Sales & Marketing news

• Pranking the masses: did Paddy Power hit the mark?

  07-08-2019 19:30 via warc.com
  Paddy Power revealed that its sash across the Huddersfield Town kit was a prank. Jaywing's Philip Slade asks whether the prank had the intended effect. 
  
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• Janet Yellen told us Trump's attacks on the Fed are 'a first' — and stressed the importance of an independent central bank

  07-08-2019 18:52 via feedproxy.google.com
  Since the start of his reelection campaign, President Donald Trump's efforts to drive interest rates lower have grown increasingly bold and frequent. 
  Now pressure on the central bank has reached an unprecedented point, according to former Fed Chair Janet Yellen. 
  "I think this is — to make it so public and so critical of the chair and threatening — I think is a first," Yellen told Business Insider in a brief interview Wednesday.
  Visit Markets Insider for more stories.
  Sinc
  
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• Wall Street expects Lyft to report a $314 million loss in the second-quarter today. Here's what to expect from the ride-hailing company's earnings report. (LYFT)

  07-08-2019 18:49 via feedproxy.google.com
  Lyft is set to report its second-quarter earnings on Wednesday afternoon. 
  Wall Street expects the company to lose about $1.70 per share on revenues of $309 million. 
  Analysts say the company is competing less with Uber on price and more on experience these days, which should help both become profitable. 
  Visit Business Insider's homepage for more stories.Lyft will report its second-quarter earnings following the closing bell Wednesday afternoon.
  Wall Street analysts expect the ri
  
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• Bitcoin climbs above $12,000 as investors treat it like a safe haven amid global recession fears (BTC)

  07-08-2019 18:37 via feedproxy.google.com
  Bitcoin topped $12,000 for the second time in three days on Wednesday as risk assets fell on fears of a global recession.
  The cryptocurrency is acting more and more like a safe-haven asset where investors seek refuge when other assets fall.Even though bitcoin is itself a volatile asset, some experts argue it's shielded from some of the geopolitical news that moves other markets. 
  Watch Bitcoin trade live on Markets Insider. 
  Bitcoin rose more than 2% Wednesday, breaking the $12,000 lev
  
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• ‘Our problem is not China': Trump just lashed out at the Fed on Twitter again, saying it needs to cut interest rates faster

  07-08-2019 18:21 via feedproxy.google.com
  President Donald Trump tweeted that China is not the US's main problem amid mounting global uncertainty around the trade war.
  Instead, Trump again lashed out at the Federal Reserve, saying it should cut rates more. 
  Trump has long called for more rate cuts and quantitative easing to boost the economy, which he says would make the US more competitive globally. 
  Read more on Markets Insider. 
  As global uncertainty swirled around the US-China trade war, President Donald Trump took to
  
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• Disney discouraged 'Star Wars' fans from visiting its new Galaxy's Edge area, and domestic park visits and profits dropped

  07-08-2019 17:56 via feedproxy.google.com
  Disney actively discouraged people from visiting the new Star Wars: Galaxy's Edge area in Disneyland last quarter, pushing domestic park attendance down 3%.
  "Helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding," CEO Bob Iger told analysts.
  The owner of Marvel, Pixar, and Lucasfilm hiked ticket prices, while local hotels raised room rates and competitors offered discounts.
  'Star Wars' fans may have postponed their trips t
  
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• 3 central banks around the world just announced surprise rate cuts as fears of a global recession linger

  07-08-2019 17:32 via feedproxy.google.com
  Central banks in New Zealand, Thailand, and India moved to slash interest rates this week in an effort to bolster growth as fears of a global recession rise. 
  The shift toward lower rates follows the escalation of the trade spat between the US and China that roiled global markets earlier this week. 
  It also comes barely a week after the US Federal Reserve cut borrowing costs for the first time since the 2008 financial crisis.
  Visit the Markets Insider homepage for more stories.
  Central
  
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• Seven reasons why TV’s doubters are wrong

  07-08-2019 17:26
  Ofcom has produced its annual ‘Media Nations’ report and, as usual, the picture it paints is contradictory to the one presented within so much of marketing.
  While the ‘TV is dead’ meme seems to have disappeared under the sheer weight of continued ad spending, there is still a recurring view among many marketers that it is only a matter of time before TV expires.
  And yet the data from Ofcom, once again, suggests TV’s death dive continues to be overstated and misinfor
  
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• FedEx slips after canceling its ground-shipping deal with Amazon (FDX)

  07-08-2019 17:10 via feedproxy.google.com
  FedEx fell as much as 3% Wednesday after the company announced it will cancel its ground-shipment contract with Amazon.
  The shipment and logistics company ended its air-delivery contract with Amazon in June.
  The open rivalry between the two companies is months young, as FedEx CEO and founder Fred Smith previously called the collaboration "fantastical." Amazon is now investing in its own delivery network to compete with FedEx.
  Watch FedEx trade live here.
  FedEx shares fell by as much as 3% on Wed
  
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• Stocks plunge as global recession fears rattle investors

  07-08-2019 17:09 via feedproxy.google.com
  Stocks sold off sharply on Wednesday after three central banks around the world made surprising cuts to their interest rates, raising concerns around a broad global slowdown.
  Meanwhile, bond prices soared, pushing the 30-year Treasury yield near all-time lows.
  Investors also piled into havens such as gold, which reached a six-year high.
  Visit the Markets Insider homepage for more stories.
  US stocks got pummeled on Wednesday as three global central banks made surprising cuts to their interest rat
  
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• Boohoo is on the fast track to premium with Karen Millen buyout

  07-08-2019 16:10
  Boohoo has been busy carving out a position for itself as the undisputed queen of fast fashion.
  While rivals struggle to keep up the pace, bogged down by operational issues and stagnating profits, the Boohoo Group has cracked on with its ambition to create a “scalable multi-brand platform”, serving 13 million active global customers.
  Over the past three years the group has steadily added to its glitzy stable of brands. In December 2016, the business paid £3.3m for a controllin
  
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• 'Not investing in China is very risky': Billionaire investor Ray Dalio explains why he's still all in despite recent trade-war fireworks

  07-08-2019 16:02 via feedproxy.google.com
  Ray Dalio, the founder and cochief investment officer of Bridgewater Associates — the world's largest hedge fund — recently made his case for an investment in China, despite its strained relationship with the US.
  He cites China's ability to deal with slowdowns through coordinated monetary and fiscal policies and also points to the explosive growth in the country's public and private markets.
  Click here for more BI Prime stories.The US's relationship with China isn't exactly all rainb
  
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• FedEx is severing shipping ties with Amazon as Jeff Bezos' company scales up its own logistics operation (FDX, AMZN)

  07-08-2019 15:16 via feedproxy.google.com
  FedEx is ending its ground shipping relationship with Amazon, it said in a statement Wednesday. 
  In recent months, FedEx has made it clear that it views Amazon as a competitor rather than a partner.
  Amazon, meanwhile, has been rapidly scaling up its own logistics infrastructure in a way similar to its Web Services unit. 
  Visit Business Insider's homepage for more stories.FedEx is ending its ground delivery contract with Amazon when it expires at the end of August, the shipping company
  
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• CVS jumps on earnings beat as its merger with insurance company Aetna begins to pay off (CVS)

  07-08-2019 15:02 via feedproxy.google.com
  CVS traded as much as 5.6% higher on Wednesday after beating second-quarter earnings expectations and raising its yearly profit forecast for the second time in 2019.
  The earnings beat arrives as the company plans to open about 50 HealthHUB stores by the end of the year. The new venture represents the direction CVS hopes to go in after acquiring health insurer Aetna for $70 billion in November.
  The earnings beat comes after rival Walgreens announced Tuesday it plans to close 200 US stores.
  Watch
  
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• Short-seller Carson Block just called this Woodford-backed firm 'Enron-esque' — and the stock plunged 51%

  07-08-2019 14:54 via feedproxy.google.com
  Short-seller Carson Block attacked Burford Capital on Wednesday, spurring investors to halve the British litigation financier's stock price, wiping $1.5 billion from its market capitalization.
  Block's Muddy Waters research firm accused Burford of manipulating performance metrics, misleading investors, lacking portfolio strength, being short of cash, and misgovernance.
  Burford said that it would review the report, and reassured investors that it has ample cash and access to liquidity, robust retu
  
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• An acclaimed millennial financial adviser who's a partner at a $1.3 billion firm breaks down his favorite approaches for building wealth for young professionals

  07-08-2019 14:54 via feedproxy.google.com
  Wealth manager JR Gondeck says he zeroes in on his clients' "wealth return," not simpler numbers like investment returns, to help his clients grow their wealth and get vitally needed context.
  He's one of the highest-ranked millennial wealth managers in the US according to Forbes. He's a managing director and partner at the $1.3 billion Lerner Group, part of HighTower Advisors.
  While monitoring investments is critical, he says minimizing mortgage and insurance payments, tax strategies and asset t
  
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• Weight Watchers surges more than 20% after its Oprah ads drive subscriber growth (WW)

  07-08-2019 14:42 via feedproxy.google.com
  Weight Watchers reported second-quarter earnings that beat expectations Tuesday. It also raised its full year guidance for 2019. 
  Shares soared more than 22% in early trading on the news.
  The company has been boosted by strong subscriber growth, helped by celebrity endorsements, new technology, and expansion in global markets. 
  Watch Weight Watchers trade live on Markets Insider. 
  Shares of Weight Watchers soared more than 22% in early trading Wednesday after releasing earnings Tu
  
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• Elon Musk's infamous tweet declaring he had 'funding secured' at $420 per share to take Tesla private was sent one year ago today. Here's everything the company's faced in the year since. (TSLA)

  07-08-2019 14:13 via feedproxy.google.com
  The past year has been particularly chaotic for Tesla. 
  Exactly 12 months ago, Elon Musk tweeted his desire to take the company private. 
  That sparked a year marked by lawsuits, inquiries, executive departures and more. 
  Visit Business Insider's homepage for more stories.It's been exactly one year since 60 simple characters caused months of headaches for Tesla, its executives, shareholders, and federal regulators.
  Shares of Elon Musk's electric-car company still haven't hit the ch
  
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• The global trade war has morphed into a currency war. Here's why that's a scary proposition for markets.

  07-08-2019 14:05 via feedproxy.google.com
  The trade war has increasingly become focused on currencies, with the recent spat with China over the yuan in the spotlight. 
  The Chinese currency's fluctuation spelled disaster for global equities. Then, when China fixed the yuan higher than where experts expected, markets rebounded.
  The volatility will likely continue if currency remains in the forefront of the global dispute, but could do long term damage on the global economy. 
  Read more on Markets Insider.
  President Donald Trump's
  
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• The global trade war has morphed into a currency war — and markets are tanking

  07-08-2019 14:05 via feedproxy.google.com
  The US-China trade war has increasingly become focused on currencies, with the recent spat over the yuan in the spotlight.
  The Chinese currency's fluctuation spelled disaster for global equities. Then, when China fixed the yuan higher than where experts expected, markets rebounded.
  The volatility is likely to continue if currency remains in the forefront of the global dispute, but currency devaluation could do long-term damage on the global economy.
  Read more on Markets Insider.
  President Donald
  
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• The fintech revolution and its effect on customer experience

  07-08-2019 13:51
  In the UK, where there is a thriving fintech scene, traditional models of finance management, banking, investment, currency transfer and more are being overturned by a wave of digital upstarts promising to simplify finance.
  With a digital- and often mobile-first approach, this new brand of financial services companies is changing consumer expectations of finance and banking, and winning over customers with the proposition that finance should be accessible, transparent, convenient, flexible and p
  
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• Disney preps marketing blitz as it takes on Netflix in streaming

  07-08-2019 13:49
  Disney is readying a marketing blitz as it prepares to launch Disney+, its video streaming service that aims to take on Netflix and Amazon Prime Video.
  Speaking on an investor call last night (6 August), Disney CEO Bob Iger said the company would be treating the launch as its most important in 15 years, with a marketing plan to match. That will include both “digital and analogue” activity, as well as “significant” support on Disney’s own platforms.
  “It is goin
  
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• SoftBank smashed profit forecasts ahead of its $100 billion fund launch

  07-08-2019 11:30 via feedproxy.google.com
  SoftBank smashed earnings forecasts as its net profits more than tripled in the first quarter.
  The Japanese tech titan's gains were linked to sales of Alibaba shares.
  SoftBank is preparing to launch its $100 billion investment fund, and seeking to raise cash from investors including Microsoft, Apple, and Japanese financial groups. 
  View Markets Insider for more stories. 
  SoftBank smashed analysts' earnings expectations for the first quarter after it more than tripled net profits to a r
  
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• Ray Dalio calls for investors to back China or miss out on the next global empire

  07-08-2019 11:05 via feedproxy.google.com
  Ray Dalio has advised investors to bet on China or risk missing out on their piece of the next global empire.
  "Would you have not wanted to have invested in the industrial revolution and the British Empire?" the hedge fund manager asked in an interview on YouTube.
  Dalio sees China as a competitor to the US and recommends investors have "bets on both horses in the race."
  However, he warned the US-China trade war could spread to a capital or embargo war or escalate even further, which would make h
  
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• Asia falls while global stocks gain amid 'ominous' trade-war jitters and shock central-bank easing

  07-08-2019 10:56 via feedproxy.google.com
  US stocks are set to gain on Wednesday amid a rocky week of escalations in the US-China trade war and global central bank easing.Global stock traders were in a mixed mood.
  "The trade war is weighing on the one side, but the reaction function is more easing."
  View Markets Insider for more stories. 
  US stocks are set to gain on Wednesday amid a rocky week of escalations in the US-China trade war and global central bank easing. Global stock traders were in a mixed mood. Asian futures were red
  
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• 8 lessons about marketing effectiveness from two of the world’s richest men

  07-08-2019 08:30
  Author Haruki Murakami has a brilliant quote about reading: “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”
  The same applies to marketing.
  We all need to read and cherish the core texts from the brilliant marketing minds. Reading How Brands Grow, The Long and Short Of It or Ogilvy On Advertising should be part of any marketer’s training. But they should only be table stakes. If you’re looking for a fresh persp
  
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• ‘Traditional marketing practices are over’: Danone’s CMO on reinventing the function

  07-08-2019 08:00
  Valérie Hernando-Presse, global CMO at Danone, has been on a mission for the past 18 months to reinvent the organisation’s marketing.
  Her goal is to align the French company’s 2,000 marketers under one vision and she is unafraid to shake things up.
  “After 10 years without any central marketing organisation at Danone I was starting from a blank page, so I had the freedom to create the function, my team, our roles, our priorities,” she says.
  Hernando-Presse is quick
  
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• Shanghai lays out guidelines for e-sports development

  07-08-2019 02:00 via warc.com
  The development of e-sports has been earmarked as a “city-level strategy” in Shanghai, according to Yu Xiufeng, director of Shanghai’s culture and tourism administration, speaking at ChinaJoy, Asia’s largest gaming and...
  
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• Mobile UX is crucial for payments providers

  07-08-2019 02:00 via warc.com
  Smooth mobile user experiences will be important areas of focus for payments providers in 2019 and beyond, with high-performing integrations and partnerships also top of mind for financial services brands.The payments space is undergoing...
  
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• Krispy Kreme ANZ lands high scores with Throwback Arcade

  07-08-2019 02:00 via warc.com
  Krispy Kreme tapped into a resurgence in 90s nostalgia for its 'Throwback Arcade' campaign, to celebrate the introduction of a limited-edition Throwback Party doughnut range.The brand turned its Instagram page into a virtual arcade aimed at giving...
  
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• How IPG is integrating its data acquisition, Acxiom

  07-08-2019 02:00 via warc.com
  News of IPG's 2.3 billion dollar acquisition of Acxiom a year ago saw in a spree of holding company mega-acquisitions as data became a key ingredient of the industry’s future plans. Now, the added expertise as well as technical firepower has...
  
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• Hearst uses Slack to spread audience insights

  07-08-2019 02:00 via warc.com
  Hearst Magazines, the media enterprise, is using Slack, the workplace collaboration platform, to help spread audience insights across its business.Troy Young, Hearst Magazines’ president, discussed this subject at the Interactive Advertising...
  
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• Coca-Cola defends pro-LGBT ad amid political pressure

  07-08-2019 02:00 via warc.com
  The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and...
  
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• A week of retail reckoning: boohoo buys Karen Millen

  07-08-2019 02:00 via warc.com
  With the news that the fast-fashion e-commerce group boohoo will acquire Karen Millen and Coast, amid falling sales on UK highstreets, the British retail sector is experiencing a painful week.The online fashion group, which specialises in...
  
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• Google employees are being encouraged by colleagues to keep silent on Trump's provocative tweets because they think any comments would be 'spun' by the far-right press (GOOG, GOOGL)

  07-08-2019 01:20 via feedproxy.google.com
  Since President Donald Trump tweeted directly to Google CEO Sundar Pichai on Tuesday, making sweeping allegations that the tech giant suppresses right-leaning content, internal Google message boards have been mostly quiet on the topic, multiple current employees tell us.
  One reason for the relative silence, one Google employee who's helped with employee organizing movements in the past said, is that workers have been "encouraging" their colleagues not to react publicly.
  "I feel it's extremely li
  
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• Google employees are being encouraged by colleagues to keep silent on President's Trump provocative tweets because they think it will get 'spun' by the far-right press (GOOG, GOOGL)

  07-08-2019 01:20 via feedproxy.google.com
  Since President Trump tweeted directly to Google CEO Sundar Pichaion Tuesday, making sweeping allegations about the tech giant's suppression of right-leaning content, internal message boards have been mostly quiet on the topic, multiple current employees tell us. 
  One reason for the relative silence, one current Google employee who's helped with employee organizing movements in the past said, is that they've been "encouraging" fellow colleagues not to react publicly. 
  "I feel it's extr
  
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• Google employees are being encouraged by colleagues to keep silent on President Trump's provocative tweets because they think it will get 'spun' by the far-right press (GOOG, GOOGL)

  07-08-2019 01:20 via feedproxy.google.com
  Since President Trump tweeted directly to Google CEO Sundar Pichaion Tuesday, making sweeping allegations about the tech giant's suppression of right-leaning content, internal message boards have been mostly quiet on the topic, multiple current employees tell us. 
  One reason for the relative silence, one current Google employee who's helped with employee organizing movements in the past said, is that they've been "encouraging" fellow colleagues not to react publicly. 
  "I feel it's extr
  
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