Sales & Marketing news

• Here are all the differences between the Tesla Model S and Model 3 (TSLA)

  01-03-2019 22:58 via feedproxy.google.com
  Tesla sells two sedans, the Model S and the Model 3. 
  The Model S is a more luxurious mid-size four door that can almost stretch to full-size duty.
  The Model 3 is a compact four-door that takes a more minimalist approach than the Model S.Since 2017, Tesla has officially been selling two sedans, the Model S and the Model 3. Both are fully electric, but with the arrival of the base, $35,000 Model 3, there's now a wide price difference between the cheapest Tesla four-door and the most expensiv
  
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• Tim Cook says conservative Apple employees who feel shunned should 'come talk to me' (AAPL)

  01-03-2019 22:47 via feedproxy.google.com
  A shareholder proposal to urge Apple to disclose the "ideology" of its board members was defeated in a vote at its annual meeting.
  The proposal sparked a debate among investors at the event about Apple's progressive policies. 
  Apple CEO Tim Cook said the company is committed to the environment, to immigration and to diversity, but that he doesn't care about the political beliefs of people he works with. 
  "I care about skills and capabilities and contributions." 
  CUPERTINO, Califor
  
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• Lyft is using a controversial new stock structure in its IPO that will let its founders keep 'significant influence' over the company

  01-03-2019 21:21 via feedproxy.google.com
  Lyft will have two classes of stock when it goes public this year, it said in documents filed Friday. 
  Class B shares, held by executives including the two founders, will have 20 votes while traditional Class A shares hawked to new investors will have one vote each. 
  Most tech companies that go public now are using a similar structure, and some organizations have pushed back against the growing trend. There’s a growing trend among tech companies when they go public: keeping
  
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• Apple CEO Tim Cook hit out at companies like Facebook again: Anything that collects personal data and uses it against customers ‘should not exist’ (AAPL)

  01-03-2019 20:40 via feedproxy.google.com
  Apple CEO Tim Cook seemed to hit out at Facebook again on Friday, saying that no one should be allowed to create detailed dossiers on users and then use that personal data against them.
  Speaking at the company's annual meeting, Cook called for regulation and said such practices "should not exist."
  Cook has repeatedly criticized Facebook in the past.CUPERTINO, California — Apple CEO Tim Cook amped up his criticism of Facebook on Friday, saying that no one should be allowed to collect detail
  
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• Green Growth Brands' CEO says he's gearing up for an M&A tear and explains the types of companies he's going after

  01-03-2019 20:32 via feedproxy.google.com
  Marijuana retailer Green Growth Brands is gearing up for lots of M&A, the company's CEO Peter Horvath said in an interview with Business Insider.
  Horvath also said Green Growth Brands will be "following through" on its bid to take over Aphria.Marijuana retailer Green Growth Brands is gearing up for a dealmaking tear, the company's CEO Peter Horvath said in an interview.
  In the rapidly growing marijuana industry, "M&A is part of the game" said Horvath. "It's safe to say we'll be involved
  
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• Lyft has to pay Amazon's cloud at least $8 million a month until the end of 2021 (AMZN)

  01-03-2019 19:57 via feedproxy.google.com
  In its IPO filings, Lyft said it's on the hook to pay Amazon Web Services (AWS) at least $300 million by the end of 2021 for cloud-computing services. 
  Depending on when the deal began in January and when it ends in December, it means Lyft is paying between $8.33 million and $8.57 million to AWS every month.
  If Lyft doesn't hit the $300 million mark, it'll have to pay Amazon the difference, in accordance with the agreement.
  It's a reminder that cloud computing isn't as cheap as some think.L
  
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• Here's who's getting rich from Lyft's enormous IPO

  01-03-2019 19:44 via feedproxy.google.com
  The S-1 paperwork for Lyft's anticipated multibillion IPO is now open to the public.
  It lists who the major shareholders are.
  These are the people that will cash in big time should the stock sale go well.The S-1 paperwork for Lyft's anticipated multibillion IPO is now open to the public, and it lists who the major shareholders are. These are the executives and venture investors who will reap a huge financial windfall should the public love the stock and drive the share price up.
  While we don't k
  
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• Lyft kicks off 2019 unicorn IPO spree with public S-1

  01-03-2019 18:33 via feedproxy.google.com
  Lyft publicly filed its S-1 on Friday to kick off the final sprint of the initial-public-offering process, which could see the ride-hailing startup go public as soon as April.
  Lyft will list on the Nasdaq under the ticker symbol LYFT, according to the S-1.
  The S-1 gives us our best look yet at the company's financials. It saw $2.2 billion in revenue in fiscal 2018, according to the filing.Lyft publicly filed its IPO registration on Friday, kicking off what could be a record-setting year for mult
  
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• Tesla plummets amid profit warning, store closures, and Model 3 announcement (TSLA)

  01-03-2019 18:29 via feedproxy.google.com
  Tesla shares plunged Friday after the company said it would likely wouldn't turn a profit in the first quarter of this year, and that it would shutter most of its retail locations. 
  CEO Elon Musk disclosed the earnings update on a call with reporters Thursday.
  The stock's move caps off a hectic week for the company and its share price, which has seesawed between $320 and $289.
  Watch Tesla trade live.
  Shares of the electric-car maker Tesla plunged nearly 8% Friday after it finally delivered
  
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• Opposition to Bristol-Myers Squibb's $74 billion acquisition of Celgene could endanger the deal, and the whole situation is 'somewhat unprecedented' (BMY, CELG)

  01-03-2019 18:24 via feedproxy.google.com
  Opposition to pharmaceutical company Bristol-Myers Squibb's $74 billion acquisition of Celgene is growing, and could endanger the deal.
  The acquisition is facing pushback from Bristol-Myers' second-largest shareholder, the investment firm Wellington Management, and from activist investor Starboard Value.
  This level of uncertainty for such a large deal is "somewhat unprecedented" in the biotech industry, Cantor Fitzgerald analyst Alethia Young said.If the deal falls apart, Bristol-Myers may owe C
  
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• Tesla's Model 3 announcement could produce an influx of $250 million, analyst says (TSLA)

  01-03-2019 18:18 via feedproxy.google.com
  Tesla announced its long-awaited $35,000 Model 3 on Thursday.
  Buried beneath the headlines was an increase in the required down payment.
  One Wall Street analyst says this could help alleviate the need to raise cash.
  Watch Tesla trade live.
  Tesla on Thursday announced the arrival of its $35,000 Model 3 sedan, something CEO Elon Musk has been promising since March 2016.
  The announcement was accompanied by a bevy of other headlines, including Tesla shuttering "many" of its 378 retail stores and Mus
  
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• Lyft just gave us the first look inside its financials — and its revenue is growing much faster than its losses

  01-03-2019 18:17 via feedproxy.google.com
  Lyft made its IPO documents available to the public for the first time on Friday.
  The ride-hailing company's S-1 shows growing losses as the company scales, but with revenue that's growing even faster. Lyft has finally publicly filed its long-awaited IPO documents. 
  The S-1, unveiled for the first time on Friday, is our first look under-the-hood, so to speak, at the company's financials. Unlike it's much larger competitor, Uber, Lyft has not publicly released much about its financial s
  
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• Lyft warns that the future of its business depends heavily on bikes and scooters

  01-03-2019 18:16 via feedproxy.google.com
  Lyft made its IPO documents public for the first time on Friday. 
  Among the filing's risk factors is a dire warning about how much the company is betting on bikes and scooters. 
  Lyft now runs bike-shares in some of America's biggest cities, and is hoping to expand to even more places. Lyft is betting big that its vast network of bike and scooter rentals can help it compete with Uber.
  In its IPO filing, made public for the first time on Friday, the company warned that if the progra
  
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• JPMorgan, Credit Suisse, and Jefferies among 29 banks running the Lyft IPO

  01-03-2019 18:13 via feedproxy.google.com
  When Lyft filed its S-1 on Friday, it confirmed reports that JPMorgan, Credit Suisse, and Jefferies were leading the ride-hailing company's initial public offering.
  It also shed light on its full lineup, which contains 29 banks.
  Uber, Lyft's biggest competitor, is expected to go public later this year with Morgan Stanley and Goldman Sachs leading the IPO.When Lyft filed its S-1 on Friday, it confirmed for the first time what many people in tech and finance had been wondering for months: which ba
  
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• 'We were told we were crazy' — Lyft's founders describe how far the company has come in a new letter in its IPO filing

  01-03-2019 17:41 via feedproxy.google.com
  Lyft on Friday publicly filed for an initial public offering.
  As part of the paperwork, Lyft's founders, Logan Green and John Zimmer, published a letter outlining the company's vision for the future.
  In the letter, they detail their philosophy about ride-hailing and the reason they spell Lyft with a "y."The ride-hailing startup Lyft has officially unveiled its plans to go public. The long-anticipated announcement came Friday after the company confidentially filed for an initial public offering w
  
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• 5G poses ‘dramatic challenges’ to privacy and personal data

  01-03-2019 17:30
  The advent of 5G mobile data networks could take threats to personal data and privacy to a new level, the Information Commissioner’s Office has warned.
  The potential for large volumes of data to be transferred at high speed over constantly connected networks, which can communicate with personal devices such as smartphones, opens up a variety of marketing uses that could be “creepy” and “intrusive” and pose “dramatic challenges”, according to the ICO&rsqu
  
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• Gap's decision to spin off Old Navy could cause a wave of retailers to follow suit (GPS)

  01-03-2019 17:12 via feedproxy.google.com
  Gap shares extended their gains Friday morning after the retailer said it would spin off its Old Navy brand into a standalone public company.
  Analysts cheered the decision, contending the split makes sense for Gap.The retailer plans to shutter 230 Gap stores over the next two years amid falling sales growth.
  The Old Navy spin-off could pave the way for other retailers to make similar moves, analyst Dana Telsey told Markets Insider on Friday.
  Watch Gap trade live."Santa Didn't Bring the Sales but
  
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• Tesla has slashed the prices of the Model S and Model X by as much as $18,000 (TSLA)

  01-03-2019 16:09 via feedproxy.google.com
  Tesla has slashed the prices of the Model 3, the Model S, and the Model X.
  The Model 3 will now start at $35,000, the company said in a blog post on Thursday.All three of Tesla's vehicles got a price cut on Thursday.
  Tesla also said on Thursday that it may not be profitable in the first quarter and that it was shifting to online-only sales and closing most of its 378 retail stores.
  "Shifting all sales online, combined with other ongoing cost efficiencies, will enable us to lower all vehicle pric
  
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• WPP CEO: Clients are underestimating the challenges of in-housing

  01-03-2019 16:06
  WPP’s CEO Mark Read says in-housing is not as popular as the industry suggests, with more brands looking to bring agencies closer to them rather than in-housing aspects of advertising such as buying or planning.
  Speaking on an investor call this morning (1 March), Read said that despite the industry chatter about in-housing, it is “still talking about the same 10 or less examples”. And that for brands that are considering it, many “underestimate” the challenges par
  
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• Unilever, Avon, Lloyds: 5 things that mattered this week and why

  01-03-2019 15:43
  Unilever invests in people as it shifts from big to real-time campaigns
  Marketing has been undergoing a quiet revolution at Unilever as it shifts from a focus on big campaigns to real-time activity. The company’s CFO Graeme Pitkethly says major campaigns don’t have the same impact they did 10 or even five years ago and so it is changing how it sets up its teams and spends on media to navigate the new media market.
  However, to do that it needs to take its people with it. That has pro
  
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• Tesla's $35,000 Model 3 is coming — here's what Wall Street is saying (TSLA)

  01-03-2019 15:03 via feedproxy.google.com
  Tesla's long-awaited $35,000 Model 3 was announced Thursday evening.
  CEO Elon Musk said the company would close many of its retail stores to help lower the cost of the Model 3.
  Musk said he didn't expect Tesla to be profitable in the first quarter but thought profitability should return in Q2.
  Wall Street analysts were mixed on the announcement.
  Watch Tesla trade live.
  Tesla on Thursday announced the arrival of its $35,000 Model 3, something CEO Elon Musk has been promising since March 2016.
  Mus
  
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• Motorola hopes a more unified brand message will give it buzz in Europe

  01-03-2019 11:00
  Motorola is working towards building a more consistent brand message as it ups efforts to grow in core regions beyond Latin America.
  This is at the top of Renata Altenfelder’s list of immediate priorities six months into her role as Motorola’s global brand and marketing lead.
  “We need to understand how we can better use the brand in different markets but talking about the same message,” Altenfelder told Marketing Week at Mobile World Congress this week, where Motoro
  
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• Robin Bonn: Why it’s time to tell agencies the truth about pitching

  01-03-2019 08:30
  Classic 80s romance When Harry Met Sally explores whether men and women can ever be friends “because the sex part always gets in the way”.
  Watching it again recently, two things struck me. Firstly, it turns out there’s a whole film wrapped around the fake orgasm scene (who knew?). And secondly, Harry and Sally’s love/hate relationship is a lot like the one between brands and their agencies – especially when it comes to pitching.
  Agencies joyfully take part and then
  
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• Navigating the martech maze: How to get started

  01-03-2019 08:00
  You know a sector is getting complicated when experts start referencing a diagram called a ‘supergraphic’. That is how Scott Brinker refers to his illustration of the 6,829 marketing technology (martech) solutions marketers can choose.
  That’s a baffling number of suppliers, even for those in the know. For most marketers, whose core skills don’t revolve around APIs and cloud-based web services, it’s inconceivable. And yet, to not only function but succeed in a compe
  
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• The future UI is 'instinctual', says Microsoft CEO

  01-03-2019 01:00 via warc.com
  We may think computing is already embedded in our world but there is far more to come according to Microsoft CEO Satya Nadella, who envisages a future where user interface becomes “instinctual”.Speaking at Mobile World Congress in...
  
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• How biometrics can track attention to TV ads

  01-03-2019 01:00 via warc.com
  Biometric methods like eye tracking and skin conductance are a powerful resource for measuring the attention received by television advertising, according to a new study in the Journal of Advertising Research (JAR).The paper – entitled
  
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• Facebook offers premium video for upfront media buyers

  01-03-2019 01:00 via warc.com
  Facebook has launched a new premium video advertising program that it says will enable upfront media buyers to secure ad spots for an entire season in advance.Called Facebook Showcase, the program extends ad buying from a quarterly basis and,...
  
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• Big brands support launch of Spotify India

  01-03-2019 01:00 via warc.com
  Spotify, the music-streaming giant, made its debut in India this week with a range of new features that the Swedish company says are “finely tuned” to the personal tastes of music fans in the country.The belated launch will see Spotify...
  
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• An anxious Gen Z looks to brands

  01-03-2019 01:00 via warc.com
  Gen Z consumers in the UK feel under a lot of psychological pressure in the digital age and brands may have a role to play in assisting them, a new study suggests.A survey of 2,000 Britons by media agency UM, as part of its ongoing research into...
  
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• Advertisers expect cricket windfall in 2019

  01-03-2019 01:00 via warc.com
  Cricket is expected to provide a bonanza for advertisers in India this year, as fans tune in to big ticket domestic and global tournaments, but the flipside for broadcasters is that they may not be able to secure the highest ad rates.According to...
  
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