Sales & Marketing news

• Unicorn startup PagerDuty files to go public

  15-03-2019 21:01 via feedproxy.google.com
  On Friday, the IT operations company PagerDuty filed its S-1 to go public.
  PagerDuty previously confidentially filed for its IPO, but at the time, the government couldn't review its prospectus due to the government shutdown.The IT operations company PagerDuty released its public paperwork for its IPO on Friday.
  PagerDuty, which was founded in 2009, helps alert IT employees when there are tech incidents. For its 2018 fiscal year ending January 31, PagerDuty generated revenue of $79.6 million and
  
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• American manufacturing is in danger of entering a recession

  15-03-2019 19:52 via feedproxy.google.com
  Manufacturing activity fell during the first couple months of the year.
  As growth slows and trade tensions drag on, the sector could be headed for a recession.
  Manufacturing accounts for about 12% of the US economy.Manufacturing activity in the US unexpectedly fell for a second straight month in February, underscoring expectations for slower growth across major economies and raising concerns that the sector could be headed for a downturn.
  Factory output fell 0.4% last month, Federal Reserve data
  
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• Wall Street is worried that Tesla's going broke yet again (TSLA)

  15-03-2019 19:24 via feedproxy.google.com
  After two profitable quarters in a row, Tesla is once again in financial trouble.
  The company has guided down first quarter expectations, and analysts are worried about margins on the new Model 3.
  Plus, the company has taken on more debt and has a $566 million bill to pay in November.Just over a month after Tesla CEO Elon Musk told investors that the company would be profitable going forward, its finances are once again the subject of Wall Street's most intense scrutiny. Tesla skeptics see blood
  
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• Boeing's stock jumps after report says the plane maker will roll out a software upgrade for the 737 Max in 10 days (BA)

  15-03-2019 17:30 via feedproxy.google.com
  Boeing will roll out a software upgrade for the 737 Max aircraft in 10 days, according to an AFP report.
  The report follows the suspension of deliveries by the aircraft maker. 
  Boeing's stock has rallied over 2% on the news.
  Watch Boeing trade live.
  Boeing will be rolling out a software upgrade to the 737 Max aircraft in 10 days, according to an AFP report, citing one source. The corrective action is ahead of expectations for any fix, sending shares higher by 2% after having trading in nega
  
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• We just got a little taste of how complicated things could get for Tesla in China

  15-03-2019 17:28 via feedproxy.google.com
  Tesla is in talks with a Chinese battery maker to supply the cars Tesla will manufacture at its soon-to-be-built Shanghai factory.
  Qualifying a complex new part and ensuring that it matches the quality of Tesla's originally sourced materials will take time and resources, according to an industry expert.Tesla is in talks with a Chinese battery maker about supplying its currently-under-construction Shanghai plant with battery cells, according to Bloomberg.
  Contemporary Amperex Technology Co. Limit
  
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• Americans are getting more optimistic about the economy

  15-03-2019 16:39 via feedproxy.google.com
  Consumer sentiment rose by more than expected to 97.8 in the first half of March.
  Increasing optimism was concentrated among lower- and middle-class households.
  The gains come after disappointing sentiment readings at the beginning of 2019.
  Public confidence in the economy rose by more than expected in the US in early March, particularly among lower- and middle-class households.
  Consumer sentiment rose 4.3% from a month earlier to 97.8, preliminary results from the University of Michigan’s
  
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• Atlanta startup Qoins is rolling out a new feature that will lend users an extra pair of hands to pay off their debts

  15-03-2019 16:31 via feedproxy.google.com
  Qoins is rolling out a new feature, named MoneyTree, that allows users to invite their family members and friends to help pay down their debts.
  Since the upstart was founded in 2017, it has made a total of $4.5 million in debt payments for its users, according to Qoins cofounder and CEO Christian Zimmerman.
  Credit card debt is stacking up in the US. A report by ValuePenguin shows more than 40% of all US households carry credit card debt, with the average American household carrying a balance of
  
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• AB InBev’s UK marketing boss: Don’t underestimate the importance of culture when taking on a new job

  15-03-2019 16:18
  Tatiana Stadukhina has always worked at large companies, starting out at tobacco giant Philip Morris before moving to Unliever and her current role as AB InBev’s UK and Ireland marketing director.
  Each role has provided different challenges and lessons but Stadukhina is adamant the most important factor in ensuring success is getting the right culture fit.
  “It’s not just about the products but also the company that you’re joining. Culture is the hardest thing to understa
  
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• Elon Musk praises Tesla's rivals for finally building electric cars (TSLA)

  15-03-2019 16:08 via feedproxy.google.com
  Elon Musk, who famously open-sourced all of Tesla's patents, praised his competitors for their progress on electric vehicles. 
  At Tesla's Model Y unveiling on Thursday, Musk shared examples of how skeptical some media outlets were years ago. 
  Ford, Volkswagen, Porsche and more traditional automakers have all announced electric models in the years since — and Elon Musk isn't scared of the competition.Elon Musk has long been outspoken in his mission to advance electric transportati
  
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• Starbucks, Aviva, Direct Line: 5 things that mattered this week and why

  15-03-2019 13:36
  Starbucks explores dark social for market research
  Brands are increasingly looking to build more direct connections with their customers so they can better cater to their tastes. Companies such as Coca-Cola, Procter & Gamble and Lego have tried out crowdfunding, and now Starbucks is looking to do some market research through private groups and accounts on social media.
  Mostly using Facebook, although Instagram is also an opportunity, Starbucks has been creating small private groups where it
  
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• China’s hottest unicorn: what you need to know about Toutiao

  15-03-2019 13:00 via warc.com
  Chinese media app Toutaio has been described as the most addictive media platform in the world. Steven van Belleghem takes a closer look.
  
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• How to shoot yourself in the foot

  15-03-2019 12:10 via warc.com
  There are lots of ways a brand can shoot itself in the foot. Mike Teasdale analyses the brands that did it so you don’t have to.
  
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• The evolution of showrooming for omnichannel retail

  15-03-2019 12:00 via warc.com
  Showrooming has long been feared by brick-and-mortar retailers, but today more and more of them are embracing it to the benefit of both themselves and their customers, says Conversant’s Elliott Clayton.
  
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• How to bounce back from redundancy

  15-03-2019 08:26
  Redundancy can feel like a kick in the guts to any marketer. It affects your confidence, creates professional and personal uncertainty, generates stress and makes you feel like you have lost control of your life.
  Of course, some people welcome their role becoming surplus to requirements and the financial settlement that goes with it. They may even engineer their own exit to enable them to take their life in a new direction.
  Yet even for those who don’t see it coming, redundancy can a
  
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• Camelot targets millennials with new game it hopes will ‘unlock’ a different part of people’s brains

  15-03-2019 08:09
  Camelot has its sights firmly set on the experience-driven millennial market as it launches the National Lottery’s first new game for 13 years.
  Set for Life offers players the chance to win £10,000 a month for 30 years if they match five main balls and the ‘life ball’, with a second prize of £10,000 a month for one year. There are also a number of smaller prizes ranging from £250 to £5. Pitched as offering the opportunity to do something amazing each mo
  
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• TikTok: more machine than human

  15-03-2019 01:00 via warc.com
  TikTok, the Chinese mini-video music app which recently registered one billion downloads globally, differs markedly from its western rivals in that it is less about connecting with friends than about making temporary connections with other people...
  
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• NTUC Income makes emotional connections

  15-03-2019 01:00 via warc.com
  NTUC Income, the Singapore-based insurance company, is focused on “the human aspect of retail” as it seeks to make emotional connections with consumers as part of its efforts at customer-centricity.Julia Lin, head of consumer insights...
  
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• Mastercard branding now includes a 'mogo'

  15-03-2019 01:00 via warc.com
  Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications.Writing exclusively for WARC, Raja...
  
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• Brands' data focus intensifies

  15-03-2019 01:00 via warc.com
  Advertisers and agencies around the world are increasing their focus on data management, according to a new report, which highlights their efforts to reduce reliance on walled gardens and better protect consumer privacy.The Digital Trends 2019...
  
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• A new 'wearout' standard for a new era of advertising

  15-03-2019 01:00 via warc.com
  Established assumptions about advertising wearout are in doubt following changes in the media ecosystem, a study in the Journal of Advertising Research (JAR) has argued.The findings, published in the report 
  
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