Sales & Marketing news

• Lyft craters to a record low after its first quarterly report disappoints, Uber IPO looms (LYFT)

  08-05-2019 22:07 via feedproxy.google.com
  Lyft shares fell nearly 11% to a record low on Wednesday after reporting quarterly results for the first time as a public company.
  Lyft did not break out gross bookings data in its report, which disappointed analysts looking for further detail on its growth.
  Uber, Lyft's biggest rival, is expected to price its initial public offering on Thursday and begin trading on Friday.
  Watch Lyft trade live.
  Lyft plunged nearly 11% to a record low on Wednesday after the ride-hailing company unveiled it
  
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• These 8 Lyft investors are taking a big hit on their holdings (LYFT)

  08-05-2019 21:25 via feedproxy.google.com
  Ride-sharing app Lyft has suffered through volatile trading since its March initial public offering.Shares have plunged 23% from their IPO price of $72, with investors recording paper losses. 
  Watch Lyft trade live.Lyft investors have had a rocky road since the initial public offering on March 29. The ride-sharing company's shares are down 23%, well below the initial-public-offering price of $72, wiping nearly $5 billion off the company's market cap.
  These developments have important implic
  
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• Uber is reportedly set to price its IPO at the midpoint of its target or below, giving it a valuation of as much as $86 billion

  08-05-2019 20:52 via feedproxy.google.com
  Uber is set to price its initial public offering at the midpoint of its target range or below, according to a report from The Wall Street Journal.
  The pricing was influenced by the disappointing stock-market performance of its competitor Lyft, according to the report, which cites people familiar with the matter.
  Visit Markets Insider's homepage for more stories.
  Uber is set to price its initial public offering at the midpoint of its target range or below, according to a Wednesday report from The
  
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• Lyft is whipping around after delivering its first report as a public company (LYFT)

  08-05-2019 19:28 via feedproxy.google.com
  Lyft shares fell by as much as 4.4% late Tuesday after the ride-hailing company reported earnings for the first time as a public company.
  Lyft's first-quarter revenue and revenue outlook both topped analysts' expectations.
  Its adjusted net loss narrowed from a year ago.The report comes days before rival Uber is expected to debut on the public market.
  Watch Lyft trade live.
  Lyft shares traded in a volatile fashion late Tuesday, falling by as much as 4.4% before recouping those losses, after the r
  
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• Bond king Jeff Gundlach breaks down why a booming $8 trillion market is poised to face a reckoning when the next recession hits

  08-05-2019 18:53 via feedproxy.google.com
  The junk-bond market will run into trouble when the next economic downturn hits, according to Jeffrey Gundlach, the CEO of DoubleLine Capital.
  During a recent discussion with clients and media, Gundlach said the US economy is not as healthy as many believe, and explained why corporate bonds will face trouble at the next recession. 
  Visit Business Insider's homepage for more stories.Jeffrey Gundlach is worried about debt. 
  Whether it's ballooning US government debt or student loans, the
  
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• YouGov Ad of the Month – UAE: ADNOC Distribution

  08-05-2019 14:46 via warc.com
  The brand which achieved the largest rise in Ad Awareness in the UAE during April was ADNOC Distribution.
  
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• YouGov Ad of the Month – Singapore: M1

  08-05-2019 14:46 via warc.com
  M1 is the brand which has achieved the highest uplift in Ad Awareness of any brand in Singapore over the past month.
  
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• YouGov Ad of the Month – UK: Marks & Spencer

  08-05-2019 14:46 via warc.com
  Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK during April – a +8.9 change in score.
  
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• YouGov Ad of the Month – US: Home Depot

  08-05-2019 12:00 via warc.com
  During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.
  
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• US digital ad revenues surpass $100bn

  08-05-2019 02:00 via warc.com
  US digital advertising revenues in 2018 passed the $100bn mark for the first time, hitting anew high of $107.5bn, according to the latest IAB Internet Advertising Revenue Report.The figure, a 22% increase from the 2017 total of $88.3bn, was...
  
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• TikTok makes play for Indian users and advertisers

  08-05-2019 02:00 via warc.com
  TikTok, the Chinese short-form video-sharing app, is stepping up its efforts to woo users and advertisers in India even as the threat of further legal action hangs over it.A temporary ban on downloads, imposed after it was accused of spreading...
  
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• Publicis defends data strategy

  08-05-2019 02:00 via warc.com
  Whiskey at lunchtime and tentpole campaigns are no longer enough, says Publicis’ former chief executive, as he defends the company’s $4.4 billion purchase of a data company.Maurice Lévy, chairman of Publicis’ supervisory...
  
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• Coca-Cola and Fonterra in strategic Asian alliance

  08-05-2019 02:00 via warc.com
  The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.The strategic alliance – which includes three members from Fonterra and two from...
  
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• Best of the Best 2019: sector rankings

  08-05-2019 02:00 via warc.com
  BBH London, MediaCom Mexico City, McCann New York, Colenso BBDO Auckland, adam&eveDDB London and Mindshare Shanghai have topped WARC’s Best of the Best agency rankings for individual sectors.The last of a series of reports produced based...
  
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• Amazon offers cash to publishers expanding overseas affiliate business

  08-05-2019 02:00 via warc.com
  E-commerce, and almost-everything-else giant Amazon is in talks with major US publishers concerning a deal that would see the company inject cash in return for overseas expansions of consumer oriented-shopping sites.This is according to
  
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