Sales & Marketing news

• Uber is talking to Softbank and Toyota about a $1 billion investment in its self-driving car business

  13-03-2019 23:48 via feedproxy.google.com
  Softbank's Vision Fund is in late stage talks to invest $1 billion into the ride-hailing giant's self-driving car unit, according to a person familiar with the matter. 
  The deal would value the self-driving car portion of Uber as a business worth $5 billion to $10 billion.
  Toyota is also in the consortium with Softbank discussing the investment, Reuters reported.Uber is in "late stage talks" with SoftBank about a $1 billion or more investment into its self-driving car unit, a source familli
  
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• Boeing is sliding after Trump issued an emergency order to ground 737 Max planes (BA)

  13-03-2019 22:58 via feedproxy.google.com
  Boeing stock dropped more than 2% in trading Wednesday afternoon after President Trump ordered the grounding of the 737 Max aircraft.
  The emergency order follows calls by a number of US lawmakers to ground the plane.
  Watch Boeing trade live.
  President Trump ordered the grounding of all 737 Max aircraft in the US Wednesday afternoon. Boeing's stock was down more than 2% on the news with the stock trading at its lowest levels since January 29.
  The move to ban the plane follows calls by a number of
  
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• Wall Street firm Wedbush settles with the SEC, which accused it of ignoring an employee's 'long-running pump-and-dump scheme'

  13-03-2019 22:00 via feedproxy.google.com
  Wedbush Securities will pay a $250,000 penalty and has agreed to be censured to settle a charge related to what the Securities and Exchange Commission described as an employee's "long-running pump-and-dump scheme."
  The scheme targeted retail investors, the SEC said.
  "After we filed our claim, Wedbush made significant changes aimed at reforming its practices to detect and report misconduct within its ranks," Marc Berger, director of the SEC’s New York Regional Office, said in a statement.&n
  
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• Here's why Boeing's stock didn't get whacked after Trump's emergency order to ground the 737 Max (BA)

  13-03-2019 21:35 via feedproxy.google.com
  Boeing's stock was down slightly after President Donald Trump announced the grounding of the 737 Max aircraft.
  Shares were holding their own given wide expectations of a grounding and limited visibility on how business will be impacted.
  Boeing's stock was already down 17% from the 2019 highs.
  Watch Boeing trade live.
  Boeing's stock gained 0.46% Wednesday after President Donald Trump announced the grounding of all 737 Max aircrafts. The emergency order was announced after widespread calls by poli
  
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• Spotify's antitrust complaint poses a 'meaningful risk' to Apple and could undermine the App Store and Apple Music (AAPL)

  13-03-2019 21:29 via feedproxy.google.com
  The antitrust complaint Spotify filed against Apple has merit and could pose a financial risk to Apple, says a note from KeyBanc Capital Markets.
  Apple's revenue from services like the App Store and Apple Music are more important for the company than ever as iPhone sales have slowed. 
  The complaint also comes as Apple is expected to debut new services and as Senator Elizabeth Warren has called for the regulation of major tech firms like Apple. Spotify's antitrust complaint against Appl
  
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• Southwest turns lower after Trump announces all Boeing 737 Max jets will be grounded immediately (LUV)

  13-03-2019 21:24 via feedproxy.google.com
  Southwest Airlines shares turned negative on Wednesday after President Donald Trump announced all Boeing 737 Max jets will be grounded immediately.
  The announcement came three days after the second deadly crash in five months that involved a 737 Max aircraft.
  Watch Southwest Airlines trade in real-time.
  Shares of Southwest Airlines turned lower on Wednesday after President Donald Trump said the US would immediately ground all Boeing 737 Max jets following the aircraft's second deadly crash in fi
  
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• What United, Southwest, and American airlines are doing after the US grounded all Boeing 737 Max planes (LUV, AAL, UAL, BA)

  13-03-2019 20:58 via feedproxy.google.com
  The US joined Europe and others in grounding all Boeing 737 Max airplanes on Wednesday.
  Around the world, hundreds of flights have been canceled after the plane was involved in a deadly crash on Sunday in Ethiopia.
  Southwest, American, and United operate the plane in the US.President Donald Trump announced on Wednesday that the US would join Europe and many countries outside the continent in grounding all Boeing 737 Max airplanes after the model was involved in a deadly crash for the second time
  
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• Roku gets hit with a 'sell' as analyst says it's 'difficult to justify the valuation' after 131% surge this year (ROKU)

  13-03-2019 20:52 via feedproxy.google.com
  Roku shares dropped 14% Wednesday after receiving a "sell" rating from Loop Capital.
  Loop said the stock was difficult to justify at these valuations.Shares were still up more than 100% this year, on the back of strong growth in active accounts.
  Watch Roku trade live.
  Shares of Roku were down 14% Wednesday after the company received a "sell" rating from Loop Capital. Analyst Alan Gould downgraded the streaming-device maker based on its high valuation, citing Roku's significant premium to its str
  
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• Shares in the publisher of 'Grand Theft Auto' leapt on rumors that Sony might buy it — here’s why that’s extremely unlikely

  13-03-2019 20:50 via feedproxy.google.com
  Shares of video game publisher Take-Two Interactive spiked on Wednesday.
  The stock price jumped because of a rumor that Sony is engaged in "advanced board level discussions to acquire Take-Two Interactive in a mostly cash deal."
  That rumor, however, is "purely unconfirmed market speculation that is making the rounds," according to the analyst quoted in the report.Additionally the rumor doesn't make any sense.Consider this theoretical scenario: The next "Grand Theft Auto" game is exclusive to Son
  
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• Facebook's big bet on Stories may go even better than its pivot to mobile (FB)

  13-03-2019 20:14 via feedproxy.google.com
  Instagram Stories revenue is modeled to grow even faster than Facebook's mobile revenues did in the early 2010s.
  The company is in the midst of a big shift to Stories-based sharing, and new financial estimates from Nomura are a vote of confidence in its success.
  Stories may pull in $7.5 billion in revenue for Facebook in 2021, according to the investment firm.Mark Zuckerberg is gambling that the future of sharing on Facebook lies in ephemeral, auto-deleting photos, and it sounds like the bet is
  
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• Southwest has the largest exposure of all US airlines to Boeing's 737 Max (LUV, BA)

  13-03-2019 19:52 via feedproxy.google.com
  Boeing's 737 Max aircraft on Sunday was involved in its second disaster in just five months.
  Southwest Airlines has the highest exposure of all US carriers to the aircraft.
  Southwest shares fell more than 1% on Wednesday after President Donald Trump announced all 737 Max planes would be grounded in the US.
  Watch Southwest Airlines trade live.
  Southwest Airlines was down more than 1% on Wednesday after President Donald Trump announced Boeing's 737 Max planes would be grounded in the US following
  
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• Why marketers need to stop chasing data like it’s ‘crack cocaine’

  13-03-2019 16:44
  Empathy, storytelling and creativity could become a lost art in marketing if the industry continues to be obsessed by data.
  Speaking at Marketing Week Live (6 March), Cheryl Calverley, CMO of direct-to-consumer mattress brand Eve, expressed fears for the next generation of marketers who she believes are having the intuition and instinct “beaten out of them”.
  “Last year, Gavin Patterson, the former CEO of BT, said marketers are trained all their lives for instinct. All their li
  
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• Saudi Arabia’s vibrant hacking culture

  13-03-2019 16:00 via warc.com
  A Dubai Lynx talk by Tala Alem, FP7 Riyadh’s Head of Digital, revealed six ways that the Kingdom’s young entrepreneurs are addressing cultural pain points.
  
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• Why are marketers kidding themselves that AI is about more than sales?

  13-03-2019 15:00
  Potential applications of machine learning are very broad indeed. But, although AI conjures up images of robot butlers and promises big changes to customer experience, marketing teams who are already making use of AI-powered tech are doing so to sell.
  Machine learning refers to statistical approaches to train models which incrementally improve the output of a system. This sort of predictive modelling is used to increase the likelihood that a customer will take a particular action – t
  
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• Food porn to food norm: Why M&S’s Britain’s Got Talent deal risks de-premiumising the brand

  13-03-2019 14:54
  When you think of Marks & Sparks food, you probably still think of chocolate puddings, tender rumps and juicy prawns oozing, bouncing, dripping and sizzling while a sultry sax plays in the background and a seductive voiceover tells you that this isn’t just any food, it’s M&S food. That, or at least a decent selection of nice but on-the-pricey-side sandwiches.
  It’s what the grocery section of M&S has become known for after years of objectifying food and teasing the
  
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• Mark Ritson: For the first time big tech faces a credible threat of breakup

  13-03-2019 13:45
  US Democratic Presidential candidate Elizabeth Warren has pledged to break up the tech platforms (Photo: Marc Nozell)When it comes to digital marketing, the name Elizabeth Warren might not be the first one that springs to mind. The US senator is one of the dozen or so Democrats running for President in 2020. Last weekend Warren announced via a post on Medium that, once elected, she would break up the three big tech companies: Amazon, Facebook and Alphabet, the parent company of Google.
  Specifica
  
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• ‘We had to make sure it didn’t fall on its arse’: How Tesco revolutionised loyalty with Clubcard

  13-03-2019 08:00
  When Edwina Dunn and Clive Humby were approached by Tesco about launching a loyalty card in 1994 they were told in no uncertain terms not to get excited. Tesco was adamant this was a one-off – the company didn’t use consultants, it just needed a little help.
  However, Tesco would in fact need a lot of help and over the course of the next 16 years the duo would be central to building the UK’s first supermarket loyalty card, Clubcard, which would irreversibly change the marketing
  
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• Tanya Joseph: Brands have the chance to change the mood of the nation

  13-03-2019 08:00
  Trust: hard won, easily lost. It is trite, it is a cliché but it is true.
  I realise I am a little obsessed with it. I firmly believe that trust sits at the heart of a brand’s relationship with its consumer. It trumps value, accessibility, quality. Break the trust of your consumer and you will pay a heavy price.
  It may have been the case ‘back in the day’ that a brand could withstand the odd knock to trust but I would not like to take the risk now, with consumers (rightl
  
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• Legacy brands seek a social mission to fight upstarts

  13-03-2019 01:00 via warc.com
  In the face of competition from agile, mission-inflected challenger brands, large incumbent brands are adopting campaigns that reflect the social good they provide to ward off the perception of valueless corporatism; a new survey shows why this is...
  
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• Deepfakes' threat to the news ecosystem

  13-03-2019 01:00 via warc.com
  Publishers need to prepare for the onset of widely available deepfake technology, which uses deep-learning tools to manipulate videos and audio, according to Reuters.“The ability to spread such content is evolving much, much faster than...
  
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• Broadcasters bullish on US election ads - new spending records predicted

  13-03-2019 01:00 via warc.com
  The run-up to the 2020 US election is raising the prospect of new records being set for political ad spending, broadcasters say. And a lot is down to the Donald Trump factor.A dynamic and crowded Democratic field is one reason for the excitement;...
  
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• Asia Pacific consumers increasingly concerned about data privacy

  13-03-2019 01:00 via warc.com
  Consumers in Asia Pacific love tech, and believe it improves their lives – but almost two-thirds also say they are worried about how much of their personal information is collected and used, new research shows.A study from GroupM found 80%...
  
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• 2019 Media Strategy Report: Four key themes

  13-03-2019 01:00 via warc.com
  Strategy and insight remain at the heart of effective media investment, despite the continuing rise of digital platforms, according to a new study from WARC.The
  
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