Sales & Marketing news

• The possibilities of neuro-creative

  07-05-2019 02:00
  Creative decisions require leaps into the unknown – it is impossible to analyse your way to a brilliant idea  – but the greater accessibility of neuroscience testing techniques means that optimising for effectiveness has never been...
  
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• Ethical considerations for AI

  07-05-2019 02:00
  The computer graphics in 2001: A Space Odyssey still look pretty good more than 50 years after the film was released – and the central theme of man v computer seems more resonant than ever today, when AI and how it’s being used have...
  
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• Chinese brands have 'vast potential' overseas

  07-05-2019 02:00
  Innovative businesses in AI, e-commerce, new retail and social media are among the fastest rising brands in this year’s Top 100 Most Valuable Chinese Brands ranking from BrandZ, which believes that there is significant scope for Chinese brands...
  
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• Agencies need to 'grow some teeth'

  07-05-2019 02:00
  Agencies should take a more “proactive” role in fighting their corner at a time of increased disruption in the industry, while also seeking to rebuild trust with clients.Mat Baxter, global chief executive of Initiative – an...
  
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