Sales & Marketing news

• What Tencent learned from a flop overseas

  03-06-2019 01:14
  Mobile gaming giant Tencent was onto a hit in its native China with a top grossing game, Honour of Kings, that had drawn 55 million players. But an extension into Europe and North America didn’t work out as planned, teaching the company some...
  
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• Uber touts cross-promotion for growth

  03-06-2019 01:14
  The first quarterly report since the ride-hailing company filed to go public in May shows that Uber is still haemorrhaging money, but sees bright spots in cross promotions of its services and expansions in new territories.Just three weeks after...
  
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• How Asian consumers view globalisation

  03-06-2019 01:14
  A McCann Worldgroup study has revealed that Asian consumers are more individualistic, pro-globalisation, and more suspicious of social media than ever. The wide-ranging report explores some of the attitudes that are taking hold across the continent....
  
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• Does sports sponsorship get noticed?

  03-06-2019 01:14
  In a summer of league finals and World Cups in multiple sports, a handful of blue-moon moments are arriving all at once. For sponsors of these events the opportunities are significant, but there are challenges, too. Here’s what you need to...
  
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• Citi drives female equality with music marketing

  03-06-2019 01:14
  Citi, the financial services provider, is infusing its commitment to driving female equality into marketing endeavours related to the music industry, a space where the brand is a significant player.Jennifer Breithaupt, Citi’s global consumer...
  
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• Amazon could become a telco

  03-06-2019 01:14
  Amazon is reportedly considering the purchase of Boost, one of US telco Sprint's pre-paid brands, placing the e-commerce behemoth on track to enter the wireless service game. It is thought that jettisoning Boost, along with some spectrum, would...
  
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