Sales & Marketing news

• Trump is trying a risky new strategy to force Mexico to stop migrants from reaching the US. Experts say it could backfire spectacularly.

  31-05-2019 23:22 via feedproxy.google.com
  President Donald Trump has announced his administration will impose tariffs on Mexican goods imported into the United States, unless the country does more to stop migrants.
  Immigration experts and advocates have suggested that the tariffs will do little to slow migration from Central America — and could even make the problem worse.
  Mexico already cooperates with the Trump administration on a number of key immigration initiatives, including the controversial policy that forces some migrants
  
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• $13 billion identity company Okta rose as high as 12% the day after reporting earnings, and Wall Street says it's a result of 'excellent momentum' (OKTA)

  31-05-2019 23:18 via feedproxy.google.com
  On Friday, the identity company Okta saw its stock rise as high as 12%.
  Okta released its earnings on Thursday, reporting a revenue of $125.2 million — rising 50% from the previous year and beating Wall Street's expectations.
  Analysts say that its new products, as well as its acquisitions of ScaleFT and Azuqua, will help the company keep growing.
  Read more on the Business Insider homepage.Okta's stock rose as high as 12% a day after it reported its quarterly earnings — results t
  
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• We tried Google’s new augmented reality feature for Maps that’s currently available only on its Pixel smartphones, and we don’t know what we’d do without it. (GOOG, GOOGL)

  31-05-2019 21:46 via feedproxy.google.com
  At Google's I/O conference earlier this month, the company announced that its new augmented reality (AR) feature for Google Maps was now available on its Pixel smartphones.
  Business Insider tried out the feature earlier in the year, and found it incredibly helpful. 
  Using your phone's camera, Google Maps identifies your location and places signs and arrows on your screen to show you where you need to go.
  Below, we describe what it was like to use the new Google Maps AR feature on
  
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• Tesla is offering free Supercharging to people who buy Model S and X cars it has in stock (TSLA)

  31-05-2019 20:56 via feedproxy.google.com
  Tesla announced on Friday that buyers who take delivery of a Model S or Model X by June 30 from the company's inventory would receive free unlimited Supercharging.
  It's possibly a move by Tesla to help cars get marked as delivered by the end of the quarter. 
  In previous reporting periods, Tesla has recruited workers from various business units to help with deliveries. Visit Business Insider's homepage for more stories.As the second quarter winds down, Tesla is looking to entice new buy
  
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• Video killed the radio star, but audio is fighting back

  31-05-2019 02:00 via warc.com
  Video may have killed the radio star, but audio is fighting back. The medium is undergoing a technology-inspired renaissance, and is slowly becoming an ever-present texture in daily life.
  
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• Turn of the century: Lessons in winning traction with TV campaigns

  31-05-2019 02:00 via warc.com
  British Airways and Tesco have produced two of the UK’s best performing TV ad campaigns of the year to date. 4C Insight’s Aaron Goldman explains why.
  
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• Study questions the worth of behavioural ad targeting

  31-05-2019 02:00 via warc.com
  Publishers receive only about 4% more revenue for an ad impression that has a cookie enabled than for one that does not, according to a new academic study into the effectiveness of behaviourally targeted advertising.The researchers –...
  
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• Programmatic audio: Past, present and future

  31-05-2019 02:00 via warc.com
  Video may have killed the radio star, but audio is fighting back. The medium is undergoing a technology-inspired renaissance, and is slowly becoming an ever-present texture in daily life.
  
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• How consumers view ad creativity

  31-05-2019 02:00 via warc.com
  Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR).Erik Modig and Micael...
  
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• European football leagues earn record revenues

  31-05-2019 02:00 via warc.com
  The European football market is estimated to be worth a record €28.4bn (£25.1bn) and clubs in the English Premier League are continuing to lead the way, according to a new study.The latest
  
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• Cultural events underpin Twitter's growth in APAC

  31-05-2019 02:00 via warc.com
  Twitter, the social networking service, is finding that key cultural trends, sporting events and religious festivals are major drivers of growth in Asia-Pacific, a region that a senior Twitter executive has described as a “huge growth...
  
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• Chinese millennials warm to domestic brands

  31-05-2019 02:00 via warc.com
  It is estimated that millennials account for two-thirds of all luxury spending in China and, in a development that will concern global brands, there are signs that these younger consumers are increasingly open to homegrown alternatives.According...
  
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• Brits increasingly concerned about going online

  31-05-2019 02:00 via warc.com
  Britons are spending more time online than ever – estimated at around 50 days a year – yet they are increasingly concerned about the risks posed by the internet and support tighter regulation of social media sites, a new study has...
  
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