Sales & Marketing news

• Knorr talks sustainability for the first time in campaign aiming to get people to eat more plant-based food

  19-02-2019 17:55
  Knorr has joined forces with wildlife charity the World Wildlife Fund to launch its first global food sustainability campaign to raise awareness of more sustainable food choices and ultimately change the way people eat.
  The campaign is accompanied by a new report that identifies 50 plant-based, “future-facing” foods the Unilever-owned brand believes people should eat more of in order to improve their health and reduce the negative impact food has on the environment.
  The three areas
  
  Read more

• Knorr talks sustainability for the first time as it looks to ‘democratise’ nutritious food

  19-02-2019 17:55
  Knorr has joined forces with wildlife charity the World Wildlife Fund (WWF) to launch its first global food sustainability campaign with the aim of raising awareness of more sustainable food choices and ultimately getting people to change the way they eat.
  The campaign is accompanied by a new report that identifies 50 plant-based, “future-facing” foods the Unilever-owned brand believes people should eat more of in order to improve their health and reduce the negative impact food has
  
  Read more

• Unilever's OMO Tag: An innovative twist on sampling

  19-02-2019 17:00 via warc.com
  Unilever-owned OMO launched a water-soluble clothes tag made from laundry detergent that will be added to sports outfits on sale in Lebanon. Remie Abdo, Head of Strategy at TBWA\RAAD Dubai, talks to WARC’s Chiara Manco about how...
  
  Read more

• Try This: Build someone’s confidence

  19-02-2019 15:24
  “Hello Lucas, your dad told me you want to be a goalkeeper? Good lad. We always need good goalkeepers. Here’s some advice from me. First of all, you have to work hard. Being a goalkeeper is not easy. But the more you play… your eyes will get better at spotting the angles… great goalies have good anticipation… keep practising and you’ll get better and better at this… and be brave, too, if you lose or make a mistake. We all make them. I made some mist
  
  Read more

• Advertisement

• Marketoonist on the seven marketing personas

  19-02-2019 14:27
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the seven marketing personas appeared first on Marketing Week.
  
  Read more

• ‘People asked if I was smoking something’: Mastercard’s CMO on developing its new sonic branding

  19-02-2019 11:25
  Barely seven weeks into 2019 and Mastercard has already given us two major branding stories. First, the company dropped its name from its logo, becoming one of a small number of symbol brands that can rely on people recognising its brand without the name written.
  Then it launched its sonic brand identity, a melody that will play wherever the Mastercard brand shows up whether that is in advertising, sponsorship or when customers make a transaction.
  Both the steps point to a branding future in wh
  
  Read more

• Zoopla shifts focus from awareness to consideration

  19-02-2019 08:16
  Zoopla is shifting its media strategy, making its above-the-line and brand communications investment more focused and “pulsey” as it looks to create more integrated marketing campaigns with a greater focus on content as it shifts attention from raising awareness to improving consideration.
  Speaking to Marketing Week, Zoopla’s new CMO Gary Bramall has identified changing the marketing mix as a key area of opportunity for the brand as it doubles down on growing the property divi
  
  Read more

• Voice opens up new brand experience options

  19-02-2019 01:00 via warc.com
  The combination of voice and AI continues to develop in China and will open up new “interesting possibilities” for brands in the year ahead, according to a leading agency figure.The evolution of voice was one of several tech trends...
  
  Read more

• Advertisement

• UK MPs slam Facebook as 'digital gangsters', call for social media regulator

  19-02-2019 01:00 via warc.com
  Facebook should be investigated for "intentionally" breaking privacy laws in the UK, a group of MPs investigating fake news and disinformation has said.The MPs say they want social media content to be urgently policed by a new regulator and this...
  
  Read more

• Report: What clients want from their agencies

  19-02-2019 01:00 via warc.com
  A study of senior client-side marketers in the UK has revealed key insights about how brands’ decision-makers – including companies like Unilever, The Economist, and Diageo – see the agency landscape, their own relationships, and...
  
  Read more

• Now professional services feel the digital heat

  19-02-2019 01:00 via warc.com
  Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services.In a WARC Best Practice paper,
  
  Read more

• Netflix takes on the big movie studios in Oscars marketing drive

  19-02-2019 01:00 via warc.com
  If you thought winning Oscars was all about making just making a fine movie, you can be forgiven. Netflix, the US streaming company, is bringing its muscle into traditional studios' domain.But it’s far, far more strategic than that. And no...
  
  Read more

• How 5G could transform marketing – and beyond

  19-02-2019 01:00 via warc.com
  AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.John Donovan, CEO of AT&T...
  
  Read more

• Baidu faces tough market challenges as more content goes behind ‘walled gardens'

  19-02-2019 01:00 via warc.com
  China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds. ...
  
  Read more

Follow @sales_mrktinguk on Twitter!