Sales & Marketing news

• How Clinique deciphered the in-store impact of video ads

  14-03-2019 18:30
  The post How Clinique deciphered the in-store impact of video ads appeared first on Marketing Week.
  
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• 10 things brands hate about you

  14-03-2019 16:52 via warc.com
  When writing his book, The Agency, Genie Goals’ Luca Senatore interviewed brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most.
  
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• How outsiders and interims are challenging the status quo

  14-03-2019 15:57
  As brands look to differentiate and gain market share, many are seeking out experts that can deliver a new way of thinking. Marketing is a hugely transferable discipline and there are far fewer barriers between sectors today, so there are huge opportunities for brands that take a chance on someone with no sector experience but a wealth of brand and marketing know-how.
  Likewise, when it comes to instigating change, many brands are turning to interim marketers to come in and offer a fresh perspec
  
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• Recommended reading: Everyday leadership and inspiring innovation

  14-03-2019 15:47
  No Bullsh*t Leadership: Why the world needs more everyday leaders and why that leader is you
  By Chris Hirst
  Chris Hirst, who by day is CEO of Havas Creative, wants to democratise leadership by illustrating that it isn’t a special club just for those with fancy titles and expensive degrees. He offers a step-by-step guide on how to lead, with simple and direct approaches that will get the best from people. He promises to arm leaders with an understanding of the importance of culture, how to
  
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• Starbucks explores dark social for market research

  14-03-2019 14:40
  Starbucks is exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media strategy.
  Speaking at an event held yesterday (13 March) by social media consultancy The Social Elements, Reuben Arnold, Starbucks’ vice-president of marketing and product in EMEA, said the moves are helping it have “deeper conversations” with some customers and bring product and marketin
  
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• Data: How to create a culture of learning and avoid data paralysis

  14-03-2019 11:25 via warc.com
  While some colleagues may be put off by the use of data, it is fundamentally about imbuing the decision-making process with relevant information, creating a culture of learning. Wunderman UK's David Lloyd looks at how to do that.
  
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• A fifth of Americans say they have zero savings

  14-03-2019 11:15 via feedproxy.google.com
  About one-fifth of Americans don't have any savings, according to a new survey.The personal savings rate in the US has fallen since the 1980s, prior to which it routinely held in the double digits.
  Savings have improved in recent years, but some Americans have said they would still have trouble paying for an unexpected $400 expense like a car repair.
  About a fifth of Americans have no money tucked away for unexpected costs. 
  About 21% of working Americans said they aren’t saving any m
  
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• Constant change won’t cripple the CMO, inertia will

  14-03-2019 11:08
  The sheer volume and pace of disruption across all sectors is paralysing businesses. Under pressure to keep up or stay ahead, and stuck at a digital impasse, businesses are faced with change from all angles and lack the ability or tools to break through.
  In fact, call it what you want – change, disruption, digital transformation, growth sprint – around us, everything is shifting. We’re battling with audience engagement, how we can disrupt in the distribution channels, the techn
  
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• The world's biggest and best firms pay Rob Arnott for advice. He shared his top investing idea for the next 10 years — and gave us a peek inside his unique thought process.

  14-03-2019 10:58 via feedproxy.google.com
  Rob Arnott, the chairman and chief executive of the Pimco subadviser Research Affiliates LLC, is a man whose expertise is so respected that multiple large firms license his investment ideas.
  In an exclusive interview with Business Insider, the industry legend revealed his big 10-year investing recommendation — one built around his groundbreaking quantitative analysis.It's possible to reach the same conclusion as another person using an entirely different methodology.
  That's simply the natu
  
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• China's disappointing data dump weighs on Asia stocks

  14-03-2019 10:49 via feedproxy.google.com
  Asian stocks fell on Thursday after China released disappointing industrial, employment and retail data.The uninspiring figures come after the world's second-biggest economy cut its growth forecast to the lowest level in nearly 30 years.
   
  Asian stocks slid on Thursday after China released a raft of uninspiring industrial, employment and retail data.
  Chinese industrial output rose 5.3% in the first two months of 2019, its slowest rate of growth in 17 years, according to Reuters. Unemploymen
  
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• A closely watched outlook just predicted US economic growth is about to crawl at a 'near-recession pace'

  14-03-2019 10:17 via feedproxy.google.com
  The UCLA Anderson Forecast is seen as a bellweather for the state of California and the wider US economy and has predicted a weakening in growth in 2019. 
  Fiscal stimulus is waning while the ability of the Federal Reserve to normalize interest rates is also lower.
  UCLA Anderson's first quarter report sees US growth slowing in 2019 before slowing even further to near recessionary levels in 2020. A well known bellweather economic report has predicted that the US economy will slow to rece
  
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• Trump reportedly considered whether grounding Boeing 737 Max planes would spark panic and hurt the stock market

  14-03-2019 07:23 via feedproxy.google.com
  Prior to making his decision, President Donald Trump considered whether grounding the Boeing 737 Max in the US would negatively impact the stock market and cause panic, according to a Washington Post report.
  Trump reportedly leaned toward declaring an order to ground the aircraft on Tuesday, but was met with resistance from the Federal Aviation Administration.
  The president was "engaged" with advisers, one official told The Post, and compared the 737 Max with the Boeing 757, his own personal jet
  
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• Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT)

  14-03-2019 03:53 via feedproxy.google.com
  The complaint Spotify filed against Apple with European competition regulators on Wednesday represents a real danger to the iPhone maker.
  Spotify's complaint looks legitimate and is similar to those successfully made against Microsoft and Google.
  European regulators have been much tougher in recent years in cracking down on tech companies anti-competitive moves than American antitrust regulators.
  Should they find Apple guilty of abusing its market power, the company could face big fines and rest
  
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• Canada, Europe and more than 50 countries have grounded the Boeing 737 Max 8 after its 2 deadly crashes — here's who's taken action so far (BA)

  14-03-2019 03:20 via feedproxy.google.com
  Ethiopian Airlines Flight 302 crashed Sunday, killing all 157 passengers on board.
  The crash had eerie similarities to the Lion Air crash in October, which also involved a Boeing 737 Max 8.
  Countries and airlines around the world are grounding their Boeing 737 Max 8 fleets, including New Zealand, Germany, France, and the United Kingdom.The crash of Ethiopian Airlines Flight 302 on Sunday, which killed all 157 people on board, was the second crash of a Boeing 737 Max 8 in the past five months.
  Th
  
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• Understanding ad frequency across platforms

  14-03-2019 01:00 via warc.com
  Advertisers considering the optimal reach and frequency for their campaigns need to also think about the cross-platform effects of frequency and carry-over, according to Comscore, which has developed a new metric to take account of these factors. ...
  
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• Push to set industry standard for addressable TV ads

  14-03-2019 01:00 via warc.com
  Smart TV manufacturer Vizio has partnered with nine media and advertising companies to create what it hopes will be the industry standard for smart TVs to deliver targeted ads to households.Called Project OAR (Open Addressable Ready), the aim,...
  
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• One to watch: Quibi

  14-03-2019 01:00 via warc.com
  With big-name backers, big-name filmmakers, high production values and convenient round-ups of news, sports and music, Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the battle for consumer...
  
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• How Asian mothers are changing

  14-03-2019 01:00 via warc.com
  Marketers need to remember that while mothers’ core motivations may not change greatly, how they choose to express them does, according to research from Ipsos.Mothering Excellence is Ipsos’ self-funded study that has looked into the...
  
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• High spirits: Indians develop a taste for premium drinks

  14-03-2019 01:00 via warc.com
  India’s drinking habits are changing, driven by rising incomes and more relaxed attitudes, with the spirits sector forecast to grow rapidly in the short term and with both global and local brands cashing in.For many years, drinking was...
  
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• CMA to investigate UK digital ad market

  14-03-2019 01:00 via warc.com
  Chancellor Philip Hammond has taken up a recommendation from an independent report and asked the Competition and Markets Authority (CMA) to conduct a review of the digital advertising market in the UK.This was worth £13.1 billion in 2018,...
  
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• A new survey shows that zero top US economists agreed with the basic principles of an economic theory supported by Alexandria Ocasio-Cortez

  14-03-2019 00:38 via feedproxy.google.com
  Modern monetary theory (MMT) is becoming a larger part of the economic conversation.
  The theory posits that government deficits are less concerning if a country controls its own currency and issues debt in that currency.
  MMT says that the amount a government can spend is limited by real assets and the debt's effect on the broader economy.
  MMT has received a huge amount of pushback.
  In a new survey, not a single mainstream economist agreed with the basic aspects of MMT.Modern monetary theory (MMT
  
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• Facebook is reportedly under criminal investigation over deals that gave Apple, Amazon, and other companies access to user data (FB)

  14-03-2019 00:22 via feedproxy.google.com
  Facebook is under criminal investigation over data-sharing deals it signed with Apple, Amazon, and other major tech companies, reports the New York Times. 
  The partnerships, first reported in June, gave those outside companies to data including friends lists, contact information, and even private messages — and not always with the user's consent.
  Most of those partnerships have ended over the last two years. 
  Facebook tells the Times that it is cooperating with investigators.Fede
  
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