Sales & Marketing news

• The promises we keep

  10-05-2019 17:45 via warc.com
  Nobody likes, or trusts, a hypocrite. Following Chase bank's recent tone-deaf tweet, there has been renewed interest in the frequent disconnect between the promises that brands make, and those they are willing to keep. Faris Yakob writes...
  
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• Brand safety: tools of the trade

  10-05-2019 13:32 via warc.com
  In the aftermath of the 2018 brand safety scandal around toxic adjacencies, many brands discovered they were ill-equipped to fully protect themselves from potential future risks. With the recent announcement from Google that YouTube might...
  
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• What the financial sector can teach marketers about data ethics

  10-05-2019 02:00 via warc.com
  The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, accordingto a team at analytics firm Marketscience Truesight.Writing in the May issue...
  
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• TV pharma ads to feature drug prices

  10-05-2019 02:00 via warc.com
  Pharmaceutical companies will be required to include the list price of certain prescription drugs in television advertisements, in a move that the Trump administration believes will help drive down prices.The rule, expected to come into force in...
  
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• TV ads have 'variable shelf life' on DVRs

  10-05-2019 02:00 via warc.com
  Television spots may have a “variable advertisement shelf life” among DVR audiences depending on the genre of content they appear in, according to a study published in the Journal of Advertising Research (JAR).Authors Bob Kent...
  
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• Three food trends to note in Asia

  10-05-2019 02:00 via warc.com
  Food safety, sustainability and local tastes are three consumer trends defining Asia’s food category in 2019 – but safety has to be the starting point, according to a leading industry observer.“If you don’t have safety, it...
  
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• Internet users are cynical about social

  10-05-2019 02:00 via warc.com
  The vast majority of internet users around the world lack confidence in what they see and read online, new research claims, with just 8% thinking that three-quarters or more of the information they get from social media is true.That figure falls...
  
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• How digital platforms are changing India's eating habits

  10-05-2019 02:00 via warc.com
  From food delivery apps like Zomato to neighbourhood WhatsApp groups, digitalplatforms have transformed the eating habits of many parts of urban India as they meet the needs of time-poor, convenience-seeking consumers.Zomato was one of the first...
  
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