Sales & Marketing news

• Aviva launches subscription product to rebuild trust in ‘unfair’ insurance market

  11-03-2019 18:28
  Aviva is launching what it claims is an industry-first subscription product as it looks to rebuild trust in an insurance industry it says is inherently “unfair” and has failed to reward customer loyalty.
  The new product, AvivaPlus, aims to offer simple, flexible insurance cover by allowing users to pay monthly at no extra charge and does away with charges for cancelling or changing a policy. It also includes a promise that renewing customers will – at a minimum – be offer
  
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• In defense of an endangered medium

  11-03-2019 17:28 via warc.com
  Despite the much-hyped decline in print, Publicis Media’s Nick Langworthy looks to a medium that is trusted, effective, and that offers huge creative potential.
  
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• In defence of an endangered medium

  11-03-2019 17:28 via warc.com
  Despite the much-hyped decline in print, Publicis Media’s Nick Langworthy looks to a medium that is trusted, effective, and that offers huge creative potential.
  
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• The return of audio: Jingle brands rock

  11-03-2019 16:40 via warc.com
  The jingle used to be an important part of advertising that has lately become pretty uncool. As brands now try to wrestle with the impact of a growing audio landscape with the adoption of voice interfaces, Faris Yakob considers the fall and...
  
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• Russell Parsons: Marketers need to remember good habits, not just forget bad ones

  11-03-2019 16:06
  The need to ‘unlearn’ has been a commonly held belief in business for some years – shedding habitual behaviours in how you carry yourself and in business process, operations and management. The need to rethink has become particularly acute in the wake of digital disruption, where legacy thinking is plain daft.
  Marketers love a buzzword more than most, never happier than if demonstrating bleeding-edge thinking as the primary change agent, or something. No surprise then that the
  
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• Amazon, Brexit uncertainty and data privacy: 5 killer stats to start your week

  11-03-2019 16:05
  1. Smartphone overtakes desktop for share of online sales
  Smartphones accounted for the largest share of online sales during the fourth quarter (40.4%), overtaking desktop for the first time, which secured 39.7% of sales revenue, followed by tablet on 19.9%.
  UK shoppers are also increasingly using mobile devices for accessing retail sites. In Q4, which includes the Christmas period and January, 74.3% of site visits were made through mobile devices, compared to 25.7% on desktop.
  To put this into
  
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• How Direct Line is ‘fixing’ the lack of diversity in its marketing

  11-03-2019 15:35
  Direct Line has typically seen itself as a champion of diversity and inclusion. A quick glance at its corporate website shows it runs several initiatives, from giving senior leaders diversity and inclusion policies to running an internal diversity forum called DNA and offering mentoring programmes for both LGBT+ and BAME people.
  And its marketing boss Mark Evans has been a forward-thinker on issues around neurodiversity and encouraging more people that might have dyslexia or dyspraxia to join t
  
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• Lloyds, Budweiser, The National Lottery: Everything that matters this morning

  11-03-2019 08:35
  New Lloyds campaign encourages people to talk about money
  A new marketing campaign from Lloyds Bank encourages families to talk about money after research shows money is a bigger taboo than politics, sex or religion.
  The campaign, created by adam&eveDDB, brings to life the difficulty most families have discussing financial matters despite the fact generations are more dependent to each other than before. Running across TV, outdoor, press, radio and social with the line ‘The M-Word. It
  
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• Facebook, Uber, O2: Everything that matters this morning

  11-03-2019 08:35
  Two top Facebook execs depart
  Two of Facebook’s top executives are leaving the business after boss Mark Zuckerberg outlined his plans to turn the platform into an encrypted messaging network.
  Chief product officer Christ Cox, who is in charge of Facebook, Instagram and WhatsApp products, is stepping down after 13 years alongside WhatsApp vice president Chris Daniels.
  In a Facebook post Cox said: “As Mark has outlined, we are turning a new page in our product direction, focused on an
  
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• Brexit, Morrisons, Mars: Everything that matters this morning

  11-03-2019 08:35
  Business leaders condemn ‘failed politics’ as May’s Brexit deal is defeated
  Business leaders have reacted with dismay after MPs defeated Theresa May’s EU Withdrawal Agreement by 149 votes in Parliament and are now calling on the Government to rule out a no-deal Brexit.
  Describing the Brexit process a “circus”, director general of the Confederation of British Industry (CBI), Carolyn Fairbairn, said that yesterday’s vote must mark “the last day of f
  
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• Asda, Debenhams, Google: Everything that matters this morning

  11-03-2019 08:35
  Government calls for review of digital ad market
  Chancellor Philip Hammond has written to the Competition and Markets Authority (CMA) asking it to carry out a study of the digital advertising market “as soon as possible”, based on a recommendation by an independent review into the digital landscape.
  The Furman review, which was led by Barack Obama’s former economic advisor Jason Furman, has been welcomed by the Chancellor.
  The Government will also respond to calls for greater
  
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• Argos, Reebok, P&O Cruises: Everything that matters this morning

  11-03-2019 08:35
  You can now shop at Argos using just a picture on your smartphone
  Consumers will now be able to choose and buy items at Argos by simply taking a picture with their smartphone camera.
  The retailer revealed it is introducing a “visual search” app which will allow shoppers to search its catalogue in order to find products that match what they want by using just a picture which will be picked up using image search technology and machine learning that recognises the distinctive features
  
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• The benefits of being an outsider: Why brands are hiring marketers with no sector experience

  11-03-2019 08:26
  The consumer landscape is evolving at a faster rate than ever before, with more brands competing for people’s attention across an increasing number of channels, so running the same old marketing campaigns will no longer cut it. To make an impact and leave a lasting impression brands need to approach things differently.
  One way to spark those new ideas is to hire a marketer with no experience of a particular sector – an outsider.
  While it’s common for brands to seek previous ex
  
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• Hack your commute: Understand your company’s culture

  11-03-2019 07:30
  Whether you’re job hunting, new to a company or want to understand how people think across different parts of your organisation, having a good grasp of its culture is indispensable, especially for departmental or business leaders. Of course, the HR department will almost certainly have produced some glossy material expounding the company’s values – indeed, as a marketer you might even have been involved in researching, formalising and communicating them – but does the re
  
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• Lazada aims to expand cross-border trade

  11-03-2019 01:00 via warc.com
  Lazada, the Southeast Asian e-commerce platform owned by Alibaba Group of China, plans to expand its cross-border operations for international brands with the promise of helping them to grow their business and achieve higher visibility of their...
  
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• Hotstar offers targeted ads for this year's IPL

  11-03-2019 01:00 via warc.com
  There are just 12 days to go before this season’s Indian Premier League (IPL) begins and Star India, the official broadcaster of the tournament, has revealed that it will offer targeted ads to cricket fans for the first time.Advertisers...
  
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• Gillette and MediaCom top WARC's Media 100

  11-03-2019 01:00 via warc.com
  Gillette, Procter & Gamble and MediaCom have topped the rankings in the WARC Media 100, an independent annual ranking of the world’s most awarded campaigns and companies for creativity and innovation in media, which is announced today.A...
  
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• Friends with (social) benefits: How long-term relationships with influencers can benefit brands

  11-03-2019 01:00 via warc.com
  Looking back on a year in influencer marketing, 2018 will forever be remembered as a year of shady behaviour, in which the ASA cautioned hundreds of influencers for failing to correctly signpost sponsored content.
  
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• BuzzFeed sees spike in social revenue

  11-03-2019 01:00 via warc.com
  BuzzFeed, the digital media company, has seen a meaningful spike in the revenue it generates from third-party platforms like Facebook and YouTube, a shift that may reflect wider content trends which are taking shape online.Jonah Peretti,...
  
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• Advertisers prepare to tackle plastic waste

  11-03-2019 01:00 via warc.com
  Plastic is increasingly under the spotlight as the world wakes up to the pollution problem it presents, and both brands and media owners have a role to play in driving change – but they need to be realistic about what they can achieve, a...
  
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