Sales & Marketing news

• The CEO of a scooter startup bought by Ford reveals how it's getting a leg up on its rivals (F)

  07-03-2019 23:00 via feedproxy.google.com
  Ford purchased Spin, a relatively unknown scooter startup, last year for $40 million.
  Unlike the well-known rivals Lime and Bird, Spin is planning on playing nice with cities and regulators. 
  CEO Euwyn Poon spoke with Business Insider about the acquisition and why the company is betting on college campuses to beat out the competition. Scooter rentals were virtually unheard of when Euwyn Poon showed up at the South by Southwest festival in Austin, Texas, in 2017.
  Fast forward two years
  
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• The chief strategist at JPMorgan's $1.7 trillion funds arm reveals the '3 most dangerous words in economics' — and explains why they're putting a chokehold on global growth

  07-03-2019 22:19 via feedproxy.google.com
  David Kelly, the chief global strategist at JPMorgan Asset Management, said the global economy is slowing because businesses are delaying decisions, particularly around manufacturing.
  "'Wait and see' are the three most dangerous words in economics," he said.
  Kelly said he expected growth to expand at a rate of just 2% this year, down from 3% in 2018.Businesses are facing no shortage of global uncertainty, and their hesitance is slowing down the economy.
  That was the argument made by David Kelly,
  
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• The most important things to know about Mark Zuckerberg's 3,200-word plan to refocus Facebook on privacy (FB)

  07-03-2019 22:09 via feedproxy.google.com
  On Wednesday, Mark Zuckerberg published a 3,200 word Facebook post explaining his intentions to make the social network more "privacy-focused." 
  Zuckerberg said he believes that the future of internet and communication services will increasingly move to encrypted and private tools, where messages only last for a limited amount of time. He thinks a privacy-first platform will, over time, become more important than today's open settings. "Privacy gives people the freedom to be themselves
  
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• A fundamental flaw will stop Trump from getting even the most basic win from China trade talks

  07-03-2019 21:39 via feedproxy.google.com
  President Donald Trump has said over and over that he wants to narrow the trade deficit between the US and China by forcing China to buy more US goods.
  But analysts at Citigroup said the US doesn't have the capacity to sell China some of the goods it wants.
  In other cases, selling China the goods it wants would disrupt trade with other allies, or raise national-security and/or intellectual-property concerns.From the moment he started a trade war with China, President Donald Trump has made it cle
  
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• FIFA's video game is leaving its competition in the dust because of 2 key advantages (EA)

  07-03-2019 20:56 via feedproxy.google.com
  Electronic Arts' "FIFA" is the leading soccer-themed video-game franchise, selling over 24 million copies annually.
  FIFA benefits from over 400 exclusive licenses signed with federations, leagues, and players.
  In addition, the video-game franchise benefits from an established community of over 20 million players.
  Watch Electronic Arts trade live.
  Electronic Arts' "FIFA" video-game franchise is leaving its competition in the dust because of two key advantages, writes Bernstein research analy
  
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• Millennials are plowing money into these 6 ETFs

  07-03-2019 19:49 via feedproxy.google.com
  Millennials are buying exchange-traded funds for exposure to high-growth robotics and cannabis stocks.
  These are the six most-popular ETFs among Robinhood investors.Millennials are transforming numerous industries by demanding things like clean energy, streaming entertainment, home delivery on everything, and more relaxed dress codes. They're also investing in exchange-traded funds (ETFs) to gain exposure to multiple stocks and high-growth industries such as robotics and cannabis.
  Here are the s
  
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• More than 1,100 store closures were announced in a single day as fallout from the retail apocalypse picks up steam

  07-03-2019 19:03 via feedproxy.google.com
  Charlotte Russe, Family Dollar, Abercrombie & Fitch, and Chico's announced more than 1,100 store closings in total over the course of 24 hours this week.
  The news comes one week after JCPenney, Gap, Victoria's Secret, and Tesla announced that they would close more than 300 stores.
  These announcements bring the total number of planned closures this year to more than 5,300.Store closings are picking up steam. 
  Charlotte Russe, Family Dollar, Abercrombie & Fitch, and Chico's announced
  
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• Venezuela's debt has exploded to $156 billion, according to a new report

  07-03-2019 18:24 via feedproxy.google.com
  Venezuela's external debt rose to $156 billion in 2018, a new report estimates. 
  That means the amount it owes is about 738% of the value of exports.
  As oil exports continue to decline, debt will pile up at an increasing rate.As Venezuela's crisis deepens, it's spiraling further into the red. 
  External debt in the collapsing country has more than doubled over the past decade, economists at the Institute of International Finance estimated in a new report, rising to about $156 billion in
  
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• Aerie and Hollister are running laps around their parent brands, and Wall Street is doubling down on their huge potential (AEO, ANF)

  07-03-2019 18:15 via feedproxy.google.com
  American Eagle's Aerie and Abercrombie & Fitch's Hollister brands have long been seen as growth engines for their parent companies.
  Recently released earnings results are garnering serious praise on Wall Street, with one retail analyst pointing to a "tipping point" for Aerie's growth.
  Watch American Eagle and Abercrombie & Fitch trade in real-time. 
  Aerie, the popular lingerie business under American Eagle Outfitters' umbrella, and Hollister, the beachy brand under Abercrombie
  
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• Zuck’s privacy essay: digested

  07-03-2019 17:30 via warc.com
  Mark Zuckerberg wrote an essay about Facebook’s new privacy direction. Here are the bits that should allow you to talk about it in the pub and sound like you’ve read it.
  
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• Boots aims to ‘reinvent’ retail experience with dramatic beauty overhaul

  07-03-2019 16:05
  Boots is gearing up for a complete transformation of its stores in the face of challenging high street conditions, unveiling a number of big plans it believes can revolutionise the beauty industry.
  Next month, the 170-year-old UK retailer will refit 25 of its biggest beauty halls, replacing traditional beauty counters with trending zones, discovery areas, and live demonstration areas.
  More than 200 beauty specialists will be introduced in-store alongside its existing ‘brand experts’
  
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• John Lewis puts focus on differentiation as profits slump

  07-03-2019 15:08
  The John Lewis Partnership (JLP), the group behind major retail brands Waitrose and John Lewis, has emphasised the importance of investing in its brand, staff and customer experience following a tough year that has seen profits fall by almost half.
  During a year which saw John Lewis and Waitrose rebrand, launch their first joint marketing campaign and Elton John star in John Lewis’s annual Christmas ad extravaganza, profits at JLP slumped by 45.4%.
  Further cementing the mounting struggles
  
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• Meet the brands embracing marketing apprenticeships to capture new talent

  07-03-2019 14:46
  BT is looking to add more than 1,600 new apprenticeships and graduate jobs.Brands are waking up to the power of marketing apprenticeships to unlock the next wave of talent. Whether it is 18-year-olds looking for a hands-on alternative to university or someone older seeking a change in direction, apprenticeships are emerging as a different route into the marketing industry.
  A quick look at the government apprenticeship website reveals a number of brands and agencies looking to recruit digital mar
  
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• ‘It’s a funnel, not a tunnel’: Premier Foods on embracing innovation fails

  07-03-2019 13:54
  Premier Foods is behind innovations such as Mr Kipling Unicorn Slices and Sharwood’s oriental sauces but identifying those opportunities and growing them into successful products is a “tripled weighted” process.
  Speaking at Marketing Week Live & Insight Show yesterday (6 March), Catherine Haigh, insight controller for sweet treats, and Philip Cox, insight controller, explained how it’s important to remember being innovative isn’t always easy but there are certa
  
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• MoneySuperMarket relaunches brand as it looks to make price comparison more engaging

  07-03-2019 09:00
  MoneySupermarket is relaunching its brand: introducing a revamped brand identity as well as new brand positioning and marketing campaign as it looks to make price comparison more engaging and boost loyalty in the notoriously promiscuous market.
  The relaunch is the culmination of more than 18 months of work to align the brand with MoneySuperMarket’s broader business strategy. The aim of that strategy is to reignite growth at its core price comparison business through a focus on customer ex
  
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• Diageo puts spotlight on lack of gender equality in advertising

  07-03-2019 09:00
  Diageo is putting the spotlight on the lack of gender equality in advertising with a short film that aims to air the issues around inclusion and diversity in marketing.
  Launched ahead of International Women’s Day, the film discusses the role of advertising in shaping culture, the historic misrepresentation of women, and strategies and partnerships to support more progressive gender portrayal in content.
  It also focuses on the importance of diversity in the advertising industry itself, hig
  
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• US toy giant plans huge interactive store in Beijing

  07-03-2019 01:00 via warc.com
  In a move aimed at bringing experiential shopping to Chinese consumers, US toy shop giant FAO Schwarz plans to open its largest flagship store in China’s capital.The 28,000 square feet store will be located at the China World Trade Center...
  
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• Spotify's $500 million podcast strategy

  07-03-2019 01:00 via warc.com
  A month after Spotify announced its acquisition of New York podcasting companies Gimlet Media and Anchor FM, signalling its intent to become a major-league player in the podcasting world, its overall strategy is becoming clearer.The Swedish...
  
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• Revolut: Fintech sheds its innocent halo

  07-03-2019 01:00 via warc.com
  A storm of probes, alleged misdemeanours, and reports of a toxic working culture has gathered over the UK fintech company Revolut, as the once fresh face of the finance world starts to look much like the old guard.Revolut’s growth has been...
  
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• Mobile ads need a "one second strategy"

  07-03-2019 01:00 via warc.com
  Brands may need to find ways of engaging consumers in less than a second with their mobile ads, according to a new study led by the Mobile Marketing Association (MMA), the industry body.The MMA partnered with the Advertising Research Foundation...
  
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• Dailyhunt sees ad revenue doubling this year

  07-03-2019 01:00 via warc.com
  Indian news aggregator Dailyhunt says it will attract 325 million monthly active users by the end of this financial year and could have doubled revenue to between $80m and $100m.The audience numbers would make it India’s biggest digital...
  
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• Dagne Dover sees benefits from brick-and-mortar retail

  07-03-2019 01:00 via warc.com
  Dagne Dover, the direct-to-consumer handbag company, is using select brick-and-mortar retail partnerships to build its brand in new ways.Jessy Dover, Dagne Dover’s co-founder/creative director, discussed this subject at the Interactive...
  
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• Ad frequency – the issue no-one is talking about

  07-03-2019 01:00 via warc.com
  The advertising industry is fighting fires on multiple fronts as it attempts to deal with issues affecting consumer trust while neglecting the one issue over which it has complete control, according to Direct Line’s Mark Evans.Writing in...
  
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