Sales & Marketing news

• After raising $280 million, Google-backed big data startup MapR is warning that it may have to lay off 122 employees if it can't figure out a 'strategic transaction'

  29-05-2019 23:54 via feedproxy.google.com
  MapR, a cloud data-management startup, said it plans to cut 122 jobs and close its Silicon Valley headquarters.
  The company said it is "actively pursuing a strategic transaction" that may allow it to keep the site open and retain some of its employees.
  MapR said it has received "more than one letter of intent from interested parties" related to this effort, though a spokesperson declined to say if the company is being sold.
  MapR has raised $280 million in funding, from investors including Capita
  
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• New lawsuit against Tesla alleges that a Model X pinned a pregnant woman against a wall, breaking her bones and sending her into premature labor (TSLA)

  29-05-2019 23:02 via feedproxy.google.com
  A new lawsuit filed against Tesla alleges that a California woman was sent into premature labor after her brand-new Model X performed an "unintended acceleration" while she was in front of the vehicle, pinning her against the wall of her garage.
  She was eight months pregnant at the time, and her 2-year-old son was in the car.
  She is suing Tesla, saying that the company knew the Model X had issues and that Tesla was negligent in designing the car without proper sensors and other safety features.
  
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• Elizabeth Warren's campaign posted a billboard calling for the breakup of Big Tech in the heart of the tech industry

  29-05-2019 22:38 via feedproxy.google.com
  Elizabeth Warren's presidential campaign is running a billboard in San Francisco calling for the breakup of the tech giants.
  Warren has made challenging the power of the industry's largest players a key piece of her campaign.
  The billboard is near a station for the rail line many tech workers use to commute to their jobs in the city.Elizabeth Warren is taking her message of breaking up the big-tech giants directly to those most affected by the companies.
  The senator's presidential campaign has p
  
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• Salesforce co-founder Parker Harris explained how Salesforce created the App Store URL and gave it away to Steve Jobs (CRM)

  29-05-2019 22:31 via feedproxy.google.com
  At Salesforce's developer conference TrailheaDX, Salesforce co-founder and CTO Parker Harris shared how Salesforce created the App Store and gave the URL to Apple.
  Apple co-founder Steve Jobs inspired Salesforce co-founder and co-CEO Marc Benioff to create an app store.
  As a gift, Benioff gave the App Store trademark and URL to Apple.
  Read more on the Business Insider homepage.Salesforce and Apple's friendship goes way back. In fact, the two tech companies even helped inspire each other's app st
  
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• Talking about voice tech

  29-05-2019 18:20 via warc.com
  Voice is growing but it still faces significant barriers. Mubaloo's Marcus Carter looks at the challenges and opportunities of this new medium.
  
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• Why luxury keeps struggling with its counterfeits problem

  29-05-2019 02:00 via warc.com
  Luxury companies’ failure to stem the growth of counterfeiting reflects a weakening of brands in which luxury is a signal but one that rarely delivers an experience, a new report suggests.Counterfeiting is a major headache for luxury...
  
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• WARC Awards: Social winners announced

  29-05-2019 02:00 via warc.com
  A campaign by Grey London for The United Nations which encouraged people to have their say on climate change has won the Grand Prix for Effective Social Strategy in the 2019 WARC Awards.
  
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• TikTok owner touts move into mobile phones

  29-05-2019 02:00 via warc.com
  Bytedance, the privately-held Chinese company behind the globally popular streaming app TikTok, is reportedly planning to make a move into hardware with a smartphone product.According to
  
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• IKEA's new app strategy and retail's augmented future

  29-05-2019 02:00 via warc.com
  IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail. ...
  
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• Agency collaboration can drive change

  29-05-2019 02:00 via warc.com
  Agencies may benefit from pursuing greater collaboration on various issues of importance to the industry, such as pushing for data transparency, changing remuneration models, and creating more flexible workforces.Tim Castree, GroupM’s...
  
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