google.com
  It looks like Instagram is gearing up to bring a major new revenue stream online.
  The Facebook-owned app's messaging service, Instagram DMs, is being reengineered with the tech that underpins Facebook Messenger.
  In theory, this means Instagram will be well-positioned to roll out myriad tried-and-tested revenue generating features such as chatbot ads.
  A Facebook spokesperson declined to comment on whether the company is planning this.
  Click here for more BI Prime stories.Instagram looks to be set
  
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• Several indicators point to a recession in the near future. Here are 5 assets investors turn to when things go awry.

  10-08-2019 14:05 via feedproxy.google.com
  Recent developments including the ever-escalating US-China trade war and signs of a widespread global economic slowdown have many experts on recession watch.
  Major US stock indexes are still within shouting distance of record highs, but investors fearing a sharp economic downturn are still on the hunt for other assets that can lessen the blow and offer safety.
  Here are some popular assets investors turn to when markets and the economy take a turn for the worse.
  It is, of course, preferable to al
  
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• The most powerful people at JPMorgan; Coworking spaces could see a shakeout

  10-08-2019 13:45 via feedproxy.google.com
   
  Dear readers,
  We're finally getting into the dog days of August, but things are in full swing at the Business Insider newsroom. 
  In one of the wildest stories of the week, a bank in Denmark is offering borrowers the chance to take out mortgages at a negative interest rate, effectively meaning that it will pay customers to borrow money. Jyske Bank, Denmark's third-largest bank, said this week that customers would now be able to take out a 10-year fixed-rate mortgage with an interest r
  
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• One market bear says portfolios are headed for their worst returns since the Great Depression — and explains why now is the time to flee stocks

  10-08-2019 12:05 via feedproxy.google.com
  According to a proprietary model maintained by John Hussman — president of the Hussman Investment Trust — conventionally mixed portfolios are headed for their lowest 12-year total returns since the Great Depression.
  This plays into Hussman's repeated calls for a sharp stock-market sell-off. He bolsters his thesis for ditching stocks around weakening internals, a "hypervalued" market, and oncoming recession risk. 
  Click here for more BI Prime stories.There's no doubt that in
  
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• In a liquidity crisis, here's what to look for

  10-08-2019 09:33 via feedproxy.google.com
  Here is a selection of sectors that could have liquidity problems if buyers for thinly traded assets disappear, quickly collapsing prices when markets go into a correction.
  Secondary markets for private equity, commercial mortgage-backed securities derivatives, leveraged loans and "passive" ETFs are all areas where analysts are worrying illiquidity exists.
  Ironically, central banks' desire to supply as much liquidity as possible — via low interest rates — has reduced yields globally,
  
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• Three of Europe's biggest economies are probably in recession — and the ECB is out of bullets

  10-08-2019 09:00 via feedproxy.google.com
  Three of Europe's largest economies — Germany, Italy, and the UK — are either in recession or are on the verge of it, which could spell danger for the eurozone.
  Germany, Europe's industrial backbone, is stuttering. The unemployment rate has risen for the second time in three months. 
  The UK economy contracted for the first time since 2012, as output fell 0.2% in April to June.Italy's debt crisis is only being made worse by political uncertainty.
  View markets Insider for more sto
  
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• Apple's long-awaited credit card with Goldman Sachs is launching. A Wall Street firm crunched the numbers around how much money it could make.

  10-08-2019 08:04 via feedproxy.google.com
  The long-awaited Apple Card is rolling out. Alliance Bernstein has estimated it could reap as much as $1 billion in annual revenues for the Apple within a few years.
  To reach the $1 billion mark, the Apple Card would have to become one of the largest credit cards in the industry, rivaling the Chase Sapphire Reserve and the Amex Platinum.
  That's a tough hurdle, but it's plausible given Apple's hundreds of millions of iPhone users and its brand cachet.
  "This revenue should be almost pure profit to
  
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