Sales & Marketing news

• Warren Buffett and Charlie Munger say Coca-Cola getting into cannabis would ruin the company's 'wholesome image'

  03-05-2019 23:39 via feedproxy.google.com
  Warren Buffett and his right-hand man, Charlie Munger, advised Coca-Cola not to enter the cannabis business.
  Buffett's Berkshire Hathaway is the largest investor in the soft-drink maker, owning a $19.5 billion stake. 
  Coca-Cola earlier this year held talks with the cannabis producer Aurora Cannabis about teaming up to make CBD-infused beverages. The talks ultimately failed.
  Watch Coca-Cola trade live. 
  Warren Buffett loves Coca-Cola.
  So much so that he drinks five cans of the product a
  
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• Warren Buffett's partner Charlie Munger donates millions to colleges. They just have to let him play architect.

  03-05-2019 21:24 via feedproxy.google.com
  Charlie Munger, Warren Buffett's longtime business partner, has donated millions of dollars to fund college buildings and other institutions. 
  Schools just have to let him weigh in on his big ideas about architecture, according to a report from The Wall Street Journal.
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  Charlie Munger is passionate about architecture.
  So much so that when he makes donations towards university buildings, the schools have to accept his big ideas about the very
  
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• Hiring for cultural fit

  03-05-2019 18:00 via warc.com
  Culture is difficult to define, but is essential to the hiring process. Alma’s Luis Miguel Messianu delves into what he’s learned from running an agency and defining its culture.
  
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• We don’t understand how dangerous we are

  03-05-2019 02:00 via warc.com
  The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog
  
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• Walmart extends its video advertising offer

  03-05-2019 02:00 via warc.com
  Retail giant Walmart debuted at the NewFronts event in New York this week, announcing the roll-out of its Vudu Audience Extension video ad network this summer.Claiming the service could potentially reach half of US households, company...
  
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• Unilever 'plays two games'

  03-05-2019 02:00 via warc.com
  Faced with challenges from new disruptor brands around the world, FMCG giant Unilever is having to “play two games”, according to outgoing chief marketing and communications officer Keith Weed.“Our marketing and our brand...
  
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• The new core values: Data privacy and data ethics

  03-05-2019 02:00 via warc.com
  The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes...
  
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• Tencent proposes an ethical framework for AI

  03-05-2019 02:00 via warc.com
  Tencent, the Chinese tech giant, believes its concept of “tech for good” combines the socially beneficial uses of artificial intelligence for, say, medical research, with a social contract between stakeholders over the use of personal...
  
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• Smart cities of surveillance

  03-05-2019 02:00 via warc.com
  Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information...
  
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• Rights-holders miss out on true value of sports sponsorship

  03-05-2019 02:00 via warc.com
  Global brand spend on sports sponsorship is expected to increase by 4% to reach £35bn this year, but rights-holders are missing out on potential revenue of an extra £14bn because of outdated rights packaging, a new report has found.Two...
  
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• Privacy, marketer risk, and the reform of adtech

  03-05-2019 02:00 via warc.com
  The current state of adtech is putting brands at risk by placing ads in unsavoury online environments, next to questionable content. What’s more, marketers are at risk of not meeting the standards set by the EU’s General Data...
  
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• Huawei plans to launch the world's first 5G TV

  03-05-2019 02:00 via warc.com
  Chinese tech giant Huawei, already the largest telecoms equipment company and the second-largest smartphone vendor in the world, is now reported to be working on plans to launch the world’s first 5G television as early as this year.According...
  
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• How 'commercial-zapping effect' impacts TV ads

  03-05-2019 02:00 via warc.com
  Brands seeking to understand the audience for their television spots need to consider the impact of the “commercial-zapping effect” among viewers, a study published in the Journal of Advertising Research (JAR) has argued.Authors...
  
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• Ethical-by-design: Lessons from DuckDuckGo

  03-05-2019 02:00 via warc.com
  The May issue of Admap looks at data ethics. DuckDuckGo, an internet search engine, uses keyword-based advertising as its primary business model. This is in contrast to micro-targeting or...
  
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• Data ethics: Lessons from the Co-op

  03-05-2019 02:00 via warc.com
  The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress...
  
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• Data Ethics is important

  03-05-2019 02:00 via warc.com
  The May issue of Admap puts the spotlight on data ethics.
  
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