Sales & Marketing news

• Watch: Ritson’s nine marketing effectiveness lessons

  05-08-2019 17:58
  Having trawled through nearly 9,000 entries and 50 years of marketing effectiveness case studies, Mark Ritson has found nine factors that he believes lead to “perfectly effective campaigns”.
  This is the last in the series of videos, in which Ritson reveals the stories behind some of the most effective campaigns ever from brands, including Apple, Gillette and Lidl. Based on case studies from 50 years of the Effies, the series examines what makes marketing more effective.
  You can view
  
  Read more

• Ad industry calls for new PM to rethink ‘onerous’ junk food ad ban

  05-08-2019 16:10
  The Advertising Association (AA) is calling on new prime minister Boris Johnson and his government to rethink proposals to restrict junk food advertising.
  In a letter to Johnson, the AA says that while it fully supports the government’s aim to reduce childhood obesity by 2050 it believes current plans for “onerous” restrictions on high fat, salt and sugar (HFSS) food and soft drinks advertising will not help. It cites analysis that shows the proposed rules would remove only 1.
  
  Read more

• Marriott on why effectiveness doesn’t always beat efficiency

  05-08-2019 14:47
  Marketers’ focus on efficiency over long-term effectiveness and brand building has been highlighted as a major flaw.
  Many it leads marketers to chase quick and easy wins using metrics like return on investment rather than thinking about the longer term picture and lasting business outcomes.
  But while Marriott International’s global marketing officer Karin Timpone is mindful of the debate, she believes the reality is less clear cut. Because while it might make sense for more establish
  
  Read more

• YouGov Ad of the Month – UK: EuroMillions

  05-08-2019 02:00 via warc.com
  This month EuroMillions has achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.
  
  Read more

• Advertisement

• What do financial brands do when payments disappear?

  05-08-2019 01:51 via warc.com
  Payments are becoming increasingly invisible, a development that presents major challenges for established financial service brands as they struggle to keep up with changing banking behaviour and rising customer expectations.The future of payments...
  
  Read more

• Wells Fargo's B2B marketing formula

  05-08-2019 01:51 via warc.com
  Wells Fargo, the financial-services provider, is using smart strategy to deliver an “outsize” return on its investment from its business-to-business marketing.Michael Lacorazza, EVP/head of integrated marketing for the financial...
  
  Read more

• National rollout for Burger King's plant-based Whopper

  05-08-2019 01:51 via warc.com
  Burger King, the second largest hamburger chain in the world, will roll out its plant-based Impossible Whopper to more than 7,000 of its restaurants across the United States.The nationwide, coast-to-coast, initiative will start this Thursday,...
  
  Read more

• Aussie adspend drops 1.4% year-on-year

  05-08-2019 01:51 via warc.com
  Australia’s media agency ad market for the financial year 2018-19 was worth $6.93bn, but this was a drop of 1.4% compared with the record-breaking spend of 2017-18.Last year, the advertising market benefitted from spending on the...
  
  Read more

• Advertisement

• Alibaba and JD.com are kings of Asian retail

  05-08-2019 01:51 via warc.com
  The extent to which Alibaba and JD.com dominate the retail landscape in Asia has been confirmed in a new report, which calculates that the two Chinese e-commerce giants generated combined revenues of $444.5bn in 2018.According to research firm...
  
  Read more

Follow @sales_mrktinguk on Twitter!