Sales & Marketing news

• Match Group spikes 20% after its Tinder app adds 500,000 new users in the second quarter (MTCH)

  06-08-2019 23:14 via feedproxy.google.com
  Match Group skyrocketed as much as 20% in aftermarket trading Thursday after beating analyst estimates for second-quarter earnings and boosting its yearly revenue forecast.
  Tinder drove much of the company's revenue growth by gaining more than 500,000 users over the three-month period, a 37% year-over-year improvement.
  Match also announced an investment in Egypt-based dating app Harmonica, the next step in its plan for global expansion.
  Watch Match Group trade live here.
  Match Group soared as mu
  
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• How MoviePass went from a Hollywood disrupter to flat broke in 18 months

  06-08-2019 23:07 via feedproxy.google.com
  A four-month investigation by Business Insider chronicles the rise and fall of the movie-ticket-subscription startup MoviePass.
  The $10-a-month price change done in August of 2017 helped MoviePass become a sensation, but it also led to the ousting of its founder Stacy Spikes — and the use of questionable tactics to keep the company afloat.
  Visit Business Insider's homepage for more stories. 
  For a fleeting moment, MoviePass was the biggest disrupter in the movie business. 
  The mo
  
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• These 16 stocks are set to crush the market in August

  06-08-2019 23:06 via feedproxy.google.com
  Wedbush Securities published an update to its "Best Ideas List," which features the firm's top stock picks for the month of August. 
  The firm's analysts picked their favorite stocks across the industries they cover, including software, technology, retail, and financial services, among other sectors. 
  Here are 16 stocks poised to outperform the market in August, according to Wedbush. 
  Visit the Markets Insider page for more stories.
  Wedbush Securities recently released an update to
  
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• Disney slumps as earnings and sales miss expectations despite box-office hits

  06-08-2019 22:46 via feedproxy.google.com
  Disney reported third-quarter financial results after market close on Tuesday that missed analyst expectations for both revenue and profit. 
  The conglomerate's movie studio reported revenue of $3.86 billion during the period, falling short of the $4.56 billion estimate from analysts. 
  Shares of Disney fell 4% on the results. 
  Watch Disney trade live.
  Visit the Markets Insider homepage for more stories.
  Disney's third-quarter results missed Wall Street's forecasts despite the media
  
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• Opioid distributors accused of fueling the national epidemic sink after offering a $10 billion settlement (ABC, MCK, CAH)

  06-08-2019 22:38 via feedproxy.google.com
  Opioid distributors McKesson, Cardinal Health and AmerisourceBergen tumbled more than 7% at their lows on Tuesday after a Bloomberg report said the companies offered $10 billion to settle claims that they fueled the nation's drug epidemic.
  The offer was met with a $45 billion counter from the National Association of Attorneys General, according to Bloomberg.
  Any settlement would take decades to be fully paid out, people familiar with the talks said.
  Read more on Markets Insider.
  Opioid distribut
  
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• Stocks bounce back from their worst rout of the year after China stabilizes its currency

  06-08-2019 22:26 via feedproxy.google.com
  US stocks recovered on Tuesday from their worst day of 2019 after China's central bank moved to stabilize its currency overnight.
  Major US indexes tanked on Monday after China retaliated against President Trump's new tariffs by allowing the value of the yuan to slip below 7 yuan-per-US dollar, a key psychological level. 
  China raised the yuan's official reference point back above that threshold Tuesday, and said it has no intention of lowering the value of its currency in order to be compet
  
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• The definitive story of how a controversial Florida businessman blew up MoviePass and burned hundreds of millions

  06-08-2019 22:02 via feedproxy.google.com
  A four-month investigation by Business Insider chronicles the rise and fall of the movie-ticket-subscription startup MoviePass.
  We tell the story of cofounder Stacy Spikes, who sought to shake up the tired movie-theater business by starting a subscription service.
  Enter Florida businessman Ted Farnsworth, who injected much-needed cash into the company and introduced the risky idea of lowering the monthly subscription price to an impossibly low $9.95 a month.
  The price change helped MoviePass bec
  
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• The past 4 Fed chairs teamed up for an op-ed warning against political meddling amid pressure from Trump to cut rates further

  06-08-2019 20:28 via feedproxy.google.com
  Four former leaders of the central bank have made a point to warn against the risks of politicized monetary policy.  
  The warning appeared to be a rebuke of efforts by President Donald Trump and his administration to drive interest rates lower.
  The move came after more than a year of unprecedented pressure on the independent Federal Reserve. 
  Visit Markets Insider for more stories.
  After more than a year of unprecedented White House pressure on the independent Federal Reserve, former l
  
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• Goldman Sachs predicts the Fed will do something thought unthinkable just a month ago

  06-08-2019 19:28 via feedproxy.google.com
  Goldman Sachs now expects the Fed to cut rates twice in the fall, just days after Fed Chair Jerome Powell's July comments dashed investor optimism around a prolonged easing cycle.
  The firm's analysts see a 75% chance for a 25-basis-point cut in September and a 50% chance for a same-size cut in October.
  The likelihood of the US-China trade war extending past the 2020 election will spur additional cuts, the Goldman analysts said in the note.
  Visit the Markets Insider homepage for more stories.
  Gol
  
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• These 5 key markets could help Amazon's international retail business explode (AMZN)

  06-08-2019 18:54 via feedproxy.google.com
  Over the last few years, Amazon has launched retail operations in many international markets as the e-commerce giant continues to expand its global footprint. 
  According to RBC Capital Markets, these five countries could contribute more than $25 billion in sales to Amazon's retail business by 2023, and international retail growth could outstrip North America's by 2021. 
  The analysis led RBC to raise its long-term forecast for Amazon's 2021 revenue by about $5 billion to $406 billion.&n
  
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• Facebook’s masterbrand strategy

  06-08-2019 18:35 via warc.com
  Facebook is moving to a Masterbrand strategy with a WhatsApp and Instagram rebrand. WARC’s Gabey Goh explores how the social network will navigate this new territory.
  
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• After series of dramatic escalations, Trump suggests the trade war with China could last until 2020

  06-08-2019 18:33 via feedproxy.google.com
  President Donald Trump on Tuesday defended the prospect of a prolonged trade dispute with China, saying he would be willing to support farmers hurt by tariffs next year if necessary.The comments raised further concerns following a series of dramatic trade escalations between the world's two largest economies.
  Trump announced last week that the US would soon slap tariffs on virtually all of its imports from China, which has vowed to retaliate.
  Visit Markets Insider for more stories.
  President Don
  
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• A Wall Street investing guru reveals his 4-part strategy for finding and exploiting market inefficiencies — and making a bundle in the process

  06-08-2019 18:32 via feedproxy.google.com
  Michael Mauboussin, director of research at BlueMountain Capital Management, asks himself "Who's on the other side?" in order to identify his advantage in a trade.
  He outlines four key market inefficiencies to reference when determining your edge in the marketplace — and also reveals how to use them to your advantage.
  Click here for more BI Prime stories.Every investor wants to gain an advantage over the competition.But to do so, someone is going to have to win, and someone is going to hav
  
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• Discovery's 'Undercover Billionaire' explains how recovering from cancer inspired him to try and turn $100 into a million-dollar business in 90 days on TV

  06-08-2019 17:18 via feedproxy.google.com
  "Undercover Billionaire" is a new TV show that premieres August 6 at 10 p.m. on Discovery, in which the entrepreneur Glenn Stearns tries to create a million-dollar company in 90 days.
  The twist is that Stearns, who made his fortune in the mortgage-lending business, will have to build the new business in Erie, Pennsylvania, with only $100, a cell phone, and an old pickup truck, and without his previous contacts.
  In an interview with Business Insider, Stearns explained how his cancer diagnosis and
  
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• Aurora Cannabis soars 16% after saying it expects sales to jump next quarter (ACB)

  06-08-2019 17:16 via feedproxy.google.com
  Aurora Cannabis, the Canadian weed producer, gave an update on fiscal fourth-quarter 2019 performance that shows strong revenue growth.
  Shares spiked as much as 16% on the news. 
  Cannabis companies have struggled to win investors confidence over the summer, but a few key players have turned a corner recently.Watch Aurora trade live on Markets Insider. 
  Aurora Cannabis, a Canadian cannabis producer, gave an update on its fourth-quarter 2019 performance, saying that it expects revenue be
  
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• MORGAN STANLEY: The pain from the US-China trade war is just getting started. Here are 3 dynamics that will dictate the market through year-end.

  06-08-2019 16:33 via feedproxy.google.com
  Morgan Stanley strategist Michael Zezas says the US-China trade war will only get worse from here because both sides have reasons to drag the dispute out longer. He's identified three dynamics that will drive the market as the dispute drags on. 
  Zezas says more escalation is coming later in the year, which plays into Morgan Stanley's forecast of a correction for stocks.
  He sees the trade war as something that's exacerbating other big problems for stocks and not the cause of them.
  Click here
  
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• Jeff Bezos' net worth plunged by $3.4 billion in Monday's stock rout — and altogether the world's superrich lost $117 billion

  06-08-2019 16:17 via feedproxy.google.com
  Jeff Bezos on Monday lost $3.4 billion in net worth, Bloomberg reported.
  The world's richest people lost 2.1% collectively after a global stock rout, with the 500 wealthiest losing $117 billion.
  Mark Zuckerberg lost $2.8 billion, while Bill Gates lost $2 billion in net worth.
  View Markets Insider for more stories.
  The world's 500 wealthiest people lost a collective $117 billion on Monday as stocks plunged across the world amid global fears of an escalation in the US-China trade war.
  Of those 500
  
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• Snap falls after announcing plans to raise $1 billion in debt to pay for operating expenses (SNAP)

  06-08-2019 15:56 via feedproxy.google.com
  Snap fell as much as 2% in early Tuesday trading after announcing plans to raise $1 billion in debt.
  An internal memo released in October revealed CEO Evan Spiegel's plan to reach full-year profitability in 2019.
  Snap's second-quarter earnings report announced better-than-expected user figures and revenue, as well as lower costs than Wall Street anticipated. Shares still sit about 5% lower than the company's $17 IPO price.
  Watch Snap trade live here.
  Snap shares fell as much as 2% in early Tuesd
  
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• Why failure helps create better marketers

  06-08-2019 15:51
  Hindsight is a wonderful thing. Often when starting out, marketers are eager to please and progress up the career ladder, but this can result in them focusing on the wrong things.
  It can also put pressure on marketers to excel at everything they do first time, which in addition to being unrealistic could also prevent them from taking risks.
  Pedro Earp, AB InBev’s chief marketing and ZX Ventures officer, for example, was so intent on succeeding that he didn’t leave any room for error.
  
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• Markets are rallying after the biggest stock rout of 2019 — but Trump's 'currency manipulator' label on China means the trade war will drag on

  06-08-2019 15:50 via feedproxy.google.com
  US and European stocks rallied on Tuesday after Monday's bloodbath, despite the Trump administration officially labeling China a "currency manipulator," dashing hopes of a US-China trade deal in the near future.
  "The US and China have locked themselves in a new war, a currency war," one analyst said.
  The People's Bank of China allowed its currency to pass seven yuan to the dollar for the first time in a decade, after the US president announced a 10% tariff on $300 billion of Chinese goods starti
  
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• Five steps to make your marketing team more agile 

  06-08-2019 15:37
  A recent study carried out by Kantar revealed that only 27% of marketers feel they have the right operating model to deliver. It is entirely understandable at a time when they face the challenge of doing more, with less, even faster.
  How can they hope to meet this remit without a seismic shift, a total revolution in the way they work?
  Everyone may be talking about agility but if you’re feeling left behind, you’re not the only one.
  The reality is that not many companies are consistent
  
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• Kraft Heinz, Betfair, Disney: 5 things that mattered this week and why

  06-08-2019 14:49
  Marketers in-house resources despite performance gap
  To in-house, or not to in-house? It’s a common conundrum. But new research reveals the majority of marketers plan to continue in-housing resources despite falling short of companies’ expectations.
  As marketers look to save on costs and gain control, many are giving agencies the cold shoulder.
  But research from the Data and Marketing Association (DMA) illustrates that across all measures, in-housing is not delivering the desired re
  
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• Domino’s hires former McDonald’s marketer as first CMO

  06-08-2019 12:08
  Domino’s is hiring its first CMO, bringing in former McDonald’s marketer Emily Somers in an expanded role that will include sales, marketing, product development and innovation.
  Somers replaces former sales and marketing director Tony Holdway, who left at the end of June to join mattress and bed brand Dreams as it CMO. Somers is set to start her new role on 12 August and will report directly into the CEO.
  Somers began her career agency-side, working at Lowe-Howard Spink, AMV BBDO and
  
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• Marketoonist on ditching the CMO title

  06-08-2019 11:07
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ditching the CMO title appeared first on Marketing Week.
  
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• How Unilever’s haircare platform puts tech at the heart of content

  06-08-2019 08:30
  Putting the consumer’s voice at the heart of the conversation around haircare has helped Unilever get far closer to customers via its content platform All Things Hair. The publisher uses a 30-strong team of beauty editors to promote brands and share data, which the business says has enabled it to become a “hair companion” for consumers and brands.
  The content publishing platform was founded in 2013 in Canada to provide an authentic way to promote Unilever’s haircare bran
  
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• YouGov Ad of the Month – Australia: Ladbrokes

  06-08-2019 02:00 via warc.com
  Betting and gambling brand Ladbrokes is the brand which has achieved the highest uplift in its Ad Awareness score during July in Australia.
  
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• Wealth and swagger: is The Athletic the PSG of football writing?

  06-08-2019 01:11 via warc.com
  The Athletic has launched in the UK. Originating in the US, the in-depth sport journalism site has gone on an intense hiring spree for its ad-free platform, which aims to bring in ‘over six figures’ of subscribers. The question will be...
  
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• Singapore's ASAS to include additional guidelines on race and ethnicity

  06-08-2019 01:11 via warc.com
  Following the furore over a recent "brownface" advertisement, the Advertising Standards Authority of Singapore (ASAS) plans to issue a recommendation that marketers “take special care” when their projects involve race and ethnicity....
  
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• Reddit adapts to advertising

  06-08-2019 01:11 via warc.com
  Reddit co-founder and chief executive Steve Huffman has finally come round to accepting the idea of advertising on the platform, in part because of how he has seen brands like L’Oréal using it.Speaking at the Cannes Lions festival, he...
  
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• Playboy attempts to adapt to the 21st Century

  06-08-2019 01:11 via warc.com
  The veteran men’s magazine is changing its stance and its staff to adapt to a more equal world, as the publication pivots toward inclusiveness. It is the latest in a long list of revival attempts at the ailing magazine.Long before the rise...
  
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• Media strategy tips from Hershey

  06-08-2019 01:11 via warc.com
  Hershey, the confectionery manufacturer, follows a variety of core guidelines in its media strategy in reflection of its need to reach a very large audience while also securing the necessary level of marketing precision.Charlie Chappell,...
  
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• Living a modern life in cashless China

  06-08-2019 01:11 via warc.com
  International brands need to look past the hype surrounding China's cashless revolution and consider what it means in terms of consumer expectation, according to a China marketing expert. The future of payments is the topic of the August issue of...
  
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• Diageo greens Africa operations

  06-08-2019 01:11 via warc.com
  Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.In an
  
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• Alibaba's Hema offers a blueprint for 'new retail' movement

  06-08-2019 01:11 via warc.com
  While China's online share of retail sales growth continues to rocket from 21% in 2014 to 55% in 2018, the eventual saturation of the mobile market will see retail brands seeking new avenues for growth.“What’s going to happen in the...
  
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