Sales & Marketing news

• Asda, MoneySuperMarket, Boots: 5 things that mattered this week and why

  08-03-2019 15:40
  Behind the scenes of Asda’s new agency model
  2019 is set to be a very different year for Asda than the last.
  Christmas marked a change in creative direction for the retailer with its ‘Bring it Home’ campaign and this is a theme we will see the supermarket continue to build on throughout the year.
  It is also the first full year with agency AMV, which has been spearheading Asda’s agency ecosystem model since last April.
  Already, Asda says it is working on campaigns and mar
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, NFLX, FIZZ, EB)

  08-03-2019 12:57 via feedproxy.google.com
  Here is what you need to know.Chinese trade data misses across the board. The value of Chinese exports plunged 20.7% year-over-year in February, according to data released Friday by China's General Administration of Customs, affected by the timing of the Lunar New Year and President Donald Trump's trade war.
  Chinese stocks get whacked. China's Shanghai Composite cratered 4.4% Friday, its biggest drop in nearly five months, after the nation's biggest brokerage issued a rare "sell" rating on the
  
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• The Japanese media is having a field day over the 'amateur plan' to sneak Carlos Ghosn out of prison dressed as a worker

  08-03-2019 12:33 via feedproxy.google.com
  Carlos Ghosn emerged from his more than 100 days in a Tokyo detention center dressed as a Japanese laborer earlier this week.
  The stunt backfired, says his lawyer, who described it as an "amateur plan."
  Japan's entertainers seized on the incident, with numerous TV shows mocking Ghosn's disguise."Like a scene from a movie," Carlos Ghosn emerged after more than 100 days in a Tokyo detention center, flanked by guards, curiously dressed as a Japanese construction worker earlier this week.
  He wore bl
  
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• Eventbrite plunges over 20% after earnings miss and weak guidance (EB)

  08-03-2019 12:25 via feedproxy.google.com
  Eventbrite plunged more than 20% after falling short of Wall Street estimates for the fourth quarter and fiscal year 2019.
  The company is on track to open Friday at its lowest levels since October.
  Watch Eventbrite trade live.
  Eventbrite missed Wall Street estimates for the fourth quarter, sending shares down more than 20%. 
  The company said it posted an adjusted loss of $0.17 a share, compared to the $0.11 loss that analysts were expecting, according to analysts surveyed by Bloomberg. 
  
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• M&S inks first TV sponsorship deal with ITV’s Britain’s Got Talent

  08-03-2019 12:10
  Marks & Spencer is making its headline TV sponsorship debut, with its food business set to sponsor the 2019 series of ITV’s Britain’s Got Talent .
  In a move designed to target families and change perceptions around value, idents at the beginning and end of the show and around the ad breaks will highlight a range of family-friendly M&S Food favourites. That includes pizzas, stir fries, and dishes from its new vegan range Plant Kitchen.
  “What better way to get into the h
  
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• We asked the biggest Netflix bull and bear on Wall Street the same 5 questions. Here's what they said about the streaming giant's cash burn, competition, and what the other side is getting wrong. (NFLX)

  08-03-2019 12:05 via feedproxy.google.com
  Netflix is a battleground stock. The streaming giant's meteoric rise has long elicited a passionate discussion across the investment community from both sides of the bull-bear coin.
  The company has also reached an inflection point. Netflix forecasts that its much-discussed burn rate will likely peak this year, and then improve "each year thereafter."
  To distill the latest arguments for and against investing in Netflix, Markets Insider asked the Wall Street analysts carrying the stock's highest a
  
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• The bull market is celebrating its 10th birthday. Here are the top 5 performing stocks during the record-setting run.

  08-03-2019 12:03 via feedproxy.google.com
  On March 9, 2009, the S&P 500 marked its low point for the worst bear market in stocks since the Great Depression.
  Since then, the benchmark index has more than quadrupled in value.The bull market turns 10 on Saturday. 
  Five companies saw their share prices stretch hundredfold during the bull market, according to the digital-trading platform TradeStation.
  Saturday will mark the 10th anniversary of the longest bull market in history. 
  On March 9, 2009, the S&P 500 index closed a
  
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• Bank of America has a simple solution for companies looking to boost their stocks: Put more women in charge. Here are the charts that prove it.

  08-03-2019 11:59 via feedproxy.google.com
  Companies with more women in top jobs have better returns and steadier earnings, according to Bank of America Merrill Lynch. Their stocks also trade at higher premiums.
  The report is just the latest linking gender diversity to better run companies and more successful stocks. UBS also recently reached a similar conclusion.
  Only 5% of S&P 500 companies have a woman as CEO, but there are more female executives and directors than ever before — though it's still far from 50% of the broader
  
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• Trump's trade war is hammering Chinese exports and it's driving a global selloff

  08-03-2019 11:10 via feedproxy.google.com
  There's a global selloff in stocks this morning following a rash of bad data across two continents.
  The Shanghai Composite Index is down 4.4% after China's biggest brokerage issued a sell rating on a major state-owned company, and new data shows Chinese exports dropped 21% in February.
  Chinese exports declined 21% in February — partially driven by the US-China trade war.
  European equities are trading downward after the European Central Bank cut its growth forecast to 1.1% and announced sti
  
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• Moving past the click: four alternatives to CTR

  08-03-2019 10:00 via warc.com
  CTR is a relic from the early days of digital advertising, says Tim Armstrong, Chief Digital Officer, IAB UK. It’s time to use metrics appropriate to a mature market.
  
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• Why parental leave is not a ‘women’s only’ issue

  08-03-2019 08:30
  Aviva offers equal parental leave to male and female employees.Today, many brands will be ramping up their efforts to show support for women to mark International Women’s Day (8 March), and while some genuinely shine a light on how they are looking to drive equality, other activity is more fluff than substance.
  One way brands can take positive, long-term action is by addressing their approach to parental leave and flexible working given an estimated 54,000 women a year lose their jobs
  
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• How brands are pushing for change to mark International Women’s Day

  08-03-2019 08:11
  From ending period poverty to helping female creatives return to work, today (8 March) marks International Women’s day, and a flurry of brands are joining the movement to help empower, celebrate and support women and their achievements.
  However, despite the fact a number of organisations are working hard to push for gender equality there’s still a long way to go in terms of closing the gender pay gap and shifting the representation of women in advertising.
  Here, we take a look at wh
  
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• Read Bernie Sanders' full speech from his first Iowa 2020 campaign rally

  08-03-2019 06:10 via feedproxy.google.com
  Sen. Bernie Sanders of Vermont headlined his first Iowa campaign rally of the 2020 presidential race on Thursday.Sanders spoke for nearly an hour at the rally, his third major campaign event since his rallies in Brooklyn, New York; and Chicago, Illinois.
  Iowa is a pivotal part of the nominating process. The Iowa caucuses are seen as a barometer for which candidates will stand out in the primary race.Read Sanders' full speech from Council Bluffs, Iowa:"Thank you all very much for being here tonig
  
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• Okta's cofounder explains why it's buying an automation startup for $52.5 million in its biggest deal yet (OKTA)

  08-03-2019 02:23 via feedproxy.google.com
  On Thursday, Okta announced it will acquire the automation startup Azuqua for $52.5 million — its largest acquisition to date.
  Okta says that it's acquiring Azuqua for its talent and technology — Okta helps customers log in to many apps with one user name and password; Azuqua could help it 
  This acquisition is expected to close at the end of Okta's first fiscal quarter.Okta announced Thursday during its earnings call that it will acquire startup Azuqua for $52.5 million —
  
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• Twitter looks forward to the Indian Premier League

  08-03-2019 01:00 via warc.com
  India is a key driver of growth for Twitter in Asia Pacific and the social networking service expects cricket fans’ use of the platform during the forthcoming Indian Premier League (IPL) tournament to provide useful behavioural insights for...
  
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• Pritchard makes plea for gender equality in ads

  08-03-2019 01:00 via warc.com
  Procter & Gamble’s chief brand officer has called on companies and brands to commit to a “100% accurate portrayal of women and girls in advertising and media”, but a couple of recent studies suggest there is some way go to...
  
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• NBA offers content across all Alibaba platforms

  08-03-2019 01:00 via warc.com
  The National Basketball Association (NBA) is expanding its partnership with Alibaba, the Chinese e-commerce giant, to provide fans in China with original programming and an easier way to buy league merchandise online.An “NBA Section”...
  
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• Instagram extends reach of influencer posts

  08-03-2019 01:00 via warc.com
  Instagram, the photo and video-sharing platform, has confirmed it has been testing a new ad format that would enable brands to sponsor influencer posts and then promote them just like any other ad.Called “branded content ads”, the new...
  
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• How should the impact of advertising research be measured?

  08-03-2019 01:00 via warc.com
  Developing new ways to evaluate the impact of advertising research could benefit academics and industry practitioners alike, a paper in theJournal of Advertising Research (JAR) has argued.Shelly Rodgers is a professor of strategic...
  
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• Briefing: Frequency capping on Amazon

  08-03-2019 01:00 via warc.com
  Understanding frequency capping on Amazon depends on a combination of factors both technical and strategic. Flywheel – specialist in Amazon advertising – explains what you need to know.“It’s important to note that a...
  
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• Tesla made a drastic change to its bonus structure before deciding to cut costs by closing stores, salespeople say (TSLA)

  08-03-2019 00:31 via feedproxy.google.com
  Tesla dramatically altered its bonus structure for retail employees last year, advisers told Business Insider. 
  At the same time, the company merged all sales roles to encompass both car and energy products. 
  The changes came as Tesla raced to deliver vehicles ahead of a quarterly deadline. 
  Last week, CEO Elon Musk announced the company is shuttering most of its retail stores and shifting all sales to the internet. Ahead of Elon Musk's surprise announcement that Tesla will c
  
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• CEO of LaCroix maker blames 'injustice' for plummeting sales and promises that customers will remain loyal to the 'LaLa feeling' the drink provides (FIZZ)

  08-03-2019 00:31 via feedproxy.google.com
  The CEO of LaCroix's parent company offered a bizarre apology on Thursday after sales plummeted in the most recent quarter. 
  "Negligence nor mismanagement nor woeful acts of God were not the reasons — much of this was the result of injustice!" National Beverage Company CEO Nick A. Caporella said in a press release. 
  Caporella also compared managing LaCroix's brand to "caring for someone who becomes handicapped," but promised that customers would remain loyal to the "LaLa feeling"
  
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