Sales & Marketing news

• Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

  05-03-2019 17:32
  Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence in the board room.
  Speaking at ISBA’s annual conference today (5 March), the insurance brand’s marketing boss Mark Evans said Direct Line Group has seen two big benefits since it began implementing a culture of effectiveness.
  “The
  
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• Try This: Tackle big issues

  05-03-2019 16:10
  Hard work is appreciated. Or so people hope. That’s why they put in the long hours, go the extra mile, give their best.
  But then, things go nowhere. The big meeting gets cancelled, budgets get cut, friendly voices disappear. Working hard is commendable, but it’s just the entry ticket to a game called relevance.
  “What matters most?” We sometimes forget to ask this central question. Some months ago, I challenged US marketing managers to write down their CEOs’ top thr
  
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• Marketoonist on personal branding

  05-03-2019 15:16
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on personal branding appeared first on Marketing Week.
  
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• Target just posted its strongest full-year sales growth in 13 years (TGT)

  05-03-2019 15:08 via feedproxy.google.com
  Target said Tuesday that last year saw the highest comparable sales growth since 2005. 
  Its quarterly revenue just topped analysts' expectations, and earnings fell in-line with estimates.
  Watch Target trade in real-time.
  Target jumped in early trading Tuesday after the company said last year saw the strongest full-year comparable sales growth since before the financial crisis.
  The Minneapolis-based retailer's report was welcome news for those tracking the broader retail space, which is expe
  
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• 8 statement-making watches worn by CEOs and corporate executives

  05-03-2019 15:06 via feedproxy.google.com
  People all over the world opt for timepieces as a fashion statement that denotes power and class.
  The includes CEOs, who tend to favor luxury watches and high-tech timepieces.
  Top execs at Microsoft, Amazon, Toyota, LinkedIn, and Oracle have favorite watches they've been spotted wearing.We carry our cell phones around all day through, and wearing a wristwatch, to many, may seem no longer necessary. That is true of you only treat your watch as a means of learning the current time. For a lot of pe
  
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• Kohl's is rallying after giving rosy earnings guidance (KSS)

  05-03-2019 14:26 via feedproxy.google.com
  Kohl's beat on adjusted profits but slightly missed on sales.
  The retailer gave better-than-expected earnings guidance for 2019.
  Watch Kohl's trade live.
  Kohl's gained 4.72% early Tuesday after posting better-than-expected profits for the fourth quarter and issuing rosy full-year earnings guidance.
  The retailer reported adjusted earnings of $2.24 a share — $0.06 better than what analysts surveyed by Bloomberg were expecting. It generated $6.54 billion in sales, just shy of the $6.57 billio
  
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• Keith Weed: Great advertising is the best way to build trust

  05-03-2019 14:05
  Keith Weed is calling on the ad industry to tackle the issue of declining trust, as consumers’ concerns about problems such as reduced quality of advertising, data, fake news and bombardment continue to rise.
  Speaking at ISBA’s annual conference this morning (5 March), Unilever’s outgoing marketing boss and the president of the Advertising Association (AA) said that while advertising does good through things like providing free press and building great brands, trust is a major
  
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• Salesforce will sell its employee training tools to other companies so they can be more like Salesforce (CRM)

  05-03-2019 14:00 via feedproxy.google.com
  On Tuesday, Salesforce launched a gamified learning platform called myTrailhead, which will allow companies to create their own content to train employees in tech, business and soft skills, as well as help them onboard.
  Salesforce had been using a similar platform called Trailhead within its company to train employees and promote a culture of learning.
  This is the first time Salesforce is selling training software that can be personalized for companies to use.Within Salesforce, employees learn n
  
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• Papa John's settles with founder John Schnatter (PZZA)

  05-03-2019 13:43 via feedproxy.google.com
  Papa John's and its founder, John Schnatter, have reached a settlement.
  As part of the deal, Schnatter will drop his lawsuit against the pizza chain and resign as an independent director.
  He is expected to help find a replacement.
  Watch Papa John's trade live.
  The pizza chain Papa John's and its founder, John Schnatter, have reached an agreement that will remove Schnatter from the company's board of directors.
  Under the agreement, Schnatter, who owns about 30% of the pizza chain, will resign as
  
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• China is reportedly blocking the sale of Tesla's Model 3 after customs officials found 'irregularities' (TSLA)

  05-03-2019 13:03 via feedproxy.google.com
  China is reportedly suspending customs clearances, and the sale and use of Tesla's Model 3 car in the country, due to improper labeling, Chinese news agency Caixin reports.
  The report said the customs authority in Shanghai had found various irregularities in 1,600 imported Model 3 cars, including the improper labeling of the vehicles.
  Deliveries of the Model 3, Tesla's cheapest model, are set to begin in the country this month.China is reportedly suspending customs clearances, and the sale and u
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, PZZA, APRN, HA)

  05-03-2019 12:56 via feedproxy.google.com
  Here is what you need to know. China cuts its growth target. China's central government said Monday that it will target GDP growth of 6% to 6.5%, down from its hard 6.5% target. 
  The trade war cost Americans $1.4 billion a month last year. "The entire incidence of the tariffs fell on domestic consumers and importers up to now, with no impact so far on the prices received by foreign exporters," economists Mary Amiti, Stephen Redding, and David Weinstein wrote in a new study by the
  
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• Amazon's reported grocery plans could redefine what a 'store' is (AMZN)

  05-03-2019 12:01 via feedproxy.google.com
  Amazon is looking to expand its foothold in the grocery arena, according to The Wall Street Journal.
  The report knocked down shares of grocery stores like Kroger, and it has implications not only for traditional grocers but for consumers.
  Morgan Stanley analysts expect this push, if it comes to pass, "to change consumers' in-store shopping experiences and expectations" and "re-define what a 'store' is."
  Watch Amazon trade live.
  Any investor could guess that a push into the grocery-store spa
  
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• Amazon's reported grocery plans could re-define what a 'store' is (AMZN)

  05-03-2019 12:01 via feedproxy.google.com
  Amazon is reportedly looking to expand its foothold in the grocery arena, according to The Wall Street Journal.
  Word of Amazon's plans knocked down shares of grocery stores like Kroger, and have implications not only for traditional grocers, but for consumers.
  Morgan Stanley analysts expect this push, if it comes to pass, "to change consumers' in-store shopping experiences and expectations" and "re-define what a 'store' is."
  Watch Amazon trade live.
  Any investor could guess that Amazon's reporte
  
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• Wall Street is torn over the future of stocks, so we pitted the market's biggest champion against its most outspoken bear. This is where they differed on 4 main themes.

  05-03-2019 11:59 via feedproxy.google.com
  The market's great start to 2019 has stunned many investors, and equity strategists across Wall Street are divided over what's next for stocks.
  Business Insider spoke to the most bullish strategist, who thinks the S&P 500 will surge to 3,250 by year-end. We also chatted with the market's biggest bear, who has a 2,390 price target.
  Their differences of opinion center around four main issues: economic growth, the trade war, the Federal Reserve, and equity valuations — all of which are un
  
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• GOLDMAN SACHS: The stars have aligned for an elite group of stocks known for their supercharged returns. Here's how you can get involved before it's too late.

  05-03-2019 11:58 via feedproxy.google.com
  It can be highly valuable to know what the most popular stocks are for both hedge funds and mutual funds. But knowing which companies are favored by both can be even more beneficial.
  Goldman Sachs has done the dirty work and figured out which 13 companies are loved by both hedge funds and their mutual fund counterparts.
  The so-called shared-favorites group has handily outperformed hedge fund favorites, top mutual fund picks, and the S&P 500 on an average annualized basis since 2013.When it c
  
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• GOLDMAN SACHS: The stars have aligned for an elite group of stocks known for their super-charged returns. Here’s how you can get involved before it’s too late.

  05-03-2019 11:58 via feedproxy.google.com
  It can be highly valuable to know what the most popular stocks are for both hedge funds and mutual funds. But knowing which companies are favored by both can be even more beneficial.
  Goldman Sachs has done the dirty work and figured out which 13 companies are loved by both hedge funds and their mutual fund counterparts.
  The so-called shared favorites group has handily outperformed hedge fund favorites, top mutual fund picks, and the S&P 500 on an average annualized basis since 2013.When it c
  
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• India becomes a super-power of marketing effectiveness

  05-03-2019 11:50 via warc.com
  Indian campaigns have featured at the very top of WARC rankings. Ed Pank, Managing Director, WARC Asia-Pacific, was in Kerala to talk about India's planning landscape and why it is performing at the very highest level.
  
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• China just slashed its target for economic growth, and it's a sign of how much pain Trump's trade war is causing

  05-03-2019 11:03 via feedproxy.google.com
  China will lower the growth target for the country's GDP from a hard 6.5%, to a more flexible range of 6% to 6.5%.
  The move is significant, and reflects worries domestically about the longer term impact of the trade battle with the US.
  "Economic and trade frictions ... had an adverse effect on the production and business operations of some companies," said Premier Li Keqiang.China's central government said Tuesday that it will lower the growth target for the country's GDP, the latest sign that t
  
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• Global markets are mixed as China cuts growth targets, but boosts economic support

  05-03-2019 10:46 via feedproxy.google.com
  Global markets crept up Tuesday despite China lowering its growth target.
  Markets were helped by news that Beijing announced 2 trillion yuan ($298 billion) in tax cuts for 2019.
  Follow the latest developments in markets with Markets Insider.Global stock markets crept upward Tuesday despite China lowering its economic growth target, as the government took the sting out of the bad news by announcing a major tax cut.
  Premier Li Keqiang, head of the Chinese government, announced a gross domestic pro
  
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• Mark Ritson: Tesla’s online-only move doesn’t herald the retail apocaplyse

  05-03-2019 08:00
  There is so much to like about Elon Musk. So much. The ball-busting media interviews in which declares himself “bored” with Earth and intent on moving to Mars.
  His occasional acts of supreme market orientation, in which he listens to customers, changes his business model and responds back to the customers to confirm the fix – all in a few short hours.
  And then there are the moments of Barnum-like promotional alacrity in which Musk decides, apparently on a whim, to do something
  
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• Mark Ritson: Tesla’s online-only move doesn’t herald the retail apocalypse

  05-03-2019 08:00
  There is so much to like about Elon Musk. So much. The ball-busting media interviews in which declares himself “bored” with Earth and intent on moving to Mars.
  His occasional acts of supreme market orientation, in which he listens to customers, changes his business model and responds back to the customers to confirm the fix – all in a few short hours.
  And then there are the moments of Barnum-like promotional alacrity in which Musk decides, apparently on a whim, to do something
  
  Read more

• ‘TV gives it added importance’: Government launches first major campaign for cervical screening

  05-03-2019 01:01
  Public Health England is launching the first national marketing campaign for cervical screening in a bid to reverse a near 20-year decline in the number of women getting tested and help save lives.
  Every year, around 2,600 women in England are diagnosed with cervical cancer and around 690 die from the disease – equal to two a day. Yet despite the fact that screening takes only a few minutes and can detect potentially harmful cells before they become cancerous, the number of women attendin
  
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• TikTok goes global as it hits one billion downloads

  05-03-2019 01:00 via warc.com
  TikTok, the Chinese mini-video music app, has hit the big time, registering one billion downloads on iOS and Android globally.The figures come from the data insights company Sensor Tower, which points out the app is now looking like a serious...
  
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• The ad frequency debate: what works best?

  05-03-2019 01:00 via warc.com
  Media planners should understand the development of the frequency debate and the implications of the plans that they put together, an industry figures advises; there is a cost to excessive frequency as well as a difficulty to overcome with...
  
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• Kraft Heinz hits back at charges of brand underinvestment

  05-03-2019 01:00 via warc.com
  Kraft Heinz’s newly installed global brand officer has rebuffed suggestions the company’s recent $15 billion write-down had anything to do with brand underinvestment.He described the charges
  
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• How Cosmopolitan engages readers on mobile

  05-03-2019 01:00 via warc.com
  Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.Jessica Pels, editor-in-chief of Cosmopolitan, highlighted the subject during a session held by Living in...
  
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• Frequency: How much is too much?

  05-03-2019 01:00 via warc.com
  Striking the right balance between effective recall and not irritating customers with too many advertisements is challenging. This month’s issue of Admap, WARC’s monthly flagship report, asks,
  
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• Aussie media buyers keen on audio streaming

  05-03-2019 01:00 via warc.com
  Streaming audio services continued to grow in popularity with Australian media buyers last year, with 87% of advertisers saying they used streaming in 2018.The figure appears in the
  
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