Sales & Marketing news

• An Alphabet spinout announced its first new cybersecurity product, and competitor Splunk's stock fell 5% (SPLK)

  04-03-2019 23:09 via feedproxy.google.com
  On Monday, Chronicle — a subsidiary of Google parent company Alphabet — announced a cybersecurity product called Backstory.Splunk, which offers a similar product, saw its stock down 5% at the time of close on Monday.
  Last week, Splunk beat Wall Street's expectations for its quarterly earnings.
  Chronicle began its life at the Google X labs before getting spun out on its own. On Monday, Chronicle — a subsidiary of Google parent company Alphabet — announced B
  
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• Trump's trade war cost Americans $1.4 billion a month last year, according to a new report

  04-03-2019 23:07 via feedproxy.google.com
  Protectionist trade policies cost American consumers and importers $1.4 billion a month at the end of 2018, according to a new study.
  While President Donald Trump has claimed foreign companies pay tariffs, economists say that isn't true.
  If the tariffs that were in place at the end of 2018 were to continue, about $165 billion dollars of trade a year would continue to be redirected.
  A spate of protectionist policies with trading partners reduced real US income by $1.4 billion a month at the end o
  
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• Blue Apron craters below $1 (APRN)

  04-03-2019 22:23 via feedproxy.google.com
  A Blue Apron investor sold 15 million shares at $1.15 apiece last Wednesday, representing an 11% discount to the prior day's closing price.
  Shares have since tanked 26%, touching $0.95 on Monday.
  The meal-kit maker has had difficulty retaining customers in the past.
  The stock bottomed at $0.65 in December and started to recover following a December 20 announcement that the company partnered with Weight Watchers
  Watch Blue Apron trade live.
  The meal-kit maker Blue Apron tumbled 12.06% to $0.
  
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• Jeff Bezos' investigator reportedly plans to link the National Enquirer's story about his affair to Saudi Arabia (AMZN)

  04-03-2019 22:16 via feedproxy.google.com
  Jeff Bezos' security chief is preparing a report based on his investigation into the leak of Bezos' texts and information about his affair with a former TV personality to the National Enquirer, Vanity Fair reported.
  In the report, Gavin de Becker, the security chief, is expected to accuse the Enquirer of running the story as a favor to its Saudi investors, according to Vanity Fair.
  Bezos hinted at Saudi involvement in a Medium post last month.The National Enquirer published its story about Jeff
  
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• Stocks sink after economic data disappoints

  04-03-2019 22:05 via feedproxy.google.com
  Stocks fell on Monday after weaker-than-expected economic data and as US-China trade optimism cooled. 
  Financial markets had been higher early on Monday after reports that the US and China could reach a deal to lower tariffs.
  Watch stocks trade in real time here. 
  Wall Street reversed gains on Monday, ending lower after disappointing economic data and as a trade-fueled rally ran out of steam.The Dow Jones Industrial Average fell about 200 points, or 0.78%. The S&P 500 shed 0.38%, a
  
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• A new report says Google is still secretly working on its censored China search engine but the company outright denies it (GOOG, GOOGL)

  04-03-2019 21:58 via feedproxy.google.com
  Google's plan to release a censored search engine in China may not be over, according to a report by The Intercept on Monday. 
  The project, known as Dragonfly, was reportedly sidelined by the company in December. 
  A group of employees at Google has noticed that development on software code associated with Dragonfly has continued, with as many as 400 changes occurring between this January and February, according to the report. 
  A Google spokesperson denied the report's claims.Googl
  
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• In its annual wage-equity study, Google found that more men were underpaid than women (GOOG, GOOGL)

  04-03-2019 21:11 via feedproxy.google.com
  Google's 2018 equity-wage analysis found that more men were underpaid than women. 
  The results are surprising, given the tech industry's history of underpaying women.
  Google's findings has forced the company to reconsider more of its human resource policies outside of pay.
  Google also said that it paid out $9.7 million total this year in salary adjustments. In its annual study to understand if women are getting paid less to perform the same job as their male colleagues, Google fou
  
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• The retail apocalypse will claim 4,300 stores this year. Here's why mall giants aren't freaking out.

  04-03-2019 20:49 via feedproxy.google.com
  More than 4,300 department stores are set to close this year as the retail apocalypse rips through American retailers.
  Gap, JCPenney, and Victoria's Secret announced more than 300 store closures last Thursday.
  Department-store closures usually happen at low-quality properties rather than higher-end ones that are operated by mall giants such as Simon Property Group and Macerich, Kevin Brown, an analyst at Morningstar told Business Insider.
  Even if the situation is bad enough f
  
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• 2019 was supposed to be easy for Tesla, but now it's a circus

  04-03-2019 20:24 via feedproxy.google.com
  For Tesla, 2019 was supposed to be easier than 2018 — a year when the company was pushed "near death" trying to launch its Model 3 sedan.
  Instead 2019 has been a three-ring circus, featuring yet another run in with the SEC, high-level executive departures, a sinking stock price, and questions from analysts about how the company will finance its operations.
  Plus, Elon Musk is still tweeting.The new year has started in a familiar, chaotic way at Tesla. It wasn't supposed to be like this.
  It
  
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• The cloud strategy that Microsoft is leading and that Google and Amazon are betting on is growing, report says (MSFT, GOOGL, AMZN)

  04-03-2019 19:34 via feedproxy.google.com
  According to Flexera's RightScale 2019 State of the Cloud Report, the number of large companies with a hybrid-cloud strategy, or combining public clouds and data centers to store workloads, has risen from 51% to 58%.
  Microsoft is the leader in hybrid cloud, as it introduced its hybrid cloud Azure Stack in 2017.
  Google Cloud and Amazon Web Services have also announced hybrid-cloud offerings in the past year. For a long time, Microsoft has been touting hybrid cloud, or a mix of on-premises an
  
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• Hawaiian Airlines' stock plummets as Wall Street fears the new competition from Southwest (HA, LUV)

  04-03-2019 19:11 via feedproxy.google.com
  Deutsche Bank downgraded Hawaiian Holdings on Monday, sending the stock down more than 10%. 
  The bank's analyst says Southwest's impending launch of flights to the state pose a "direct competitive threat." 
  Researchers have found statistical evidence of a "Southwest effect" when the low-cost carrier launches in a new market. Shares of Hawaiian Airlines’ parent company fell more than 10% on Monday as Southwest Airlines began to sell tickets for its inaugural flights to the is
  
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• Obama made one of history's greatest stock market calls 10 years ago

  04-03-2019 18:43 via feedproxy.google.com
  The ongoing bull market in stocks is the longest ever. 
  The S&P 500 bottomed nearly ten years ago on March 6, 2009, amid the Great Recession.
  Days earlier, Obama said the market was getting so cheap that "buying stocks is a potentially good deal if you've got a long-term perspective on it."
  The stock market has gained more than 300% since then. 
  Former President Barack Obama nailed it. 
  Ten years ago, on Friday, March 6, 2009, the S&P 500 index dropped to an intraday low o
  
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• JPMorgan analyzed 25,000 earnings transcripts. Here's how the 5 biggest themes it uncovered will determine America's corporate future.

  04-03-2019 17:42 via feedproxy.google.com
  Strategists at JPMorgan scoured more than 25,000 earnings transcripts for hints of what the future holds for corporate America.
  The firm identified five major themes that popped up repeatedly. Understanding how these forces can affect companies will be crucial for investors going forward.
  The five catalysts — and the broader impact they could have — are discussed in detail below.No amount of independent financial analysis is enough to truly understand what's going on in the global bu
  
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• Richard Shotton: Don’t applaud ads for their craft but for their effectiveness

  04-03-2019 16:11
  Midnight. Yekaterinburg, Russia.
  A team of creatives working for the Russian news website Ura left their offices armed with spray paint.
  Their client was incensed by the government’s apathy towards the potholes that blighted Yekaterinburg’s roads. For months the website had been petitioning city officials about the poor state of the streets, to no avail. Finally, they decided to turn vigilante.
  Finding three gaping potholes, they sprayed intricate, life-like portraits of the Governor
  
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• Lessons of discipline and creativity from Carnival planners

  04-03-2019 16:00 via warc.com
  In Carnival season, the noise may appear chaotic to outsiders, but Africa’s VP Strategy, Rodrigo Maroni takes us on an insider’s view of South America’s most famous spectacle, and how planners make the Carnival...
  
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• Graze’s CMO on balancing retail with DTC and what it can teach new owner Unilever

  04-03-2019 15:58
  Everywhere you look there are healthy food alternatives; from energy balls to matcha  chocolate, there is an endless, overwhelming list of options. But before the market blew up there was Graze. Launched in 2008, Graze started out as a subscription service allowing users to hand pick a range of snacks to be delivered to their door.
  Since then it has gone through a colourful rebrand and successfully expanded into retail. Its focus on healthy snacking and direct connection to consumers earne
  
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• Shop price inflation, Gen Z, junk food ad ban: 5 killer stats to start your week

  04-03-2019 14:38
  1. Shop price inflation reaches six-year high
  Shop price inflation grew in February to 0.7%, up from 0.4% in January, marking the highest rate of inflation in six years.
  Non-food prices climbed 0.2% year on year, returning to inflation for the first time since March 2013.  Food inflation also inched up slightly in February to 1.6%, from 1.5% in January, while fresh food inflation accelerated to 1.7%, up from 1.2% the month prior.
  Ambient food inflation eased in February to 1.5%, down from
  
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• Ad of the Month – Vietnam: Bia Ha Noi

  04-03-2019 13:00 via warc.com
  This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
  
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• Ad of the Month – US: Doordash

  04-03-2019 13:00 via warc.com
  In the middle of January, DoorDash’s Ad Awareness score –which asks respondents if they have seen an advertisement for the brand in the past two weeks – was at six; by the end of February, the awareness score had risen to...
  
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• Ad of the Month – UK: Haribo

  04-03-2019 13:00 via warc.com
  This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
  
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• Paperchase, Giraffe, Guinness: Everything that matters this morning

  04-03-2019 08:45
  Paperchase and Giraffe announce closures in a bid to save costs
  Stationary retailer Paperchase and fast casual dining chain Giraffe have become the latest casualties of the slump in consumer confidence, with both business on track to close locations across the UK.
  Paperchase plans to close 145 of its stores, with a further 23 at risk as part of a company voluntary arrangement (CVA) process that sees the retailer attempt to cut rents at its remaining locations by 50%.
  The stationary company has
  
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• Paddy Power, Facebook, Nestlé: Everything that matters this morning

  04-03-2019 08:45
  Zuckerberg outlines privacy-focused future for Facebook in major overhaul
  Mark Zuckerberg has outlined his vision for a private and secure communications platform that enables people to “connect more naturally”.
  In a blog post, he says while Facebook and Instagram have helped people connect with friends, communities and interests publicly in “the digital equivalent of a town square”, private messaging and small groups are “by far the fastest growing areas of online
  
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• Mars, PepsiCo, Virgin Atlantic: Everything that matters this morning

  04-03-2019 08:45
  Mars. Kellogg’s and Mondelez given ad bans
  Mondelez, Mars and Kellogg’s have all had ad banned by the ad regulator over inappropriate targeting for the first two and exaggerated health claims for the latter.
  Mars’s offending ad was for its chewing gum brand Orbit, which shows a young couple kissing on a bed, with the boy wearing just his underwear. The ad was placed in Lego Masters on Channel 4’s on-demand service, which the Advertising Standards Authority deemed was ina
  
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• Guinness, Paperchase, Aldi: Everything that matters this morning

  04-03-2019 08:45
  Paperchase and Giraffe announce closures in a bid to save costs
  Stationary retailer Paperchase and fast casual dining chain Giraffe have become the latest casualties of the slump in consumer confidence, with both businesses looking to close locations across the UK.
  Paperchase plans to close 145 of its stores, with a further 23 at risk as part of a company voluntary arrangement (CVA) process that sees the retailer attempt to cut rents at its remaining locations by 50%.
  The stationary retailer ha
  
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• Debenhams, LK Bennett, Alpro: Everything that matters this morning

  04-03-2019 08:45
  Mike Ashley attempts to take full control of Debenhams
  Sports Direct boss Mike Ashley has launched a coup in a bid to take full control of Debenhams.
  The move would see the retail tycoon appointed to the board and oust all directors except for the retailer’s finance director. He would step down from his current roles at Sports Direct.
  Ashley already owns a 30% share of the ailing department store, with his growing portfolio including House of Fraser, Flannels, Evans Cycles and Sofa.com.
  D
  
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• Aldi, Amazon, Ted Baker: Everything that matters this morning

  04-03-2019 08:45
  Ted Baker’s Ray Kelvin resigns following accusations of ‘forced hugging’
  Ted Baker’s chief executive Ray Kevin has resigned following allegations of inappropriate behaviour such as ‘forced hugging’ toward employees.
  His resignation comes after he took a voluntary leave of absence from his role last December after the allegations first came to light. An internal independent committee has since began investigating those claims.
  Kelvin has been criticised by for
  
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• To match or not to match: Should brands be paying more attention to dating apps?

  04-03-2019 08:00
  Tinder is the sort of thing that would have featured in a Black Mirror episode in the late 1990s.
  “You do what?” “Right to like, left to ditch.” “But is that not a bit…shallow and dehumanising?” “Pshh, it’s just the way it is now. Look: left left left, right, left, straight into the digital waste bin. It’s as simple as that.”
  It is estimated that around 1.6 billion swipes are made on Tinder every day, with roughly 26 millio
  
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• Hack your commute: Join the International Women’s Day campaign

  04-03-2019 07:30
  As 8 March is International Women’s Day (IWD), it’s a good time of year to focus your mind – and those of your colleagues and bosses – on your attitudes and behaviours in relation to the continuing disparity between the genders in the workplace and elsewhere. While some clearly see IWD as an opportunity to sell more products, you could have a greater influence on creating change by actually taking concrete actions to improve things – ones which extend beyond 8 Marc
  
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• The risks of over-exposure: how ad bombardment promotes consumer mistrust

  04-03-2019 01:00 via warc.com
  Fake News. Spam. Ad blockers. Post-truth. Cambridge Analytica. It’s fair to say we are facing an ongoing crisis of trust, and advertising is not far from the eye of the perfect storm.
  
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• Subscription model is the future

  04-03-2019 01:00 via warc.com
  Paid music subscriptions are rocketing in the US, hitting 50 million in 2018, and gaming is set to follow suit as the tech giants explore ways of tapping into this lucrative market.New figures from the Recording Industry Association of America...
  
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• Optimism slumps among senior US marketers

  04-03-2019 01:00 via warc.com
  Optimism among senior marketers in the US has fallen to its lowest level in seven years amid concerns about a slowing domestic economy and changing customer priorities.That is according to the February 2019 CMO Survey, which has been collecting...
  
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• Frequency control for programmatic: ask questions and demand facts

  04-03-2019 01:00 via warc.com
  GroupM’s Max Jaffe reminds agencies and brands that when it comes to programmatic advertising, the details really matter, especially from a measurement and frequency enforcement perspective.Rather than act on assumptions, agencies and...
  
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• Frequency Capping: Increase efficiency and reduce consumer irritability

  04-03-2019 01:00 via warc.com
  Marketers are reluctant to employ frequency capping in programmatic advertising as the practice goes against their fundamental drive for campaign scale. But when over-exposure to advertising pushes the boundaries of acceptability for consumers,...
  
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• Digital drives up Japanese adspend growth

  04-03-2019 01:00 via warc.com
  Total advertising expenditure in Japan increased 2.2% year-on-year to 6.53 trillion yen (circa $58.9bn) in 2018, the seventh consecutive year of growth, according to the latest figures from Dentsu.The Japanese agency holding company
  
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• Channel 4 tests ad-free VOD service

  04-03-2019 01:00 via warc.com
  Channel 4 has become the latest British broadcaster to ramp up its video-on-demand capabilities as it tests an ad-free version of its All 4 catch-up service, which if successful, could roll out later this year.The public service broadcaster, which...
  
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• Carvaan, Unilever and Coca-Cola top WARC Effective 100

  04-03-2019 01:00 via warc.com
  A campaign in India for Carvaan, a radio pre-loaded with nostalgic music, tops the WARC Effective 100, a ranking of effective marketing campaigns around the world announced today; Unilever is the top-ranked advertiser and Coca-Cola the...
  
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