Sales & Marketing news

• Buy Amazon and Google, sell Apple and Exxon: Here's an in-depth look at Goldman Sachs' newly unveiled strategy for fighting the trade war

  09-05-2019 18:46 via feedproxy.google.com
  As the US-China trade war escalates, Goldman Sachs has created a new strategy for investors looking to stay above the fray — and maybe make some money in the process.
  The focal point of Goldman's newly unveiled strategy is the division of the S&P 500 into two distinct groups: service providers and goods producers.
  Visit Business Insider's homepage for more stories.When it comes to the US-China trade war, Goldman Sachs is drawing a line in the sand.
  No, the firm is not picking a side. I
  
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• The legendary economist who predicted the housing crisis says the US will win the trade war

  09-05-2019 18:19 via feedproxy.google.com
  The trade war between the US and China continues to heat up as the US plans to increase tariffs on $200 billion worth of Chinese goods on Friday.
  Economist Dr. Gary Shilling says that when it comes to trade, the buyer has the upper hand when there's plenty of supply. And in the scenario of the global trade war, the US is the buyer.
  Shilling says it's possible that China will "go to the mat" and things could get nasty. But ultimately, he believes the US will end up winning the trade war.Dr.
  
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• An increasing number of economists think a rate cut is coming

  09-05-2019 18:08 via feedproxy.google.com
  An increasing number of economists see a rate cut as the Federal Reserve's next move.
  But that still leaves expectations split down the middle — nearly half of economists surveyed by The Wall Street Journal see a hike as more likely.
  Inflation readings have come in well below the Fed's target, but chairman Jerome Powell expects them to rebound. 
  Visit Markets Insider's homepage for more stories.
  Where are borrowing costs headed? It depends who you ask.
  Expectations for the next rate a
  
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• Trump's China tariffs could slam American shoppers with an extra $800 in costs a year

  09-05-2019 17:52 via feedproxy.google.com
  American shoppers could pay close to $800 more a year if President Trump's planned tariffs take effect on Friday.
  "Tariffs...will impact thousands of products Americans buy every day, from phone chargers and cling wrap to toilet paper, toothbrushes and dog leashes," said one trade expert in an interview with The Washington Post.
  Trump's tariffs last year translated into higher prices for consumers, according to two studies.
  Prices of washing machines, clothes dryers, sewing machines, pet supplie
  
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• AMC Theatres will bring reserved seating to most of its theaters by Memorial Day (AMC)

  09-05-2019 17:46 via feedproxy.google.com
  AMC Theatres will unveil reserved seating at most of its movie theaters, either online or at the theater locations, the company confirmed to Business Insider.
  The option has slowly been rolled out to new and renovated theaters, but by Memorial Day, reserved seating will be available at all AMC branded and AMC Dine-In theaters, according to Stephen Colanero, Chief Marketing Officer at AMC.
  Mobile ordering of food and beverages is also expanding at the chain.
  According to Colanero, the option to o
  
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• These 7 makers of consumer goods will get squeezed even more if Trump ramps up his China tariffs

  09-05-2019 17:27 via feedproxy.google.com
  President Donald Trump's trade-war tweets have once again spooked markets.
  At 12:01 a.m. ET on Friday, tariffs on $200 billion worth of Chinese goods will increase from 10% to 25%. Additionally, a fresh 25% tariff will be placed another $325 billion worth of Chinese goods.
  These seven companies have significant manufacturing operations in China, making them particularly sensitive to any tariff increases.
  Visit Markets Insider's homepage for more stories.
  The US is planning to slam China with fre
  
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• Nvidia is getting whacked as Trump's tariff deadline draws near (NVDA)

  09-05-2019 16:45 via feedproxy.google.com
  Nvidia shares were under pressure Thursday as President Donald Trump's deadline to raise tariffs on hundreds of billions of dollars worth of Chinese goods draws near. 
  At 12:01 a.m. ET on Friday, tariffs on $200 billion worth of Chinese goods will increase from 10% to 25%, and a fresh 25% tariff will be placed another $325 billion worth of Chinese goods.Chipmakers are particularly sensitive to Chinese demand.
  Watch Nvidia trade live. 
  Nvidia shares were getting whacked Thursday morning
  
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• Trump scored a trade-war win against China in March, based on his favorite report card

  09-05-2019 16:36 via feedproxy.google.com
  The gap between all American products shipped abroad and goods the US imported, known as the trade deficit, rose slightly in March.
  The politically sensitive deficit with China decreased to a five-year low, however, as shipments picked up and imports slowed.
  The results were released ahead of crucial trade negotiations between Washington and Beijing set to take place Thursday and Friday.
  Visit Markets Insider's homepage for more stories.
  The gap between all American products shipped abroad and g
  
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• Stocks are plunging as investors brace for a trade-war escalation after Trump said China 'broke the deal'

  09-05-2019 16:29 via feedproxy.google.com
  World stocks slumped Thursday after US President Donald Trump accused China of scuttling the two nations' trade talks.The news fanned fears that his threatened tariff increases on $200 billion worth of Chinese goods would kick in Friday.
  "China broke the deal," Trump said at a rally Wednesday night.
  Hardware stocks such as Nvidia, Intel, Microchip, Becton Dickinson, Seagate, and Western Digital fell by more than 3% as investors anticipated higher component costs and lower sales to China.
  One ana
  
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• Roku jumps 22% as revenue, streaming hours soar (ROKU)

  09-05-2019 16:20 via feedproxy.google.com
  Roku reported better-than-expected first-quarter results and raised its guidance.
  The results received praise on Wall Street.
  Shares were up more than 22%.
  Watch Roku trade live.
  Roku shares were surging Thursday morning, up more than 22% to $79.55 apiece, after the company reported better-than-expected first-quarter results and raised its guidance. 
  The video-streaming service lost $0.09 a share as net revenue surged 51% versus a year ago to $206.7 million. Those numbers were better than t
  
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• Nielsen Catalina’s Leslie Wood: 'I’m not done yet'

  09-05-2019 15:56 via warc.com
  Leslie Wood, Nielsen Catalina Solutions’ chief research officer, recently claimed the Advertising Research Foundation’s (ARF) 2019 Erwin Ephron Demystification Award. But rather than looking back, WARC’s Geoffrey Precourt...
  
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• Expert Blindness: the silent threat to success

  09-05-2019 15:56 via warc.com
  Too much knowledge can be a dangerous thing, as it skews how you see the world. Nielsen’s Carl Marci explores a study that his organization undertook with Honda and RPA, which shed light on the topic.
  
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• A business manager for Hollywood celebrities and billionaires explains why fake meat is the next big investing trend for the ultrarich

  09-05-2019 14:42 via feedproxy.google.com
  Michael Brown, a business manager who advises ultrarich Hollywood celebrities and professional athletes, says his clients are eager for chances to invest in plant-based-burger makers.
  Brown says the industry is gaining excitement that reminds him of the rapidly growing cannabis business, which also remains an in-demand area for investment.
  Brown, a partner at Roger A. Brown & Co., says he's also seeing a lot of demand for municipal bonds but has doubts about investing in the federal governme
  
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• Cannabis producer Cronos Group rises despite posting wider loss, missing on sales (CRON)

  09-05-2019 14:21 via feedproxy.google.com
  The cannabis producer Cronos Group posted disappointing sales as losses widened. 
  Despite this, shares were were up nearly 4% early Thursday.
  Watch Cronos Group trade live.
  Cronos group reported first-quarter results Thursday morning that missed sales expectations and showed its loss widened from a year ago. Despite the sales miss, shares rose nearly 4% in early trading in a sign that investors remain bullish on the sector.
  The cannabis producer reported sales of 6.5 million Canadian dollar
  
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• Uber and Lyft drivers protested low pay this week. Here are the cities where their earnings have fallen the most. (UBER, LYFT)

  09-05-2019 14:15 via feedproxy.google.com
  Uber and Lyft drivers staged a strike and protests around the world this week to call attention to their low pay.
  JPMorgan Chase Institute, a think tank inside the bank, recently published research on the gig economy.
  The group found that average revenues had changed wildly for drivers, depending on their city.
  While drivers in some cities saw their revenues increase between 2013 and 2018, many in other cities, like Bridgeport Connecticut, saw them fall dramatically, as much as 87%.Drivers for U
  
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• A US senator is pushing a bill to stop 'Fortnite' and other games from selling 'loot boxes' to kids. Here's why loot boxes are causing so much panic.

  09-05-2019 13:00 via feedproxy.google.com
  Sen. Josh Hawley of Missouri plans to introduce a bill that would ban microtransactions in games marketed to kids.
  The Protecting Children from Abusive Games Act would prevent the sale of "loot boxes," which contain a random collection of items, and "pay to win" models in those games.
  Hawley, who has also criticized social-media platforms, says the microtransactions are designed to profit from addictive and compulsive behaviors.
  Visit Business Insider's homepage for more stories.Government offic
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, BYND, LYFT, WKHS)

  09-05-2019 13:00 via feedproxy.google.com
  Here is what you need to know.China wants US to meet it halfway on trade talks. Shortly before senior US and Chinese officials were set to begin trade talks Thursday — ahead of Friday's planned tariff increases — a Chinese Commerce Ministry spokesman told reporters that China hoped "the US can meet China halfway, take care of each other's concerns, and resolve existing problems through cooperation and consultations."
  Stock markets around the world are under pressure. Hong Kong's Han
  
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• Ajax shares are crashing after its shock loss against Tottenham in the Champions League

  09-05-2019 12:22 via feedproxy.google.com
  Shares in AFC Ajax plunged more than 20% after its shock loss to Tottenham on Wednesday night.
  The drop wiped 162 million euros ($181 million) off of the Dutch soccer team's market value.
  Ajax's stock had surged more than 50% during the European soccer competition, after knocking out Real Madrid in the round of 16 and Ronaldo's Juventus in the quarter-final.
  Watch Ajax trade live.Shares in AFC Ajax plunged more than 20% on Thursday after its shock loss to Tottenham on Wednesday night and exit fr
  
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• An investment chief overseeing $100 billion at Pimco says beware of the 'riskiest corporate market we've ever had' — and offers these strategies for surviving the next recession

  09-05-2019 11:52 via feedproxy.google.com
  Scott Mather, the chief investment officer of US core strategies at Pimco, says the current corporate market is the "riskiest we've ever had."
  Mather, who oversees roughly $100 billion in assets, explains how he thinks investors should be positioning their portfolios so they're not blindsided by the next recession.
  Visit Business Insider's homepage for more stories.Scott Mather doesn't want to put a time frame on the next recession.
  That doesn't mean he's overly bullish on the prospect of the ec
  
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• Trump's tweet about Workhorse sent its stock soaring on news the electric-truck company is in talks to buy a GM assembly plant in Ohio (WKHS)

  09-05-2019 03:22 via feedproxy.google.com
  Workhorse, the electric-truck company negotiating a deal to buy an Ohio assembly plant from General Motors, got a sizable boost in its stock price on Wednesday after President Donald Trump sent a tweet about the deal.
  Shares of Workhorse Group Incorporated finished the day at $2.65, nearly 215% above the previous day's close at $0.84 per share. The stock settled at $3.47 in after-hours trading.
  Workhorse shares have floated around $1 or less for most of 2019.
  Trump apparently preempted an offici
  
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• Nest's product boss says it's time to rethink what it means to 'own' a tech product: 'We're not going to allow the owner dictate how our products work' (GOOG, GOOGL)

  09-05-2019 02:44 via feedproxy.google.com
  As technology increasingly shifts from the smartphones in our pockets to smart devices all around us, Google foresees privacy protocols will need to evolve as well. 
  "It's not like you can sign a TOS (Terms Of Service) when you enter someone's house," Nest's VP of Product Rishi Chandra told Business Insider in a recent interview. "So we have to be very upfront about how our products work." 
  In response, the company released a set of privacy commitments on Tuesday for its smart home dev
  
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• Pressures for data protection grow in Asia

  09-05-2019 02:00 via warc.com
  A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.Writing in the May issue of Admap, the subject of which is...
  
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• GDPR one year on: optimism increases

  09-05-2019 02:00 via warc.com
  Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.Writing...
  
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• Football considers VAR ad opportunities

  09-05-2019 02:00 via warc.com
  The video assistant referee (VAR) is becoming standard since being introduced at last year’s FIFA World Cup last year, and now football associations are exploring how they might make some extra cash off these new breaks in the game.VAR...
  
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• Condé Nast owner: at the peak of diversification

  09-05-2019 02:00 via warc.com
  Advance Publications, the family-owned company that includes Condé Nast in its portfolio, is on a ravenous acquisition spree as it seeks to move away from the publishing industry, cushion itself from the volatility in the advertising market...
  
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• Budweiser's inspirational marketing formula

  09-05-2019 02:00 via warc.com
  Budweiser, the beer brand made by Anheuser-Busch InBev, has successfully built consumer engagement through “inspiring ordinary people to do extraordinary things” with its marketing.Marcel Marcondes, US chief marketing officer at...
  
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• Baby formula brands eye China's smaller cities

  09-05-2019 02:00 via warc.com
  International baby formula brands like Nestlé are targeting lower tier cities in China for future growth, but they face distribution challenges and competition from domestic brands which are overcoming earlier safety concerns.A decade after...
  
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• Amul dials down advertising

  09-05-2019 02:00 via warc.com
  Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing directorpredicts will hit 20% in 2019-20.R S Sodhi, managing director of the Gujarat...
  
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• Advertisers need to address CCPA concerns

  09-05-2019 02:00 via warc.com
  The California Consumer Privacy Act, due to take effect in January next year, will trigger significant changes and review of existing relationships between businesses and their vendors and service providers.Writing in the current issue of Admap,...
  
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• A Slack director is in hot water with the SEC for saying the company, which just filed to go public, 'will be one of the most important tech companies in the world' (SK)

  09-05-2019 00:37 via feedproxy.google.com
  Slack director Chamath Palihapitiya made "unauthorized statements" in a TV interview, the company disclosed in an SEC filing related to its IPO.
  Palihapitiya shared his insights into the Slack IPO in a CNBC interview, saying the office-messaging tool "will be one of the most important tech companies in the world."
  Visit Business Insider's homepage for more stories.A Slack director who said the company will be "one of the most important tech companies in the world" is in hot water with the Securi
  
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• China threatens to hit back at the US if Trump follows through with his plan to escalate the trade war

  09-05-2019 00:25 via feedproxy.google.com
  Beijing on Wednesday said it would take countermeasures if the Trump administration followed through with planned trade-war escalations.
  The Office of the US Trade Representative filed paperwork Wednesday to increase the tariff rate on $200 billion worth of Chinese goods this Friday.
  The world's two largest economies just days ago were widely viewed as being close to wrapping up a trade deal. Instead, the trade war now seems days away from a major escalations.
  China on Wednesday said it would re
  
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